EdgeAngel

What EdgeAngel does

EdgeAngel is an independent, Paris-based boutique data marketing and AI consulting firm founded in 2018, with additional hubs in Bordeaux and Barcelona and a headcount in the 1-10 range. The firm sells three integrated service pillars — Data Foundations, Marketing Activation & Intelligence, and Performance Acquisition — and serves a long-standing client base of 45+ enterprise and mid-market brands across luxury (Louis Vuitton, Guerlain), automotive (Mercedes-Benz), banking (Crédit Agricole, Orange Bank, Qonto), industrial rental (Kiloutou), sustainability (Citeo), and hospitality (Belambra).

The core product is the proprietary Capture Data Platform, a modular stack that combines CRM and CDP connectors, a semantic layer, custom agentic AI assets (skills, plugins, MCP connectors) deployed across enterprise AI platforms (Claude, ChatGPT, Gemini, Mistral), and a Cookie Consent compliance module. This platform underpins the firm's service delivery and represents the principal productized asset beyond pure consulting hours, supported by a content library of 18+ expert notes and eight official martech vendor partnerships.

The business model is a hybrid consulting-and-software boutique: revenue is generated primarily through senior-led consulting engagements and platform implementation projects for enterprise and growth-stage clients, with senior-only delivery (no intermediary staffing model) and a marketing mix designed to drive inbound demand through thought leadership. Geographic expansion to Spain (Barcelona) and product expansion into agentic AI services suggest a deliberate move from pure advisory toward productized, platform-attached recurring revenue.

Name

EdgeAngel

Legal name

OBVLAG Entertainment

Website

https://edgeangel.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EdgeAngel is a data marketing company leveraging data and technology to increase e-business performance.

Ownership category

akta.pro rank

Product category

Marketing & Data Consulting

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEAHAB

Data Engineering, Integration & ETL/ELT Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

Keywords

• Data marketing consulting
• Web analytics tracking
• Marketing mix modeling
• AI consulting services
• Data engineering services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Advisory Services: EdgeAngel operates as a cabinet de conseil (consulting firm) providing strategic guidance, audits, analyses, and recommendations. They work with marketing, IT, data, DPO, and legal stakeholders to help leadership make decisions on market evolution and emerging challenges. Revenue is generated through billable consulting engagements.
2. Agency Operations (Data, IA, and Marketing): EdgeAngel operates the actual data, AI, and marketing actions — from implementation to day-to-day management. Three engagement formats: end-to-end delegated missions at fixed price, integrated team work, and ongoing consultant placement. This operational agency model is the primary revenue driver.
3. Capture Data Platform: Capture is described as a modular data platform that 'augmente votre infrastructure existante' (enhances existing infrastructure). While the platform appears proprietary, the revenue model for Capture itself is not explicitly itemized separately from consulting engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EdgeAngel is an independent French data marketing and AI consulting firm that designs, builds, and operates marketing data stacks and AI-driven activation workflows for mid-to-large enterprises and ETIs. Its commercial offerings span three pillars — Data Foundations (consent, tracking, ETL, semantic layer, dashboards), Marketing Activation & Intelligence (CRO, audiences, AI agents), and Performance Acquisition (advanced media measurement, SEA, social ads, SEO/GEO) — supported by its proprietary Capture Data Platform and a recurring Studio Marketing offering.

Product overview

EdgeAngel is a data marketing and AI consulting firm (cabinet de conseil independent) offering a combination of proprietary software products and professional services across three service pillars: Data Foundations (tracking, data pipelines, compliance), Marketing Activation & Intelligence (analytics, CRO, AI agents, media measurement), and Performance Acquisition (SEA, Social Ads, SEO/GEO, creative studio). The proprietary Capture Data Platform serves as the core product, a modular data integration layer that connects tools and feeds AI and agentic workflows with business context. Cookie Consent is a complementary compliance solution. All other offerings are service-based consulting engagements rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Capture Data Platform

Quantifiable outcome

• +42% margin per completed ride for Allocab client (Search non-brand and PMax realigned to actual margin)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner Premier — the highest tier of Google's partner program, indicating certified expertise across Google Ads, Analytics, Tag Manager, and server-side Tag Manager. EdgeAngel is authorized to manage Google Ads campaigns and deploy Google Analytics implementations for clients.
• MetacoreTechnology or IntegrationMeta Business Partner — certified to deploy Meta CAPI integrations, Meta Ads campaigns, and Meta conversion tracking solutions. Enables EdgeAngel to implement server-side Meta conversion tracking for clients.
• DidomicoreTechnology or IntegrationDidomi Gold Partner — the highest partnership tier with Didomi, a leading Consent Management Platform (CMP). Gold status provides access to Didomi's resources, roadmap, and certified expertise for implementing CMP solutions across web and app. EdgeAngel implements Didomi CMPs, configures Consent Mode v2, and supports custom CMP development.
• Piano AnalyticscoreTechnology or IntegrationPiano Analytics Certified Partner — certified to implement Piano Analytics (an AT Internet product) for clients, positioning EdgeAngel as a privacy-centric alternative to Google Analytics. Piano is described as a key component of the 'privacy-by-design' tracking approach.
• AirbytecoreTechnology or IntegrationAirbyte Partner — certified to deploy Airbyte for data ingestion and synchronization. EdgeAngel operates an ingestion platform for clients driven by API and scripted connectors, with Airbyte being a core technology for the Modern Data Stack practice.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Converteo: Paris-based independent data and digital marketing consultancy serving French enterprise marketing and data leaders. Closest direct peer to EdgeAngel — similar boutique scale, similar overlap across data engineering, analytics, martech activation, and AI services for the French enterprise market.
• fifty-five: French data and digital marketing consultancy spun out from Havas, focused on data strategy, analytics, and activation for global brands. Directly comparable to EdgeAngel on services (tracking, CDP, analytics, paid media) and on serving French enterprise marketing and IT buyers.
• Artefact: Paris-headquartered data and AI consulting firm serving marketing and data functions of large enterprises. Closely overlaps EdgeAngel on data foundations, marketing activation, and AI services, though operates at significantly larger scale and with broader geographic reach.
• Eskimoz: French digital marketing agency with strong SEO, SEA, and analytics offerings for mid-market and enterprise clients. Comparable to EdgeAngel on the Performance Acquisition leg (SEO/SEA, content, tracking), though lighter on data engineering and AI services.

Broad incumbents

• Dataiku: Paris-founded enterprise AI/ML platform that competes with parts of EdgeAngel's advanced analytics and AI/agent practice. Operates as a software incumbent rather than services firm, but overlaps on enterprise AI enablement for marketing and data use cases.
• Segment (Twilio): Customer Data Platform that EdgeAngel integrates and deploys for French enterprise clients as part of its CDP/data activation services. Comparable on the unified-customer-data-layer category that anchors EdgeAngel's Capture Data Platform approach.

Emerging players

• Hightouch: Reverse ETL platform that EdgeAngel integrates and deploys for clients as part of its Data Activation offering. Comparable as a category peer (data activation from warehouse to marketing tools) though operates as a product rather than consultancy.
• Airbyte: Open-source data integration platform that EdgeAngel is a certified partner of. Directly overlaps on the data ingestion and ETL layer that EdgeAngel builds for clients via Capture and its Modern Data Stack practice.

Others

• Piano Analytics: European privacy-centric web analytics platform of which EdgeAngel is a certified partner. Comparable as an analytics vendor EdgeAngel competes with or co-deploys for clients seeking GDPR-friendly alternatives to Google Analytics.
• Didomi: Paris-based Consent Management Platform where EdgeAngel holds Gold Partner status. Comparable as the underlying CMP vendor that EdgeAngel configures and customizes for clients as part of its RGPD and cookie-consent practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edgeangelco
• LinkedInlinkedin.com/company/edgeangel

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdgeAngel