What Origamid does

Origamid is a Brazilian online learning platform founded in 2012 and headquartered in Botafogo, Rio de Janeiro, specializing in web design, UX/UI design, and front-end development instruction delivered entirely in Portuguese. The platform offers 25 courses containing more than 1,600 video lessons spanning the full web development stack (HTML, CSS, JavaScript, React, TypeScript, Next.js, Node.js, Tailwind CSS, WordPress) plus UI/UX topics (typography, grid layout, Nielsen's heuristics, advanced UI design). Courses are organized in a recommended learning sequence and emphasize project-based pedagogy: students build named projects including Bikcraft, Wildbeast, Dogs, Surfbot, Brafé, and Le Scone from scratch.

The underlying product is a self-serve video-based learning management system with progress tracking, completion certificates (valid throughout Brazilian territory under the lei de cursos livres), and downloadable course assets for Lifetime subscribers. The platform is integrated with payment processors Pagar.me, PayPal, and Stripe, supports PIX, credit card, and bank slip, and uses Google Analytics and MailChimp for analytics and lead capture. A free Portuguese-language book, Tipografia para Web, functions as a top-of-funnel lead magnet distributed via MailChimp.

Origamid operates a subscription business model with three pricing tiers: Monthly at R$120, Annual at R$468 (R$39/month in 12 installments, marketed as a 67% discount), and Lifetime at R$1,440 with permanent access, premium support, and video downloads. Distribution is direct-to-consumer via the origamid.com website, targeting individual learners in Brazil across three persona segments: aspiring web designers/developers, career changers transitioning from other fields, and working professionals seeking to update skills. The company is founder-owned and operated by André Rafael with 1-10 employees, no external institutional funding, and no named enterprise customers, indicating a deliberately bootstrapped, lifestyle-scale operation.

Name

Origamid

Legal name

Origamid

Website

https://origamid.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Origamid is a bootstrapped Brazilian online learning platform founded in 2012, offering 25 Portuguese-language courses and 1,600+ video lessons in web design, UX/UI design, and front-end development to individual learners across Brazil via monthly, annual, and lifetime subscriptions.

Ownership category

akta.pro rank

Product category

Online Education and E-Learning

NAICS

Computer Training (61142), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Online learning platform
• Web development courses
• UX UI design training
• Front-end education
• Video-based courses

Headquarters

HQ city

Botafogo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue - Monthly Plan: Monthly subscription providing access to all current courses for R$120 per month. Students can cancel within 7 days of purchase.
2. Subscription Revenue - Annual Plan: Annual subscription at R$468 (R$39/month when paid in 12 installments), providing 12 months of access to all current and future courses. Discount of 67% compared to monthly.
3. Subscription Revenue - Lifetime Plan: One-time payment of R$1,440 for unlimited lifetime access to all current and future courses, including premium support and video downloads.
4. Digital Advertising: Uses third-party advertising services (Facebook, Google Ads) for targeted promotional campaigns based on user behavior and data.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Origamid operates a Portuguese-language online learning platform offering 25 courses with 1,600+ video lessons covering web design, UX/UI design, and front-end development. The platform delivers subscription-based access (Monthly R$120, Annual R$468, Lifetime R$1,440) to project-based curricula including HTML/CSS, JavaScript, React, TypeScript, Next.js, Node.js, Tailwind CSS, Vue.js, and WordPress, taught by founder André Rafael.

Product overview

Origamid is a Brazilian online learning platform offering 25 web design and development courses with over 1,600 video lessons. The platform is organized into two main categories: Front End courses (HTML, CSS, JavaScript, React, TypeScript, Next.js, Node.js, Tailwind CSS, Vue.js, WordPress, SASS, and more) and UX/UI Design courses (UI Design, UX Design Heurísticas, Typography, CSS Grid, CSS Flexbox, and advanced techniques). Additional offerings include a free Typography for Web book. The platform provides subscription plans (Monthly, Annual, and Lifetime) with all-access licensing, completion certificates, and email-based support. Course projects include Bikcraft, Dogs, Wildbeast, Surfbot, Brafé, and Le Scone for hands-on learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Subscription Plan
• Annual Subscription Plan
• Lifetime Subscription Plan
• HTML e CSS para Iniciantes
• UI Design para Iniciantes
• JavaScript Completo ES6+
• Back End Node.js
• Tailwind CSS
• React Completo
• TypeScript para Iniciantes
• Next.js
• Banco de Dados SQLite
• CSS Flexbox
• CSS Grid Layout
• UI Design Avançado
• Tipografia Avançada
• UX Design Heurísticas
• WordPress REST API Dogs
• React com TypeScript

Quantifiable outcome

• 95% of the web is composed of text, and the course claims to improve any project by 80% through proper typography skills

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alura: Alura is Brazil's largest Portuguese-language online technology learning platform, offering courses in programming, front-end, UX, and data. It directly competes with Origamid for the same Brazilian web-design/dev learner base via subscription pricing.
• Curso em Vídeo: Curso em Vídeo is a long-running Brazilian free/low-cost programming course platform with massive YouTube reach. It competes on price and language for the same aspiring web developer audience as Origamid.
• Frontend Masters: Frontend Masters is a subscription platform for in-depth front-end engineering courses (React, JavaScript, TypeScript, Next.js). It is a direct content comparator in the same technical categories Origamid covers.
• Treehouse: Treehouse is an English-language subscription platform teaching web design, HTML/CSS, JavaScript, and front-end frameworks. It is a close functional comparator to Origamid's all-access subscription model.
• Rocketseat: Rocketseat is a Brazilian developer education platform with subscription plans, project-based curricula, and a strong YouTube funnel. It is the closest direct competitor in Portuguese-language front-end training.

Emerging players

• Domestika: Domestika offers creator-led creative courses (including UX/UI) in Portuguese and Spanish with subscription access. It overlaps with Origamid's UX/UI Design track and targets a similar Latin American creative-professional audience.
• freeCodeCamp: freeCodeCamp provides free, certification-backed web development curricula including HTML, CSS, JavaScript, and React. It is the dominant free alternative to Origamid's paid subscription.

Broad incumbents

• Coursera: Coursera is a global MOOC platform offering university and industry web development specializations. It competes with Origamid at the credential level, particularly for Brazilian learners seeking recognized certificates.
• Udemy: Udemy is the global marketplace for creator-led courses including web design and front-end development. It competes with Origamid at the per-course level, though Origamid positions as an all-access subscription rather than à-la-carte purchase.

Regional players

• DigitalHouse: DigitalHouse is a Latin American coding bootcamp offering part-time and full-stack web development programs with job-placement support. It targets a similar Brazilian career-changer persona but at a much higher price point.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/origamid
• Facebookfacebook.com/origamid
• LinkedInlinkedin.com/company/origamid
• Instagraminstagram.com/origamid.cursos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Origamid