Market Vision

What Market Vision does

Market Vision s.r.o. is a Central European market research and customer experience firm headquartered in Prague, founded in 2002, that operates a wholly-owned subsidiary in Slovakia (Market Vision Slovakia s.r.o., Bratislava, established 2012). The company delivers mystery shopping programs, sales-network audits, customer experience measurement, competitive intelligence, and UX research services to enterprise clients, with disclosed logos spanning virtually all major Czech banks (Česká spořitelna, ČSOB, Komerční banka, Raiffeisen Bank, Moneta, Air Bank), telecommunications operators (O2, T-Mobile, Vodafone), insurers (ČPP, Generali, Kooperativa, UNIQA), automotive OEMs (BMW, Toyota, Volvo, Kia, Lexus, Suzuki, Harley-Davidson), and retail and utility clients (IKEA, Allegro, E.ON, ČEZ). Its delivery is built on a large field workforce of more than 8,000 trained mystery shoppers across Czech Republic and Slovakia plus 285 sales-network auditors.

Name

Market Vision

Legal name

Market Vision s.r.o.

Website

https://marketvision.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Market Vision is a Prague-based Central European market research firm that delivers mystery shopping, customer experience measurement, sales network auditing, competitive intelligence, and UX research services to enterprise clients in banking, telecom, insurance, automotive, and retail using proprietary SaaS platforms and a field network of 8,000+ trained researchers across Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Competitive Intelligence & Benchmarking (BPAHALAB), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), UX, Design Thinking & Customer Research for PMs (EDABAHAK)

Keywords

• Mystery shopping services
• Customer experience measurement
• Competitive intelligence monitoring
• Sales network auditing
• UX research services

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mystery Shopping Services: Professional mystery shopping services with trained field networks. Includes project design, execution, data collection via mobile apps, and reporting.
2. Customer Experience Management: Customer feedback collection and analysis using feedTRACK platform. Includes NPS measurement, customer journey mapping, and employee satisfaction surveys.
3. Sales Network Auditing: Audit services for dealer networks, retail chains, and service networks. Includes standards audits, process audits, and compliance monitoring via SPRINGaudit platform.
4. Competitive Intelligence & Monitoring: Daily market monitoring services including competitor tracking, price monitoring, campaign analysis, social media monitoring via eCIM platform.
5. Direct Marketing Communication (dMonitor): Direct marketing campaign execution and management across multiple channels (email, calls, SMS, mail, mobile).
6. UX Research Services: UX testing and research including user testing, usability testing, prototype testing, recruitment services, moderation, and full-service research solutions.
7. Market Research: Custom market research solutions for various business challenges including brand tracking, customer surveys, and industry-specific studies.
8. Software Platform Licensing: Leasing of proprietary software platforms including SPRINGaudit application for internal audit use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Market Vision is a Central European market research and customer experience agency that delivers mystery shopping programs, customer experience measurement, competitive intelligence, sales network audits, UX research, and market research, executed by a network of more than 8,000 trained field researchers and supported by proprietary technology platforms (SPRING ecosystem, feedTRACK, eCIM, dMonitor, Digital Share of Reach Tracker). Services are delivered primarily to enterprise and mid-market clients on customized, multi-year project contracts.

Product overview

Market Vision operates a multi-product portfolio combining technology-enabled mystery shopping, customer experience measurement, and market intelligence services. The core SPRING platform ecosystem—including SPRINGapp for field data collection, SPRINGreporting for results visualization, and SPRINGaudit for network compliance verification—works alongside specialized tools like feedTRACK for real-time customer feedback management, eCIM for comprehensive market monitoring, and the AI-powered Digital Share of Reach Tracker for competitor advertising analysis. Power BI solutions and dMonitor round out the offering for reporting and direct marketing communication. The company delivers services across mystery shopping, customer experience, competitive intelligence, sales network auditing, UX research, and market research.

Differentiator

Problem solved

Functional benefit

Brands

• SPRINGreporting: Online platform for processing and presenting outputs from Mystery Shopping projects
• SPRINGapp
• SPRINGaudit
• eCIM
• feedTRACK
• dMonitor
• FTRS
• Digital Share of Reach Tracker

Products and services

• SPRING Platform Umbrella platform encompassing multiple SPRING-branded applications (SPRINGapp, SPRINGreporting, SPRINGaudit) for mystery shopping and audit data collection, processing, and reporting. Used by Market Vision staff and licensed to clients for internal use.
• SPRINGreporting Online platform for processing and presenting outputs from mystery shopping projects, featuring KPI monitoring, media gallery, results by country, region and branch, and data integration with other systems. Used by Market Vision clients to view mystery shopping results.
• SPRINGapp
• SPRINGaudit
• eCIM
• feedTRACK
• dMonitor
• Digital Share of Reach Tracker
• Power BI Business Intelligence Solutions
• Mystery Shopping Services
• Customer Experience Services
• Competitive Intelligence Services
• Sales Network Auditing Services
• UX Management Services
• Market Research Services

Quantifiable outcome

• 96% client satisfaction score based on client feedback surveys
• +5 more outcomes

Named customers30 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Human8: Belgian market research and consumer insights agency (formerly InSites Consulting) with strong European footprint. Comparable mid-sized agency offering CX research, community panels, and insights consulting.
• Reality Check International: UK-based mystery shopping and CX measurement firm operating across European markets. Directly comparable as a European mystery shopping specialist serving enterprise clients in retail and financial services.
• Norstat: European data collection and market research company with strong presence in DACH and Nordic regions. Comparable as a mid-sized European research firm offering panels, CX measurement, and consumer insights across multiple verticals.
• Service Quality Institute: Global mystery shopping and customer service training organization. Directly comparable on the mystery shopping services and standards-based auditing dimensions of Market Vision's business.

Broad incumbents

• GfK: German-headquartered consumer market research firm with strong CEE presence. Comparable to Market Vision in automotive, retail, and consumer durable research methodologies and competitive intelligence offerings.
• NielsenIQ: Global consumer intelligence firm covering retail measurement, shopper insights, and competitive intelligence. Comparable to Market Vision's competitive intelligence and mystery shopping offerings within its retail and CPG practice.
• Ipsos: Global market research and consumer insights leader with significant CEE presence. Comparable on customer experience measurement, brand tracking, and mystery shopping capabilities, though operating at much larger scale across multiple research categories.
• Medallia: Enterprise customer experience management platform with NPS, journey analytics, and feedback capabilities. Comparable to Market Vision's feedTRACK CX product from a technology-platform perspective, though operating at significantly larger scale.
• Kantar: Worldwide market research and insights provider with deep expertise in CX, brand tracking, and consumer panels. Overlaps with Market Vision's customer experience measurement and market research services across European markets.
• Qualtrics: Global experience management platform covering customer, employee, brand, and product experience research. Comparable to Market Vision's feedTRACK and UX research platform offerings, with broader self-serve capabilities and stronger enterprise brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarketVisionCZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Vision