Cheminées Poujoulat

What Cheminées Poujoulat does

Cheminées Poujoulat, founded in 1950 and headquartered in Saint-Symphorien, France, is a manufacturer of chimney flue systems and metal roof outlets serving individual housing, collective residential, commercial, and industrial markets across eight European countries. Its core portfolio centers on stainless-steel chimney conduits — single-wall, double-wall insulated, triple-wall, and flexible lining variants (SLIMFLEX-ISO, LISS-ISO DP, STARFLEX+) — alongside connection pipes (KITINOX), specialized gas, oil, and pellet flue systems (DUOGAS, DUALIS, THERMINOX, PGI, EFFICIENCE), roof outlets, and ventilation terminals. Specialized offerings include the RÉNO VMC-GAZ renovation system for collective social-housing stock, the VENTÉLIA RE2020-compliant ventilation outlet, smoke-extraction systems, and the Outsteel sub-brand of customizable outdoor heat pump and air-conditioning covers.

The company operates as POUJOULAT SA under the privately held Groupe Poujoulat industrial conglomerate, which has 22 subsidiaries, 11 industrial production sites (5 ISO 14001-certified), and approximately 1,750–1,900 employees. Group revenue of €352.2 million is split 57% from chimney and industrial flues and 43% from wood-energy products. The business model is built on one-time hardware sales to heating-appliance OEMs, professional installers, and distributors, with revenue realized through a network of more than 1,000 points of sale in France (including Leroy Merlin and Castorama), a direct-to-consumer online boutique (boutique.poujoulat.fr), enterprise field sales for collective housing and industrial projects, and a dedicated professional portal (Espace Pro) supporting configuration, quoting, ordering, and training across 15,000+ product references.

Cheminées Poujoulat holds testing and certification relationships with CERIC, CSTB, LNE, and COFRAC, complies with NF DTU 24.1 and RE2020, and co-develops products with major European heating-appliance manufacturers under a Flamme Verte recommended-pairing arrangement. The group describes itself as a French family-controlled company (Société Anonyme) under holding company SOPREG (Paris), led by Frédéric Coirier as Directeur de publication. Recent strategic activity has centered on the SLIMFLEX-ISO launch (March 2025), the Espace Pro portal redesign (April 2026), and Outsteel channel expansion into 2026.

Name

Cheminées Poujoulat

Legal name

POUJOULAT SA

Website

https://poujoulat.fr

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cheminées Poujoulat is a French manufacturer of stainless-steel chimney flue systems, roof outlets, and ventilation terminals serving individual homeowners, social-housing landlords, and industrial clients across eight European countries through a 1,000+ distribution network.

Ownership category

akta.pro rank

Product category

Chimney Flues and Roof Outlets

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Steam & Air-Conditioning Supply (4961), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Ventilation & Smoke Control Systems (Smoke Exhaust/Pressurization) (IMADANAI)

akta.pro secondary industries

Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF), HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

Keywords

• Chimney flue systems
• Metal roof outlets
• Smoke evacuation ducts
• Heating appliance flues
• Ventilation roof outlets

Headquarters

HQ city

Saint-symphorien-sur-coise

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chimney Flue & Roof Outlet Product Sales: Cheminées Poujoulat generates revenue primarily from the manufacture and sale of chimney flue systems, roof outlets, and related accessories to heating appliance manufacturers, professional installers, distributors, and end consumers. Revenue is split between individual residential products and collective/tertiare/industrial systems.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cheminées Poujoulat manufactures and sells metal chimney flue systems (stainless steel/inox), including double-wall insulated conduits, single-wall ducts, flexible liners, connection pipes, and roof outlets for heating appliances running on wood, pellets, gas, and fuel. The portfolio also includes specialized solutions for collective housing, commercial and industrial buildings, a RÉNO VMC-GAZ renovation system, VENTÉLIA ventilation roof outlets, and the Outsteel sub-brand of heat pump and AC unit covers. The company serves both individual homeowners (via installers, distributors, and a D2C boutique) and large enterprise/industrial projects (via direct field sales), supported by a digital partner ecosystem.

Product overview

Cheminées Poujoulat is a European leader in chimney flues and metal roof outlets, offering a comprehensive portfolio of hardware products for individual housing, collective/tertiary buildings, and industrial applications. The core offering consists of chimney flue systems (single-wall, double-wall insulated, triple-wall), roof outlets, flexible linings (SLIMFLEX-ISO, LISS-ISO DP, STARFLEX+), connection pipes (KITINOX), and specialized products like VENTÉLIA ventilation outlets and RÉNO VMC-GAZ renovation systems. The company also operates the Outsteel sub-brand for heat pump and AC enclosures, and provides a digital partner ecosystem including the Espace Pro portal with over 15,000 product references and a 3D configurator for professional installers. Product lines are differentiated by fuel type (wood/pellet/gas/oil) and application (PGI, EFFICIENCE, DUOGAS, DUALIS, THERMINOX). The group generates 57% revenue from chimney/industrial flues and 43% from wood energy products.

Differentiator

Problem solved

Functional benefit

Brands

• Outsteel: Outdoor design brand for heat pump and air conditioning covers. 100% French manufacturing, customizable and durable products for exterior integration of PAC equipment. Launched from Niort workshops.

Products and services

• Sorties de toit (Roof Outlets) Metal roof outlets for chimney flue termination designed for individual housing, available in various styles and finishes for aesthetic integration with the home.
• Conduits de cheminée (Chimney Flues) Complete chimney flue systems for individual housing, including insulated double-wall and triple-wall options for safe smoke evacuation from wood, gas, and fuel heating appliances.
• Conduits de tubage (Flexible and Rigid Liners) Flexible and rigid lining solutions for existing chimneys, including the SLIMFLEX-ISO, LISS-ISO DP, and STARFLEX+ flexible liner families, used to reline existing masonry chimneys.
• Conduits de raccordement (Connection Pipes) Connection pipes linking heating appliances to the chimney flue system, including the KITINOX product line, for connecting wood stoves, inserts, and closed fireplaces.
• Conduits isolés double paroi (Double-Wall Insulated Ducts) Insulated double-wall chimney duct systems for collective housing, tertiary, and industrial applications requiring multi-unit or large-scale smoke evacuation.
• Conduits simple paroi (Single-Wall Ducts) Single-wall duct systems for industrial and commercial heating applications.
• Conduits chaudières étanches (Sealed Boiler Ducts) Specialized duct systems for sealed combustion boiler installations in collective and tertiary buildings.
• Systèmes collectifs gaz (Collective Gas Systems) Integrated gas flue systems for collective housing buildings, developed in collaboration with GRDF.
• Outsteel Heat Pump and AC Covers Collection of 100% French-made, customizable, durable, and recyclable outdoor heat pump and air conditioning unit covers in exclusive models (BROUSSE, VENITIAN, CAP, BUBBLES) designed to integrate equipment aesthetically into exterior spaces.
• Espace Pro (Partner Portal) Digital portal for professional partners offering 15,000+ product references, 3D configuration, quotes, ordering, order tracking, technical documentation, training modules, and after-sales support.
• Configurateur 3D (3D Configurator) Interactive 3D configuration tool for designing custom chimney installations and generating project studies and cost estimates.

Quantifiable outcome

• Energy savings of more than 25% compared with standard installations
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

22 partnerships are on record, tiered minor and core.

• WoodStockminorOthersWoodStock supplies high-quality wood energy (premium pellets, high-performance logs, compressed logs, firelighters) compatible with heating appliances served by Cheminées Poujoulat flue systems.
• CrépitominorOthersCrépito supplies premium wood logs, compressed logs, and wood pellets — complementary combustible products for end consumers using heating appliances connected to Poujoulat flues.
• Centre d'Etudes et de Recherche des Industries de la Cheminée (CERIC)coreStrategic or Co-development PartnerCERIC is a testing and research laboratory for the chimney industry. Cheminées Poujoulat collaborates with CERIC for product testing and certification of its flue and chimney systems.
• ENGIEcoreStrategic or Co-development PartnerENGIE, a major energy company, collaborates with Cheminées Poujoulat on energy transition projects and renewable heating solutions. Also supports CRIGEN (ENGIE's research center) in joint innovation initiatives.
• ADEME (Agence de la Transition Écologique)coreStrategic or Co-development PartnerADEME supports environmental transition projects and provides funding and expertise for energy efficiency initiatives. Cheminées Poujoulat partners with ADEME on energy performance and environmental R&D programs.
• Région Nouvelle-AquitaineminorStrategic or Co-development PartnerThe Nouvelle-Aquitaine region supports local industrial innovation. Listed as an innovation partner of Cheminées Poujoulat, headquartered in the Deux-Sèvres department of the region.
• ENSMA (École Nationale Supérieure de Mécanique et d'Aérotechnique)minorStrategic or Co-development PartnerENSMA is a French engineering school. Cheminées Poujoulat collaborates with ENSMA on research and development in mechanical and aerotechnical applications related to flue and ventilation systems.
• GRDFminorStrategic or Co-development PartnerGRDF is the French gas distribution network operator. They collaborate on gas-fired heating appliance flue systems, including the DUALIS and DUOGAS conduit ranges for gas appliances.
• CSTB (Centre Scientifique et Technique du Bâtiment)coreStrategic or Co-development PartnerCSTB is a public research organization for building science. CSTB provides technical assessments (ATEC) and evaluations (DTA) for Poujoulat products, supporting regulatory compliance and market access.
• COFRAC (Comité Français d'Accréditation)coreStrategic or Co-development PartnerCOFRAC is the French accreditation body. Poujoulat's testing and certification processes are accredited by COFRAC, ensuring compliance with French and European quality standards.
• LNE (Laboratoire National d'Essais)coreStrategic or Co-development PartnerLNE is France's national testing laboratory, providing independent testing and certification services for Poujoulat's chimney flue and roof outlet products.
• Flamme VerteminorStrategic or Co-development PartnerFlamme Verte is a certification label for high-performance wood heating appliances. The partnership positions Poujoulat flues as recommended for Flamme Verte-certified heating products.
• AGECIC (Association pour la Gestion des Etudes du CERIC sur les Installations de Combustion)minorStrategic or Co-development PartnerAGECIC manages studies and training for combustion installations in partnership with CERIC. Cheminées Poujoulat participates in AGECIC's professional training and certification programs.
• Fédération Française du Bâtiment (FFB)minorChannel Partner/ Reseller/ DistributorFFB is the French building federation representing construction professionals. The partnership connects Poujoulat with professional installers and building tradespeople.
• CAPEB (Confédération des Artisans et Petites Entreprises du Bâtiment)minorChannel Partner/ Reseller/ DistributorCAPEB represents small craft businesses in the French building sector. Poujoulat engages with CAPEB to reach and train small artisan installers of heating and chimney systems.
• INSA StrasbourgminorStrategic or Co-development PartnerINSA Strasbourg is an engineering school with expertise in building systems. Listed as a partner for innovation and research collaboration with Cheminées Poujoulat.
• Université de La RochelleminorStrategic or Co-development PartnerUniversité de La Rochelle collaborates with Cheminées Poujoulat on research and development projects, particularly in energy efficiency and building ventilation.
• Leading European Heating Appliance Manufacturers (wood, gas, boilers)coreStrategic or Co-development PartnerCheminées Poujoulat tests and co-develops its chimney flue solutions with all major European heating appliance manufacturers (wood, gas, fuel, pellets). Products are tested in laboratory and recommended by the leading brands.
• ONF – Agir pour la Forêt (Forestry Foundation)minorOthersThe Groupe Poujoulat supports ONF's 'Agir pour la Forêt' endowment fund dedicated to forest renewal, planting 1 million trees since 2017, and supporting forest adaptation to climate change. Partnership since 2014.
• Planète Enfants & DéveloppementminorOthersFrench NGO working to protect children and women against exploitation. Since 2009, Poujoulat supports a program for professional reintegration through sewing training for future seamstresses.
• Festival International de Peinture de MagnéminorOthersAnnual international painting festival in Magné (79), bringing ~300 artists each year. Poujoulat has been a partner since 2004.
• Fondation HermioneminorOthersFondation Hermione is restoring the historic frigate Hermione. The Groupe Poujoulat became a partner in 2022, reinforcing the Group's regional anchoring and referencing its history in competitive sailing (Vendée Globe, Tour Voile).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viessmann: Major German heating systems manufacturer (boilers, heat pumps, ventilation) with broad European coverage; relevant as both a potential OEM customer for Poujoulat flues and a competitor at the integrated heating-solution level.
• Systemair: European HVAC and ventilation equipment manufacturer with broad product range covering fans, air handling units, and ventilation; overlaps with Poujoulat's collective/tertiaire/industry segment in ducted ventilation and smoke control.
• Atlantic: French heating, ventilation, and heat pump manufacturer owned by GdF Suez group; competing incumbent in residential heating systems whose flue accessories and partnerships intersect with Poujoulat's collective gas and heat pump categories.

Emerging players

• Zehnder Group: European indoor climate and ventilation specialist (MVHR, residential ventilation); overlaps with Poujoulat's VENTÉLIA roof ventilation and RÉNO VMC-GAZ offerings, increasingly relevant under RE2020 indoor air quality requirements.
• Aldes: French-headquartered ventilation and indoor air quality specialist serving residential and commercial segments; competes in the same VMC and roof ventilation space as VENTÉLIA and the RÉNO VMC-GAZ collective housing system.

Direct peers

• Seguin Duteriez: French fireplace, stove, and flue manufacturer with direct overlap in wood/insert flue systems sold through French installers and DIY retailers; competing home-brand with adjacent but related product scope.
• Tona: German producer of prefabricated chimney systems (las, multi-layer, and stainless steel flues) active in European residential and commercial markets; addresses the same installer channel with comparable certified product ranges.
• Dinak: Spanish manufacturer of modular stainless steel chimney and flue systems with pan-European distribution; competes on similar insulated double-wall and industrial flue product categories, particularly in southern Europe.
• Schiedel: European leader in chimney flue systems and stove ventilation, with overlapping stainless steel and ceramic flue product lines serving installers and OEMs in residential and collective housing; most direct like-for-like competitor to Cheminées Poujoulat.
• Jeremias: German-based manufacturer of flue and chimney systems (stainless steel double-wall, single-wall, and industrial chimneys) selling across Europe; competes head-to-head with Poujoulat in collective housing and industrial smoke evacuation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3tmnohQEOEhHYa7N6ZXy7A
• Facebookfacebook.com/poujoulat
• LinkedInlinkedin.com/company/poujoulat
• Instagraminstagram.com/cheminees_poujoulat/?hl=fr
• Pinterestpinterest.fr/chemineespoujoulat
• Xx.com/poujoulat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheminées Poujoulat