RAWBIKE

What RAWBIKE does

RAWBIKE, operating through the legal entity Rawbike Scandinavia AB, is a Swedish direct-to-consumer retailer of electric mobility vehicles founded in 2017 and headquartered in Nacka, Sweden. The company's product portfolio spans three electric bicycles (City, Urban, Classic), two electric mopeds (PRO at 1000W and Classic at 750W), and the Longtail electric cargo bike, with motors ranging from 250W to 1000W, a 25 km/h regulatory speed limit, and per-charge ranges of 50–70 km depending on model. Beyond vehicles, the catalog extends to accessories — primarily Atran Velo bags and baskets integrated via the AVS click-mount system — and a structured spare-parts offering covering brakes, electrical systems, gears, mechanical components, tires, tubes, batteries, and chargers.

The business operates a multi-channel DTC model across three Nordic markets (Sweden, Finland, Norway), with localized storefronts in SEK, EUR, and NOK, four-language support (Swedish, English, Norwegian, Finnish), multiple payment options including Svea installment plans, and delivery through PostNord, DB Schenker, and DSV. A physical showroom plus a retailer and service workshop network complement the online channel, and marketing is anchored by Rawbike Magazine editorial content and Trustpilot social proof. Current campaigns offer up to SEK 3,000 off vehicles with free shipping, indicating active promotional selling.

Revenue is generated almost entirely through hardware sales (vehicles, accessories, spare parts) on a one-time/perpetual pricing basis. Customer concentration is low by construction, as buyers are individual Nordic consumers segmented primarily into urban commuters, families (especially for the Longtail cargo bike), and leisure riders. The company is privately held, reports 1–10 employees, has no disclosed funding rounds or management team, and has no disclosed AI/ML capabilities. Its competitive positioning rests on a bundled vehicle-plus-accessory ecosystem, Nordic market localization, and brand presence rather than on proprietary technology or scale economics.

Name

RAWBIKE

Legal name

Rawbike Scandinavia AB

Website

https://rawbike.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

RAWBIKE is a Swedish direct-to-consumer retailer, founded in 2017, that sells Nordic-market electric bicycles, electric mopeds, electric cargo bikes, and Atran Velo accessories through localized e-commerce storefronts in Sweden, Finland, and Norway.

Ownership category

akta.pro rank

Product category

Electric Bicycles and Mopeds

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Cargo & Utility Bike Retail (CRAMAHAF), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Electric bicycles
• Electric mopeds
• Electric cargo bikes
• Cycling accessories
• Spare parts

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Electric Vehicle Sales: Primary revenue stream from selling electric mopeds and e-bikes directly to consumers. Products include Longtail cargo bikes, PRO and Classic electric mopeds, City, Urban, and Classic electric bicycles. Sales conducted through e-commerce with delivery via PostNord, DB Schenker, and DSV.
2. Accessories Sales: Secondary revenue from complementary products including bags, baskets, child seats, bike trailers, cleaning supplies, locks, helmets, clothing, and transport accessories. Accessories sold through same e-commerce platform.
3. Spare Parts Sales: Revenue from replacement components including brakes, electrical systems, gears, mechanical components, tires, tubes, batteries, chargers, and other wear items for maintenance and repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RAWBIKE (Rawbike Scandinavia AB) designs, sources, and sells a portfolio of electric mobility vehicles — electric bicycles (City, Urban, Classic), a Longtail electric cargo bike, and electric mopeds (PRO and Classic) — directly to consumers in the Nordic region. In addition to vehicles, the company sells Atran Velo co-branded accessories (bags, baskets with the AVS click-mount system), child seats, trailers, phone mounts, and replacement spare parts through its own e-commerce storefront and a small showroom/retailer footprint.

Product overview

RAWBIKE is a Scandinavian electric mobility company offering a portfolio of electric vehicles and accessories. The core product line consists of three electric bicycle models (City, Urban, and Classic) and two electric moped models (PRO and Classic), plus the Longtail electric cargo bike for families. The vehicles feature motors ranging from 250W to 1000W, top speeds of 25 km/h, and ranges from 50-70 km depending on model. RAWBIKE also sells accessories including Atran Velo branded bags and baskets (featuring the AVS click mounting system), phone mounts, and spare parts including brakes, electrical systems, gears, mechanical components, and tires/tubes. The company operates in Sweden, Norway, and Finland with sales in SEK, EUR, and NOK currencies.

Differentiator

Problem solved

Functional benefit

Products and services

• RAWBIKE Longtail Electric Cargo Bicycle Longtail electric cargo bicycle with a 250W motor, 25 km/h top speed, and 70 km battery range, designed for families carrying children, passengers, and adventure/cargo gear.
• RAWBIKE PRO Electric Moped High-performance electric moped with a 1000W motor, 25 km/h top speed, and 60 km battery range, marketed to riders seeking maximum power within the regional speed limit.
• RAWBIKE Classic Electric Moped Classic-style electric moped with a 750W motor, 25 km/h top speed, and 70 km battery range, positioned for urban city commuting.
• RAWBIKE City Electric Bicycle Lightweight, foldable electric bicycle with a 250W motor, 25 km/h top speed, and 60 km battery range, designed for portability, transport, and boat/holiday travel.
• RAWBIKE Urban Electric Bicycle Robust electric bicycle with high load capacity and a 250W motor, 25 km/h top speed, and 60 km battery range, built for urban commuting durability and performance.
• RAWBIKE Classic Electric Bicycle Classic-style electric bicycle with a 250W motor, 25 km/h top speed, 50 km battery range, and maximum load capacity, marketed for versatile everyday use.
• Atran Velo Grace Bike Bag Elegant 29-liter shoulder bag with the Atran Velo AVS click-mount system for quick attachment to a bike carrier and easy removal on arrival, sold at 799 kr.
• Atran Velo Epic Bike Basket Aluminum wire bicycle basket with 23-liter volume, 10 kg maximum load, foldable handle, AVS mount compatibility for front and rear carriers, sold at 499 kr.
• Atran Velo Grocery Bike Basket 40-liter bicycle basket with an included shopping bag, designed for grocery transport and compatible with the AVS mounting system, sold at 789 kr.
• Atran Velo ZAP Top Bag Top bag with main compartment and expandable side pockets using the Atran Velo AVS click system for secure bicycle mounting, sold at 599 kr.
• Atran Velo Bike Basket Daily M Classic steel bike basket with the AVS click system for daily commuting and shopping, sold at 449 kr.
• RAWBIKE Bike Phone Mount (Adjustable, Shockproof) Adjustable, shockproof aluminum handlebar phone mount that fits phones 60–90 mm wide and is compatible with all RAWBIKE vehicles for safe navigation use, priced at 199 kr.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Atran VelocoreStrategic or Co-development PartnerAtran Velo supplies RAWBIKE accessories including bike bags (Grace, ZAP Top), baskets (Epic, Grocery, Daily Basket), and other accessories. The partnership includes the AVS (Atran Velo System) click-mount technology integrated into RAWBIKE vehicles for easy attachment and removal of accessories.
• Svea EkonomicoreOthersPayment service provider enabling installment payment options for customers, allowing purchase flexibility through split payments.
• PostNordminorChannel Partner/ Reseller/ DistributorLogistics and delivery partner handling shipment of products to customers in Nordic markets.
• DB SchenkerminorChannel Partner/ Reseller/ DistributorInternational logistics partner providing freight and parcel delivery services for RAWBIKE products.
• DSVminorChannel Partner/ Reseller/ DistributorGlobal transport and logistics company partnered with RAWBIKE for product delivery and distribution.
• TrustpilotminorGTM or Marketing PartnerCustomer review platform integrated into RAWBIKE website, providing social proof and building customer trust through verified reviews.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Giant Bicycles: World's largest bicycle manufacturer with a wide range of e-bikes and e-cargo models distributed globally through mass-market dealer networks. A broad incumbent in the same product categories as RAWBIKE, with much greater scale and reach.
• Trek Bicycle Corporation: Global bicycle manufacturer with a substantial e-bike lineup (Domane+ and Allant+) sold through extensive dealer networks across Europe, including the Nordics. Comparable as a broad incumbent offering overlapping electric bicycle and e-cargo categories at much larger scale.
• Specialized Bicycle Components: Premium global bike brand with the Turbo e-bike series and a Turbo e-cargo option, distributed through Specialized-branded retailers in Europe. Directly competes with RAWBIKE in the premium commuter and family e-bike segments.

Regional players

• Thule Group: Swedish brand selling bike accessories including child seats, bike trailers, and cargo racks directly relevant to family cargo bike use cases. Comparable as a Nordic-headquartered peer operating in the bike accessory ecosystem that surrounds RAWBIKE's vehicles.

Direct peers

• Babboe: Dutch cargo bike brand with a strong family/Longtail-style cargo bike lineup sold across Northern Europe. Comparable as a family-focused e-cargo bike peer targeting similar urban parent customers in the Nordic/Benelux region.
• CAKE (Cake 0 Emission): Swedish manufacturer of electric two-wheelers (Makka, Ösa, Kalk) sold DTC and through select retailers across Europe. Closest direct peer to RAWBIKE's electric moped line, sharing Swedish origin, DTC model, and a focus on urban electric mobility.
• Cowboy: Belgian connected e-bike DTC brand selling premium commuter e-bikes across multiple European markets with an integrated app and subscription services. Comparable as a digital-first e-bike DTC competitor targeting similar urban European commuters.
• Riese & Müller: German premium e-bike manufacturer specializing in e-cargo bikes (Load, Packster) and high-end city e-bikes sold through a specialist dealer network. Directly competes with the RAWBIKE Longtail cargo bike in the premium family-transport segment.

Emerging players

• Evelo (Evelo Electric Bikes): Smaller DTC e-bike brand with mid-drive electric commuter and cargo models sold primarily in North America. Comparable as a smaller-scale e-bike specialist with overlapping commuter/cargo positioning, although operating in a different geography.

Others

• Atran Velo: Swedish manufacturer of bike bags, baskets, and the AVS click-mount system — RAWBIKE's primary accessory partner. Listed as an ecosystem partner rather than a direct competitor, but operates in the same bike accessory category and supplies the platform that differentiates RAWBIKE's accessory attach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/therawbike
• LinkedInlinkedin.com/company/rawbike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAWBIKE