Associação Brasileira dos Criadores do Cavalo Mangalarga Marchador

What Associação Brasileira dos Criadores do Cavalo Mangalarga Marchador does

Associação Brasileira dos Criadores do Cavalo Mangalarga Marchador (ABCCMM) is a Brazilian non-profit civil association founded on July 16, 1949, headquartered at the Parque de Exposições da Gameleira in Belo Horizonte, Minas Gerais. It is the official, MAPA-credentialed entity responsible for the genealogical registry (Serviço de Registro Genealógico, SRG) of the Mangalarga Marchador horse breed in Brazil, holding exclusive authority over official breed documentation, certification, and breed standard enforcement. The association serves a broad ecosystem that includes professional breeders and stud farms (Haras e Criatórios), individual riders and enthusiasts (Cavaleiros), 56 regional nuclei (Núcleos Regionais) operating in all Brazilian states, and a network of 1,386 accredited veterinarians acting as technical inspectors.

ABCCMM's core technology is the proprietary Sistema ABCCMM online platform, which handles animal registration, transfer tracking, breeding communications, certificate issuance, member management, and online payments. It is complemented by a comprehensive Ranking ABCCMM system that has tracked animal and breeder performance across all official events since 1997. The association also operates the official breed TV program MMTV (with 872 episodes as of June 2026 and over 210,000 YouTube subscribers), the Revista Mangalarga Marchador print/digital magazine, and the Museu Nacional Mangalarga Marchador. Operational scale as of 2026 includes 805,608 registered animals, 162 official events in the first five months of the year (including 31 sports competitions), and 25,816 animal registrations plus 23,937 births registered in that same five-month window.

The revenue model is diversified across five streams: recurring membership subscriptions, per-transaction genealogical registry and transfer fees, event organization (43rd National Exhibition, CBM championships, Cavalgadas Temáticas), educational programs (Marchador Para Todos, Formação por Competência, technical workshops), and official breeding coverage auctions (Shopping de Coberturas Marcha Batida, Marcha Picada, Leilão Genética de Segurança). Pricing is not publicly disclosed. Distribution is delivered through the Gameleira headquarters, the self-serve Sistema ABCCMM online portal, the 56 regional nuclei acting as resellers, and 1,386 field veterinarians handling farm inspections and breed verification. International operations are nascent, anchored by a partnership with the Mangalarga Marchador Association for North America (USMMA) in the United States and a 2026 strategic partnership with CNA for international market development.

Name

Associação Brasileira dos Criadores do Cavalo Mangalarga Marchador

Legal name

Associação Brasileira dos Criadores do Cavalo Mangalarga Marchador

Website

https://abccmm.org.br

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

ABCCMM is the Brazilian non-profit civil association, founded in 1949 and MAPA-credentialed, that exclusively maintains the official genealogical registry of the Mangalarga Marchador horse breed, serving breeders, riders, and 56 regional nuclei across Brazil.

Ownership category

akta.pro rank

Product category

Equestrian Breed Registry Services

NAICS

Business Associations (813910)

akta.pro industry

PRIMARYAFAAAIAH

Herd Management Software & Identification (RFID, EID, Data Platforms)

Agriculture & Food Production/Agricultural Equipment & Technology/Livestock & Dairy Farm Equipment (Milking, Feeding, Monitoring)

Keywords

• Breed association services
• Genealogical registry
• Equestrian events
• Animal registration
• Horse pedigree management

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees from breeders, riders, and enthusiasts of the Mangalarga Marchador breed. The association recorded 403 new members in a single month (May 2026).
2. Genealogical Registry Services (SRG): Fees for animal registration, transfers, breeding notifications, and official certificates. May 2026 saw 3,978 transfers, 7,159 breeding communications, 3,448 registrations, and 5,615 certificates issued.
3. Event Organization: Revenue from national and regional exhibitions, sports competitions, and the 43rd National Exhibition. Leilão dos Espaços for the National Exhibition achieved 100% liquidity.
4. Educational Programs: Revenue from courses including Marchador Para Todos program, workshops, and the Formação por Competência program in Barra do Piraí.
5. Leilões (Auctions): Official breeding coverage auctions including Shopping de Coberturas Marcha Batida and Marcha Picada, and special sales like Leilão Genética de Segurança.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ABCCMM is the official breed association that performs the MAPA-accredited genealogical registry for Mangalarga Marchador horses in Brazil, issuing registrations, transfers, breeding notifications and certificates. It complements the registry with national and regional exhibitions (including the 43rd National Exhibition), sports competitions (Marcha Batida and Marcha Picada), educational programs such as Marchador Para Todos, official auctions, and an online system for member services and ranking.

Product overview

ABCCMM operates as a breed association platform for the Mangalarga Marchador horse, offering a unified ecosystem of services including an online portal (Sistema ABCCMM), the official TV program MMTV, the breed's official magazine (Revista Mangalarga Marchador), an animal registration system (SRG - Serviço de Registro Genealógico), a ranking system for events, event management for national and regional exhibitions, and various educational programs. The platform is primarily informational and administrative rather than a commercial software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema ABCCMM Official website and online administrative system providing access to animal registry services, member management, event registration, transfer certificates (GTA), and online transactions for breeders, members and accredited veterinarians.
• SRG - Serviço de Registro Genealógico Genealogical Registry Service responsible for official animal registration, transfer documentation (GTA), breeding notifications, birth records, and maintaining the database of 805,608 registered Mangalarga Marchador horses in Brazil.
• Sistema de Ranking ABCCMM Ranking system tracking the performance of animals and participants in official breed competitions including Marcha Batida and Marcha Picada categories, with historical data from 1997 to present.
• MMTV - Programa Oficial da Raça The official television program of the Mangalarga Marchador breed, broadcast weekly as MMTV featuring competition coverage, breed news, and educational content about the breed on YouTube.
• Revista Mangalarga Marchador Official breed magazine providing editorial coverage of events, breeding news, and industry developments for Mangalarga Marchador enthusiasts and members.
• Exposição Nacional do Cavalo Mangalarga Marchador National breed exhibition and major annual event (43rd edition in 2026) showcasing the best Mangalarga Marchador horses, including the Leilão dos Espaços which achieved 100% liquidity.
• Programa Mangalarga Marchador para Todos Educational initiative offering courses and skill development programs, including the Formação por Competência program in Barra do Piraí, for the Mangalarga Marchador community.
• Workshops Técnicos da Raça Program providing free practical training workshops at major exhibitions covering morphology, training, hoof care and other strategic topics, taught by official judges for breeders, competitors, handlers and breed professionals.
• Cavalgadas Temáticas Thematic trail rides combining tourism, tradition and culture, including routes such as Rota Raízes do Sertão, Rota Entre Serras e Lagos, and Rota das Fazendas Antigas do Vale do Café.
• Official Breeding Auctions (Leilões) Official breeding coverage auctions including Shopping de Coberturas Marcha Batida, Shopping de Coberturas Marcha Picada, and special sales such as Leilão Genética de Segurança, organized under ABCCMM endorsement.

Quantifiable outcome

• 805,608 registered animals representing the breed population
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Confederação da Agricultura e Pecuária do Brasil (CNA)coreStrategic or Co-development Partner · 22 June 2026Strategic partnership for international market development. Joint meetings held in June 2026 to advance opening of new markets and promoting the breed abroad, contributing to the internationalization plan of the Mangalarga Marchador.
• Ministry of Agriculture, Livestock and Supply (MAPA)coreStrategic or Co-development PartnerABCCMM is officially credentialed by MAPA to perform the official genealogical registry (registro genealógico) of Mangalarga Marchador animals. This government authorization is fundamental to the association's mandate and authority over breed documentation in Brazil.
• Mangalarga Marchador Association for North America (USMMA)minorStrategic or Co-development PartnerUS-based association organizing international Cavalgadas Temáticas events with ABCCMM support, including the Old Cave CreeK event in Arizona, USA (February 2025). Part of ABCCMM's internationalization strategy.
• 56 Regional NucleicoreChannel Partner/ Reseller/ DistributorRegional organizations in all Brazilian states responsible for organizing official events, promoting the breed locally, and providing member services with ABCCMM support and official endorsement.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Quarter Horse Association: Largest equine breed association in the world, performing the same functions as ABCCMM — official genealogical registry, member services, national shows, ranking systems, and media — for the Quarter Horse breed in the United States. Directly comparable business model and value proposition.
• Appaloosa Horse Club: US-based breed registry and association for the Appaloosa horse, offering analogous services (registration, transfers, national show, ranking, member magazine) under a non-profit/association governance structure similar to ABCCMM.
• Associação Brasileira de Criadores de Cavalos Crioulos (ABCCC): Brazilian breed association for the Crioulo horse, operating the official genealogical registry, national exhibitions (Expointer), and ranking system. Direct in-country peer serving the same equestrian association function for a different breed.
• The Jockey Club: US Thoroughbred breed registry and membership organization, performing official genealogical registration, maintaining the American Stud Book, and organizing racing-related data services. Highly comparable registry-driven non-profit model.
• International Andalusian and Lusitano Horse Association (IALHA): North American registry and association for Andalusian and Lusitano horses, performing pedigree registration, show sanctioning, and member services. Comparable as a non-profit breed association operating in an adjacent geography.
• Arabian Horse Association: US national breed association for Arabian horses, providing official registry, member services, national competitions, and educational programs. Operates with a similar credentialed-registry mandate and event-driven revenue model.
• Associação Brasileira dos Criadores do Cavalo Mangalarga (ABCCM): Brazilian breed association for the Mangalarga (non-Marchador) horse, performing the same official registry, exhibition, and member services as ABCCMM but for the parent/related breed. Closest in-country comparable in operating model and scale.
• American Paint Horse Association: Breed registry and membership association for the American Paint Horse, offering registry services, national shows, youth programs, and member media. Closely mirrors ABCCMM's structure as a non-profit breed association.

Broad incumbents

• Confederação da Agricultura e Pecuária do Brasil (CNA): Brazilian confederation representing agriculture and livestock producers; serves as ABCCMM's strategic partner and operates an overlapping member ecosystem for livestock/equestrian stakeholders at a national federation level.

Regional players

• Associação Brasileira dos Criadores de Zebuínos (ABCZ): Largest Brazilian beef cattle breed association, performing official genealogical registry for zebu breeds, national exhibitions, and ranking systems. Comparable non-profit registry and event-driven model within Brazilian agribusiness, though focused on cattle rather than horses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/abccmmarchador
• Xx.com/abccmm
• LinkedInlinkedin.com/company/a-b-c-c-mangalarga-marchador

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Brasileira dos Criadores do Cavalo Mangalarga Marchador