366 Concept

What 366 Concept does

366 Concept is a privately held Polish furniture design brand registered as 366 CONCEPT sp. z o.o. and headquartered in Warsaw. The company manufactures and sells made-to-order reissues of 1960s mid-century furniture designed by Polish designers Józef Chierowski, Rajmund Hałas, Henryk Lis, Edmund Homa, and Zenon Bączyk, operating from a single factory and holding exclusive reproduction rights granted by the designers' families. The portfolio spans eight named series (366, 200-190, Fox, Stefan, Homa 104, VAR, RM58, Bunny) and product categories including armchairs, chairs, bar stools, sofas, benches, sideboards, desks, coffee tables, and footrests, with over 90 fabric options and four wood finishes for customization.

The business model is direct-to-consumer e-commerce through a Shopify storefront, supplemented by a company-owned Warsaw showroom, a network of European retailers, and B2B distributors for project specification. Unit prices range from approximately €374 for entry chairs to €1,320+ for premium armchairs, with seasonal discounts of 15–30%, free European shipping, and Klarna 3x0% installments in seven EU markets. Customer segments are individual residential buyers, architects and interior designers specifying for hospitality and commercial projects (including a stadium in Eindhoven and Mediterranean/Adriatic hotels), and corporate buyers. The brand is featured in Monocle, Wallpaper*, Elle Decoration, and IDEAT, and the 366 Armchair has sold over half a million units since 1962.

Name

366 Concept

Legal name

366 CONCEPT sp. z o.o.

Website

https://366concept.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

366 Concept is a Polish furniture brand that manufactures and sells made-to-order reissues of iconic mid-century Polish designs via direct-to-consumer e-commerce and European retailers, serving design-conscious consumers and architects specifying for hospitality and residential projects.

Ownership category

akta.pro rank

Product category

Mid-Century Designer Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Secondhand & Consignment Furniture Retail (CRAIANAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Home, Furniture & Decor Resale (CRAFAGAD)

Keywords

• Mid-century furniture
• Designer furniture reissues
• Made-to-order furniture
• Armchair collections
• Wood furniture manufacturing

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Furniture Sales: Direct-to-consumer sales of mid-century design furniture through their e-commerce platform. Products are made to order with customization options for fabric, color, and wood finish.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

366 Concept manufactures and sells made-to-order reissues of mid-century Polish furniture directly to consumers via Shopify e-commerce and a network of European retailers. Its catalogue spans eight designer series (366, 200-190, Fox, Stefan, Homa 104, VAR, RM58, Bunny) across armchairs, chairs, bar stools, sofas, benches, sideboards, desks, tables, coffee tables, and footrests, with over 90 fabric options and four wood stain finishes for customization.

Product overview

366 Concept is a Polish furniture design brand specializing in premium reissues of mid-century icons from the 1960s. The company operates as a product portfolio rather than a unified software platform, offering furniture across multiple named series (366 Series, 200-190 Series, Fox Series, Stefan Series, Homa 104 Series, VAR Series, RM58 Series, Bunny Series) and product categories (Armchairs, Chairs, Bar Stools, Sofas, Benches, Sideboards, Tables & Desks, Coffee Tables, Footrests). Products are built to order with extensive customization options including over 90 fabric choices (Boucle, Cord, Velvet, Marble collections) and four wood stain finishes (Natural, Dark, Black, Brown). The portfolio spans seating furniture as the core offering, complemented by storage (sideboards/highboards), workspace (desks/tables), and accessories (footrests, benches). The company sells directly to consumers via their Shopify e-commerce platform, with free European delivery and Klarna payment integration.

Differentiator

Problem solved

Functional benefit

Brands

• 366 Series: Design series featuring the signature 366 Armchair designed by Józef Chierowski in 1962, including armchairs, rocking chairs, two-seaters, and steel-framed versions.
• 200-190 Series
• Fox Series
• Stefan Series
• VAR Series
• Homa 104 Series
• RM58 Series
• Bunny Series

Products and services

• 366 Series Furniture series designed by Józef Chierowski in 1962, the brand's namesake, including armchairs, rocking chairs, two-seaters, and steel-framed versions in solid oak. Sold via the 366 Series collection page.
• 200-190 Series Furniture series designed by Rajmund Hałas in 1963 in solid ash, featuring a slim frame under a single curved backrest. Includes dining chairs, bar stools in two heights, and benches.
• Fox Series Furniture series designed by Henryk Lis in 1966, the widest family in the collection, including lounge and club chairs, two- and three-seaters, footrest, and dining and coffee tables.
• Stefan Series Lounge chair series designed by Zenon Bączyk in the early 1960s through the ŁAD Artists' Cooperative, featuring a low, generous lounge chair with an openwork back in the language of Danish modernism.
• Homa 104 Series Chair series designed by Edmund Homa in 1966 after study at the Royal Danish Academy, featuring a narrow frame with tapered legs—the most pared-back design in the collection, built in solid wood.
• VAR Series Slim upright chair designed by Józef Chierowski, made for close quarters and card tables, light enough to pull up for an evening's play, narrow enough to sit against the wall.
• RM58 Series Single moulded shell chair designed in 1958 with a closed, flowing form and no frame; caught the eye of Le Corbusier but was never put into series production in its own era.
• Bunny Series Armchair series featuring rounded, organic forms in the mid-century modern tradition.
• Armchairs Category-level offering that includes wooden armchairs, metal armchairs, club armchairs, and rocking armchairs across multiple series including 366, Fox Metal, and Bunny.
• Chairs Category-level offering of dining chairs and wooden chairs including 200-190 and VAR series, available in various heights for dining and bar use.
• Bar Stools Bar stools available in 65cm and 75cm heights, including backless versions; part of the 200-190 series.
• Sofas Multi-seater sofas in the collection, including two-seaters from the 366 series.
• Sideboards & Highboards Storage furniture pieces described as 'Beautiful & Functional', available in multiple sizes.
• Tables & Desks Work and dining tables including the Minimalist Desk S60 Plus and other desk designs.
• Coffee Tables Coffee tables including the 366 Triangle Coffee Table in multiple sizes (S and M).
• Footrests Ottoman-style footrests designed to complement the armchair and sofa collections.
• Benches Bench seating options including 200-190 bench designs for dining and entryway use.
• Fabric Samples Physical fabric samples sold at €1 each, with over 90 fabrics available; €5 minimum order qualifies for a €25 discount toward purchase.

Quantifiable outcome

• Over 500,000 units of the 366 Armchair sold since 1962

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• Designers' FamiliescoreStrategic or Co-development PartnerExclusive reproduction rights granted by families of original designers including Józef Chierowski, Rajmund Hałas, Henryk Lis, Edmund Homa, and Zenon Bączyk. These partnerships enable the company to legitimately reproduce and reissue designs based on original technical drawings.
• European RetailerscoreChannel Partner/ Reseller/ DistributorNetwork of retailers across Europe displaying and selling the furniture collection in physical showrooms, enabling customers to view products before purchase.
• KlarnasupportingTechnology or IntegrationPayment processing partner enabling customers to pay in installments (3x0% in DK, FR, IE, IT, NL, PT, ES).

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Knoll: American premium furniture brand with iconic mid-century designs (Saarinen, Florence Knoll, Eero Saarinen). Closely comparable in heritage-driven premium positioning, contract/hospitality channel strength, and B2B specification business.
• Gubi: Danish design brand specializing in mid-century reissues and contemporary design. Highly comparable in business model: curating and reissuing iconic mid-century designs with modern customization and premium pricing.
• Vitra: Swiss premium furniture and design brand with strong mid-century heritage (including Eames, Nelson, Girard). Closely comparable to 366 Concept in premium positioning, design-icon reissues, and global DTC + retail distribution model.
• Fritz Hansen: Danish premium furniture company with iconic mid-century designs (Arne Jacobsen, Poul Kjærholm). Comparable to 366 Concept in heritage-driven positioning, premium pricing, and contract/hospitality channel exposure.
• HAY: Danish contemporary design brand with strong European DTC and retailer network. Comparable to 366 Concept in premium mid-century/modern positioning, broad product portfolio (seating, tables, accessories), and pan-European distribution.
• &Tradition: Danish design company blending mid-century icons with contemporary design. Comparable in design heritage premise, premium pricing, and European distribution through retailers and DTC.
• Muuto: Scandinavian design brand with strong DTC and contract presence. Comparable to 366 Concept in premium positioning, broad European distribution, and design-led product portfolio across seating and tables.
• Thonet: German heritage furniture manufacturer with iconic mid-century and modernist designs (especially bentwood and tubular steel). Comparable in century-plus heritage, design-icon reissues, and contract/hospitality channel strength.
• Carl Hansen & Søn: Danish heritage furniture manufacturer specializing in reissues of mid-century icons (Wegner, Juhl, Mogensen). Closely comparable in business model of reproducing iconic mid-century designs with premium craftsmanship and pricing.
• Bolia: Scandinavian-inspired furniture brand with strong European DTC and showroom presence. Comparable to 366 Concept in premium positioning, customization options, and pan-European digital-first retail strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 366 Concept