WIN Sports & Entertainment Centres

What WIN Sports & Entertainment Centres does

WIN Sports & Entertainment Centres is a privately operated venue management organization that runs two adjacent facilities in Wollongong, New South Wales: WIN Stadium, a 22,000-capacity outdoor multi-purpose stadium overlooking the Pacific Ocean, and WIN Entertainment Centre, a 6,000-capacity indoor venue with tiered theatre-style seating, multiple function rooms, and on-site catering infrastructure. The complex sits under the Venues NSW umbrella, a New South Wales state government entity that owns and manages major sporting and entertainment venues, making WIN Sports & Entertainment Centres a government-backed operating business rather than a privately capitalized enterprise. Its customer base spans sports fans (with the St George Illawarra Dragons NRL and NRLW teams as anchor tenants, alongside the Illawarra Hawks NBL and Wollongong Wolves Football NSW), corporate clients booking functions and conferences for 12 to 2,000+ guests, and general public attendees of concerts, comedy, family entertainment, and touring productions.

The company's core products are the two physical venues themselves and the event programming they host, supported by infrastructure investments including the April 2002 Northern Grandstand ($8 million) and the 2012 Western Grandstand redevelopment. Supporting technology is operational rather than software-driven: Ticketmaster provides ticketing, GEMA Group delivers catering and hospitality, and Official Hospitality handles premium suite and VIP package sales. There is no disclosed proprietary software, AI capability, or data platform.

Revenue is generated through four streams: ticket sales (consumer and corporate), venue hire for functions and conferences, official hospitality packages (corporate suites, outdoor boxes, premium seating), and food and beverage sales via the on-site GEMA Group partnership and The Illawarra Brewery. Pricing for ticketed events starts from approximately $19 AUD for general adult admission (e.g., Rugby League World Cup 2026 fixtures), while corporate venue hire is priced on enquiry for multi-year and bespoke contracts. Distribution is domestic (NSW), routed through Ticketmaster online and box office, direct venue hire sales, and the Official Hospitality channel, with physical access via Wollongong train station and bus routes. The company does not disclose revenue, has no private funding history, and is structurally dependent on state-government infrastructure cycles and league tenancy continuity.

Name

WIN Sports & Entertainment Centres

Legal name

WIN Sports & Entertainment Centres

Website

https://wsec.com.au

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

WIN Sports & Entertainment Centres operates WIN Stadium (22,000 capacity) and WIN Entertainment Centre (6,000 capacity) in Wollongong, NSW, under Venues NSW. It hosts NRL/NRLW fixtures, concerts, comedy, and corporate functions for sports fans, corporate clients, and general entertainment attendees.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Operators Of Nonresidential Buildings (6512), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Arenas & Indoor Sports Centers (MPAKAEAB), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Concession & Stadium / Arena Catering (THAFAIAG), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Sports and entertainment venues
• Venue hire services
• Corporate function hosting
• Live event ticketing
• Hospitality packages

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Ticket Sales: Revenue generated from ticket sales for sporting events, concerts, and entertainment performances through Ticketmaster ticketing platform
2. Venue Hire and Function Spaces: Rental revenue from hosting corporate events, conferences, exhibitions, gala dinners, and private functions across multiple venue spaces accommodating 12 to 2000+ guests
3. Official Hospitality Packages: Premium hospitality experiences including outdoor boxes, corporate suites, and premium seating with curated food and beverage options for sporting events
4. Food and Beverage Sales: On-site food and beverage sales through GEMA Group catering partner, including The Illawarra Brewery restaurant and event catering services

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

WIN Sports & Entertainment Centres operates two anchor venues on the Wollongong foreshore — WIN Stadium (a 22,000-capacity outdoor stadium, home of the St George Illawarra Dragons) and the adjoining WIN Entertainment Centre (a 6,000-capacity indoor venue with tiered theatre seating, modular staging and full catering infrastructure). The organisation sells event ticketing (via Ticketmaster), venue hire for corporate functions and private events ranging from 12 to 2,000+ guests, official hospitality packages in corporate suites and outdoor boxes, and on-site food and beverage through its GEMA Group catering partnership and The Illawarra Brewery.

Product overview

WIN Sports & Entertainment Centres operates a dual-venue entertainment platform consisting of WIN Stadium (outdoor multi-purpose stadium with 22,000 capacity) and WIN Entertainment Centre (indoor venue with 6,000-person capacity). The venues offer event hosting services including concerts, sports matches, comedy shows, conferences, and corporate functions. The company also provides venue hire services with multiple function rooms (Premiers Room, Victory Room, Winners Room) and catering partnerships with GEMA Group for events ranging from 12 to 2,000+ guests.

Differentiator

Problem solved

Functional benefit

Products and services

• WIN Stadium Multi-purpose outdoor stadium overlooking the Pacific Ocean at the lower end of Wollongong's Central Business District. Capacity of 22,000 with approximately 13,000 seats undercover. Home venue of the St George Illawarra Dragons NRL and NRLW teams and host venue for Rugby League World Cup 2026.
• WIN Entertainment Centre Indoor entertainment venue featuring a main auditorium with tiered theatre-style seating for up to 6,000 guests, a modular stage, TV-quality lighting, first-class kitchen and catering facilities, three expansive venue foyers, and an adjacent Foreshore Plaza. Host venue for concerts, comedy shows, family entertainment, and indoor sporting events.
• Venue Hire Services End-to-end venue hire service for corporate functions, meetings, conferences, exhibitions, gala dinners, team-building events, and weddings for groups of 12 to 2,000+ guests across the function rooms and auditorium spaces, with full-service catering delivered by catering partner GEMA Group.
• Function and Event Rooms Modular function and event spaces for hire: Premiers Room (up to 400 guests), Victory Room (up to 300 guests), Winners Room (up to 300 guests), and the WIN Entertainment Centre Auditorium (40-6,000 guests) — equipped with conference capabilities and full catering.
• Official Hospitality Packages Premium hospitality packages at WIN Stadium including outdoor boxes, corporate suites (21 suites in the Merv Nixon Stand / Southern Grandstand), and premium seating with curated food and beverage offerings for NRL, NRLW, and rugby league international events.
• Events and Ticketing Event programming and ticketing service for concerts, sports events, comedy performances, family entertainment, darts tournaments and special events at WIN Stadium and WIN Entertainment Centre, with all ticket sales handled through official ticketing partner Ticketmaster across online and venue box office channels.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• NRL (National Rugby League)coreStrategic or Co-development PartnerMajor sports league partnership for hosting NRL and NRLW matches at WIN Stadium. The venue is home to the St George Illawarra Dragons and hosts regular season matches and special events.
• St George Illawarra DragonscoreStrategic or Co-development PartnerHome venue partnership with the NRL team. WIN Stadium serves as the primary home ground for both the NRL and NRLW Dragons squads.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all events at WIN Stadium and WIN Entertainment Centre. Handles all ticket sales including online, venue box office, and Ticketmaster outlets throughout Australia.
• GEMA GroupcoreImplementation/ SI/ Consulting PartnerOfficial catering and hospitality partner providing food and beverage services for all venue events and functions. Offers event planning and menu customization with over 40 years of catering experience.
• Illawarra HawksminorStrategic or Co-development PartnerNBL basketball team partnership - one of the key tenant sports teams using WIN Entertainment Centre for home games.
• NBL (National Basketball League)minorStrategic or Co-development PartnerPartnership for hosting NBL basketball matches featuring the Illawarra Hawks at WIN Entertainment Centre.
• Football NSWminorStrategic or Co-development PartnerPartnership with Football NSW for hosting football/soccer events including matches involving the Wollongong Wolves.
• Official HospitalitycoreChannel Partner/ Reseller/ DistributorOfficial hospitality package provider for premium event experiences including corporate suites, outdoor boxes, and VIP packages with curated food and beverage.
• Wollongong WolvesminorStrategic or Co-development PartnerLocal football club partnership with Football NSW for hosting matches at the venue.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rod Laver Arena / Melbourne Park: Premier Melbourne multi-venue complex hosting Australian Open, NBL (Melbourne United), and concerts — comparable major dual-venue sports/entertainment operator at larger scale within Melbourne & Olympic Parks Trust.
• Sydney Cricket Ground (SCG Trust): Major Sydney sporting venue hosting cricket, NRL (Sydney Roosters), and A-League with associated entertainment and function spaces — comparable NRL-anchored multi-purpose venue operator with broader sporting portfolio.
• ASM Global (Asia Pacific): Global venue management operator running Qudos Bank Arena, ICC Sydney, and other major APAC venues — directly comparable third-party venue management and programming capability at scale.
• TEG (Ticketek Entertainment Group): Australia's largest live entertainment and ticketing group operating Ticketek, promoting tours, and running integrated venue/agency businesses — comparable entertainment and venue operations platform at national scale.

Direct peers

• Marvel Stadium: Multi-purpose Docklands stadium (53,000 capacity) hosting AFL, NRL, BBL, A-League, and major concerts — comparable dual-sport/entertainment venue operator with similar tenant-anchored content calendar.
• Qudos Bank Arena: Largest indoor arena in Sydney (21,000 capacity), managed by ASM Global and hosting concerts, comedy, basketball (Sydney Kings), and family entertainment — directly comparable indoor entertainment programming and tier-1 touring-act model.
• Aware Super Theatre (ICC Sydney): Sydney's indoor theatre (~9,000 capacity) within Darling Harbour hosting concerts, comedy, awards, and corporate events — comparable mid-tier indoor venue with similar entertainment and corporate function mix.
• Newcastle Entertainment Centre: Regional indoor arena in Broadmeadow (~5,000 capacity) hosting concerts, comedy, and family entertainment — directly analogous regional NSW indoor venue competing for similar mid-tier touring content.
• Adelaide Entertainment Centre: Indoor arena (~11,000 capacity) in Hindmarsh, Adelaide hosting concerts, comedy, and family shows — directly comparable regional indoor venue operator with similar entertainment programming mix.
• Brisbane Entertainment Centre: Boondall-based indoor arena (~13,500 capacity) hosting concerts, comedy, and live entertainment — analogous indoor entertainment venue with similar touring-act and family programming model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WINSportsEnt
• Facebookfacebook.com/winentertainmentcentre
• LinkedInlinkedin.com/company/win-sports-entertainment-centres
• Instagraminstagram.com/win_entertainment_centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIN Sports & Entertainment Centres