SQA - Software Quality Assurance

What SQA - Software Quality Assurance does

SQA - Software Quality Assurance is a Colombia-founded, privately held professional services and software-testing firm operating across Latin America with headquarters in Bogotá and operational offices in Medellín and Mexico City. Founded in 2004 and operating with 251–500 employees, the company delivers software quality assurance services to enterprise clients, structured around four engagement models: Fábrica de Pruebas (dedicated Test Factory teams), Fábrica Flexible (work-cell staffing), Staffing (specialized personnel provision), and Certificaciones de Proyectos (project-level quality certifications). Vertical specialization is organized into two sub-brands — Financial Technologies (banking, fintech, open-banking compliance under SFC) and TotalSQA (Retail, Ecommerce, Telcos). Named customers include Banco Santander, Telefónica, Davivienda Corredores, Compensar, and Grupo Bios.

SQA's technology stack centers on SQ-AI, a proprietary AI-powered testing platform launched in 2025 that integrates AI across the quality lifecycle — including self-healing test automation that recovers from UI changes, low-code generation of automated tests from Gherkin or natural-language scenarios, AI-assisted validation of user stories against INVEST criteria, and anomaly detection in test coverage. SQ-AI is delivered within the CET Framework, a proprietary methodology combining agile delivery, a mobile device farm, a custom automation framework, and AI tooling that supports Traditional, Agile, Bimodal, and DevOps environments.

The business model is professional services at its core: revenue is generated through project-based contracts and multi-year enterprise retainers, with custom-quoted pricing tied to engagement model, scope, and complexity. GTM is enterprise field-sales and consultative engagement in banking, retail/ecommerce, and telecommunications. Distribution is direct, supplemented by content marketing through the SQANews blog and WhatsApp/email lead capture. The firm is bootstrapped with no disclosed external funding, no acquisitions, and no M&A signal, operating as a founder-led, independent services company.

Name

SQA - Software Quality Assurance

Legal name

SQA SA

Website

https://sqasa.co

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

SQA is a Colombian-founded, privately held professional services firm specializing in software quality assurance and test automation for Latin American enterprises, primarily in banking, retail, ecommerce, and telecommunications, delivered through its AI-powered SQ-AI platform.

Ownership category

akta.pro rank

Product category

Software Quality Assurance Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ)

akta.pro secondary industries

Testing, QA & Release/Deployment Enablement (BPAEAAAN), Enterprise Application Testing & QA Services (BPAEAGAI)

Keywords

• Software quality assurance
• Test automation services
• QA consulting
• AI-powered testing
• Software testing factory

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional QA Services: SQA provides software quality assurance and testing services through multiple engagement models: Test Factory (dedicated QA team), Flexible Factory (cell-based workforce combining test analysts), Staffing (specialized QA personnel), and Project Certifications. Services include cybersecurity testing, functional performance validation, and test automation. Revenue is generated through project-based contracts and retainer engagements with enterprise clients in banking, retail, and telecommunications sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SQA provides software quality assurance and control services to enterprise clients through four engagement models — Test Factory (Fábrica de Pruebas), Flexible Factory (Fábrica Flexible), Staffing, and Project Certifications (Certificaciones de Proyectos) — covering cybersecurity testing, functional and performance validation, and test automation. Its proprietary SQ-AI platform adds AI-driven self-healing automation, low-code test generation from Gherkin or natural language, and AI-assisted user-story validation, while the CET Framework bundles agile methodology, a mobile device farm, and an in-house automation framework for Traditional, Agile, Bimodal, and DevOps environments.

Product overview

SQA provides software quality assurance and control services through a combination of service models and specialized offerings. The core product is SQ-AI, an AI-powered testing platform featuring self-healing automation and low-code test generation. Supporting the platform are four service models: Test Factory (specialized team-based testing), Flexible Factory (work cell model), Staffing (specialized personnel provision), and Project Certifications. The company also offers industry-specific specializations including Financial Technologies for banking and financial services, and TotalSQA for Retail, Ecommerce, and Telcos. The proprietary CET Framework serves as an accelerator combining agile methodology, mobile device farm, automation framework, and AI capabilities across Traditional, Agile, Bimodal, and DevOps environments.

Differentiator

Problem solved

Functional benefit

Brands

• Financial Technologies: Specialized QA services for banking and financial services sector
• TotalSQA
• SQ-AI

Products and services

• SQ-AI AI-powered intelligent testing platform that integrates artificial intelligence throughout the quality lifecycle, featuring self-healing test automation, low-code test generation from Gherkin or natural language, AI-assisted validation of user stories against INVEST criteria, and risk-based testing strategy generation for enterprise clients.
• Fábrica de Pruebas (Test Factory) Service unit composed of a specialized team responsible for software quality assurance and control for clients across traditional and agile environments.
• Fábrica Flexible (Flexible Factory) Work-cell-based service model that combines test analyst roles performing specific activities to achieve results as a team.
• Staffing Provision of specialized personnel with the skills, knowledge, and experience required for software quality assurance and control engagements.
• Certificaciones de Proyectos (Project Certifications) Independent QA certifications for specific systems, applications, or work fronts to guarantee high quality levels in client software systems.
• Financial Technologies Specialized QA services for banking and financial services software, including compliance with SFC regulations in Colombia, open banking frameworks, and testing for highly transactional financial platforms.
• TotalSQA Quality assurance services focused on technology projects for Retail, Ecommerce, and Telecommunications companies in continuous growth processes, including peak-event readiness.
• CET Framework Proprietary QA methodology combining an agile mindset, mobile device farm, in-house automation framework, and AI-driven automation, supporting Traditional, Agile, Bimodal, and DevOps environments.

Quantifiable outcome

• According to McKinsey, AI adoption could reduce global banking base costs by 15-20%, with intelligent automation reducing time-to-market by up to 50%
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Softtek: Mexico-founded IT services firm with deep QA and testing practices serving LATAM and US banking and retail clients. Closely comparable in service model, vertical focus, and regional footprint (especially Mexico operations).
• Testlio: Venture-backed platform-augmented software testing services company combining managed QA teams with proprietary tooling for digital, fintech, and ecommerce clients. Directly comparable as a tech-enabled QA services specialist targeting enterprise engineering teams.

Emerging players

• QA Wolf: AI-augmented software testing services company offering managed QA with automated coverage guarantees for SaaS and enterprise clients. Comparable as a next-gen QA services peer using AI to differentiate from traditional outsourced QA.

Regional players

• Kiu Global Solutions: LATAM-headquartered technology services firm with QA and digital engineering capabilities serving the region. Comparable as a regional QA-focused services peer operating in overlapping geographies and verticals.
• Apptest (Apptest Group): Latin American software testing services firm with QA and test automation practices serving regional banking and enterprise clients. Comparable as a regional QA services peer with similar vertical focus.
• ProyectarSoft: Colombian software development and QA services firm serving LATAM enterprise clients in banking and ecommerce. Comparable as a fellow Colombian QA services peer with overlapping vertical and geographic focus.

Broad incumbents

• Accenture: Global professional services firm with significant QA, application testing, and AI-driven quality engineering capabilities. Comparable as a broad incumbent offering QA services as part of larger transformation deals in banking and telco.
• Cognizant: Global IT services giant with a sizable QA/testing practice serving banking, insurance, and healthcare verticals. Comparable as a broad incumbent that competes for the same enterprise QA RFPs that SQA targets.
• Globant: Large LATAM-headquartered IT services and digital transformation firm offering QA/testing as part of broader engineering and AI practices. Directly comparable as a nearshore services peer serving the same enterprise banking and telco clients in Latin America.
• Infosys (Infosys BPM Testing Services): Global IT services firm with a mature independent testing practice serving financial services and retail clients. Comparable as a broad incumbent competing in the same enterprise QA RFP space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SQA_SA
• Facebookfacebook.com/SqaSoftwareQualityAssuranceSa
• LinkedInlinkedin.com/company/sqa-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SQA - Software Quality Assurance