PRIDE
PRIDE (pride.com) is an LGBTQ+ digital media platform operated by Equal Entertainment LLC, delivering news, entertainment, and cultural content to the queer community alongside sister brands Advocate, Out, Out Traveler, and Plus.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What PRIDE does
PRIDE (pride.com) is an LGBTQ+ focused digital media platform operated by Equal Entertainment LLC, a privately-held LLC headquartered in Los Angeles. The platform aggregates editorial content across multiple verticals including news, culture, TV, movies, drag, celebrity coverage, music, sports, health and wellness, interviews, and perspectives, serving a primary audience of LGBTQ+ individuals and allies seeking news, entertainment, and cultural content. PRIDE functions as a content hub within a broader portfolio of sister brands — Advocate, Out, Out Traveler, Plus (HIV Plus Magazine), and Advocate Channel — collectively branded under the Equal Pride media network, with cross-promotion across titles visible in the site navigation.
PRIDE firmographics
Firmographics- Name
- PRIDE
- Legal name
- Equal Entertainment LLC
- Website
- https://pride.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PRIDE (pride.com) is an LGBTQ+ digital media platform operated by Equal Entertainment LLC, delivering news, entertainment, and cultural content to the queer community alongside sister brands Advocate, Out, Out Traveler, and Plus.
- Ownership category
- akta.pro rank
PRIDE industry classification
Industry- Product category
- LGBTQ+ Digital Media & Online Publishing
- NAICS
- Arts, Entertainment, and Recreation (71), Human Rights Organizations (813311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
- akta.pro secondary industry
- Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL)
Keywords
Where PRIDE is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
PRIDE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels1 record
Marketing channels3 records
PRIDE product offering
Product offeringCore offering
PRIDE (pride.com) is an LGBTQ+ digital media platform that publishes free editorial content covering news, culture, entertainment, celebrity coverage, TV and film, music, sports, drag, health & wellness, and perspectives for the queer community. The platform operates a weekly email newsletter and aggregates content alongside sister publications (Advocate, Out, Out Traveler, Plus, Advocate Channel) under the Equal Entertainment LLC network.
Product overview
Pride.com is a unified LGBTQ+ digital media platform operated by Equal Entertainment LLC that delivers news, entertainment, and cultural content to the queer community. The platform features coverage across multiple content verticals including celebrity news, TV and film reviews, music, sports, health and wellness advice, drag culture, coming out stories, and Pride events. The site serves as a content hub for LGBTQ+ voices with sections covering Answers & Advice (Love & Sex, Health & Wellness), Culture (TV, Movies, Drag, Celebs, Music, Sports, Interviews, Perspectives), Trending (Viral, Queer Joy, Coming Out, News), and Pride 2026. The platform also operates sister publications including Advocate, OUT, OUT Traveler, and Plus magazines.
Differentiator
Problem solved
Functional benefit
Products and services
- Pride.com (LGBTQ+ Digital Media Platform) Free LGBTQ+ digital media website delivering news, entertainment, celebrity coverage, TV and movie reviews, music features, sports coverage, health and wellness advice, drag culture, coming-out stories, and cultural perspectives to the queer community.
- Pride Weekly Email Newsletter Weekly email newsletter summarizing the best in LGBTQ+ culture, delivered directly to subscribers' inboxes.
- Advocate (Sister Publication) Wholly-owned sibling LGBTQ+ news publication within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
- OUT (Sister Publication) Wholly-owned sibling LGBTQ+ lifestyle and culture publication within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
- OUT Traveler (Sister Publication) Wholly-owned sibling LGBTQ+ travel-focused publication within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
- Plus / HIV Plus Magazine (Sister Publication) Wholly-owned sibling LGBTQ+ health-focused publication within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
- Advocate Channel (Sister Property) Wholly-owned sibling LGBTQ+ media/video property within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
Companies that use PRIDE
Customer profileSegments1 record
Ideal customer profiles1 record
PRIDE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PRIDE partnerships and signals
Strategic signalExpansion highlights4 records
PRIDE competitors and assessment
Company assessmentDirect peers
- PinkNews: Leading global LGBTQ+ digital news and culture publisher covering celebrities, politics, and entertainment; competes directly with PRIDE for the same advertiser and reader base.
- Out Traveler: Wholly-owned sister brand in the Equal Entertainment portfolio; LGBTQ+ travel media that shares the same ad sales and distribution infrastructure as PRIDE.
- Queerty: Long-running LGBTQ+ news and culture site with viral/entertainment editorial coverage; directly comparable to PRIDE's "Trending" and celebrity verticals.
- LGBTQ Nation: Independently owned LGBTQ+ news publication with similar editorial verticals (news, culture, opinion); competes for overlapping audience segments and advertising dollars.
- The Advocate: Wholly-owned sibling publication under Equal Entertainment LLC; long-running LGBTQ+ news and politics outlet with the same advertiser base and editorial audience as PRIDE.
- Out Magazine: Sister brand under the same Equal Entertainment LLC network; covers LGBTQ+ culture, celebrities, and entertainment with overlapping editorial remit, audience, and advertising sales motion as PRIDE.
- Plus Magazine / HIV Plus: Wholly-owned sibling in the Equal Entertainment network; HIV/health-focused LGBTQ+ publication sharing the same ad sales infrastructure and overlapping health & wellness vertical as PRIDE.
Emerging players
- Autostraddle: Independent queer women and non-binary online magazine with strong community and editorial voice; overlaps with PRIDE on culture, sex/love, and identity coverage.
Broad incumbents
- Them: Condé Nast-owned LGBTQ+ digital publication; broader incumbent with significantly larger resources, covering culture, style, and identity with editorial depth comparable to PRIDE.
Others
- GLAAD: LGBTQ+ media advocacy organization that shapes mainstream press coverage and works directly with advertisers/brands; comparable audience-adjacent influence and brand-safety relevance to PRIDE's commercial mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PRIDE social profiles
Digital presencePRIDE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIDE leadership team
Management profileNumber of profiles
Profiles4 records
PRIDE subsidiaries and ownership
Company hierarchySubsidiaries5 records
PRIDE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIDE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIDE
What does PRIDE do?
PRIDE (pride.com) is an LGBTQ+ digital media platform that publishes free editorial content covering news, culture, entertainment, celebrity coverage, TV and film, music, sports, drag, health & wellness, and perspectives for the queer community. The platform operates a weekly email newsletter and aggregates content alongside sister publications (Advocate, Out, Out Traveler, Plus, Advocate Channel) under the Equal Entertainment LLC network.
Is PRIDE a public or private company?
PRIDE is a private company. It is classified as unknown and is currently operating.
When was PRIDE founded?
PRIDE was founded in -1. It employs 1,001 to 5,000 people.
Where is PRIDE based?
PRIDE is headquartered in Los Angeles, United States, in the North America region.
Who are PRIDE's main competitors?
Direct peers on record are PinkNews, Out Traveler, Queerty, LGBTQ Nation, The Advocate, Out Magazine and Plus Magazine / HIV Plus. Autostraddle is listed as an emerging player. Them is listed as a broad incumbent. GLAAD is listed as an others.
Does PRIDE have an API?
No public API is recorded for PRIDE.
What industry is PRIDE in?
PRIDE's product category is LGBTQ+ Digital Media & Online Publishing. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of MPAGAEAL, Community Pride & Identity Events (Pride, Cultural Identity Days). Its NAICS code is 71 and its SIC code is 7900.