ABB Power
ABB Power is a Zürich-based global technology leader in electrification and automation serving enterprise customers across buildings, data centers, food and beverage, marine, oil and gas, and utilities. It sells integrated hardware, software, and services via proprietary platforms such as ABB Genix, Azipod, GoFa cobots, and SACE Emax 3.
- Company typePublic
- Founded1988
- HeadquartersZürich, Switzerland
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ABB Power does
ABB Power operates as a global technology leader in electrification and automation, headquartered in Zürich, Switzerland, and was established in 1988 through the merger of Swedish ASEA and Swiss Brown Boveri. Its portfolio spans electrical distribution and management, process automation, motors and drives, power conversion and control, renewable power integration, and industrial and collaborative robotics. Underpinning the portfolio are proprietary platforms including the SACE Emax 3 air circuit breaker, the ABB Genix Industrial IoT and AI Suite, GoFa collaborative robots with Ultra Accuracy, Azipod electric marine propulsion, and the ABB Ability Digital Powertrain remote-monitoring suite. The company reports that approximately one in four data centers globally run on its technology, and that Azipod has held a market-leading position in global shipping for roughly three decades.
The business serves enterprise customers across at least six verticals: buildings and construction, data centers (including gigawatt-scale AI facilities), food and beverage, shipping and marine, oil and gas, and utilities and power generation. Revenue is generated primarily through hardware sales of electrification products, automation solutions, motors and drives, and robotics, supplemented by subscription/recurring revenue from digital and software offerings (ABB Genix, ABB Ability Digital Powertrain). Go-to-market is executed via a global direct enterprise sales motion, supplemented by channel and technology partners, with the company stating it works "side by side with customers and partners" to deliver integrated solutions across geographies. The company is publicly traded on the SIX Swiss Exchange (ticker ABBN) and NASDAQ Stockholm (ticker ABB), with 10,000+ employees per the firmographic input — although the descriptive content encompasses the broader ABB Group portfolio, indicating a likely scope mismatch between the firmographic label ("Power Generating unit for ABB group") and the full product set described.
ABB Power firmographics
Firmographics- Name
- ABB Power
- Legal name
- ABB Group (Asea Brown Boveri)
- Website
- https://new.abb.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ABB Power is a Zürich-based global technology leader in electrification and automation serving enterprise customers across buildings, data centers, food and beverage, marine, oil and gas, and utilities. It sells integrated hardware, software, and services via proprietary platforms such as ABB Genix, Azipod, GoFa cobots, and SACE Emax 3.
- Ownership category
- akta.pro rank
ABB Power industry classification
Industry- Product category
- Industrial Electrification and Automation
- NAICS
- Relay and Industrial Control Manufacturing (335314), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Motors & Generators (3621)
- akta.pro primary industry
- Power Electronics for Renewable & Grid-Tied Applications (Solar inverters, wind converters, grid-tie interfaces) (IMAGADAJ)
- akta.pro secondary industries
- Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control) (EUAMAIAI), EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)
Keywords
Where ABB Power is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
ABB Power business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Electrification Products and Solutions: Global technology leader in electrical distribution and management providing electrification solutions to accelerate decarbonization and increase energy efficiency across industries
- Automation Solutions: Process Automation business offering industry-specific integrated automation, electrification and digital solutions, control technologies, software, advanced services, measurement & analytics, and marine offerings for process and hybrid industries
- Motors and Drives: Global leader in motors and drives providing solutions for energy efficient, decarbonizing and circular solutions for customers, industries and societies
- Robotics: Comprehensive and integrated robotics portfolio including industrial and collaborative robots, autonomous mobile robots (AMRs), controllers, application solutions, services, and equipment
- Digital and Software Solutions: ABB Genix Industrial IoT and AI Suite and ABB Ability Digital Powertrain providing digital solutions and services combining connectivity and data analytics with domain expertise
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
ABB Power product offering
Product offeringCore offering
ABB Power sells a comprehensive portfolio of electrification and automation hardware, software and services for industrial customers, including air circuit breakers (SACE Emax 3), motors and drives, power conversion and control systems, renewable power solutions, process automation solutions, industrial and collaborative robots (GoFa with Ultra Accuracy, YuMi), Azipod marine electric propulsion, and digital platforms such as ABB Genix IIoT and AI Suite and ABB Ability Digital Powertrain for remote monitoring of asset health and energy efficiency.
Product overview
ABB Power operates as a global technology leader in electrification and automation, organized into distinct product categories that work together to help industries outperform. The portfolio includes: Electrification solutions for electrical distribution and management; Process Automation for process and hybrid industries; Motors and Drives for energy-efficient operations; Power Conversion and Control for energy generation and use; Renewable Power Solutions for solar, wind, hydro and geothermal integration; and a comprehensive Robotics Portfolio. Key branded products include the SACE Emax 3 air circuit breaker, ABB Genix Industrial IoT and AI Suite (IIoT/analytics platform), GoFa collaborative robots with Ultra Accuracy, Azipod electric propulsion systems, and ABB Ability Digital Powertrain monitoring solutions.
Differentiator
Problem solved
Functional benefit
Brands
- ABB Ability: Digital solutions suite enabling remote monitoring of powertrain health, performance and energy efficiency
- SACE Emax 3
- ABB Genix
- GoFa
- Azipod
- YuMi
- ABB Robotics
Products and services
- SACE Emax 3 Air circuit breaker designed to make electrical distribution systems more adaptive, reliable and secure for industrial and utility customers.
- ABB Genix Industrial IoT and AI Suite Industrial IoT and AI platform that brings together domain expertise with AI and advanced analytics to transform operations, optimize assets and processes, improve energy efficiency, and accelerate sustainability goals for industrial customers.
- GoFa with Ultra Accuracy Collaborative robot with Ultra Accuracy feature offering 10 times greater precision than other cobots, for industrial applications requiring exact positioning and high product quality.
- Azipod Electric Propulsion Electric propulsion system for marine transport that has revolutionized the industry with performance, efficiency, sustainability, and reliability for global shipowners.
- ABB Ability Digital Powertrain Digital solutions and services suite that enables remote monitoring of the health, performance, and energy efficiency of powertrains by combining connectivity and data analytics for industrial operators.
- Electrification Solutions Global portfolio of electrical distribution and management solutions that accelerate decarbonization and increase energy efficiency for industrial and commercial customers.
- Process Automation Solutions Integrated automation, electrification and digital solutions for process and hybrid industries, including control technologies, software, advanced services, measurement and analytics, and marine offerings.
- Motors and Drives Energy-efficient motors and drives for industrial customers, contributing to decarbonization and circular economy outcomes across industries.
- Power Conversion and Control Power converters and controllers designed for reliable operation under demanding conditions with low life cycle costs, helping customers generate and use energy efficiently.
- Renewable Power Solutions Solutions for the expansion and reliable integration of solar, wind, hydro, geothermal and other non-fossil energy sources, building smarter and more adaptable energy infrastructure.
- Robotics Portfolio Comprehensive and integrated robotics portfolio including industrial robots, collaborative robots (GoFa, YuMi), autonomous mobile robots (AMRs), controllers, application solutions, services, and equipment for industrial customers.
Quantifiable outcome
- One in four data centers run on ABB technology
- +1 more outcomes
Companies that use ABB Power
Customer profileSegments6 records
Ideal customer profiles6 records
ABB Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
ABB Power partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ABB Power competitors and assessment
Company assessmentDirect peers
- FANUC Corporation: Direct competitor in industrial robotics, CNC systems, and ROBOMACHINE. Competes with ABB Robotics in automotive, electronics, and general industrial automation applications globally.
- Yaskawa Electric: Direct competitor in industrial robotics (Motoman), servo motors, and AC drives. Overlaps with ABB's robotics, motion control, and drives product lines across factory automation customers.
- Siemens AG: Direct competitor across electrification (Smart Infrastructure), industrial automation (Digital Industries), and motors/drives. Both serve similar global enterprise customers in buildings, data centers, process industries, and utilities, with overlapping digital/software strategies.
- Rockwell Automation: Direct competitor in industrial automation, process control, and digital industrial software (FactoryTalk). Targets similar discrete and process industry customers with control systems, drives, and software analytics.
- Eaton Corporation: Direct competitor in electrical distribution, switchgear, power quality, and industrial control components. Overlaps significantly with ABB's electrification portfolio across data center, utility, and industrial customer segments.
- Schneider Electric: Direct competitor in electrical distribution, power management, and industrial automation (EcoStruxure platform). Targets the same enterprise customers in buildings, data centers, and utilities with similar hardware-plus-software value propositions.
- Mitsubishi Electric: Direct competitor in factory automation, drives, power electronics, and switchgear. Strong in Asian markets with comparable portfolio breadth across industrial automation, power systems, and building solutions.
Broad incumbents
- GE Vernova: Broad incumbent in power generation equipment, grid solutions, and wind turbines. Competes with ABB in power generation, grid integration, and renewable energy markets, particularly for utility-scale customers.
- Emerson Electric: Broad incumbent in process automation, measurement, and control. Overlaps with ABB's process automation business in oil & gas, chemicals, and utilities, with comparable software-and-services recurring revenue strategies.
- Honeywell International: Broad incumbent in process automation, building technologies, and industrial software (Forge). Competes with ABB in process industries and building automation but with a wider portfolio spanning aerospace and specialty chemicals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ABB Power social profiles
Digital presenceABB Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABB Power leadership team
Management profileNumber of profiles
ABB Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABB Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABB Power
What does ABB Power do?
ABB Power sells a comprehensive portfolio of electrification and automation hardware, software and services for industrial customers, including air circuit breakers (SACE Emax 3), motors and drives, power conversion and control systems, renewable power solutions, process automation solutions, industrial and collaborative robots (GoFa with Ultra Accuracy, YuMi), Azipod marine electric propulsion, and digital platforms such as ABB Genix IIoT and AI Suite and ABB Ability Digital Powertrain for remote monitoring of asset health and energy efficiency.
Is ABB Power a public or private company?
ABB Power is a public company. It is classified as public and is currently operating.
When was ABB Power founded?
ABB Power was founded in 1988. It employs 5,001 to 10,000 people.
Where is ABB Power based?
ABB Power is headquartered in Zürich, Switzerland, in the Europe region.
How does ABB Power make money?
Five revenue lines are on record. Electrification Products and Solutions are the primary driver. The others are automation Solutions, motors and Drives, robotics and digital and Software Solutions.
Who are ABB Power's main competitors?
Direct peers on record are FANUC Corporation, Yaskawa Electric, Siemens AG, Rockwell Automation, Eaton Corporation, Schneider Electric and Mitsubishi Electric. Broad incumbents are GE Vernova, Emerson Electric and Honeywell International.
Does ABB Power have an API?
No public API is recorded for ABB Power.
What industry is ABB Power in?
ABB Power's product category is Industrial Electrification and Automation. Its primary akta.pro industry code is IMAGADAJ, Power Electronics for Renewable & Grid-Tied Applications (Solar inverters, wind converters, grid-tie interfaces), with a secondary code of EUAMAIAI, Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control). Its NAICS code is 335314 and its SIC code is 3600.