NMCAA

What NMCAA does

NMCAA (Northwest Michigan Community Action Agency) is a 501(c)(3) non-profit Community Action Agency founded in 1974 and headquartered in Traverse City, Michigan. The organization delivers wraparound anti-poverty services across 10 counties in Northwest Michigan (Antrim, Benzie, Charlevoix, Emmet, Grand Traverse, Kalkaska, Leelanau, Missaukee, Roscommon, Wexford) through approximately 300 employees operating from three regional offices. Its service portfolio is organized around five core departments: Housing & Energy Efficiency Services (weatherization and emergency home repair), Homeless Prevention Programs (street outreach, rapid re-housing, SSVF for veterans, coordinated entry), Homeownership and Financial Center (HUD-approved housing counseling, financial coaching, Individual Development Accounts, free tax preparation), Child and Family Development (Head Start, Early Head Start, Great Start Readiness Program), and Food Programs (Meals on Wheels, TEFAP, Commodity Supplemental Food Program). Additional initiatives include The Laundry Project, The Diaper Project, and The Collective Us podcast.

The organization's underlying technology stack is minimal and intentionally human-centric — services are delivered via physical offices, home visits, center-based classrooms, phone intake, and online forms rather than a proprietary software platform. There is no disclosed AI/ML capability, mobile application, API surface, or integrations layer. Distribution is purely regional and direct-to-consumer, reinforced by community partnerships with schools, healthcare providers, credit unions, faith-based organizations, and government agencies (HUD, MSHDA, USDA, Michigan Balance of State Continuum of Care).

NMCAA's business model is a hybrid non-profit revenue structure: primary funding comes from federal and state grants (Community Services Block Grant, HUD, MSHDA, USDA), with secondary revenue from individual and corporate donations and event-based fundraising (the Moomers for Meals fundraiser has generated over $110,000 over 10 years). Programs are offered free of charge to eligible low-income community members based on income guidelines. The organization holds preferred designations including HUD-approved Housing Counseling agency, NeighborWorks chartered member, and CSBG recipient, which confer ongoing access to restricted government funding streams. In 2019, NMCAA reached 'Functional Zero' on veteran homelessness in three counties — only the second agency in Michigan to achieve that milestone.

Name

NMCAA

Legal name

Northwest Michigan Community Action Agency

Website

https://nmcaa.net

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

NMCAA is a 501(c)(3) Community Action Agency founded in 1974, serving low-income individuals and families across 10 Northwest Michigan counties with weatherization, homeless prevention, Head Start, Meals on Wheels, and HUD-approved housing counseling through ~300 employees and three regional offices.

Ownership category

akta.pro rank

Product category

Social Services / Community Action Agency

NAICS

Community Housing Services (62422), Other Community Housing Services (624229), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (62421), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Community Centers & Neighborhood Support Services (BPAGAEAL), Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Community action services
• Social services programs
• Early childhood education
• Homeless prevention services
• Home weatherization programs

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Grants and Federal/State Funding: NMCAA receives federal and state government funding including Community Services Block Grant (CSBG), HUD funds, MSHDA funds, and USDA programs to operate weatherization, homeless prevention, Head Start, and food programs.
2. Donations and Fundraising: Individual and business donations support programs like Meals on Wheels. Annual fundraiser Moomers for Meals generates over $110,000 over 10 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NMCAA delivers community-based social services across Northwest Michigan through five core program departments: Housing & Energy Efficiency Services (weatherization, emergency home repair), Homeless Prevention Programs (rapid re-housing, street outreach, veteran supportive services), Homeownership and Financial Center (HUD-approved housing counseling, financial education, free tax preparation), Child and Family Development (Head Start, Early Head Start, Great Start Readiness for children birth to age 5), and Food Programs (Meals on Wheels, TEFAP, Commodity Supplemental Food Program). All programs target low-income individuals, families, seniors, veterans, and children across a 10-county service region.

Product overview

NMCAA (Northwest Michigan Community Action Agency) operates as a non-profit social services organization offering multiple interconnected community programs. The organization is structured around five core departments: Housing & Energy Efficiency Services (weatherization and emergency repairs), Homeless Prevention Programs (rapid re-housing and street outreach), Homeownership and Financial Center (HUD-approved housing counseling and financial education), Child and Family Development (Early Head Start/Head Start for children birth-5), and Food Programs (Meals on Wheels and food distribution). Additional initiatives include Economic Security Services (Laundry Project, Diaper Project) and The Collective Us Podcast for community outreach. Programs are delivered through a network of three regional offices serving 10 counties in Northwest Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing & Energy Efficiency Services Provides weatherization assistance and emergency home repairs to reduce energy costs and improve housing conditions for low-income households, prioritizing elderly, disabled, and families with children across the 10-county service region.
• Homeless Prevention Programs Comprehensive services including street outreach, rapid re-housing, coordinated entry, diversion programs, and Supportive Services for Veteran Families (SSVF) to prevent and end homelessness across Northwest Michigan.
• Homeownership and Financial Center HUD-approved housing counseling and financial education services including homebuyer education, foreclosure prevention, down payment assistance, money management, budget coaching, and free tax preparation for low-to-moderate income households.
• Child and Family Development Early childhood programs including Early Head Start, Head Start, and Great Start Readiness Program serving pregnant women and children from birth to age 5 with comprehensive educational, health, and family support services.
• Food Programs Senior nutrition and food assistance including Meals on Wheels home delivery, congregate meal sites, The Emergency Food Assistance Program (TEFAP), and Commodity Supplemental Food Program.
• Economic Security Services Economic stability initiatives including The Laundry Project providing free laundry services and The Diaper Project distributing free diapers to qualifying families.

Quantifiable outcome

• 1,116 homebound seniors served with 163,825 meals delivered in 2023
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Generations AheadcoreStrategic or Co-development Partner · 7 March 2024Collaborative partnership to operate an Infant Toddler Classroom under the Early Head Start program at Traverse City High School. Designed to support young families and promote high school completion for teen parents. Generations Ahead provides case management, mentorships, internship opportunities, and a baby pantry for young families.
• NeighborWorks AmericacoreStrategic or Co-development PartnerNMCAA's Homeownership and Financial Center is a NeighborWorks chartered member. Provides access to NeighborWorks training, resources, and network for housing counseling and financial education programs serving low-to-moderate income households.
• Forest Area Federal Credit Union (FAFCU)coreGTM or Marketing PartnerAnnual partnership for Comedy for Community fundraiser in Cadillac. In February 2025, staff gathered for Professional Development Day to assemble welcome home baskets and tie-blankets for NMCAA clients transitioning out of homelessness. FAFCU's Three Tree Fund also provides hardship assistance to community members.
• Moomers Homemade Ice CreamflagshipGTM or Marketing PartnerAnnual Moomers for Meals fundraiser celebrating 10 years in 2024. Proceeds from Hot Fudge Sundae Bar and percentage of sales benefit Meals on Wheels program. Raised over $110,000 over 10 years. Head Start students participate in flavor contest.
• Michigan State Housing Development Authority (MSHDA)coreOthersPartner through Key to Own Program enabling conversion of rental vouchers to homeownership vouchers. MSHDA provides project financing and grants through Homestretch Nonprofit Housing Corporation for affordable housing development.
• Homestretch Nonprofit Housing CorporationcoreStrategic or Co-development PartnerPartnership to construct attractive, high quality, energy efficient affordable homes and condominiums for families and individuals. NMCAA connects participants to Homestretch properties through its housing counseling services.
• US Department of Housing and Urban Development (HUD)coreOthersNMCAA is a HUD-approved Housing Counseling agency. Provides Homebuyer Education, Money Management workshops, and counseling services. Also provides Youth Homeless Demonstration grant funding.
• Goodwill Inn / Goodwill Street OutreachcoreStrategic or Co-development PartnerStreet outreach partner for homeless prevention. Refers individuals experiencing homelessness to NMCAA housing programs. Collaboration for coordinated entry and case management services.
• Michigan Works!coreStrategic or Co-development PartnerPartnership for Super Saturday event providing free tax preparation, dental screenings, resource information, and employment services. Connects clients to workforce development and employment assistance.
• Michigan Balance of State Continuum of CarecoreOthersCollaboration to end veteran homelessness through SSVF program. Counties achieved 'Functional Zero' for veteran homelessness in 2019, only second in Michigan to achieve this milestone.
• Northern Lakes Community Mental HealthcoreStrategic or Co-development PartnerMental health partner collaborating with NMCAA housing navigator to provide coordinated services for individuals experiencing homelessness with mental health challenges.
• Traverse City Housing CommissioncoreOthersHousing development partner for East Bay Flats project providing housing units for youth experiencing homelessness in partnership with HUD Youth Homeless Demonstration grant.
• Community Hope (Missaukee County)coreStrategic or Co-development PartnerPartnership with NMCAA's Individual Development Account program to help families like the Morales secure affordable homeownership through combined support services.
• MIWorks!coreChannel Partner/ Reseller/ DistributorHost location for Super Saturday drive-thru event providing free tax preparation services, community resources, and vendor information to community members.
• New Leonard MediaminorGTM or Marketing PartnerProduction partner for The Collective Us podcast, producing podcast content that showcases NMCAA programs and community impact stories.
• Zion Lutheran Church (Cadillac)minorOthersCommunity partner that donated 'Blessing Baskets' for NMCAA clients transitioning to permanent housing.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Habitat for Humanity of Northwest Michigan: Affiliate serving the same Northwest Michigan region with affordable housing, weatherization, and homeownership support — directly overlapping NMCAA's Housing & Energy Efficiency Services and Homeownership Center programs.
• Feeding America West Michigan: Regional food bank serving West and Northern Michigan including NMCAA's service area. Directly comparable on the food distribution and TEFAP/Commodity Supplemental Food Program side of NMCAA's work.
• Goodwill Industries of Northern Michigan: Regional nonprofit offering workforce development, housing, and community services in the same Northwest Michigan footprint. Directly comparable service portfolio and target population to NMCAA.

Others

• MSU Extension - Children and Youth Institute: Statewide extension service offering 4-H, early childhood, and family programming. Comparable on the child/family development side as an alternative or complementary provider to NMCAA's Head Start services.
• Michigan Community Action (state association): State association of Michigan's Community Action Agencies, including NMCAA. Comparable as the umbrella network for the same nonprofit anti-poverty service model NMCAA operates.
• Michigan Coalition Against Homelessness: Statewide advocacy and coordination body for homeless service providers. Comparable in the homeless prevention, rapid re-housing, and Continuum of Care coordination that NMCAA delivers under SSVF and HUD programs.

Broad incumbents

• United Way of Northwest Michigan: Regional funder and convener of health/human services in the same 10-county service area. Comparable mission around poverty alleviation but operates via grants to partner agencies rather than direct service delivery like NMCAA.
• Salvation Army of Michigan: Major nonprofit offering emergency assistance, housing, food, and family services across Michigan. Overlaps directly with NMCAA's housing, food, and homeless prevention programs but at much broader geographic scale.
• Catholic Charities of Michigan: Statewide faith-based nonprofit providing emergency assistance, housing, food, and refugee services. Overlaps with NMCAA's wraparound social-service model across Michigan but at much broader scale.

Regional players

• District Health Department #10: Public health department covering the same 10 Northwest Michigan counties. Comparable in service geography and overlapping in programs serving low-income families, seniors, and children.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nwmicommaction
• YouTubeyoutube.com/@NMCAA
• Facebookfacebook.com/nmcaa
• LinkedInlinkedin.com/company/nmcaa
• Instagraminstagram.com/nwmicommunityactionagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMCAA