PRIDE

LGBTQ+ Digital Media & Online Publishingpride.com

PRIDE (pride.com) is an LGBTQ+ digital media platform operated by Equal Entertainment LLC, delivering news, entertainment, and cultural content to the queer community alongside sister brands Advocate, Out, Out Traveler, and Plus.

Company typePrivate
Founded-
HeadquartersLos Angeles, United States
Headcount1,001–5,000
GTM typeB2C
OfferingDigital Commerce or Content

What PRIDE does

PRIDE (pride.com) is an LGBTQ+ focused digital media platform operated by Equal Entertainment LLC, a privately-held LLC headquartered in Los Angeles. The platform aggregates editorial content across multiple verticals including news, culture, TV, movies, drag, celebrity coverage, music, sports, health and wellness, interviews, and perspectives, serving a primary audience of LGBTQ+ individuals and allies seeking news, entertainment, and cultural content. PRIDE functions as a content hub within a broader portfolio of sister brands — Advocate, Out, Out Traveler, Plus (HIV Plus Magazine), and Advocate Channel — collectively branded under the Equal Pride media network, with cross-promotion across titles visible in the site navigation.

PRIDE firmographics

Firmographics

Name: PRIDE
Legal name: Equal Entertainment LLC
Website: https://pride.com
Company type: Private
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: PRIDE (pride.com) is an LGBTQ+ digital media platform operated by Equal Entertainment LLC, delivering news, entertainment, and cultural content to the queer community alongside sister brands Advocate, Out, Out Traveler, and Plus.
Ownership category
akta.pro rank

PRIDE industry classification

Industry

Product category: LGBTQ+ Digital Media & Online Publishing
NAICS: Arts, Entertainment, and Recreation (71), Human Rights Organizations (813311)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
akta.pro secondary industry: Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL)

Keywords

LGBTQ+ media
Digital publishing
Queer news
Online editorial
Entertainment journalism

Where PRIDE is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

PRIDE business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels3 records

PRIDE product offering

Product offering

Core offering

PRIDE (pride.com) is an LGBTQ+ digital media platform that publishes free editorial content covering news, culture, entertainment, celebrity coverage, TV and film, music, sports, drag, health & wellness, and perspectives for the queer community. The platform operates a weekly email newsletter and aggregates content alongside sister publications (Advocate, Out, Out Traveler, Plus, Advocate Channel) under the Equal Entertainment LLC network.

Product overview

Pride.com is a unified LGBTQ+ digital media platform operated by Equal Entertainment LLC that delivers news, entertainment, and cultural content to the queer community. The platform features coverage across multiple content verticals including celebrity news, TV and film reviews, music, sports, health and wellness advice, drag culture, coming out stories, and Pride events. The site serves as a content hub for LGBTQ+ voices with sections covering Answers & Advice (Love & Sex, Health & Wellness), Culture (TV, Movies, Drag, Celebs, Music, Sports, Interviews, Perspectives), Trending (Viral, Queer Joy, Coming Out, News), and Pride 2026. The platform also operates sister publications including Advocate, OUT, OUT Traveler, and Plus magazines.

Differentiator

Problem solved

Functional benefit

Products and services

Pride.com (LGBTQ+ Digital Media Platform) Free LGBTQ+ digital media website delivering news, entertainment, celebrity coverage, TV and movie reviews, music features, sports coverage, health and wellness advice, drag culture, coming-out stories, and cultural perspectives to the queer community.
Pride Weekly Email Newsletter Weekly email newsletter summarizing the best in LGBTQ+ culture, delivered directly to subscribers' inboxes.
Advocate (Sister Publication) Wholly-owned sibling LGBTQ+ news publication within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
OUT (Sister Publication) Wholly-owned sibling LGBTQ+ lifestyle and culture publication within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
OUT Traveler (Sister Publication) Wholly-owned sibling LGBTQ+ travel-focused publication within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
Plus / HIV Plus Magazine (Sister Publication) Wholly-owned sibling LGBTQ+ health-focused publication within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.
Advocate Channel (Sister Property) Wholly-owned sibling LGBTQ+ media/video property within the Equal Entertainment LLC network, cross-promoted through the Pride.com site navigation.

Companies that use PRIDE

Customer profile

Segments1 record

Ideal customer profiles1 record

PRIDE technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

PRIDE partnerships and signals

Strategic signal

Expansion highlights4 records

PRIDE competitors and assessment

Company assessment

Direct peers

PinkNews: Leading global LGBTQ+ digital news and culture publisher covering celebrities, politics, and entertainment; competes directly with PRIDE for the same advertiser and reader base.
Out Traveler: Wholly-owned sister brand in the Equal Entertainment portfolio; LGBTQ+ travel media that shares the same ad sales and distribution infrastructure as PRIDE.
Queerty: Long-running LGBTQ+ news and culture site with viral/entertainment editorial coverage; directly comparable to PRIDE's "Trending" and celebrity verticals.
LGBTQ Nation: Independently owned LGBTQ+ news publication with similar editorial verticals (news, culture, opinion); competes for overlapping audience segments and advertising dollars.
The Advocate: Wholly-owned sibling publication under Equal Entertainment LLC; long-running LGBTQ+ news and politics outlet with the same advertiser base and editorial audience as PRIDE.
Out Magazine: Sister brand under the same Equal Entertainment LLC network; covers LGBTQ+ culture, celebrities, and entertainment with overlapping editorial remit, audience, and advertising sales motion as PRIDE.
Plus Magazine / HIV Plus: Wholly-owned sibling in the Equal Entertainment network; HIV/health-focused LGBTQ+ publication sharing the same ad sales infrastructure and overlapping health & wellness vertical as PRIDE.

Emerging players

Autostraddle: Independent queer women and non-binary online magazine with strong community and editorial voice; overlaps with PRIDE on culture, sex/love, and identity coverage.

Broad incumbents

Them: Condé Nast-owned LGBTQ+ digital publication; broader incumbent with significantly larger resources, covering culture, style, and identity with editorial depth comparable to PRIDE.

Others

GLAAD: LGBTQ+ media advocacy organization that shapes mainstream press coverage and works directly with advertisers/brands; comparable audience-adjacent influence and brand-safety relevance to PRIDE's commercial mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

PRIDE financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PRIDE leadership team

Management profile

Number of profiles

Profiles4 records

PRIDE subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

PRIDE funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PRIDE M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIDE

What does PRIDE do?

Is PRIDE a public or private company?

PRIDE is a private company. It is classified as unknown and is currently operating.

When was PRIDE founded?

PRIDE was founded in -1. It employs 1,001 to 5,000 people.

Where is PRIDE based?

PRIDE is headquartered in Los Angeles, United States, in the North America region.

Who are PRIDE's main competitors?

Direct peers on record are PinkNews, Out Traveler, Queerty, LGBTQ Nation, The Advocate, Out Magazine and Plus Magazine / HIV Plus. Autostraddle is listed as an emerging player. Them is listed as a broad incumbent. GLAAD is listed as an others.

Does PRIDE have an API?

No public API is recorded for PRIDE.

What industry is PRIDE in?

PRIDE's product category is LGBTQ+ Digital Media & Online Publishing. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of MPAGAEAL, Community Pride & Identity Events (Pride, Cultural Identity Days). Its NAICS code is 71 and its SIC code is 7900.