Plüss

What Plüss does

Plüss AG Mechanics & Composites is a privately held Swiss mechanical engineering and composite materials manufacturer founded in 1982 and headquartered in Pfaffnau, Canton Lucerne. The company operates two integrated divisions: a fiber-reinforced plastics division producing glass fiber (GFK/GFRP), carbon fiber (CFK/CFRP), and basalt fiber (BFK) products including pultruded profiles, filament-wound pipes up to 300mm diameter, RTM-injected components, panels, and the proprietary Durotenax® 521.01 high-voltage insulation material; and a precision mechanical manufacturing division offering CNC milling and turning, water jet cutting, wire EDM at 0.5 micron resolution, centerless and flat/round grinding, welding (TIG/MIG/MAG), and assembly. The firm also runs a retail operation selling carbon-fiber Hornussen sticks and accessories from its Pfaffnau shop, a niche in which it claims a leading market position for over 30 years.

The business is primarily B2B and serves industrial customers across machine and apparatus engineering, aerospace and vehicle construction, electrical engineering, transportation, medical technology, railways, environmental technology, and high-voltage applications in Switzerland, Germany, Austria, Liechtenstein, France, and Italy. Go-to-market is sales-led direct consultation with expert material selection, component design, and CAD-supported planning, supplemented by on-site customer visits and an express manufacturing service for urgent orders. Named reference deployments include a CFRP Impact-Barrier system in continuous use at a major international airport for 12 years, as well as deployments at Christmas markets, football tournaments, and open-air concerts.

Revenue is generated through custom contract manufacturing (one-off parts, small and medium series), sale of standard composite material products to specification, professional services such as tensile testing and assembly, and direct retail sales of Hornussen sports equipment. Pricing is overwhelmingly quote-based for industrial work, with only Hornussen retail prices disclosed publicly (e.g., CHF 298 per carbon fiber stick). The company holds ISO 9001, ISO 14001, EN 9606-1, and ISO 13133 certifications, has no disclosed external funding, no parent company, and is privately owned with a management team of approximately eight named individuals covering sales, production, HR, and finance.

Name

Plüss

Legal name

Plüss AG Mechanics & Composites

Website

https://pluessag.ch

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Plüss AG is a privately held Swiss manufacturer in Pfaffnau that produces glass, carbon, and basalt fiber-reinforced composite products and offers precision mechanical contract manufacturing (CNC machining, EDM, grinding, welding, assembly) to industrial customers across DACH and Western Europe.

Ownership category

akta.pro rank

Product category

Composite Materials Manufacturing

NAICS

Plastics Product Manufacturing (3261), Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Other General Purpose Machinery Manufacturing (3339)

SIC

Plastics Products, Nec (3089), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), General Industrial Machinery & Equipment (3560)

akta.pro industry

PRIMARYIMANABAI

Fiber- & Mineral-Filled Reinforced Compounds (Glass/Carbon/Talc/CaCO3)

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Plastic Compounding & Masterbatch

SECONDARYIMABAEAB

Composite Structures & Layup Manufacturing

Industrials, Manufacturing & Construction/Aerospace & Defense Manufacturing/Aerospace Structures, Airframes & Composites

SECONDARYIMAOADAH

Composite Reinforcement Textiles (Carbon/Glass/Aramid Fabrics & Preforms)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Technical & Industrial Textiles Manufacturing

Keywords

• Fiber-reinforced composites
• Carbon fiber products
• CNC contract manufacturing
• Precision mechanical machining
• Composite material manufacturing

Headquarters

HQ city

Pfaffnau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Composite Material Manufacturing: Manufacturing and processing of fiber-reinforced plastics including GFK (glass fiber), CFK (carbon fiber), and BFK (basalt fiber) products. Production of custom components and standard profiles, plates, tubes, and gratings to customer specifications.
2. Mechanical Manufacturing / Contract Manufacturing: Precision mechanical production including CNC milling, CNC turning, grinding, water jet cutting, wire EDM, welding, and brazing services. Manufacturing of single parts, small series, and medium series from various materials including metals, plastics, and composites.
3. Hornussen Equipment Sales: Direct retail sales of Hornussen sports equipment including carbon fiber sticks (SK model at CHF 298.00), accessories, protective gear, and repair services from their shop in Pfaffnau.
4. Tensile Testing Services: Tensile testing with documentation for safety-critical products such as lifting equipment, connecting elements, or load-bearing structures to prove load-bearing capacity and quality.
5. Assembly & Construction Services: Assembly of assemblies and components at their facility in Pfaffnau or on-site at customer location. Mechanical and mechatronic assembly, pre-assembly and final assembly, function testing and documentation, packaging and shipping service.
6. Express Manufacturing: Priority manufacturing services for urgent orders including express CNC turning, CNC milling, drilling, grinding, and welding. Delivery times vary from a few hours to a few days depending on complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Plüss AG Mechanics & Composites manufactures and processes fiber-reinforced plastics (glass fiber GFK, carbon fiber CFK/CFRP, and basalt fiber BFK) into profiles, plates, tubes, gratings, and custom components, and combines this with precision mechanical production services including CNC milling/turning, centerless grinding, water jet cutting, wire EDM, and welding. The company serves as a one-stop shop from material selection and CAD design through manufacturing, assembly, and tensile testing, and also operates a retail shop for Hornussen sports equipment.

Product overview

Plüss AG Mechanics & Composites is a Swiss manufacturing company specializing in composite materials (GFK/GFRP glass fiber, CFK/CFRP carbon fiber, and BFK basalt fiber products) and precision mechanical manufacturing. The company operates two main divisions: composite materials division offering Durotenax® 521.01 high-voltage insulation products, CFRP Impact-Barriers for security applications, and various fiber-reinforced panels, profiles, and tubes; and mechanical manufacturing division providing CNC contract manufacturing, water jet cutting, wire EDM, grinding, welding, and express manufacturing services. Additionally, the company manufactures Hornussen equipment (Swiss national sport) including carbon fiber sticks. The product portfolio includes standard composite material products alongside custom manufacturing services and specialized products, all produced at their Pfaffnau, Switzerland facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Fiber Products (GFK) Glass fiber reinforced plastic (GFRP) products with polyester or epoxy matrix, offering break resistance, flexibility, and electrical insulation properties for industrial applications such as electrical engineering and apparatus construction.
• Carbon Fiber Products (CFK/CFRP) Carbon fiber reinforced plastic products with high tensile strength, low density, and high modulus of elasticity for aerospace, motorsports, medical, and industrial applications. Note: carbon fibers are electrically conductive.
• Basalt Fiber Products (BFK) Basalt fiber reinforced plastic products offering exceptional strength, high temperature resistance, and excellent chemical and UV resistance for use in corrosive environments and construction.
• Durotenax® 521.01 Proprietary high-voltage resistant sheet, profile, and block material made from epoxy resin casting compound with mineral fillers and additives, manufactured under vacuum without air inclusions; Temperature Index of 155°C. Used for switch cabinets, switchgear, and electrical insulation applications. The production process was taken over from Von Roll AG.
• CFRP Impact-Barrier Carbon fiber impact protection barrier for effective access control at events and sensitive facilities, absorbing the energy of a 3.5-tonne vehicle at 70 km/h. Features a carbon fiber tube casing with innovative fiber filling, customizable in length from 1,000 to 12,000mm, and successfully deployed at a major international airport for 12 years.
• Water Jet Cutting Precision cold cutting service using a high-pressure water jet with abrasive for materials requiring thermal-independent separation. Processes profiles, tubes, plates, gratings, and other components in fiber-reinforced plastics and other materials, up to 2600mm length x 1200mm width.
• Wire Eroding (Wire EDM) High-precision electrical discharge machining service using an AGIE CUT machine with 0.5 micron resolution for complex geometries in conductive materials. Material thickness up to 200mm; workpiece up to 200mm x 400mm. CAD data required as STEP format.
• Flat & Round Grinding Precision grinding service achieving tolerances in the μm range for flat surfaces and cylindrical workpieces, including guideways, shafts, bearings, and tool components, with lengths up to 6000mm and diameters up to 60mm (centerless grinding for GFK and CFRP, operational since mid-2025).
• CNC Contract Manufacturing CNC milling (3-axis and 4-axis) and CNC turning with powered tools, processing aluminum, steel, stainless steel, brass, plastics, and composite materials. Supports prototypes, small series, and production runs from a single part through medium series.
• Welding & Soldering Welding services for steel, stainless steel, aluminum, and special alloys, with EN 9606-1 and ISO 13133 certifications. Includes TIG, MIG, and MAG welding as well as hard and soft soldering.
• Express Manufacturing Priority manufacturing service for urgent requirements, including express CNC turning, CNC milling, drilling, grinding, welding, and soldering. Delivery times vary from a few hours to a few days depending on complexity.
• Construction & Project Management Complete project support from concept to finished assembly, including CAD construction, 3D modeling, prototyping, and production release for customer-specific composite and mechanical components.
• Assembly & Component Manufacturing Mechanical and mechatronic assembly services including pre-assembly, final assembly, function testing and documentation, packaging, and shipping, performed at the Pfaffnau facility or on-site at the customer's location.
• Tensile Testing Documented tensile testing services for safety-critical products such as lifting equipment, connecting elements, and load-bearing structures, providing load-bearing capacity and quality proof with protocol documentation.
• Hornussen Equipment Complete Swiss Hornussen sports equipment sold from the company's Pfaffnau shop, including carbon fiber sticks (Plüss AG has been a leading manufacturer for over 30 years with more than 100 models available), protective gear, and accessories. Includes repair services.

Quantifiable outcome

• Impact protection system absorbs energy of 3.5-tonne vehicle at 70 km/h
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Strongwell: US manufacturer of pultruded fiberglass structural products, grating, and custom FRP parts — operates the same pultrusion and filament-winding processes as Plüss and serves overlapping industrial, infrastructure, and electrical customers.
• Fiberline Composites: Danish pultrusion specialist producing carbon- and glass-fiber structural profiles for bridges, buildings, wind, and infrastructure — comparable composite manufacturing process and European industrial customer base.
• Creative Pultrusions: US pultrusion manufacturer of FRP profiles, beams, grating, and custom composite shapes for industrial, infrastructure, and electrical applications — directly comparable in process technology and product mix.
• Scott Bader: UK-headquartered manufacturer of composite resins, gelcoats, adhesives, and specialty chemicals used in FRP manufacturing — comparable as a composites-materials supplier with overlapping customer base in industrial FRP fabrication.
• Exel Composites: Finland-based global manufacturer of pultruded and filament-wound composite profiles, tubes, and laminates serving construction, transportation, wind, and industrial customers — directly overlaps Plüss's pultrusion and filament-winding product lines.

Regional players

• Von Roll Holding AG: Swiss industrial materials company historically producing Durotenax® high-voltage insulation materials; Plüss took over the Durotenax® 521.01 production process from Von Roll — direct lineage and overlapping high-voltage insulation product portfolio.

Emerging players

• Diab Group: Sweden-based manufacturer of composite core materials (PET, PVC, balsa) used in sandwich constructions for wind, marine, transportation, and industrial applications — adjacent composites supplier with overlapping industrial end-markets.

Broad incumbents

• Röchling Group: German industrial group with a large engineered plastics and composites division producing fiber-reinforced materials, profiles, and finished parts for automotive, electrical, and industrial customers — broader portfolio but overlapping FRP manufacturing capabilities.
• Mersen: French industrial group with a composites and electrical insulation business producing FRP parts and high-performance insulation materials — comparable in industrial/electrical customer base and composites-to-insulation product breadth.
• Ensinger Group: German manufacturer of engineered plastics, composites, and machined precision parts serving medical, aerospace, food, and industrial markets — overlapping with Plüss's precision mechanical manufacturing and specialty composite offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plüss