Procom Invest

What Procom Invest does

Procom Invest GmbH & Co. KG is an owner-managed German real estate developer headquartered in Hamburg and operating as part of the Procom-Unternehmensgruppe. Founded in 1974, the company invests in, develops, and lets/sells properties across four overlapping asset classes — residential, office, retail, and mixed-use — delivered under structured sub-brands: Procomwohnen (residential), Procomarbeiten (office), Procomeinkaufen (retail), and Procomgenießen (hospitality, culture, and sports). Over fifty years the firm has completed more than 250 construction projects across German metropolitan regions, including named flagships such as the Büroquartier EO in Bad Homburg, Zeisehof in Hamburg, the Kino-Campus 'Am Wasserturm' at the Bad Homburg train station, and the Fern- und Regionalbahnhof Hamburg-Altona.

The company's core 'technology' is its in-house capability to execute complex, multi-use developments end-to-end — from land acquisition and planning through construction and letting/sale — supported by a team of approximately 50 real estate professionals. There is no proprietary software platform, AI/ML capability, or integrated digital product surfaced in the available data; the offering is built on physical development expertise and owner-managed capital rather than on a technology stack. Marketing is limited to a corporate website, a printed 'Procom Magazin,' and earned press coverage announcing tenant wins and topping-out ceremonies.

Commercially, Procom Invest operates direct sales and rental channels, with separate inbound functions for land purchase ('Ankauf'), property sale ('Verkauf'), letting ('Vermietung'), and technical operations ('Technik'). Revenue is generated through a mix of one-time property sales and recurring rental income from completed developments, with anchor tenants including Regus, Maxon Computer GmbH, and a cinema/sports operator in Bad Homburg. Pricing is not publicly disclosed; transactions are quote-based, consistent with bespoke project-level real estate deals. The firm pursues mixed-use schemes in partnership with municipalities (e.g., City of Bad Homburg) and targets metropolitan submarkets across Germany.

Name

Procom Invest

Legal name

Procom Invest GmbH & Co. KG

Website

https://procominvest.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Procom Invest is an owner-managed Hamburg-based real estate developer founded in 1974 that invests in, develops, and rents residential, office, retail, and mixed-use properties across German metropolitan regions, with over 250 completed projects and approximately 50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Development and Investment: Procom Invest develops residential, office, retail, and mixed-use properties. The company invests in land acquisition, development, and either rents or sells completed properties to end-users.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Procom Invest is an owner-managed real estate development company that acquires land, develops residential, office, retail, and mixed-use properties across German metropolitan regions, and either sells completed developments or rents and leases spaces to commercial tenants and residential users. Founded in 1974 as part of the Procom-Unternehmensgruppe, the company has completed more than 250 construction projects with a dedicated team of approximately 50 real estate professionals.

Product overview

Procom Invest operates as a owner-managed real estate development company within the Procom Group, offering a platform of integrated property development services organized under distinct sub-brands. The core offering comprises Procomwohnen (residential development), Procomarbeiten (office development), Procomeinkaufen (retail property expertise), and Procomgenießen (hotel and hospitality spaces). The company invests, develops, and rents properties across residential, office, retail, and mixed-use categories, with over 250 completed construction projects. The Procom Magazin serves as a content publication complementing the core real estate services.

Differentiator

Problem solved

Functional benefit

Brands

• Procomwohnen: Residential real estate development focusing on creating livable urban districts in all metropolitan regions.
• Procomarbeiten
• Procomeinkaufen
• Procomgenießen

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Maxon Computer GmbHcoreOthersMaxon Computer GmbH, an international specialist for 3D solutions, signed a lease agreement with Procom Invest for office space at the Büroquartier EO in Bad Homburg. This represents a tenant relationship for Procom's office development.
• ReguscoreOthersRegus is a tenant at Procom Invest's Büroquartier EO in Bad Homburg, occupying office space in the development.
• City of Bad HomburgcoreStrategic or Co-development PartnerProcom Invest collaborates with the City of Bad Homburg on joint development projects including the Kino-Campus 'Am Wasserturm' at the train station, celebrating topping-out ceremonies together with city officials and tenants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TAG Immobilien AG: German residential real estate company with portfolio concentrated in northern German metropolitan regions (Hamburg, Berlin, Dresden, Leipzig, Bremen). Highly comparable to Procom Invest's northern German metropolitan residential focus, but as a portfolio holder rather than active developer.
• Aroundtown SA: Luxourg-listed German commercial real estate company with office, hotel, and mixed-use assets across German metropolitan regions. Comparable to Procom Invest on Procomarbeiten and Procomgenießen (office and hospitality) sub-brands, but operates at significantly larger scale as a holding/investor.
• Deutsche Wohnen SE: Major German residential real estate company focused on metropolitan apartments (Berlin, Hamburg, Rhine/Main, Munich, Leipzig). Comparable to Procom Invest on residential metropolitan exposure (Procomwohnen), but operates at a much larger scale as a residential holder rather than mixed-use developer.
• LEG Immobilien SE: German residential real estate company listed on the MDAX, primarily focused on North Rhine-Westphalia with ~165k apartments. Overlaps with Procom Invest's residential metropolitan strategy (Procomwohnen) as a regional incumbent, though without the mixed-use quarter-development layer.
• Vonovia SE: Germany's largest residential real estate company, operating ~550k units across German metropolitan regions and selected European cities. Overlaps with Procomwohnen (Procom's residential sub-brand) but at vastly larger scale and with a portfolio-management rather than development-led model.

Direct peers

• Quantum Immobilien AG: Hamburg-based German real estate developer active in mixed-use urban projects. Comparable to Procom Invest in northern German orientation and mixed-use/quarter development model.
• Becken Holding: Hamburg-based family-owned real estate developer/investor operating across mixed-use, residential, and commercial assets in German metropolitan regions. Highly comparable to Procom Invest in scale, owner-managed governance, and Hamburg/regional German footprint, though with longer residential focus.
• ECE Group: Hamburg-headquartered major developer and operator of shopping centers and mixed-use urban real estate in Germany and Europe. Directly comparable to Procom Invest's Procomeinkaufen (retail) and Procomgenießen (hospitality) sub-brands, and shares Hamburg base and quarter-development orientation.
• Instone Real Estate Group: Frankfurt-listed German residential and mixed-use developer active in German metropolitan regions including Hamburg, Düsseldorf, and Munich. Directly comparable to Procom Invest in residential/mixed-use focus and target geographies, though larger and publicly owned.
• Pandion AG: Cologne-based German real estate developer focused on residential and mixed-use projects in metropolitan regions including Cologne, Munich, and Hamburg. Comparable to Procom Invest in product mix (residential-led mixed-use) and German metropolitan focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procom Invest