Shand Cycles
Shand Cycles is a Scotland-based manufacturer of hand-built steel bicycles sold direct-to-consumer worldwide, offering gravel, touring, endurance, and adventure frames priced from £4,095 to £8,094 with bespoke 8-10 week builds.
- Company typePrivate
- Founded2003
- HeadquartersLivingston, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shand Cycles does
Shand Cycles is a Scotland-based, hand-built steel bicycle manufacturer founded in 2003 by Steven Shand. The company operates with a small team (1-10 employees) and produces custom steel frames at premium price points of £4,095 to £8,094, with each build requiring an 8-10 week lead time that reflects the hand-built production process. Its current lineup is organized around four core platforms: the Stramash (gravel), Stoater (touring), Stooshie (endurance road), and Drove 2.0 (drop-bar 29er adventure), with a Modular UDH Dropout System introduced in 2025 to broaden drivetrain compatibility and a Pinion gearbox-based frame targeted for 2026.
The business sells direct-to-consumer via its own e-commerce channel with worldwide shipping, and has representation in Estonia for European distribution. Technology integrations with Rohloff (hub gears) and Gates Carbon Drive (belt drive systems) are positioned as premium configuration options across multiple models, and participation in UK Cycle-to-Work schemes provides an employer-funded purchase pathway. In November 2023, the brand was acquired by Rideworks Components under Paul MacDonald, returning it to independent ownership and triggering a range rationalization to the current four-platform focus.
Shand Cycles firmographics
Firmographics- Name
- Shand Cycles
- Legal name
- Shand Cycles UK Ltd
- Website
- https://shandcycles.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shand Cycles is a Scotland-based manufacturer of hand-built steel bicycles sold direct-to-consumer worldwide, offering gravel, touring, endurance, and adventure frames priced from £4,095 to £8,094 with bespoke 8-10 week builds.
- Ownership category
- akta.pro rank
Shand Cycles industry classification
Industry- Product category
- Custom Steel Bicycle Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Shand Cycles is headquartered
LocationHeadquarters
- HQ city
- Livingston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Shand Cycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Complete Bicycle Sales: Full hand-built bikes sold directly to consumers. Bikes configured online with customer-selected components, color schemes, and accessories. Pricing ranges from £4,095 to £8,094 depending on model and build specification. 8-10 week lead time for custom builds.
- Framesets: Frame-only sales available for customers who wish to complete builds themselves or through local bike shops. Framesets include frame and headset.
- Components and Accessories: Sells spare parts, components (brakes, chainsets, shifters, cranks), and accessories (saddles, lights, belts, forks) through their online shop. Includes branded merchandise and third-party cycling components.
- Custom Build Services: Bespoke frame building service using Reynolds, Columbus, and Dedacciai tubing. Custom sizing and geometry tailored to individual customer requirements. Lead time approximately 8-10 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Stramash - Gravel Bike |
| One time/ perpetual license | Pay-as-you-go | Stoater - Touring Bike |
| One time/ perpetual license | Pay-as-you-go | Rizello - Road Bike |
| One time/ perpetual license | Pay-as-you-go | Drove 2.0 - Adventure Bike |
| One time/ perpetual license | Pay-as-you-go | Bahookie - MTB/Adventure |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Shand Cycles product offering
Product offeringCore offering
Shand Cycles hand-builds steel bicycle frames and complete bikes (gravel, touring, endurance, adventure) using Reynolds and Columbus steel tubing at their Glasgow workshop, with painting in Wednesbury and final assembly in Coventry. Bikes are configured online with customer-selected components and built to order with an 8-10 week lead time. The company also sells framesets, components, accessories, and bespoke custom build services directly to consumers worldwide.
Product overview
Shand Cycles is a UK-based hand-built steel bicycle manufacturer offering a focused portfolio of adventure, gravel, endurance, and touring bikes. Their current product line includes the Stramash (gravel), Stooshie (endurance/all-road), Stoater (touring), and Drove 2.0 (drop-bar 29er). Past models including the Bahookie (MTB), Tam (expedition), Skinny and Rizello (road), and Leveret (commuter) remain available by custom order. All frames are built with Reynolds and Columbus steel tubing in their Glasgow workshop, with final assembly in Coventry. The company also offers a range of accessories including Gates Carbon Drive belts, Brooks saddles, and Shand-branded components. Shand operates as a small, family-run business following their November 2023 acquisition by Rideworks.
Differentiator
Problem solved
Functional benefit
Products and services
- Stramash Gravel Bike Hand-built gravel bike with Columbus Life steel frame and carbon fork, designed for fast and forgiving performance on mixed terrain. Accommodates up to 50mm tyres and features UDH-ready dropout system with mounts for racks, mudguards, and three bottle cages. Target customers are gravel and adventure riders seeking versatility on dirt, tarmac and everything in between.
- Stoater Touring Bike Hand-built touring and adventure bike built with Columbus Zona steel frame, designed for year-round versatility. Compatible with Rohloff hub, Gates Carbon Belt Drive, or traditional derailleur systems, and accommodates up to 50mm tyres with mudguards. Optional extras include mudguards, Brooks saddle, rear rack, and SON dynamo lights. For cyclists planning extended tours, world travel by bike, or self-supported long-distance adventures.
- Stooshie Endurance / All-Road Bike Endurance and all-road steel bike offering versatility across varied terrains. Available with Rohloff, SRAM, or Shimano drivetrain options, and compatible with racks, guards, and wide tyres. Designed for riders seeking comfortable, responsive steel bikes for long road rides, endurance events, and all-road cycling with wider tyre clearance.
- Drove 2.0 Adventure Bike Drop bar 29er mountain bike designed for bikepacking and off-road touring, particularly long-distance adventures like the Tour Divide. Features Reynolds steel tubing, accommodates up to 2.4-inch tyres, and modular dropouts compatible with Rohloff, derailleur, or belt-drive systems. For MTB riders and bikepackers seeking capability for extended trips on technical terrain.
- Bahookie Mountain Bike Do-it-all mountain bike built with Reynolds 631 steel frame, designed around 29er or 650B+ wheels and 120mm travel fork. Suitable for bikepacking, adventure racing, and trail riding. Available as custom order to customers seeking steel hardtails for trail riding and adventure.
- Tam Expedition Bike Round-the-world expedition bike designed for maximum load-carrying capability and off-road touring. Built to handle extreme conditions with extensive gear mounting options. Available as custom order for cyclists planning extreme expeditions and world travel.
- Skinny Road Bike Modern classic road bike featuring Reynolds 853 front and Columbus rear tubing, T47 bottom bracket shell, tapered head tube, and disc brakes. Available as custom order for riders seeking a classic steel road bike with modern standards.
- Rizello Road Bike Stripped-back road bike with Columbus steel tubing (Life, HSS, Zona) and Dedacciai stays. Features flat-mount disc brakes, T47 bottom bracket, and 44mm head tube for a fast, elegant ride. Custom fit only with pricing on contact.
- Framesets Frame-only sales available for customers who wish to complete builds themselves or through local bike shops. Framesets include frame and headset, in the same hand-built steel construction as complete bikes.
- Custom Build / Bespoke Frame Building Service Bespoke frame building service using Reynolds, Columbus, and Dedacciai tubing. Custom sizing and geometry tailored to individual customer requirements with approximately 8-10 weeks lead time. For customers seeking fully bespoke frames beyond the standard range.
Quantifiable outcome
- 5-year warranty on frames and forks to original owner
- +2 more outcomes
Companies that use Shand Cycles
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Shand Cycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Shand Cycles partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Rideworks ComponentscorePaul MacDonald acquired Shand Cycles through Rideworks Components in November 2023, regaining independence for the brand. Rideworks is described as being 'built around precision, independence, and a passion for well-engineered bikes and components'. Rideworks also supplies components used in Shand builds.
- Rohloff AGcoreShand Cycles positions itself as Rohloff experts with dedicated page explaining Speedhub technology. Builds bikes with Rohloff 14-speed internal gear hubs as standard option. Offers Co-Motion and Gebla shifter solutions for drop bar compatibility. Deep expertise in Rohloff integration with Gates Carbon Belt Drive.
- Gates Carbon DrivecorePartners with Gates Carbon Drive for belt drive systems. All Shand Rohloff-compatible bikes feature concealed belt splitters. Promotes Gates CDX belts as maintenance-free alternative to chains with double the lifespan.
- Cycle-to-Work Scheme ProvidersminorOfficial partnerships with UK Cycle-to-Work scheme providers enabling employee bike purchases through salary sacrifice. Customers can save up to 42% on bike purchases.
- Easy Access System EuropeminorEU Authorised Representative for GDPR compliance. Located at Mustamäe tee 50, Tallinn, Estonia. Handles EU regulatory inquiries ([email protected]).
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Shand Cycles competitors and assessment
Company assessmentDirect peers
- Kinesis UK: UK titanium and steel bike manufacturer with strong adventure, touring and gravel ranges (Kinesis Tripster, etc.). Direct competitor in the UK adventure/steel sub-segment via dealer network and DTC.
- Salsa Cycles: US brand specialising in adventure, touring, gravel and bikepacking bicycles. Directly competes for adventure/touring cyclists with products like the Vaya, Journeyman and Cutthroat, overlapping heavily with Shand's Stoater, Stramash and Drove line-up.
- Surly Bikes: US-based steel adventure, touring, gravel and commuter bicycle manufacturer with a very similar 'go-anywhere' ethos. Closest US analogue in product positioning (steel touring, bikepacking, off-road).
- Genesis Bikes: UK steel road, gravel and adventure bike brand with a similar premium-but-attainable positioning. Comparable UK-made heritage, adventure use cases and component flexibility (Rohloff belt-drive friendly).
- Fairlight Cycles: UK-based custom steel bicycle builder focused on commuter, touring and gravel bikes using Reynolds tubing. Operates a similarly small, made-to-order workshop model with comparable DTC ethos and bespoke geometry service.
- Co-Motion Cycles: US custom titanium and steel touring/tandem manufacturer with deep Rohloff and belt-drive expertise. Highly comparable niche specialism in long-distance Rohloff-equipped touring bicycles built to order.
- Mason Cycles: UK DTC bicycle brand focused on adventure, gravel and all-road bikes with direct sales and a premium pricing strategy. Comparable UK origin, performance/adventure positioning, and online-only distribution model.
Emerging players
- All-City Cycles: US steel bike maker focused on road, gravel, commuter and track. Niche steel brand with overlapping enthusiast customer but different US positioning and limited Rohloff expertise relative to Shand.
- Cotic Bikes: UK steel hardtail and adventure mountain bike brand with deep Rohloff expertise (Cotic Escapade). Comparable UK steel craftsmanship and gravity/MTB-adjacent riding segments that intersect with Shand's Bahookie and Drove ranges.
Broad incumbents
- Ribble Cycles: Established UK direct-to-consumer bicycle brand with a much broader range across road, gravel, e-bikes and adventure. Significantly larger scale than Shand, competing for the same DTC enthusiast customer with similar lead-time model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Shand Cycles social profiles
Digital presenceShand Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shand Cycles leadership team
Management profileNumber of profiles
Profiles2 records
Shand Cycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shand Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shand Cycles
What does Shand Cycles do?
Shand Cycles hand-builds steel bicycle frames and complete bikes (gravel, touring, endurance, adventure) using Reynolds and Columbus steel tubing at their Glasgow workshop, with painting in Wednesbury and final assembly in Coventry. Bikes are configured online with customer-selected components and built to order with an 8-10 week lead time. The company also sells framesets, components, accessories, and bespoke custom build services directly to consumers worldwide.
Is Shand Cycles a public or private company?
Shand Cycles is a private company. It is classified as corporate owned and is currently operating.
When was Shand Cycles founded?
Shand Cycles was founded in 2003. It employs 1 to 10 people.
Where is Shand Cycles based?
Shand Cycles is headquartered in Livingston, United Kingdom, in the Europe region.
How does Shand Cycles make money?
Four revenue lines are on record. Complete Bicycle Sales are the primary driver. The others are framesets, components and Accessories and custom Build Services.
Who are Shand Cycles's main competitors?
Direct peers on record are Kinesis UK, Salsa Cycles, Surly Bikes, Genesis Bikes, Fairlight Cycles, Co-Motion Cycles and Mason Cycles. Emerging players are All-City Cycles and Cotic Bikes. Ribble Cycles is listed as a broad incumbent.
Does Shand Cycles have an API?
No public API is recorded for Shand Cycles.
What industry is Shand Cycles in?
Shand Cycles's product category is Custom Steel Bicycle Manufacturing. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.