McCord Web Services
McCord Web Services is a family-owned Virginia digital marketing agency managing Google Ads, Microsoft Advertising, SEO/GEO, website design, content, social media, and white-label PPC for U.S. SMB and advertising-agency clients since 2001.
- Company typePrivate
- Founded2001
- HeadquartersSpotsylvania, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What McCord Web Services does
McCord Web Services is a privately held, family-owned digital marketing agency founded in 2001 by Nancy C. McCord and headquartered in Spotsylvania, Virginia, with a secondary office in Rockingham. The firm manages Google Ads and Microsoft Advertising accounts for U.S. SMB and mid-market clients, supplemented by Facebook, LinkedIn, and Reddit advertising, and offers website design (Bootstrap framework), webmaster services, SEO and Generative Engine Optimization consulting, AI-enhanced content and blog writing, social media management across ten platforms, Google Business Page management, directory listings, and a white-label program resold through other advertising agencies. The technology stack combines subscription-based generative AI tools for drafting with a mandatory human editorial review layer ("Cyborg Content Workflow"), schema markup for AI-crawler retrievability, Google Analytics and Search Console for SEO, and WordPress as the CMS backbone. The company is a Google Partner and Microsoft Advertising Partner, with strategists re-certified annually across Search, Display, Video, Shopping, Native, and Retail programs.
McCord Web Services firmographics
Firmographics- Name
- McCord Web Services
- Legal name
- McCord Web Services LLC
- Website
- https://mccordweb.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McCord Web Services is a family-owned Virginia digital marketing agency managing Google Ads, Microsoft Advertising, SEO/GEO, website design, content, social media, and white-label PPC for U.S. SMB and advertising-agency clients since 2001.
- Ownership category
- akta.pro rank
McCord Web Services industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where McCord Web Services is headquartered
LocationHeadquarters
- HQ city
- Spotsylvania
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
McCord Web Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Google Ads Account Management: Monthly account management fees for Google Ads campaign setup, optimization, and ongoing management. Pricing based on ad spend complexity and scale.
- Microsoft Advertising Management: Monthly professional management for Microsoft Advertising accounts with active monitoring, fine-tuning, and monthly performance reports.
- Website Design Services: Custom website design projects using Bootstrap framework. Typical project cost between $6,500 to $10,500 based on number of pages and content requirements.
- Webmaster Services: Hourly billed website maintenance and updates on-demand at $95 per hour. No monthly fee required.
- Blog Writing Services: Professional blog writing with AI-enhanced content and human editorial oversight. Starting at $100-$144 per post with installation and image included.
- Social Media Management: Social media posting and management at $20-$22 per post depending on frequency and package. Includes content creation, scheduling, and comment moderation.
- White Label Agency Services: Agency pricing for Google Ads and Microsoft Advertising management under white label. Agencies can add margin to create profit center. Fee plus percent of ad spend or fee grid based on ad group number and ad spend.
- SEO/GEO Services: Search engine optimization and generative engine optimization consulting and implementation. Billable at $100 per hour with initial evaluation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business Google Ads Management |
| Subscription | Monthly | Medium Business Google Ads Management |
| Subscription | Monthly | Large Business Google Ads Management |
| One time/ perpetual license | Multi-year contract | Google Ads Onboarding/New Account Setup |
| Unit Pricing | Multi-year contract | Website Design Projects |
| Unit Pricing | Monthly | Blog Writing Services |
| Unit Pricing | Monthly | Social Media Management |
| Usage-based | Pay-as-you-go | Webmaster Services |
| Usage-based | Pay-as-you-go | Search Engine Marketing (SEM) |
| Usage-based | Pay-as-you-go | SEO/GEO Services |
| Usage-based | Pay-as-you-go | Social Media and Content Writing |
| Hybrid | Monthly | White Label Agency Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
McCord Web Services product offering
Product offeringCore offering
McCord Web Services is a family-owned digital marketing agency providing professional Google Ads and Microsoft Advertising account management, responsive website design using the Bootstrap framework, search engine optimization (SEO), generative engine optimization (GEO), AI-enhanced content creation with human editorial oversight, social media management, and white-label PPC services for advertising agencies. The firm operates as a credentialed Google Partner and Microsoft Advertising Partner, managing over $3.5 million annually in client ad spend across diverse verticals.
Product overview
McCord Web Services is a digital marketing agency offering a portfolio of interconnected services centered on search engine marketing and web visibility. The core offerings include Google Ads Management (Google Ads QuickStart™ Program) and Microsoft Advertising Management as the primary revenue drivers, supplemented by social media advertising (Facebook, LinkedIn, Reddit). Website Design Services using Bootstrap framework serves as the foundation for client web presence, while Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) address organic visibility. AI Enhanced Content and Blog Writing Services provide content creation powered by a Cyborg AI-plus-human workflow. Social Media Management handles multi-platform posting (Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, Threads, YouTube, Bluesky, Google Business Pages). Additional services include Google Business Page management, Directory Listings, and Webmaster Services. White Label Agency Services cater specifically to advertising agencies seeking to resell PPC management. The company manages over $3.5 million annually in client ad spend and operates as a Google Partner and Microsoft Advertising Partner.
Differentiator
Problem solved
Functional benefit
Brands
- The Web Authority: Blog owned and managed by McCord Web Services covering topics on web visibility, digital marketing, Google Ads, and Microsoft Advertising.
Products and services
- Google Ads Management Credentialed Google Ads account management including QuickStart™ program for new accounts, ongoing optimization, and Performance Max campaigns. Services include keyword research, ad copywriting, conversion tracking, and weekly/monthly reporting. Targeted at SMBs and advertising agencies.
- Microsoft Advertising Management Microsoft Advertising account setup and management for Bing.com, DuckDuckGo, and Microsoft properties. Includes keyword management, ad text creation, search query monitoring, and monthly performance reports.
- Facebook, LinkedIn & Reddit Advertising Social media and platform advertising services for Facebook, LinkedIn, and Reddit. Includes audience targeting, dynamic ads, retargeting, and lead generation campaigns.
- Website Design Services Responsive website design using Bootstrap framework. Custom design with SEO-focused content creation, page-speed optimization, and mobile-first approach. Typical projects range from $6,500 to $10,500.
- Webmaster Services On-demand website maintenance and updates billed at $95 per hour. Includes content updates, page additions, image changes, WordPress security monitoring, and plugin updates.
- Search Engine Optimization (SEO) SEO services including initial evaluation, keyword research using Google Analytics and Search Console, website content optimization, and organic placement improvement strategies.
- Generative Engine Optimization (GEO) Optimization services for AI-powered search engines and chatbots. Includes AI-friendly content creation, structured data and schema markup, and optimization for conversational queries and AI-generated answers.
- AI Enhanced Content AI-assisted content creation with human editorial oversight. Uses Cyborg workflow combining AI tools with professional editors for blog posts, website content, social media, and marketing materials. Hourly rate of $98 per hour.
- Blog Writing Services Professional blog writing with SEO optimization for inbound marketing. Services include research, writing, image selection, installation, and GEO-focused content structure. Starting at $144 per post with installation included.
- Social Media Management Social media content creation and posting management for Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, Google Business Pages, Threads, YouTube, and Bluesky. Includes status updates, image uploads, comment responses, and scheduled promotional content at $20-$22 per post.
- Google Business Page Services Google Business profile optimization, verification assistance, content updates, review management, promotional posts, and image management for local visibility improvement.
- White Label Agency Services White label Google Ads and Microsoft Advertising management for advertising agencies. Includes account management, branded reporting, and profit-center pricing structure for agency partners.
- Directory Listings Service Business information distribution to 65-70 directories for NAP (Name, Address, Phone) standardization. Helps minimize erroneous listings and push accurate data to search engines.
Quantifiable outcome
- Manage over $3.5 million per year in ad spend for clients
- +4 more outcomes
Companies that use McCord Web Services
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles2 records
McCord Web Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature5 records
McCord Web Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreOfficial Google Partner requiring yearly certification testing. Strategists tested annually on Google Ads platform tools and lead generating strategies. Certified in all areas of advertising including Search, Display, Video, and Shopping programs.
- Microsoft AdvertisingcoreMicrosoft Advertising Partner with Nancy McCord and Christopher Harper certified as Microsoft Advertising Certified Professionals in Search, Native, Display, and Shopping programs. Yearly continuing education and testing required to retain credentials.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
McCord Web Services competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
McCord Web Services social profiles
Digital presenceMcCord Web Services compliance and trust
Trust signalCompliance8 records
McCord Web Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
McCord Web Services leadership team
Management profileNumber of profiles
Profiles2 records
McCord Web Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McCord Web Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McCord Web Services
What does McCord Web Services do?
McCord Web Services is a family-owned digital marketing agency providing professional Google Ads and Microsoft Advertising account management, responsive website design using the Bootstrap framework, search engine optimization (SEO), generative engine optimization (GEO), AI-enhanced content creation with human editorial oversight, social media management, and white-label PPC services for advertising agencies. The firm operates as a credentialed Google Partner and Microsoft Advertising Partner, managing over $3.5 million annually in client ad spend across diverse verticals.
Is McCord Web Services a public or private company?
McCord Web Services is a private company. It is classified as family owned and is currently operating.
When was McCord Web Services founded?
McCord Web Services was founded in 2001. It employs 11 to 50 people.
Where is McCord Web Services based?
McCord Web Services is headquartered in Spotsylvania, United States, in the North America region.
How does McCord Web Services make money?
Eight revenue lines are on record. Google Ads Account Management is the primary driver. The others are microsoft Advertising Management, website Design Services, webmaster Services, blog Writing Services, social Media Management, white Label Agency Services and SEO/GEO Services.
Does McCord Web Services have an API?
No public API is recorded for McCord Web Services.
What industry is McCord Web Services in?
McCord Web Services's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 5418 and its SIC code is 7370.