Motorsport

What Motorsport does

Motorsport Bröderna Svensson AB is a family-owned, full-service automobile dealership headquartered in Växjö, Sweden, operating continuously since 1952 under the legal entity Motorsport Bröderna Svensson AB. The company functions as an authorized dealer for Citroën (Stellantis) and Subaru (Subaru Corporation), selling new passenger vehicles (including EV models such as the Citroën ë-C4 X and Subaru Solterra) and commercial transport vans, alongside an inventory of approximately 150 pre-owned vehicles. The single physical location at Verkstadsgatan 11, Växjö combines a sales showroom, an authorized workshop for both OEM brands, a Mekonomen franchise workshop for all vehicle brands, and dedicated facilities for tire storage, glass repair, body/paint damage repair, and car care. Certifications include MRF (Motorbranschens Riksförbund) membership, which underwrites used-car warranties up to 36 months.

The business targets both individual private buyers and corporate/fleet clients across Sweden, employing a hybrid go-to-market model that integrates a physical showroom, phone sales (0470-45120, sales hours including evenings and weekends), online inquiry channels, and Sweden-wide home delivery (hemleverans) of purchased vehicles with one month of bundled Länsförsäkringar drive-away insurance. Revenue is generated through multiple streams: one-time new and used vehicle sales, workshop labor and parts (professional services), transaction-based financing and private/corporate leasing, trade-in car purchases, tire change and tire-hotel storage fees, and a recurring subscription — the Motorsport Servicepaket at 349 SEK/month covering basic service, tire storage, a free loaner car, and a 10% discount on additional services. Marketing relies on localized organic SEO for Växjö queries, Facebook and Instagram presence, and word-of-mouth rather than paid digital acquisition. The company operates with no external investment, no disclosed parent or subsidiary entities, and no AI/ML capabilities; its technology stack consists of standard dealership management systems and modern diagnostic equipment.

The company recently completed its second-generation leadership transition, with Jonas Svensson serving as CEO, and continues to be independently owned. With a headcount of 11–50 employees, Motorsport Bröderna Svensson AB is a sub-scale regional player by global standards but occupies a defensible local position built on multi-generational brand equity, dual OEM authorizations, and an unusually broad vertical integration of the vehicle-ownership lifecycle for a single-site operator.

Name

Motorsport

Legal name

Motorsport Bröderna Svensson AB

Website

https://motorsport-bs.se

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorsport Bröderna Svensson AB is a family-owned, full-service car dealership in Växjö, Sweden, founded in 1952. It is an authorized Citroën and Subaru dealer offering new and used vehicles, an authorized workshop, a Mekonomen franchise, financing, and Sweden-wide home delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sales of new Citroën and Subaru vehicles as authorized dealer, plus a broad selection of pre-owned cars. Revenue is generated through direct vehicle sales to retail customers.
2. Workshop and Repair Services: Full-service authorized workshop for all vehicle brands, including service, repair, damage repair, glass repair, tire services, and car care. Revenue from labor and parts.
3. Mekonomen Franchise Workshop: Independent Mekonomen franchise workshop serving all vehicle brands with repair and maintenance services.
4. Service Packages: Monthly service packages (Motorsport Servicepaket) at 349 kr/month offering basservice, tire storage (däckhotell), free loaner car, and 10% discount on additional services and repairs.
5. Tire Storage and Replacement: Tire change services with optional tire storage hotel (däckhotell) at 850 kr per season.
6. Car Purchase (Trade-ins): The company buys used cars directly from customers as trade-ins or direct purchases, integrating them into their used car inventory.
7. Financing and Leasing: Vehicle financing and leasing solutions (bilkredit and leasing) for both private and business customers, including corporate leasing with tax advantages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Motorsport is an authorized Citroën and Subaru new-car dealer operating from a single showroom and workshop in Växjö, Sweden, selling new passenger and commercial vehicles, pre-owned cars, financing/leasing, and providing full after-sales service through an authorized workshop, a Mekonomen franchise workshop, tire hotel, glass repair, damage repair, and a recurring monthly service subscription. It also buys used cars directly from consumers for resale in its used car inventory.

Product overview

Motorsport Bröderna Svensson AB is a full-service automobile dealership in Växjö, Sweden with over 70 years of experience. The company operates as an authorized dealer for Citroën and Subaru, offering new vehicles, used cars, and commercial transport vans. The product portfolio centers on vehicle sales (Citroën and Subaru brands), a curated Selected Cars premium used vehicle line, and comprehensive after-sale services including an authorized workshop, Mekonomen franchise, tire services, glass repair, and damage repair. Additional services include financing solutions, private leasing, and the Motorsport Service Package subscription. The company provides complete automotive care from purchase through ongoing maintenance and eventual resale.

Differentiator

Problem solved

Functional benefit

Brands

• Selected Cars: A premium selection of exceptional pre-owned vehicles that stand out from the crowd, featuring higher performance, luxury, and top-quality condition with proper service history.
• Motorsport Servicepaket

Products and services

• Citroën New Vehicles Authorized dealer offering new Citroën passenger vehicles including C3, C3 Aircross, ë-C4 X, C4, C5 X, C5 Aircross, e-Spacetourer, and e-Berlingo, sold to retail consumers in the Växjö region and across Sweden with home delivery.
• Subaru New Vehicles Authorized dealer offering new Subaru vehicles including Forester, Outback, Crosstrek, Solterra, and Uncharted, all featuring constant 4WD, sold to retail consumers with home delivery across Sweden.
• Citroën Commercial Transport Vans Authorized dealer offering new Citroën commercial transport vans including Berlingo, Jumpy, Jumper, and the new electric ë-Jumpy, primarily for business and fleet customers, with corporate leasing options available.
• Used Cars Quality-checked pre-owned passenger and commercial vehicles from multiple brands, with MRF-backed warranties up to 36 months and home delivery across Sweden.
• Motorsport Selected Cars Premium hand-selected pre-owned vehicles featuring higher performance, luxury specifications, full service history, top-class condition, and enhanced warranty packages for discerning buyers.
• Motorsport Servicepaket (Service Package) Monthly subscription service package at 349 kr/month (1 month free on signup, 12 or 24 month contracts) that includes basic service, tire hotel storage, a free loaner car, and a 10% discount on additional services and repairs.
• Car Purchase Service Service where customers can sell their vehicles to Motorsport with free online valuation, loan settlement, nationwide pickup of the vehicle, and payment before ownership transfer.
• Vehicle Financing and Leasing Vehicle financing (bilkredit with vehicle as collateral) for private customers, private leasing with fixed monthly payments, and corporate leasing with tax advantages for business customers.
• Authorized Workshop Services Authorized repair and maintenance workshop for Citroën and Subaru, plus all-makes service, including AC service, wheel alignment, glass repair, tire hotel, damage repair, and advanced diagnostics using modern computer-based equipment.
• Mekonomen Workshop Mekonomen franchise workshop offering service and repairs for all vehicle brands using original parts, with 3-year warranty on parts and service that maintains new car warranty coverage.
• Tire Services Complete tire services including seasonal tire changes, tire fitting, and tire hotel storage (däckhotell) at 850 kr per season, offering friction, studded, and summer tires with professional installation.
• Glass Repair and Replacement Windshield and glass services including stone chip repair and full windshield replacement, with insurance claim handling and camera calibration technology.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Citroën (Stellantis)coreChannel Partner/ Reseller/ DistributorMotorsport is an authorized dealer (auktoriserad återförsäljare) for Citroën in Växjö. They sell new Citroën vehicles (C3, C3 Aircross, Ë-C4 X, C4, C5 X, C5 Aircross, e-Spacetourer, e-Berlingo) and Citroën commercial vehicles (Berlingo, Jumpy, Jumper, ë-Jumpy). They also operate an authorized Citroën workshop. Citroën provides vehicle supply, brand support, marketing materials, warranty fulfillment, and service training.
• Subaru (Subaru Corporation)coreChannel Partner/ Reseller/ DistributorMotorsport is an authorized dealer (auktoriserad återförsäljare) for Subaru in Växjö. They sell new Subaru models (Forester, Outback, Crosstrek, Solterra, Uncharted, e-Outback). They also operate an authorized Subaru workshop. Subaru provides vehicle supply, brand support, marketing, warranty fulfillment, service training, and Subaru Safe extended warranty program.
• MekonomenminorChannel Partner/ Reseller/ DistributorMotorsport operates a Mekonomen franchise workshop at their Växjö location (Mekonomen Växjö Samarkand). This gives them access to the Mekonomen brand, centralized spare parts procurement, marketing support, and customer acquisition through the Mekonomen network. In return, Motorsport serves all vehicle brands under the Mekonomen banner.
• MRF (Motormäklarna)coreChannel Partner/ Reseller/ DistributorMotorsport is an MRF member (ansluten till MRF), which enables them to issue MRF-backed warranties on used cars. MRF provides consumer protection standards, warranty frameworks, and industry credibility. This is particularly important as used car sales with MRF warranty are a significant part of their business.
• LänsförsäkringarminorGTM or Marketing PartnerMotorsport includes one month of free insurance via Länsförsäkringar (rulla-ut försäkring/drive-away insurance) with every used car purchase. After the free month, customers can choose their own insurer. This partnership adds a trust-building layer to used car transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebooksv-se.facebook.com/Motorsportbrsvensson
• Instagraminstagram.com/motorsport_ab
• LinkedInlinkedin.com/company/motorsport-bs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport