Magnani

What Magnani does

Magnani (legal entity CASA MAGNANI S.R.L., DBA MGN Soluciones Eléctricas) is an Argentine B2B electrical solutions distributor and integrator founded in 1971 and headquartered in Rosario, Santa Fe. The company serves industrial, commercial, energy, and government customers across Argentina through an omnichannel model combining a self-service B2B e-commerce platform, a dedicated enterprise sales team, and nationwide delivery via a logistics alliance with Andreani from a 5,000+ square meter office and warehouse footprint. Catalog depth exceeds 35,000 SKUs across eight product categories — automation and control, low and medium voltage, electrical conductors, tools and batteries, professional lighting, data center infrastructure, electrical installations, and professional instrumentation — sourced from premier global brands including Schneider Electric, SIGNIFY/Philips, APC, Fluke, Scame, Prysmian, OMRON, Cooper Lighting, and BGH.

Beyond distribution, Magnani delivers integrated energy and lighting solutions underpinned by certified partner status with Schneider Electric (EcoXpert Critical Power, Secure Power, Industrial Automation Distributor), SIGNIFY/Philips (Connected Systems Integrator), and BGH Eco Smart. Solution offerings include EcoStruxure-based energy management (PME, Power Operation, Power Advisor, EBO), AccuSine PCS+ active harmonic filtering, PowerTag wireless energy sensors, SIGNIFY Interact IoT lighting, Philips Dynalite controls, Color Kinetics architectural lighting, and a full Schneider UPS portfolio (Easy UPS 3S/3M, Galaxy V, Symmetra PX), alongside turnkey solar PV and battery energy storage installations.

The revenue model combines hardware distribution (catalog sales, USD-denominated with a USD 100 minimum order) with professional services for design, commissioning, and post-sale maintenance of energy management and connected lighting deployments. Pricing is quote-based for projects and registration-gated for catalog buyers, with USD invoices settled in Argentine pesos at the BNA exchange rate, exposing the business to FX volatility. Quality and sustainability posture is formalized through ISO 9001, ISO 14001, and Ecovadis certifications, and the customer base spans marquee Argentine enterprises including Acindar (Gerdau Group), Toyota, YPF, Nestlé (via Corlasa), Monsanto/Bayer, Sancor Seguros, Bioceres, Loma Negra, La Virginia, and municipal and educational institutions.

Name

Magnani

Legal name

CASA MAGNANI S.R.L.

Website

https://magnani.com.ar

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnani is a 50+ year-old Argentine B2B electrical solutions distributor and certified integrator (Schneider Electric, SIGNIFY/Philips, BGH) serving industrial and commercial customers across Argentina with 35,000+ SKUs, energy management software, connected lighting, UPS, and turnkey solar solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Materials Distribution: Primary revenue stream from omnichannel distribution and sale of electrical materials, components, and equipment. B2B model requiring registration for access to pricing. Products sold include automation, low/medium voltage, conductors, tools, professional instruments, lighting, data center infrastructure, and electrical installations across 35,000+ SKUs.
2. Energy Management Solutions: Revenue from design, implementation, and commissioning of energy management solutions including software (EcoStruxure PME, Power Operation, Power Advisor), active harmonic filtering (AccuSine), and measurement/diagnostic services.
3. Connected Lighting Projects: End-to-end illumination projects including measurement, calculations, consulting, equipment provision, installation, programming, and post-sale service for connected LED lighting systems (Interact, Philips Dynalite, Color Kinetics).
4. Uninterruptible Power Supply (UPS) Systems: Design, supply, installation, commissioning, and maintenance of UPS systems for data centers, industrial, and commercial applications. Includes Galaxy VSL/VME/VLUPS lines and Easy 3S/3M series.
5. Solar Energy Solutions: Turnkey photovoltaic solutions including on-grid, off-grid, and hybrid systems with and without storage. Covers commercial and industrial scale solar installations with local after-sales support.
6. Industrial Automation Integration: Sale and integration of automation products including PLCs (M340/M580), HMIs, variable speed drives (Altivar), soft starters (ATS480), motor protection, sensors, and safety systems under Schneider Electric Industrial Automation Distributor (IAD) certification.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Magnani is a B2B distributor and solutions integrator for sustainable electrical systems, supplying more than 35,000 SKUs across 8 catalog categories (industrial automation, low/medium voltage equipment, electrical conductors, lighting, data center infrastructure, electrical installation materials, professional instruments, tools/batteries). Beyond product distribution, the company delivers turnkey solutions in energy measurement and quality management (EcoStruxure platforms, AccuSine filters, PowerTag sensors), connected IoT lighting (Interact, Philips Dynalite, Color Kinetics), uninterruptible power (Easy UPS, Galaxy V, Symmetra PX), industrial automation, and on-grid/hybrid/BESS solar energy installations.

Product overview

Magnani is a B2B electrical solutions company (CASA MAGNANI S.R.L. / MGN Soluciones Eléctricas) specializing in sustainable electrical solutions for businesses, industries, and trades since 1971. The company operates as both a product distributor and solution provider, offering over 35,000 products across 8 main categories (Automatización y Control, Baja y Media Tensión, Conductores Eléctricos, Herramientas y Baterías, Iluminación Profesional, Infraestructura y Data Center, Instalaciones Eléctricas, Instrumentos Profesionales) from premier brands including Schneider Electric, Philips Lighting, APC, Fluke, and Scame. Beyond product sales, Magnani provides integrated solutions in energy measurement and quality (EcoStruxure PME/Power Operation/Power Advisor), connected lighting (Interact, Philips Dynalite, Color Kinetics), uninterrupted power (Easy UPS, Symmetra PX, Galaxy V lines), industrial automation, and solar energy (as BGH Eco Smart certified partner). The portfolio spans from basic electrical components to sophisticated IoT-enabled energy management platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatización y Control (Industrial Automation and Control) B2B catalog of industrial automation and control products including PAC/PLC/HMI systems, motor starters and protection, sensors, signaling and control equipment, and machine safety solutions, sourced from Schneider Electric and OMRON. More than 3,696 products available to industrial and commercial enterprise buyers.
• Baja y Media Tensión (Low and Medium Voltage Equipment) B2B catalog of low and medium voltage electrical equipment including medium voltage cells, disconnect switches, protection fuses, cabinets, low voltage circuit breakers, measurement and power quality devices, transfer switches, electrical panels, and thermomagnetic/differential breakers. More than 2,910 products.
• Conductores Eléctricos (Electrical Conductors) B2B catalog of electrical conductors including special cables, standard cables, and telecommunications cables from Prysmian, Imsa, and Marlew. More than 491 products for industrial and commercial installations.
• Herramientas y Baterías (Tools and Batteries) B2B catalog of professional tools and batteries for electrical installation and maintenance, including Brother labeling systems, Energizer and Probattery batteries, and professional installation tools. More than 149 products.
• Iluminación Profesional (Professional Lighting) B2B catalog of professional lighting solutions including LED luminaires for exterior and interior use, emergency luminaires, special LED luminaires, professional LED lamps, explosion-proof lighting fixtures, ballasts and auxiliaries, and lighting control/automation. More than 1,264 products from Philips Lighting, Cooper Lighting, and others.
• Infraestructura y Data Center (Data Center and Infrastructure) B2B catalog of data center and infrastructure solutions including structured cabling, racks and components, data rooms, UPS accessories, single-phase UPS, and three-phase UPS systems from APC and Schneider Electric. More than 818 products.
• Instalaciones Eléctricas (Electrical Installations Materials) B2B catalog of electrical installation materials including cable trays and conduits, junction boxes and connectors, pipes and accessories, insulating and heat-shrink tapes, commercial and residential solutions, cable connections, grounding connections, identification and fastening, anti-explosive installations, terminal blocks, and industrial sockets from Scame and Schneider Electric. More than 2,572 products.
• Instrumentos Profesionales (Professional Instruments) B2B catalog of professional testing and measurement instruments including electrical testers, multimeters, clamp meters, thermal cameras, network testers, process calibrators, and specialized instruments from Fluke, Fluke Network, and Tektronix. More than 589 products.
• Energy Measurement and Quality Management Solutions Turnkey energy management solution delivering software (EcoStruxure PME for monitoring/analysis, Power Operation for 24/7 energy supply control, Power Advisor for proactive analysis, EBO for multi-building-system management) with AccuSine PCS+ active harmonic filtering hardware and PowerTag wireless energy sensors, provided to enterprises needing real-time visibility, demand reduction, harmonic mitigation, and automated energy reporting across substations, plants, and service-station networks.
• Connected Lighting Projects (Interact, Philips Dynalite, Color Kinetics) End-to-end connected and IoT lighting projects using SIGNIFY/Philips technology (Interact IoT platform, Philips Dynalite connected lighting control, Color Kinetics architectural lighting) covering measurement, calculations, consulting, equipment provision, installation, programming, and post-sale service for enterprise and government customers.
• Uninterruptible Power Supply (UPS) Systems Design, supply, installation, commissioning, and maintenance of UPS systems for data centers and critical commercial/industrial applications, offering Galaxy V (200–500 kVA modular/redundant), Symmetra PX (hot-scalable modular), Easy UPS 3S (10–40 kVA three-phase), Easy UPS 3M (60–200 kVA three-phase), and Easy UPS On-Line SRV (2–10 kVA single-phase including lithium-ion).
• Industrial Automation Integration Solutions Sale and integration of Schneider Electric certified automation products including PAC/PLC (M340/M580), HMIs, Altivar variable speed drives, ATS480 soft starters, motor protection devices, sensors, and safety systems, delivered under Schneider Electric Industrial Automation Distributor (IAD) certification to industrial enterprises.
• Solar Energy Solutions (BGH Eco Smart) Turnkey photovoltaic solar energy solutions including BGH on-grid inverters (2 kW–150 kW with 5-year direct warranty and remote monitoring), BGH hybrid inverters (5 kW+) and battery energy storage systems/BESS (40 kW–125 kW, parallelizable, LFP CATL, IP65 outdoor-rated, remote monitoring), and TrinaSolar panels (400 Wp–720 Wp with 87.4% generation guarantee at 30 years), delivered as BGH Eco Smart certified channel partner for commercial and industrial-scale Argentine installations.

Quantifiable outcome

• La Virginia: 580 sodium 400W fixtures replaced with 160W LED — 1.8-year investment payback
• +6 more outcomes

Named customers14 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Schneider ElectriccoreTechnology or IntegrationMagnani is an official certified channel for Schneider Electric across multiple programs: EcoXpert Critical Power (energy measurement and quality), Secure Power (UPS and data center), and Industrial Automation Distributor (IAD) for automation solutions. The partnership provides access to EcoStruxure software platforms (PME, Power Operation, Power Advisor), UPS systems, variable speed drives, PLCs, and related products. Magnani is authorized to provide design, implementation, commissioning, and maintenance services for Schneider Electric solutions.
• SIGNIFY (Philips Lighting)coreTechnology or IntegrationMagnani is a certified CSI (Connected Systems Integrator) and distributor for SIGNIFY/Philips professional lighting products. This partnership enables the design, supply, and installation of connected LED lighting systems including Interact IoT platform, Philips Dynalite control systems, Color Kinetics architectural lighting, and industrial high-bay luminaires. Magnani has delivered multiple large-scale connected lighting projects using Philips technology.
• BGH Eco SmartcoreTechnology or IntegrationMagnani is an official certified channel for BGH Eco Smart solar energy solutions, including on-grid inverters (2kW-150kW with 5-year warranty), hybrid inverters (5kW+), battery energy storage systems (BESS 40kW-125kW), and solar panels (400Wp-720Wp with 30-year 87.4% performance guarantee from Trinasolar). The partnership includes local after-sales technical support.
• AndreanisupportingChannel Partner/ Reseller/ DistributorAndreani is Magnani's logistics alliance partner enabling nationwide delivery coverage throughout Argentina. This partnership supports the company's omnichannel model where customers can order online and receive delivery anywhere in the country.
• FlukesupportingChannel Partner/ Reseller/ DistributorMagnani distributes Fluke professional instrumentation products including multimeters, clamp meters, thermal cameras, power quality analyzers, and network testers. With 414 Fluke products in catalog, it is one of the largest Fluke distributors in Argentina.
• APC (Schneider Electric subsidiary)coreChannel Partner/ Reseller/ DistributorMagnani distributes APC UPS products including Easy UPS 3S, Easy UPS 3M, Smart-UPS SRT Lithium, and Symmetra PX series. With 669 APC products in catalog, APC represents a major product category for data center and infrastructure customers.
• OMRONsupportingChannel Partner/ Reseller/ DistributorMagnani distributes OMRON automation products including sensors, safety switches, pull cord emergency stops, and related automation components. 43 OMRON products in catalog.
• ScamesupportingChannel Partner/ Reseller/ DistributorMagnani distributes Scame industrial electrical products including industrial plugs, sockets, and connectors. With 748 Scame products, Scame is among the top brands in the catalog.
• PrysmiansupportingChannel Partner/ Reseller/ DistributorMagnani distributes Prysmian electrical conductors and cables. 107 Prysmian cable products in catalog.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vertiv Argentina: Vertiv is a global critical power and data center infrastructure specialist, directly competing with Magnani's UPS/critical power business (Easy UPS, Symmetra PX, Galaxy V) for data center and industrial customers in Argentina.
• Rexel Argentina: Rexel is a global electrical equipment and solutions distributor with a direct Argentine subsidiary. It competes head-to-head with Magnani in B2B electrical distribution, serving similar industrial and commercial customers with Schneider Electric and other principal brands.
• Sonepar Argentina: Sonepar is the world's largest B2B electrical distributor, operating in Argentina through local subsidiaries. It directly competes with Magnani across electrical materials, lighting, automation, and energy solutions for industrial customers.
• Legrand Argentina: Legrand is a global electrical and digital building infrastructure specialist with Argentine operations, directly competing with Magnani in electrical installation materials, cable management, and building systems distribution.

Broad incumbents

• Schneider Electric Argentina: Schneider Electric is Magnani's principal certified partner (EcoXpert Critical Power, Secure Power, IAD) and a global manufacturer of the EcoStruxure platform, UPS systems, and industrial automation products that Magnani distributes and integrates. Comparable as a much larger incumbent with direct sales in Argentina.
• ABB Argentina: ABB is a global industrial automation, robotics, and electrification incumbent with direct operations in Argentina. It competes with Magnani in low/medium voltage equipment, drives, PLCs, and motor control for the same enterprise customer base.
• Eaton Argentina: Eaton is a global power management incumbent with presence in Argentina, directly competing with Magnani in UPS, power quality (harmonic filtering), and electrical distribution products for industrial and data center customers.
• Siemens Argentina: Siemens is a broad industrial automation, electrification, and digitalization incumbent serving Argentine industrial customers directly. Overlaps with Magnani in PLCs, drives, energy management, and industrial electrical infrastructure.
• SIGNIFY Argentina: SIGNIFY (Philips Lighting) is Magnani's CSI-certified lighting partner and a global lighting incumbent that also sells directly to large Argentine projects. Directly comparable in connected lighting (Interact, Dynalite, Color Kinetics) and professional LED luminaires.

Others

• Prysmian Argentina: Prysmian is a global cable manufacturer that Magnani distributes for in Argentina (107 SKUs in catalog). Comparable as an adjacent supplier whose conductors and telecom cables complement Magnani's electrical portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/MagnaniSolucionesElectricas
• LinkedInlinkedin.com/company/magnanisolucioneselectricas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnani