YouChange China Social Entrepreneur Foundation

What YouChange China Social Entrepreneur Foundation does

YouChange China Social Entrepreneur Foundation (友成企业家乡村发展基金会) is a Beijing-based, privately established national charitable foundation founded in 2007 by entrepreneur Wang Ping. Registered with China's Ministry of Civil Affairs under the supervisory authority of the Ministry of Agriculture and Rural Affairs, the foundation operates a portfolio of rural revitalization programs targeting underdeveloped counties in China, with a fixed-point concentration in Leishan County, Guizhou where cumulative investment has exceeded 106 million RMB since 2018.

The foundation's core intellectual asset is the proprietary Three-A Three-Force (三A三力) social value evaluation system — a framework that assesses social investment across Aim (social goal drive), Approach (solution innovation), and Action (outcome conversion). This methodology has been adopted as a group standard by the China Charity Federation. YouChange runs approximately ten programmatic brands organized around rural community development (美好乡见), women's economic empowerment (香橙妈妈, 星绣未来), rural talent incubation (领头雁计划, 小鹰计划, 山鹰计划, 猎鹰加速器), and rural education (青椒计划, 山桥计划, 益教室, 波音放飞梦想, 编程·创未来). Programs are delivered through a multi-province volunteer station network, government partnerships at national and county levels, and online platforms such as Huawei WeLink-enabled live streaming.

YouChange does not sell commercial products. Operating inflows derive from corporate donor partnerships (notably Starbucks Foundation, SAP, Huawei, Accenture, Boeing, and Du Xiao Man), individual donations, and government co-funding. The organization holds the highest 4A rating from the Ministry of Civil Affairs and special consultative status with the UN Economic and Social Council, and it was the first Chinese foundation to be recognized for the "new philanthropy" concept. Reporting metrics indicate cumulative scale of 43,000+ new farmers digitally trained, 1,563 local teachers cultivated in Leishan County, 413 rural women achieving 1,000+ RMB monthly income, and 200,000+ participants across rural development programs.

Name

YouChange China Social Entrepreneur Foundation

Legal name

友成企业家乡村发展基金会

Website

https://youcheng.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

YouChange China Social Entrepreneur Foundation is a Beijing-based charitable foundation founded in 2007 that runs rural revitalization programs across China, including women's empowerment, rural teacher training, social entrepreneur incubation, and a proprietary Three-A Three-Force social value evaluation framework adopted as a national group standard.

Ownership category

akta.pro rank

Product category

Charitable Foundation / Rural Revitalization Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Corporate Foundations & CSR Grantmaking (BPAGAKAC), Social Entrepreneurship & Impact Business (EDAMAHAK), Scholarship & Fellowship Foundations and Trusts (EDADAHAC), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Rural revitalization programs
• Social innovation philanthropy
• Social value evaluation
• Rural talent development
• Corporate CSR partnerships

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

YouChange China Social Entrepreneur Foundation is a privately established charitable foundation that designs, funds, and delivers rural revitalization, social innovation, and education programs across underdeveloped Chinese counties. Its portfolio of branded programs covers rural talent cultivation, rural women empowerment, teacher development, cultural heritage preservation, and social entrepreneurship acceleration. The foundation also licenses its proprietary Three-A Three-Force Social Value Evaluation System, which has been adopted as a national industry standard by the China Charity Federation.

Product overview

YouChange China Social Entrepreneur Foundation operates a portfolio of social innovation programs focused on rural revitalization and social value creation. The core offerings include the Three-A Three-Power Social Value Evaluation System as the foundational framework, talent development programs (猎鹰加速器, 小鹰计划, 山鹰计划), rural women's empowerment (香橙妈妈, 星绣未来), rural education development (青椒计划, 益教室, 波音放飞梦想, 编程·创未来), rural community development (美好乡见), and agricultural talent training (领头雁计划, 乡恋计划). The foundation also supports education infrastructure through 山桥计划, all connected through a cross-sector collaboration platform approach.

Differentiator

Problem solved

Functional benefit

Brands

• 三A三力 (Three-A Three-Power): A social value evaluation framework developed by YouChange assessing social target drive (Aim), solution innovation (Approach), and action outcome conversion (Action). It has become a group standard of the China Charity Alliance.
• 香橙妈妈 (Xingliang Mama)
• 领头雁计划 (Leading Goose Plan)
• 小鹰计划 (Little Eagle Plan)
• 猎鹰加速器 (Falcon Accelerator)
• 山鹰计划 (Mountain Eagle Plan)
• 山桥计划 (Mountain Bridge Plan)
• 青椒计划 (Green Pepper Plan)
• 美好乡见 (Beautiful Rural Reunion)
• 益教室 (Yi Classroom)

Products and services

• Three-A Three-Force Social Value Evaluation System (三A三力社会价值评价体系) A proprietary social value evaluation framework (三A三力) developed by the foundation to measure and standardize the social impact of charitable projects. It has been adopted as a national industry standard by the China Charity Federation and serves as the foundation's signature methodology for assessing impact across its rural-revitalization and social-innovation portfolio. Intended for use by NGOs, foundations, and CSR partners operating in China.
• Falcon Accelerator (猎鹰加速器) An accelerator program designed to support social entrepreneurs and early-stage social-purpose ventures in China through non-financial capacity building, mentoring, and ecosystem connections. Targets founders and small teams tackling social and environmental issues.
• Orange Mom (香橙妈妈) A rural women's economic empowerment program that has served over 6,560 rural women through training, capacity building, and entrepreneurship support. Designed for rural women in underdeveloped Chinese counties seeking income-generation skills and small-business support.
• Mountain Eagle Plan (山鹰计划) A rural talent cultivation program that supports young rural leaders and students in underdeveloped counties, building on the foundation's earlier rural-youth engagement work. Targets young rural leaders and student cohorts seeking higher-education and leadership pathways.
• Beautiful Rural Reunion (美好乡见) A rural community revitalization program focused on reconnecting urban professionals and resources with rural communities. Targets rural communities and the diaspora of professionals seeking to contribute to hometown development.
• Mountain Bridge Plan (山桥计划) A rural talent pathway program that supports rural students and young people in transitioning to higher education and employment opportunities. Targets rural students and young adults seeking bridging support into tertiary education and careers.
• Green Pepper Plan (青椒计划) A rural teacher professional development program delivered through a digital learning platform integrated with Huawei WeLink, providing online training and continuing education to rural K-12 teachers. Has reached more than 2.6 million rural teachers as part of the foundation's broader teacher development portfolio.
• Boeing Flying Dreams (波音放飞梦想) A branded CSR program co-developed with Boeing to deliver aviation-themed STEM learning experiences to rural students. Targets rural primary and middle school students with hands-on science and aviation education.
• Programming Creates Future (编程·创未来) A coding and digital-skills education program for rural students, designed to introduce programming literacy and computational thinking to under-served learners. Targets rural K-12 students in underdeveloped counties.
• Little Eagle Plan (小鹰计划) A flagship rural youth development program launched in 2011 that supports young rural leaders and university students through training, mentorship, and field engagement. Targets rural undergraduates and young graduates seeking leadership development and field exposure to rural communities.
• Xianglian Plan (乡恋计划) An earlier rural-talent and engagement program line that focused on connecting rural communities with returning talent and supporters; evolved into the Mountain Eagle Plan (山鹰计划). Targets rural communities and diaspora professionals seeking re-engagement with their home counties.
• Leading Goose Plan (领头雁计划) A rural talent cultivation program launched in 2017 in partnership with SAP to identify, train, and support rural entrepreneurs and leaders in underdeveloped counties. Targets rural entrepreneurs, village officials, and grassroots leaders seeking business and leadership capacity building.
• Star Embroidery Future (星绣未来) A cultural heritage handicraft support program launched in 2020 in partnership with Starbucks China, supporting intangible cultural heritage (ICH) embroidery and handicraft practitioners in rural counties. Has supported 76 ICH practitioners with average per-capita income growth above 17,000 yuan, targeting rural artisans, especially women, in ICH value chains.
• Yi Classroom (益教室) A rural teacher training program using online MOOC and blended-learning formats to deliver continuing professional development to rural K-12 teachers. Part of the foundation's broader teacher development portfolio that has cumulatively reached more than 2.6 million rural teachers.

Quantifiable outcome

• 413 rural women achieved monthly income increases exceeding 1,000 yuan through the Orange Mom project
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Starbucks Foundation (星巴克基金会)coreStrategic or Co-development PartnerBeijing Starbucks Foundation donated 6.35 million RMB to support the 'Star Embroidery Future' (星绣未来) project, targeting rural women for handicraft entrepreneurship and intangible cultural heritage preservation. The project selects 50 female intangible heritage leaders and supports 1,250 women in non-heritage entrepreneurship over 3 years.
• Du Xiao Man (度小满金融)coreStrategic or Co-development PartnerPartnership for the 'Village Revitalization Navigator Plan' (乡村振兴领航员人才培养计划) combining training with interest-free micro-loans. The program launched in Leishan County, Guizhou in 2021 and has provided over 100 million yuan in interest-free loans to 16 rural industrial leaders.
• Huawei (华为)coreStrategic or Co-development PartnerHuawei's TECH4ALL project collaborates with the Green Pepper Plan (青椒计划) by providing the Huawei WeLink platform for stable online live streaming of training courses, enabling high-quality educational resources to reach rural schools across China.
• China Telecom (中国电信)minorStrategic or Co-development PartnerPartner in the 'Spanning Mountains, Hand in Hand' (跨越山海·心手相牵) public welfare initiative, contributing to rural education assistance in Leishan County.
• Accenture (埃森哲)coreStrategic or Co-development PartnerAccenture supported the 'Success Skills - Orange Mom University' (成功之技香橙妈妈大学) project, providing digital skills and entrepreneurship training for rural women.
• China Charity Federation (中国慈善联合会)coreStrategic or Co-development PartnerCo-initiator of the Leading Goose Plan (领头雁计划) along with Tsinghua University Department of Sociology. The federation also co-developed the Three-A Three-Force standard with the foundation.
• Tsinghua University Department of Sociology (清华大学社会学系)coreStrategic or Co-development PartnerCo-initiator of the Leading Goose Plan and the 'Walking Class Without Borders' (无问西东·行走的课堂) program. The partnership brings academic research and rural practice together for rural revitalization.
• China Development Research Center / Central Compilation and Translation Bureau (中央编译局)minorStrategic or Co-development PartnerPartnership for publishing 'China Social Innovation Blue Book' and social innovation case studies. The collaboration also included joint academic research on social innovation comparative studies.
• Boeing (波音)minorStrategic or Co-development PartnerPartnership for the 'Boeing Flying Dreams' (波音放飞梦想) aviation science education project, bringing aviation science curriculum to rural schools.
• Amazon China (亚马逊)minorStrategic or Co-development PartnerPartnership for the 'Programming Creates Future' (编程·创未来) rural programming education project, supporting coding education in rural primary and secondary schools.
• COSCO Shipping (中远海运)minorStrategic or Co-development PartnerPartnership for rural e-commerce training programs in Yunnan Yongde County, supporting the Xianglian Plan (乡恋计划) for rural e-commerce talent development.
• SAPcoreStrategic or Co-development PartnerSAP partnered with YouChange to launch the 'Leading Goose Plan Special Fund' (友成-SAP领头雁计划专项基金) in June 2019, supporting digital skills training for over 43,000 new farmers.
• Climate Group (气候组织)minorStrategic or Co-development PartnerCo-initiated the Social Value Investment Fund (社会价值投资基金) with the Climate Group and GreenChinaLab, pioneering impact investing in China with an initial fundraising target of 500 million yuan.
• Grameen Foundation (格莱珉基金会)minorStrategic or Co-development PartnerPartnership to support microfinance development in rural China, including joint cooperation agreements with China Development Bank to establish a microfinance support platform.
• China Development Bank (国家开发银行)minorStrategic or Co-development PartnerPartnership for microfinance platform development in rural areas, signing cooperation agreements in 2009 to establish financial support channels for rural poverty alleviation.
• Beijing Normal University (北京师范大学)minorStrategic or Co-development PartnerPartnership for social enterprise research and policy advocacy, including collaboration on China's first anti-poverty development report.
• Fudan University / Peking UniversityminorStrategic or Co-development PartnerPartnership for social innovation courses and academic research. Peking University's 'Social Entrepreneurship and Social Innovation Practice' elective course was initiated and funded by YouChange.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Grameen Foundation: International NGO focused on microfinance and poverty alleviation, with which YouChange has a documented partnership. Comparable as an operating partner in rural microfinance and social entrepreneurship, particularly given the joint YouChange-Grameen microfinance platform work in rural China.

Broad incumbents

• China Foundation for Rural Development (formerly China Foundation for Poverty Alleviation): One of China's largest state-affiliated anti-poverty and rural development foundations. Directly comparable to YouChange in rural revitalization, poverty alleviation, and education focus, but with substantially larger scale, government backing, and a national footprint.
• Tencent Foundation (腾讯公益慈善基金会): Tech giant-affiliated foundation operating the largest Chinese online charity platform. Comparable as a major private Chinese foundation channeling corporate CSR into rural, education, and digital inclusion programs with multi-program brand portfolio similar to YouChange's.
• China Youth Development Foundation (Project Hope / 中国青少年发展基金会): Long-established Chinese foundation best known for Project Hope (希望工程) rural school and teacher support. Comparable to YouChange in rural education focus, particularly the Green Pepper Plan teacher-training work, but at significantly larger national scale.
• One Foundation (壹基金): Major Chinese private foundation established by Jet Li focused on disaster relief, child welfare, and rural community development. Comparable in private-foundation structure and multi-program rural/community focus, but with broader disaster-relief mandate.
• Ant Foundation / Ant Charity Foundation (蚂蚁公益基金会): Tech-affiliated foundation supporting rural development, environmental, and digital inclusion programs at massive scale. Comparable as a Chinese private foundation with significant rural digitization and women's economic empowerment overlap with YouChange's Leading Goose Plan.
• China Women's Development Foundation (中国妇女发展基金会): National foundation focused on women's development, maternal health, and economic empowerment. Closely comparable to YouChange's Xingliang Mama and Star Embroidery Future rural women's entrepreneurship programs.

Direct peers

• Vanke Foundation (万科公益基金会): Corporate-affiliated Chinese foundation focused on rural sustainability, community development, and environmental programs. Comparable as a private foundation with rural community development and corporate-CSR-driven grantmaking similar to YouChange's model.
• Narada Foundation (南都公益基金会): Chinese private foundation focused on social innovation, civil society development, and grantmaking to grassroots NGOs. Closely comparable to YouChange in promoting social entrepreneurship, supporting NGO capacity, and pioneering 'new philanthropy' models in China.
• Adream Foundation (上海真爱梦想公益基金会): Leading Chinese private foundation focused on building dream centers and delivering curriculum in rural schools. Directly comparable to YouChange's Green Pepper Plan and Yi Classroom programs targeting rural education quality and teacher development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xweibo.com/youcheng2007
• LinkedInlinkedin.com/company/youchange-foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouChange China Social Entrepreneur Foundation