Whitnall School District
Whitnall School District is a public K-12 school district serving approximately 2,343 students across five schools in Hales Corners, Franklin, and Greenfield, Wisconsin, funded primarily through property tax levies and state aid with no tuition charged to residents.
- Company typePrivate
- Founded1960
- HeadquartersMilwaukee, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Whitnall School District does
Whitnall School District is a public K-12 school district serving approximately 2,343 students across five schools in the Milwaukee metropolitan area: Edgerton Elementary, Hales Corners Elementary, Whitnall Middle School, Whitnall High School, and the CORE 4 K4 charter school. The district covers the Village of Hales Corners, City of Franklin, and City of Greenfield in Wisconsin and employs approximately 400 staff, including teachers, administrators, and support personnel. The district's core products are educational services — comprehensive K-12 instruction, Gifted and Talented programming, Special Education services, Multilingual Learner support, summer school, and outdoor education through the 240-acre Whitnall School Forest.
The underlying technology stack is a conventional K-12 administrative and instructional platform: Canvas serves as the Learning Management System, Infinite Campus as the Student Information System, and the assessment suite includes NWEA MAP Growth (grades 2-8), aimswebPlus (literacy screening K4-3), CogAT (gifted identification grade 3), FastBridge earlyMath (K4-1), and the ECRA Strategic Plan Dashboard for progress monitoring. The district also operates BoardDocs for board governance and HealthPro for food service management. None of these are proprietary; they are standard SaaS platforms integrated for district operations.
The business model is funded primarily through local property tax levies and Wisconsin state aid based on student enrollment, with no tuition charged to district residents. The 2025-2026 tax levy totals approximately $19.7 million across the General Fund ($14.08M), Non-Referendum debt service ($137K), Referendum Debt Service ($5.25M), Capital Expansion ($50K), and Fund 80 ($200K), with total operating budget supplemented significantly by state categorical aid. The 2024-25 mill rate is $7.18 per $1,000 of fair market value. Capital expansion is funded through voter-approved referendums, including the $16.16M 2018 referendum (since prepaid, saving $2.5M in interest) and the $79.1M November 2024 referendum, financed at a 3.75% fixed rate through PMA. The go-to-market model is community-led: the district communicates through its website, social media, the Whitnall Window newsletter, board meetings, and public hearings, with no commercial sales motion. Customer segments are defined geographically (district resident families) with secondary persona-based segments (school forest community users).
Whitnall School District firmographics
Firmographics- Name
- Whitnall School District
- Legal name
- Whitnall School District
- Website
- https://whitnall.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Whitnall School District is a public K-12 school district serving approximately 2,343 students across five schools in Hales Corners, Franklin, and Greenfield, Wisconsin, funded primarily through property tax levies and state aid with no tuition charged to residents.
- Ownership category
- akta.pro rank
Whitnall School District industry classification
Industry- Product category
- K-12 Public Education
- NAICS
- Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public School Districts (K–12) (EDADABAA)
- akta.pro secondary industries
- Public Special Education Schools & Programs (EDAJAAAH), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)
Keywords
Where Whitnall School District is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Whitnall School District business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Property Tax Levy: Primary local funding source through annual tax levy from property owners in the district's municipalities. For 2024-25: $14,084,697 for General Fund, $137,419 for Non-Referendum debt service, $5,254,371 for Referendum Debt Service, $50,000 Capital Expansion Fund, and $200,000 for Fund 80.
- State Aid: Revenue from Wisconsin State Department of Public Instruction based on student enrollment and categorical aids
- Capital Referendum Funding: One-time capital funding approved by voters for facilities improvements. The 2024 referendum authorized $79.1 million for district-wide infrastructure, high school renovations, and elementary school upgrades.
- 2018 Referendum: $16.16 million referendum approved April 3, 2018 for safety, infrastructure, and learning space improvements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard K-12 Public Education - No tuition for district residents |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Whitnall School District product offering
Product offeringCore offering
Whitnall School District is a public K-12 school system serving approximately 2,343 students across five schools: Edgerton Elementary, Hales Corners Elementary, Whitnall Middle School, Whitnall High School, and the CORE 4 K4 charter school. The district delivers comprehensive educational programs including gifted and talented programming, special education services, summer school, early childhood literacy screening under Wisconsin Act 20, and outdoor education through the 240-acre Whitnall School Forest. Educational technology is integrated through Canvas LMS and Infinite Campus SIS to support instruction and family communication.
Product overview
Whitnall School District is a public K-12 school district serving the village of Hales Corners, the city of Franklin, and the city of Greenfield in Wisconsin. The district operates a unified platform of educational services comprising five distinct schools: Edgerton Elementary School, Hales Corners Elementary School (a 2024 National Blue Ribbon School), Whitnall Middle School, Whitnall High School, and CORE 4 (a 4K charter school). Supporting this school infrastructure are specialized programs including Gifted and Talented Programming, Special Education Services, Summer School Programs, and the Strategic Assessment System. The district also provides supplementary services such as Food Service, Transportation, Health Services, Library Services, and operates the 240-acre Whitnall School Forest for outdoor education. Educational technology is integrated through Canvas (LMS) and Infinite Campus (SIS), with strategic planning supported by an ECRA dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- Edgerton Elementary School: Elementary school serving students in the Whitnall School District
- Hales Corners Elementary School
- Whitnall Middle School
- Whitnall High School
- CORE 4
Products and services
- CORE 4 Charter School
Quantifiable outcome
- 95% student attendance rate
- +3 more outcomes
Companies that use Whitnall School District
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Whitnall School District technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Whitnall School District partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Franklin Police DepartmentcorePartnership for school safety. The department collaborates with district on safety planning and emergency response procedures.
- Greenfield Police DepartmentcoreProvides School Resource Officer (SRO) stationed at Whitnall High School who also responds to Whitnall Middle School. Regular meetings and professional development for crisis situations.
- Hales Corners Police DepartmentcoreProvides DARE program at Edgerton Elementary and Hales Corners Elementary schools. Collaborates on school safety initiatives.
- Bray ArchitectscoreArchitectural firm providing facilities assessments, master planning, and design services for referendum projects including Whitnall High School and Edgerton Elementary upgrades.
- CG SchmidtcoreConstruction manager selected for 2024 referendum projects. Participates in core planning team meetings and project coordination.
- Kelly Education (formerly Teachers on Call)minorProvides substitute teachers for the district to address anticipated shortages. Guest teachers receive flexible hours and competitive pay.
- CESA 2minorCooperative educational service agency providing substitute teacher training courses for $150 (online, self-paced).
- CESA 1minorCooperative educational service agency providing substitute teacher training sessions and courses for district staff.
- City of Greenfield Forester (Dennis Fermenich)minorProvides guidance on school forest management including reforestation and outdoor learning area enhancement.
- Wisconsin Department of Natural Resources Forester (Mike Seager)minorProvides guidance on school forest management. Mike Seager is a Whitnall alumnus.
Scale indicators14 records
Recent moves8 records
Expansion highlights5 records
Whitnall School District competitors and assessment
Company assessmentDirect peers
- Elmbrook School District: Suburban Milwaukee-area K-12 district (Brookfield/Elm Grove) frequently cited as a high-performing peer. Comparable to Whitnall on suburban demographics, college-readiness focus, and active referendum activity.
- Mequon-Thiensville School District: Suburban Milwaukee-area K-12 district frequently cited among Wisconsin's higher-performing public school systems. Comparable to Whitnall on academic positioning, suburban property tax base, and use of referendums to fund capital improvements.
- Greendale School District: Neighboring suburban Milwaukee-area public K-12 school district serving Greendale, Wisconsin. Directly comparable to Whitnall on geography, enrollment size, and suburban demographic profile, making it the most natural peer for enrollment and academic benchmarking.
- Kettle Moraine School District: Suburban Milwaukee-area K-12 district frequently cited as a high-performing Wisconsin public system. Comparable to Whitnall on academic outcomes, suburban demographics, and active use of referendums for facility investment.
- Muskego-Norway School District: Suburban Milwaukee-area K-12 district serving Muskego and Norway, Wisconsin. Comparable suburban peer of similar size with overlapping feeder municipalities and similar open enrollment dynamics in the same regional labor market.
- New Berlin School District: Suburban Milwaukee K-12 public school district serving the city of New Berlin, Wisconsin. Comparable to Whitnall in size, suburban context, and reliance on property tax plus state aid funding.
- Franklin Public Schools: Public K-12 district that actually serves part of the City of Franklin, overlapping geographically with Whitnall's service area. Most directly comparable peer given shared student territory and competing for open enrollment students.
Regional players
- Cudahy School District: Milwaukee-area K-12 public district serving Cudahy, Wisconsin. Comparable on funding structure and Wisconsin open enrollment dynamics, though smaller and serving a more urbanized community than Whitnall.
- West Allis-West Milwaukee School District: Suburban Milwaukee K-12 district serving West Allis and West Milwaukee. Comparable in scale and funding model (property tax plus state aid), and operates in the same metropolitan labor market as Whitnall.
- Oak Creek-Franklin Joint School District: Milwaukee-area K-12 joint district serving Oak Creek and part of Franklin, Wisconsin. Comparable suburban peer operating in the same regional market and competing for the same open enrollment pool as Whitnall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Whitnall School District social profiles
Digital presenceWhitnall School District compliance and trust
Trust signalCompliance4 records
Whitnall School District financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitnall School District leadership team
Management profileNumber of profiles
Profiles8 records
Whitnall School District funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitnall School District M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitnall School District
What does Whitnall School District do?
Whitnall School District is a public K-12 school system serving approximately 2,343 students across five schools: Edgerton Elementary, Hales Corners Elementary, Whitnall Middle School, Whitnall High School, and the CORE 4 K4 charter school. The district delivers comprehensive educational programs including gifted and talented programming, special education services, summer school, early childhood literacy screening under Wisconsin Act 20, and outdoor education through the 240-acre Whitnall School Forest. Educational technology is integrated through Canvas LMS and Infinite Campus SIS to support instruction and family communication.
Is Whitnall School District a public or private company?
Whitnall School District is a private company. It is classified as state government owned and is currently operating.
When was Whitnall School District founded?
Whitnall School District was founded in 1960. It employs 251 to 500 people.
Where is Whitnall School District based?
Whitnall School District is headquartered in Milwaukee, United States, in the North America region.
How does Whitnall School District make money?
Four revenue lines are on record. Property Tax Levy is the primary driver. The others are state Aid, capital Referendum Funding and 2018 Referendum.
Who are Whitnall School District's main competitors?
Direct peers on record are Elmbrook School District, Mequon-Thiensville School District, Greendale School District, Kettle Moraine School District, Muskego-Norway School District, New Berlin School District and Franklin Public Schools. Regional players are Cudahy School District, West Allis-West Milwaukee School District and Oak Creek-Franklin Joint School District.
Does Whitnall School District have an API?
No public API is recorded for Whitnall School District.
What industry is Whitnall School District in?
Whitnall School District's product category is K-12 Public Education. Its primary akta.pro industry code is EDADABAA, Public School Districts (K–12), with a secondary code of EDAJAAAH, Public Special Education Schools & Programs. Its NAICS code is 611110 and its SIC code is 8200.