immobilo
immobilo is a German real estate meta-search engine operated by classmarkets GmbH that aggregates listings from multiple portals, classifieds, and brokers into a single search interface serving German consumers, agents, and brokers.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What immobilo does
immobilo is a German-language real estate meta-search engine operated by classmarkets GmbH, headquartered in Germany. The platform aggregates property listings from a broad set of upstream sources — major real estate portals, classified ads (Kleinanzeigen), newspaper listings, private sellers, and broker advertisements — into a single unified search interface covering all 16 German Bundesländer. Core product features include multi-source aggregation, detailed filtering by property type, price, location and size, a free email "Suchagent" (search agent) for new-listing alerts, a Merkliste (favorites) list, and a recently added online property valuation tool (Immobilienbewertung). A chat-based property search interface on the home page signals an early layer of conversational AI/LLM assistance on top of the classical search index.
immobilo firmographics
Firmographics- Name
- immobilo
- Legal name
- classmarkets GmbH
- Website
- https://immobilo.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- immobilo is a German real estate meta-search engine operated by classmarkets GmbH that aggregates listings from multiple portals, classifieds, and brokers into a single search interface serving German consumers, agents, and brokers.
- Ownership category
- akta.pro rank
immobilo industry classification
Industry- Product category
- Real Estate Search & Property Aggregation
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Meta-Search & Search Aggregators (BPAMAAAC)
Keywords
Where immobilo is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
immobilo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Premium/Featured Listings (Gewerblich inserieren): Professional real estate agents and brokers pay to list properties on the platform and receive premium placement and enhanced visibility.
- Advertising and Lead Generation: The platform generates revenue through advertising placements and by forwarding qualified leads from property searchers to real estate agents and brokers in their partner network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for property searchers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
immobilo product offering
Product offeringCore offering
immobilo operates a real estate meta-search engine that aggregates and indexes property listings from multiple German real estate portals, classified ads (Kleinanzeigen), newspaper listings, private sellers, and broker advertisements into a single unified search interface. It is powered by classmarkets GmbH technology and offers free consumer search plus a paid professional listing service for real estate agents and brokers. The platform covers all of Germany and is complemented by an Austrian counterpart (immobilo.at).
Product overview
immobilo operates as a meta-search platform for real estate listings across Germany, aggregating property offers from major real estate portals, classified ads, and newspaper listings into a unified search interface. The core offering consists of the immobilo.de search platform, complemented by a free search agent (Suchagent) for email alerts, a favorites list (Merkliste) for tracking saved properties, and an online property valuation tool (Immobilienbewertung). The company also operates sister platforms including immobilo.at for Austria, jobanzeigen.de for job searches, wg-liste.de for roommate matching, and studenten-zimmer.at for student housing in Austria. A content section (Ratgeber) provides educational real estate guides.
Differentiator
Problem solved
Functional benefit
Products and services
- immobilo.de A web-based real estate meta-search engine for Germany that aggregates property listings from multiple real estate portals, classified ads, newspaper listings, private sellers, and broker advertisements into a single unified search interface. Free for consumers searching for properties to rent or buy.
- immobilo.at The Austrian counterpart to immobilo.de, providing the same meta-search functionality for the Austrian real estate market.
- Immobilienbewertung (Property Valuation) An online property valuation tool that allows users to estimate the market value of real estate assets in Germany.
- Gewerblich inserieren (Commercial/Professional Listing Service) A paid listing service for professional real estate agents and brokers to publish properties on immobilo and receive premium placement and enhanced visibility.
Companies that use immobilo
Customer profileSegments3 records
Ideal customer profiles2 records
immobilo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
immobilo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- classmarkets GmbHcoreclassmarkets GmbH is the technology provider powering the immobilo platform. The company operates as the parent technology infrastructure for the immobilo real estate meta-search engine.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
immobilo competitors and assessment
Company assessmentDirect peers
- Immowelt: Major German real estate portal offering property search across rentals, purchases, and commercial properties. Directly comparable to immobilo in terms of user proposition (find properties) and is itself one of the sources immobilo aggregates.
- WG-Gesucht: Leading German platform for shared apartments (WG-Zimmer) and flats, directly competing with immobilo's WG and rental search segments. Highly comparable product offering and target users (renters, students, young professionals).
Broad incumbents
- Rightmove: UK's largest real estate portal with comprehensive property listings, search, and valuation tools. Comparable in function and product strategy (search + valuation) to immobilo, though operates in a different geography.
- Immoscout24: Germany's largest real estate portal and the dominant source from which immobilo aggregates listings. Operates a broad real estate marketplace with massive brand recognition, traffic, and professional relationships, making it the central incumbent that immobilo sits on top of.
- Kleinanzeigen (eBay Kleinanzeigen): Major German classifieds platform with a large real estate listings vertical, including rentals and private seller properties. Acts both as one of immobilo's aggregated sources and as a competing destination for property seekers.
- Zillow: US-based leading real estate search and valuation platform offering a comprehensive meta-search plus valuation tool. Demonstrates the global product template (search + valuation + content) that immobilo replicates in Germany, though at vastly larger scale.
Regional players
- Immoscout24 Österreich: Austrian arm of Immoscout24, the dominant Austrian real estate portal that competes with immobilo.at in the Austrian market. Same parent brand as the leading German portal, making it a natural regional comp for immobilo's Austrian operations.
- willhaben.at: Leading Austrian classifieds and marketplace platform with significant real estate listings. Comparable to immobilo.at for Austrian users searching property and serves as both a source and competitor in the Austrian market.
Emerging players
- Meinestadt.de Immobiliensuche: German regional city-focused portal aggregating real estate and apartment listings alongside other local services. Comparable meta-search/aggregator behavior with regional focus, serving a similar German user base to immobilo.
- nebenan.de: German neighborhood-focused community platform that includes local real estate listings and sublet offerings. Partial overlap with immobilo's rental and WG segments, particularly in urban German markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
immobilo social profiles
Digital presenceimmobilo financial estimates
Financial estimateRevenue estimate
Valuation estimate
immobilo leadership team
Management profileNumber of profiles
immobilo subsidiaries and ownership
Company hierarchySubsidiaries1 record
immobilo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
immobilo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about immobilo
What does immobilo do?
immobilo operates a real estate meta-search engine that aggregates and indexes property listings from multiple German real estate portals, classified ads (Kleinanzeigen), newspaper listings, private sellers, and broker advertisements into a single unified search interface. It is powered by classmarkets GmbH technology and offers free consumer search plus a paid professional listing service for real estate agents and brokers. The platform covers all of Germany and is complemented by an Austrian counterpart (immobilo.at).
Is immobilo a public or private company?
immobilo is a private company. It is classified as corporate owned and is currently operating.
When was immobilo founded?
immobilo was founded in -1. It employs 1 to 10 people.
Where is immobilo based?
immobilo is headquartered in Berlin, Germany, in the Europe region.
How does immobilo make money?
Two revenue lines are on record. Premium/Featured Listings (Gewerblich inserieren) is the primary driver. The others are advertising and Lead Generation.
Who are immobilo's main competitors?
Direct peers on record are Immowelt and WG-Gesucht. Broad incumbents are Rightmove, Immoscout24, Kleinanzeigen (eBay Kleinanzeigen) and Zillow. Regional players are Immoscout24 Österreich and willhaben.at. Emerging players are Meinestadt.de Immobiliensuche and nebenan.de.
Does immobilo have an API?
No public API is recorded for immobilo.
What industry is immobilo in?
immobilo's product category is Real Estate Search & Property Aggregation. Its primary akta.pro industry code is BPAMAAAC, Meta-Search & Search Aggregators. Its NAICS code is 51929.