C-Prodirect
C-Pro Direct is a UK-based medical device manufacturer specialising in paediatric orthopaedic bracing (AFOs, abduction bars, and the proprietary ADM Modular System) for clubfoot and hip dysplasia, sold via direct e-commerce, NHS Supply Chain, and international distributors.
- Company typePrivate
- Founded2005
- HeadquartersEdenbridge, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What C-Prodirect does
C-Pro Direct Ltd is a UK-based, privately held medical device manufacturer specialising in paediatric orthopaedic bracing for lower limb conditions, primarily clubfoot (CTEV) under the Ponseti method and developmental dysplasia of the hip (DDH). Founded in 2005 and headquartered in Edenbridge, the company designs, manufactures, and distributes a portfolio of ankle-foot orthoses (AFOs), abduction bars (fixed and spring-assisted articulating), and modular bracing systems, anchored by its proprietary ADM (Abduction Dorsiflexion Mechanism) Modular Brace System and the Mitchell Ponseti product line. The technology stack is mechanical rather than digital: patented Quick Clip bar attachment mechanisms, configurable ambulatory/non-ambulatory configurations, and ultra-low-weight designs optimised for paediatric patient tolerance. The business operates a multi-channel go-to-market combining direct e-commerce (c-prodirect.co.uk, c-prodirect.eu, kiddfoot.com in GBP/USD/EUR), NHS Supply Chain procurement for UK public healthcare institutions, and a global distributor network. Revenue is generated primarily through one-time hardware sales (unit-priced from £5.50 consumables to £646 ADM pairs) supplemented by professional services including online clinician training and an anatomical training model loan programme.
The company maintains a robust regulatory footprint supporting international distribution: ISO 13485 certification (UKAS/NQA), CE and UKCA marking, MHRA registration (#5447), FDA Establishment Registration, and EUDAMED registration as Manufacturer, with a wholly owned Irish subsidiary (C-Pro Direct Ireland Limited, HPRA-registered) serving as Authorised Representative and Importer for the EU/UK post-Brexit architecture. C-Pro Direct operates with a small team of 11-50 employees and has no disclosed external funding, venture investment, or M&A activity, consistent with a bootstrapped, founder-controlled specialist medical device business. Distribution extends across Europe and beyond via formalised distributor partnerships, with an expanded product surface spanning DDH hip dysplasia bracing, the Dorsi Ramp positioning device, bamboo consumables, training models, and educational resources for parents and clinicians.
C-Prodirect firmographics
Firmographics- Name
- C-Prodirect
- Legal name
- C-Pro Direct Ltd
- Website
- https://c-prodirect.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C-Pro Direct is a UK-based medical device manufacturer specialising in paediatric orthopaedic bracing (AFOs, abduction bars, and the proprietary ADM Modular System) for clubfoot and hip dysplasia, sold via direct e-commerce, NHS Supply Chain, and international distributors.
- Ownership category
- akta.pro rank
C-Prodirect industry classification
Industry- Product category
- Pediatric Orthopaedic Medical Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Footwear Manufacturing (31621)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
- akta.pro secondary industries
- Prosthetics, Orthotics & Bracing (POB) (HSABAKAG), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)
Keywords
Where C-Prodirect is headquartered
LocationHeadquarters
- HQ city
- Edenbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
C-Prodirect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medical Device Sales: One-time purchase of orthopaedic medical devices including ADM systems, Ponseti AFOs, bars, and accessories. Products are sold directly through e-commerce and via NHS Supply Chain to healthcare institutions.
- Training Services: Online training programs and training model loans for medical professionals learning to use the bracing systems.
- Bulk/Restock Orders: Bulk ordering options for clinics and distributors to restock commonly used components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ADM products ranging from £229 (single unit) to £646 (pair with night orthosis) |
| Unit Pricing | Pay-as-you-go | Mitchell Ponseti AFO products from £100 to £162 |
| Unit Pricing | Pay-as-you-go | Dobbs ADM boots and bar combinations from £263 to £305 |
| Unit Pricing | Pay-as-you-go | Accessories and consumables |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
C-Prodirect product offering
Product offeringCore offering
C-Pro Direct is a UK medical device manufacturer specializing in pediatric orthopedic bracing products for lower limb conditions such as clubfoot (CTEV) and developmental dysplasia of the hip (DDH). The company's core offering includes the proprietary ADM Modular Bracing System, Mitchell Ponseti ankle-foot orthoses (AFOs), Dobbs ADM boots and bar combinations, and related accessories such as Dorsi Ramp, bamboo socks, and night-use orthoses. Products are sold directly to medical professionals, clinics, and parents/carers through e-commerce and distributed via NHS Supply Chain and a global distributor network.
Product overview
C-Pro Direct is a medical device company providing pediatric orthopedic products, specifically focused on clubfoot treatment and related conditions. The product portfolio centers on three main systems: the ADM (Abduction Dorsiflexion Mechanism) Modular System as the most comprehensive clubfoot bracing solution, the Mitchell Ponseti Clubfoot product line featuring AFOs (Ankle Foot Orthoses) and abduction bars, and the Dobbs ADM Clubfoot Braces (Boots and Bars) system. These systems include ambulatory and non-ambulatory options, night-use orthoses, external rotation bars (both fixed and spring-assisted articulating), footwear adaption kits, and replacement components. Supporting products include the Dorsi Ramp, bamboo socks, and Night-Night shoes. The company also offers training models (for loan), online training programs, and educational books for parents and healthcare professionals. Products are available through NHS Supply Chain in the UK and through a distributor network internationally.
Differentiator
Problem solved
Functional benefit
Brands
- ADM Modular Brace System: Abduction Dorsiflexion Mechanism (ADM) - the most comprehensive clubfoot bracing system, available in ambulatory and non-ambulatory variants
- Mitchell Ponseti Clubfoot
- Dobbs ADM Clubfoot Braces
- DBar Europe
- Dorsi Ramp
Products and services
- ADM Modular System (Abduction Dorsiflexion Mechanism)
Quantifiable outcome
- ADM shown in peer-reviewed research as an attractive alternative for CTEV (Congenital Talipes Equinovarus/Clubfoot) treatment
Companies that use C-Prodirect
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
C-Prodirect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
C-Prodirect partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NHS Supply ChaincoreC-Pro Direct products are now available through NHS Supply Chain, enabling UK healthcare institutions to procure orthopaedic bracing products through the NHS procurement system.
- International DistributorscoreGlobal network of distributors selling C-Pro Direct products internationally. A published distributor list is available PDF documenting distribution partners across multiple regions.
- C-Pro Direct Ireland LimitedcoreC-Pro Direct Ireland Limited is a wholly owned subsidiary of C-Pro Direct Ltd, registered with the HPRA in Ireland as Authorised Representative, Importer and Distributor for C-Pro Direct products. Registered on EUDAMED as Authorised Representative (SRN: IE-AR-000019792) and Importer (SRN: IE-IM-000023320).
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
C-Prodirect competitors and assessment
Company assessmentDirect peers
- Markell Shoe Company: Markell manufactures Tarso shoes used in clubfoot bracing and is explicitly named as a compatible AFO brand for C-Pro Direct's DBar Europe spring-assisted bars. Operates in the same pediatric orthopedic bracing category.
- Becker Orthopedic: Becker Orthopedic manufactures custom and standard lower-extremity orthoses including AFOs and KAFOs, overlapping directly with C-Pro Direct's pediatric AFO product family.
- MD Orthopaedics: MD Orthopaedics manufactures the Mitchell Ponseti AFOs and Dobbs bar systems that C-Pro Direct's core product line is built around. They are the most directly comparable competitor in pediatric clubfoot bracing.
Broad incumbents
- Fillauer: Fillauer is a global orthotics and prosthetics manufacturer with a broader product portfolio, including pediatric and adult orthotic components. Comparable as a peer orthotic manufacturer with multi-jurisdictional distribution.
- Ossur: Ossur is a global leader in non-invasive orthopedics including bracing and supports. While much broader than C-Pro Direct, it competes in the broader orthopedic bracing category and serves similar clinical channels.
- Trulife: Trulife manufactures orthotic, prosthetic, and breastcare products globally, including pediatric and lower-limb orthotic solutions. Comparable as a multi-product orthotic manufacturer.
- Allard International (Ottobock): Ottobock, via Allard, offers a range of pediatric and adult orthotic braces for lower-limb conditions. A large incumbent in the same clinical categories, including clubfoot and gait-related bracing.
- OrthoPediatrics: OrthoPediatrics is a listed pediatric orthopedic company with a broad portfolio across multiple pediatric orthopedic conditions, including bracing and surgical solutions. A larger, well-capitalized incumbent in the same end market.
Others
- Hanger, Inc. Hanger is the largest US orthotic and prosthetic patient-care services provider. While it does not manufacture devices like C-Pro Direct, it is a key channel in the same clinical ecosystem and would be a relevant ecosystem peer for distribution and partnership perspectives.
Emerging players
- Hope Orthopedic: Hope Orthopedic is a smaller specialist in pediatric and adult orthotic devices with overlap in custom and modular lower-limb bracing. A relevant emerging peer given comparable size and product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
C-Prodirect social profiles
Digital presenceC-Prodirect compliance and trust
Trust signalCompliance7 records
C-Prodirect financial estimates
Financial estimateRevenue estimate
Valuation estimate
C-Prodirect leadership team
Management profileNumber of profiles
C-Prodirect subsidiaries and ownership
Company hierarchySubsidiaries1 record
C-Prodirect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C-Prodirect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C-Prodirect
What does C-Prodirect do?
C-Pro Direct is a UK medical device manufacturer specializing in pediatric orthopedic bracing products for lower limb conditions such as clubfoot (CTEV) and developmental dysplasia of the hip (DDH). The company's core offering includes the proprietary ADM Modular Bracing System, Mitchell Ponseti ankle-foot orthoses (AFOs), Dobbs ADM boots and bar combinations, and related accessories such as Dorsi Ramp, bamboo socks, and night-use orthoses. Products are sold directly to medical professionals, clinics, and parents/carers through e-commerce and distributed via NHS Supply Chain and a global distributor network.
Is C-Prodirect a public or private company?
C-Prodirect is a private company. It is classified as unknown and is currently operating.
When was C-Prodirect founded?
C-Prodirect was founded in 2005. It employs 11 to 50 people.
Where is C-Prodirect based?
C-Prodirect is headquartered in Edenbridge, United Kingdom, in the Europe region.
How does C-Prodirect make money?
Three revenue lines are on record. Medical Device Sales are the primary driver. The others are training Services and bulk/Restock Orders.
Who are C-Prodirect's main competitors?
Direct peers on record are Markell Shoe Company, Becker Orthopedic and MD Orthopaedics. Broad incumbents are Fillauer, Ossur, Trulife, Allard International (Ottobock) and OrthoPediatrics. Hanger, Inc. is listed as an others. Hope Orthopedic is listed as an emerging player.
Does C-Prodirect have an API?
No public API is recorded for C-Prodirect.
What industry is C-Prodirect in?
C-Prodirect's product category is Pediatric Orthopaedic Medical Devices. Its primary akta.pro industry code is HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports), with a secondary code of HSABAKAG, Prosthetics, Orthotics & Bracing (POB). Its NAICS code is 339113 and its SIC code is 3842.