Mike Davis

What Mike Davis does

Mike Davis is a privately held Portuguese apparel brand founded in 1976 and operated through Eccentric Wind Unipessoal, Lda. (NIPC 518917240), a single-member limited liability company headquartered in Rio Tinto, Gondomar. The brand sells a unified clothing portfolio across eight core categories — T-Shirts, Polos, Shirts (Camisas), Sweatshirts & Hoodies, Knitwear (Malhas), Pants (Calças), Swim Shorts (Calções de Banho), and Outerwear (Exteriores) — with unit prices ranging from €30 for entry T-shirts to €229.90 for premium parkas. Its product positioning is rooted in the sporting heritage of Foz do Douro, Porto, with documented historical ties to Portuguese tennis (sponsoring schools in the 1980s–1990s and players such as João Sousa) and to sailing, windsurfing, and surfing communities.

The business operates as a direct-to-consumer retailer through two channels: 11 owned physical retail stores distributed across Portugal's principal population centres (Porto, Lisbon/Saldanha, Vila Nova de Famalicão, Felgueiras, Paços de Ferreira, Carregado, Figueira da Foz, Moreira, Nazaré, Santarém, Viseu, Vila Real) and an e-commerce platform powered by Odoo, accessible across eight domains (mikedavis.pt, .store, .shop, .club, .digital, .pro, .world, .life). Online fulfilment supports home delivery (€5) and CTT pickup (€4) within Portugal and Spain, with free in-store collection and an "Entrega Instantânea" same-day service when stock is available. The technology stack is conventional: Odoo eCommerce for storefront, inventory, order management, and customer accounts; Visa, Mastercard, American Express, Affinity Card, and PayPal for payments; standard social channels (Facebook, Instagram, LinkedIn) plus email and an editorial section ("Mike Davis Inside") for marketing.

The revenue model is transactional unit-pricing apparel sales with no subscription component. The primary customer segment is Portuguese active-lifestyle consumers seeking heritage-rooted casual and sportswear, with a secondary digital-first and loyalty-programme segment served through the 76'MDCLUB loyalty programme that offers checkpoint rewards, early campaign access, exclusive discounts, and an extended 15-day return window. Geographic reach is restricted to the Iberian Peninsula (Portugal and Spain) with stated T&C limitations on shipments to other EU countries. No external investors, parent company, M&A activity, leadership disclosures, or financial metrics are available in the source material.

Name

Mike Davis

Legal name

Eccentric Wind Unipessoal, Lda.

Website

https://mikedavis.pt

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Mike Davis is a privately held Portuguese apparel brand founded in 1976, selling T-shirts, polos, shirts, knitwear, pants, swim shorts, and outerwear through 11 owned stores across Portugal and a multi-domain Odoo-powered e-commerce platform serving Portugal and Spain.

Ownership category

akta.pro rank

Product category

Casual Apparel and Sportswear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Casual apparel
• Portuguese sportswear
• Men's clothing
• Direct-to-consumer retail
• Lifestyle fashion brand

Headquarters

HQ city

Rio Tinto

HQ country

Portugal

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Clothing Sales: Mike Davis generates revenue through the direct sale of apparel and sportswear products via its chain of physical retail stores across Portugal and its e-commerce platform. Revenue is one-time per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mike Davis designs and sells Portuguese casual and sportswear apparel across T-shirts, polos, shirts, sweatshirts/hoodies, knitwear, pants, swim shorts, and outerwear, priced between roughly €30 and €230 per unit. The brand sells exclusively through its own 11 physical stores across Portugal and its direct e-commerce platform (mikedavis.pt and sister domains), supplemented by a free 76'MDCLUB loyalty programme offering early access to campaigns, extended return windows, and checkpoint-based rewards.

Product overview

Mike Davis is a Portuguese fashion brand offering a unified clothing and lifestyle product portfolio. The core offering consists of eight main product categories: T-Shirts, Polos, Shirts (Camisas), Sweatshirts & Hoodies, Knitwear (Malhas), Pants (Calças), Swim Shorts (Calções de Banho), and Outerwear (Exteriores). These categories feature multiple sub-lines including Essentials (basic essentials), ADN (embroidery-focused), and various fit options (Slim, Regular, Relaxed). Supporting the product lines, the brand operates an e-commerce Online Store platform and the 76'MDCLUB loyalty program. The brand positioning emphasizes quality, timeless design, and a lifestyle connected to sports (tennis, sailing, windsurfing), evolving from its Porto origins into a comfort-focused casual wear collection.

Differentiator

Problem solved

Functional benefit

Brands

• MD 76: The 76'MikeDavis Club is the brand's loyalty program offering members early access to promotions, special campaigns, and reserved discounts.

Products and services

• T-Shirts T-shirt collection including jersey styles with Slim and Regular fits, embroidery options (ADN, Vela), and prints (Vintage Graphic, Fade Out, Logo Print, Tye Dye); priced between €30.00 and €69.90. Targeted at Portuguese active lifestyle consumers and online shoppers seeking versatile casual wear.
• Polos Polo shirt collection in Piquet, Tricot, and Terry Towelling fabrics with pockets, stripes, and graphic print options; priced from €60.00 to €129.90. Targeted at consumers seeking elevated casual and smart-casual tops.
• Shirts (Camisas) Shirt collection including Oxford, Seersucker, Linen (Linho), Popeline, Fil A Fil, and Denim styles in Slim, Regular, and Relaxed fits, with ADN embroidery, pockets, and striped patterns; priced from €75.00 to €109.90. Targeted at consumers seeking semi-formal and smart-casual attire.
• Sweatshirts and Hoodies Sweatshirt and hoodie collection in fleece (Felpa) finishes including Cardada, Bordado ADN, Vintage Graphic Print, MD Print, and Camo Print, plus Rugby styles; priced from €70.00 to €159.90. Targeted at consumers seeking casual layering pieces.
• Knitwear (Malhas) Knitwear collection in Algodão (cotton), Lambswool, Merino Wool, Lã Seda (Wool Silk), and Tricot constructions with V-neck, Crewneck, and Polo designs and embroidery options; priced from €80.00 to €120.00. Targeted at consumers seeking premium layering and smart-casual knitwear.
• Pants (Calças) Pants collection featuring Jeans in Relaxed, Slim, Regular, and Tapper fits and Chino styles in Sarja/Serge and Algodão fabrics, including the accessible Essentials line. Targeted at consumers seeking everyday bottoms.
• Swim Shorts (Calções de Banho) Swim shorts collection in Essentials, Floral Camo Print, Seersucker, and solid Khaki options; priced around €84.90. Targeted at consumers seeking maritime- and beach-aligned casual wear consistent with the brand's nautical heritage.
• Outerwear (Exteriores) Outerwear collection including Corta Vento (windbreakers), Blusão Sarja (twill jackets) with Garment Washed finish, and Parka Sport styles; priced from €179.90 to €229.90. Targeted at consumers seeking premium jackets and weather-ready outerwear.
• 76'MDCLUB Loyalty Programme Free membership programme offering early access to promotions, special campaigns, exclusive discounts, an extended 15-day return period (versus the standard 30-day policy), and a checkpoint system that unlocks rewards with purchases. Available to individual retail and online customers in Portugal and Spain.
• Online Store (mikedavis.pt) Brand-owned e-commerce platform enabling online purchases with home delivery (€5 in Portugal and Spain), CTT pickup point delivery (€4), and free in-store collection across 11 Portuguese locations. Supports guest and registered checkout with secure payment options including Visa, Mastercard, American Express, Affinity Card, and PayPal, and integrates the 76'MDCLUB loyalty programme.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• El Ganso: Spanish heritage-inspired sportswear/lifestyle brand with tennis, sailing and polo roots and a multi-channel store + online model across Iberia — the closest analogue to Mike Davis's positioning.
• Salsa Jeans: Portuguese denim and casual apparel brand with own-store retail in Portugal and Spain and online sales, competing for the same Iberian lifestyle-casual customer.
• Tiffosi: Portuguese casual apparel brand operating own stores in Portugal and Spain with denim and lifestyle collections in a similar price band to Mike Davis.
• Parfois: Portuguese fashion accessories and apparel retailer with a large own-store network across Iberia and Europe, sharing the Iberian fashion-brand heritage and multi-channel retail model.
• Lanidor: Portuguese fashion retailer with own-store network across Portugal and Spain, selling casual and semi-formal apparel at premium-mid price points.
• Mocks: Portuguese fashion brand with own retail stores and casual-lifestyle apparel positioning targeting a similar Iberian male/female customer.

Broad incumbents

• Pull&Bear: Inditex-owned casual fashion retailer with massive Iberian store footprint and online platform, targeting the same young, casual-lifestyle demographic with broader assortment and lower price points.
• Decathlon: Global sporting goods retailer with extensive presence in Portugal and Spain, competing for sportswear and active-lifestyle spending at lower price points across broader categories.
• Sport Zone: Iberia-focused sporting goods chain with wide assortment of sports apparel, footwear and equipment from multiple brands — directly adjacent to Mike Davis's sportswear positioning.

Regional players

• Stonefly: Italian heritage footwear and casual apparel brand operating across European markets with similar sports-lifestyle branding and pricing — comparable in positioning but geographically distinct from Mike Davis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MikeDavis76
• LinkedInlinkedin.com/company/mikedavis76
• Instagraminstagram.com/mikedavis76
• Xx.com/mikedavis_76

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Davis