Micro-Mark
Micro-Mark is a third-generation family-owned e-commerce retailer founded in 1928 that sells precision hobby tools, paints, and model-building supplies to hobbyists, modelers, woodworkers, cosplay builders, and miniature painters worldwide through its proprietary MicroLux, Micro-Make, and Micro-Mark Paint brands.
- Company typePrivate
- Founded1928
- HeadquartersBerkeley Heights, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Micro-Mark does
Micro-Mark is a third-generation family-owned specialty retailer of precision hobby tools, paints, and model-building materials, operating as a direct-to-consumer e-commerce business at micromark.com. Founded in 1928 in Newark, New Jersey as the Scientific Model Airplane Company, the firm pivoted in 1983 into the Micro-Mark Tool and Distribution Center to serve a broader maker community and is headquartered in Berkeley Heights, NJ. Its product portfolio spans proprietary brands — MicroLux precision mini power tools (rotary tools, drills, sanders, saws, airbrushes), Micro-Make micro-scale technology, Micro-Mark water-based acrylic paints manufactured in the USA, CosFoam EVA foam, and MTP moldable thermoplastic — alongside third-party hobby brands. Product categories cover power tools, hand tools, paint and finishing, model trains, model kits, hobby supplies, cosplay/prop materials, and gifts/novelty, with price points from under $5 accessories to over $4,500 for Sherline milling machines.
The company serves hobbyists, modelers, woodworkers, cosplay/prop builders, miniature painters, and model railroaders with a self-serve online shopping model, worldwide shipping, and content marketing through YouTube tutorials and a company blog. As of 2025, Micro-Mark discontinued its in-home print catalog and consolidated entirely on its Shopify-based storefront, accepting payments via PayPal, Shop Pay, and major credit cards. The business generates revenue through unit-priced hardware and supply sales, with no subscription or membership pricing; promotional activity includes a Summer Sale (up to 50% off), a "20 for $20" promotion, and a clearance closeout section. The firm maintains a 4.8-star customer rating across 1,714 verified reviews and employs 11-50 people. There is no disclosed external funding, parent company, or institutional investor; Micro-Mark remains independently operated.
Micro-Mark firmographics
Firmographics- Name
- Micro-Mark
- Legal name
- Micro-Mark
- Website
- https://micromark.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Micro-Mark is a third-generation family-owned e-commerce retailer founded in 1928 that sells precision hobby tools, paints, and model-building supplies to hobbyists, modelers, woodworkers, cosplay builders, and miniature painters worldwide through its proprietary MicroLux, Micro-Make, and Micro-Mark Paint brands.
- Ownership category
- akta.pro rank
Micro-Mark industry classification
Industry- Product category
- Hobby Tools and Model Building Supplies
- NAICS
- Cutlery and Handtool Manufacturing (33221), Cutlery and Handtool Manufacturing (3322)
- SIC
- Cutlery, Handtools & General Hardware (3420), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK)
Keywords
Where Micro-Mark is headquartered
LocationHeadquarters
- HQ city
- Berkeley Heights
- HQ country
- United States
- HQ region
- North America
Markets served
Micro-Mark business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Micro-Mark generates revenue through direct sales of hobby tools, precision instruments, paints, model kits, and crafting supplies via their e-commerce platform. Revenue is generated through individual product transactions with pricing ranging from under $10 to over $4,000 for specialized equipment like milling machines.
- Paint and Finishing Supplies: Sale of proprietary acrylic paints, airbrush supplies, primers, thinners, and finishing products. This includes their Micro-Mark brand paints made in the USA and MicroLux specialty paints.
- Specialty Hobby Supplies: Revenue from miniature hardware, precision metals, miniature lumber, adhesives, and other specialty hobby supplies for model building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for hobby tools and supplies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Micro-Mark product offering
Product offeringCore offering
Micro-Mark is a direct-to-consumer e-commerce retailer selling precision hobby tools, model building supplies, paints, and crafting materials to individual hobbyists. The company manufactures and distributes its own proprietary brands including MicroLux® precision mini power tools and Micro-Mark water-based acrylic paints, alongside third-party hobby products, shipping globally from Berkeley Heights, NJ.
Product overview
Micro-Mark is a hobby tools and supplies retailer offering a diversified portfolio of precision tools, paints, and model-building materials. The core offering centers on proprietary brands MicroLux® (precision mini power tools), Micro-Make (specialized micro-scale technology), and Micro-Mark branded products, complemented by third-party brands like Scientific Models, Vallejo, and Tamiya. Product categories span Power Tools (saws, drills, sanders, airbrushes, machining equipment), Hand Tools (precision cutting, measuring, clamping), Paint & Finishing (acrylics, primers, texture effects), Model Trains (locomotives, scenery, structures), Model Kits (military, sci-fi, ships), Hobby Supplies (hardware, 3D printing, electronics), Cosplay (foam, thermoplastics, casting), and Gifts & Novelty (collectibles). The company serves hobbyists, model makers, woodworkers, and crafters with a focus on precision mini-scale tools unavailable elsewhere.
Differentiator
Problem solved
Functional benefit
Brands
- MicroLux: MicroLux® Precision Mini Power Tool Line featuring precision power tools including rotary tools, drills, sanders, saws, and airbrushes.
- Micro-Make
- CosFoam
- MTP
- Micro-Mark Paint
Products and services
- MicroLux® Precision Mini Power Tool Line
Quantifiable outcome
- 4.8 star average customer rating based on 1,714 reviews
Companies that use Micro-Mark
Customer profileSegments5 records
Ideal customer profiles2 records
Micro-Mark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Micro-Mark partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Micro-Mark competitors and assessment
Company assessmentBroad incumbents
- Dick Blick Art Materials: Large multi-channel art and craft supplies retailer. Broader incumbent carrying many of the same paint, brush, and airbrush categories as Micro-Mark, but with a much wider (and less hobbyist-specific) assortment.
- Michaels: North America's largest specialty arts, crafts, and hobby retailer. Incumbent in the craft and hobby space with broad assortment, but lacks Micro-Mark's precision mini-tools and proprietary brand depth.
Direct peers
- Woodcraft: Specialty woodworking tools and supplies retailer serving hobbyists and serious makers. Closely comparable to Micro-Mark's mini-woodworking and precision tool offering, with a similar DTC catalog model and educational content approach.
- Sherline Products: Manufacturer of precision mini-lathes and milling machines (resold by Micro-Mark at $4,000+). Direct peer in the precision mini-machining and model-makers space, addressing the same high-end precision hobbyist.
- Smooth-On: Manufacturer of casting rubbers, plastics, and mold-making materials. Direct peer in Micro-Mark's cosplay/prop-building casting supplies category, serving the same prop-maker and cosplay customer.
- Bachmann Trains: Major model train manufacturer with N/HO/O scale locomotives and accessories. Direct peer in Micro-Mark's model railroad segment, addressing the same railroader customer base.
- Testors: Heritage model paints and finishing supplies brand (Rust-Oleum subsidiary). Direct peer in the model painting and finishing category, competing for the same miniature painters Micro-Mark serves.
- Tamiya America: Manufacturer and distributor of model kits, paints, and RC vehicles (Tamiya brand). A direct peer in the model-building space carried by Micro-Mark, serving the same hobbyist customer base with overlapping tool and paint adjacencies.
- Woodland Scenics: Specialty manufacturer of model railroad scenery, track, and structure products. Direct peer in Micro-Mark's model railroad segment, with comparable scale and target customer (N/HO/O scale hobbyists).
- Games Workshop: Warhammer miniatures, paints (Citadel), and hobby tools brand. Highly comparable to Micro-Mark on proprietary paints, precision hobby tools, and a community-driven model hobbyist customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Micro-Mark social profiles
Digital presenceMicro-Mark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro-Mark leadership team
Management profileNumber of profiles
Micro-Mark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro-Mark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro-Mark
What does Micro-Mark do?
Micro-Mark is a direct-to-consumer e-commerce retailer selling precision hobby tools, model building supplies, paints, and crafting materials to individual hobbyists. The company manufactures and distributes its own proprietary brands including MicroLux® precision mini power tools and Micro-Mark water-based acrylic paints, alongside third-party hobby products, shipping globally from Berkeley Heights, NJ.
Is Micro-Mark a public or private company?
Micro-Mark is a private company. It is classified as family owned and is currently operating.
When was Micro-Mark founded?
Micro-Mark was founded in 1928. It employs 11 to 50 people.
Where is Micro-Mark based?
Micro-Mark is headquartered in Berkeley Heights, United States, in the North America region.
How does Micro-Mark make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are paint and Finishing Supplies and specialty Hobby Supplies.
Who are Micro-Mark's main competitors?
Broad incumbents on record are Dick Blick Art Materials and Michaels. Direct peers are Woodcraft, Sherline Products, Smooth-On, Bachmann Trains, Testors, Tamiya America, Woodland Scenics and Games Workshop.
Does Micro-Mark have an API?
No public API is recorded for Micro-Mark.
What industry is Micro-Mark in?
Micro-Mark's product category is Hobby Tools and Model Building Supplies. Its primary akta.pro industry code is CRALACAK, Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens). Its NAICS code is 33221 and its SIC code is 3420.