The Academy
The Academy (The Health Management Academy) is a membership organization founded in 1998 that convenes 2,000+ C-suite executives from 100+ leading US health systems and 200+ industry partners for peer learning, leadership development, applied research, and benchmarking.
- Company typePrivate
- Founded1998
- HeadquartersAlexandria, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Academy does
The Health Management Academy (operating as The Academy) is a private, for-profit membership organization founded in 1998 and headquartered in Arlington, Virginia, that convenes senior healthcare executives for peer learning, leadership development, and applied research. Its community comprises 2,000+ C-suite executives drawn from 100+ of the largest US health systems, collectively covering approximately 75% of US physicians and 80% of inpatient admissions, alongside 200+ Industry Innovator organizations including 20 of the 42 healthcare companies on the Fortune 500.
The Academy operates a portfolio of branded programs rather than a single software product. Core offerings include Executive Convening forums, a Data & Insights research and benchmarking practice, and a suite of Leadership Development programs (BOOST, Grows, Level-Up Leadership, Executive Fellowship) delivered as cohort-based experiences. Vertical-specific catalysts (AI Catalyst, Nursing Catalyst, Strategy Catalyst, Health Impact Alliance) and advisory services through The Academy Advisors extend coverage into functional and topical specializations, while co-developed programs with partners such as PayZen (Revenue Cycle Fellowship) and Cedar (Consumer Co-Lab) deepen engagement in revenue cycle and patient financial experience.
Revenue is generated through recurring institutional memberships on two tracks: Health System memberships for provider organizations and Industry Innovator memberships for vendors and solution providers. The company supplements membership with leadership development program fees, sponsored research, and partner co-marketing, and it sells access to its C-suite audience to partners seeking direct distribution to senior healthcare decision-makers. Pricing is not publicly disclosed and the company reports 51-100 employees, supporting a mid-market membership services operating model.
The Academy firmographics
Firmographics- Name
- The Academy
- Legal name
- The Health Management Academy
- Website
- https://hmacademy.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Academy (The Health Management Academy) is a membership organization founded in 1998 that convenes 2,000+ C-suite executives from 100+ leading US health systems and 200+ industry partners for peer learning, leadership development, applied research, and benchmarking.
- Ownership category
- akta.pro rank
The Academy industry classification
Industry- Product category
- Healthcare Executive Membership and Peer Learning Services
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industry
- Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
Keywords
Where The Academy is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Academy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Health System Membership: Annual membership programs for health system executives providing access to peer convenings, forums, data insights, leadership development programs, and exclusive research. Serves over 2,000 health system senior executives.
- Industry Innovator Membership: Membership programs for industry partners and solution providers (200+ organizations) seeking engagement with health system CXOs through executive convenings, data insights, and collaborative programs.
- Events and Forums: Revenue generated from in-person and virtual executive forums, collaborative programs, and specialized convenings across various healthcare leadership topics including AI, nursing, strategy, finance, and operations.
- Insights and Research: Access to proprietary research, data briefs, benchmarking reports, and strategic intelligence through membership programs including The Academy 360 newsletter, Strategy Catalyst, AI Catalyst, Nursing Catalyst, and The Academy Advisors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Health System Executive Membership - Membership-based access for health system CXOs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Academy product offering
Product offeringCore offering
The Health Management Academy is a membership-based community that provides healthcare executives with executive peer learning, original market insights, leadership development, and collaborative alliances. It sells annual memberships to two segments: Health System CXOs (CEOs, CFOs, COOs, CIOs, CMIOs, CNIOs, CNOs, CSOs) and Industry Innovators/solution providers. Members access convening forums, specialized insights programs, data/benchmarking research, podcasts, and leadership development tracks.
Product overview
The Health Management Academy is a membership-based community platform providing healthcare executive peer learning, market insights, and leadership development. The core offering is a platform-plus-modules architecture centered on Academy 360 (flagship newsletter) combined with specialized programs including AI Catalyst, Nursing Catalyst, Strategy Catalyst, Executive Insights Hub, and The Academy Advisors. These are complemented by Executive Convening forums for various CXO roles (CEO, CFO, COO, CSO, CNO, CIO, CMIO, CNIO), Leadership Development Programs (BOOST, Grows, Level-Up Leadership, Executive Fellowship), and Data & Insights offerings including surveys and benchmarking. The organization serves over 2,000 health system senior executives and 200 industry organizations through original research, peer dialogue, and actionable intelligence on healthcare strategy, AI adoption, workforce, and policy.
Differentiator
Problem solved
Functional benefit
Brands
- The Academy 360: A newsletter providing latest news and insights from The Health Management Academy.
- AI Catalyst
- Nursing Catalyst
- Strategy Catalyst
- The Academy Advisors
- Health Impact Alliance
- Health System CXO Podcast
- The Strategist
- Executive Insight Hub
- Academy IQ
Products and services
- Academy 360 The flagship membership newsletter providing latest news and insights from The Health Management Academy, including Washington updates, member developments, and forum highlights. Delivered weekly to healthcare executive members and subscribers.
- AI Catalyst AI-focused insights membership covering health technology, AI adoption, vendor snapshots, and clinical AI implementation. Provides resources for CIOs, CMIOs, CNIOs, and nursing informatics leaders on AI strategy and governance.
- Nursing Catalyst Nursing-focused insights membership addressing workforce challenges, virtual nursing, AI documentation, and clinical technology adoption for nursing leadership including CNOs and CNIOs.
- Strategy Catalyst Strategic insights membership covering payer strategy, health policy, care delivery, workforce, and growth strategy. Includes The Strategist content series and forum discussions for CSOs and strategy leaders.
- The Academy Advisors Policy and advocacy focused membership providing government relations intelligence, health policy analysis, Data Atlas resources, and Washington Update coverage for policy and government affairs executives.
- Executive Insights Hub Executive-focused insights platform providing persona profiles (COO, CSO, CFO personas), expert insights, workforce surveys, and market intelligence for C-suite healthcare executives.
- Health Impact Alliance Health equity and impact focused membership providing insights on health equity initiatives, community health, and social determinants of health for health system leaders.
- The Health System CXO Podcast Podcast featuring three content streams designed for health system CXOs, hosted by THMA subject matter experts. Episodes cover virtual nursing ROI, healthcare strategy, and industry trends.
- Executive Convening Peer learning and networking convening programs including forums for CEOs, CFOs, COOs, CSOs, CNOs, CIOs, CMIOs, CNIOs, and other health system CXOs. Enables meaningful relationships and strategic transformation through peer dialogue.
- Leadership Development Programs Comprehensive leadership development including BOOST (early career), Grows (external training), Level-Up Leadership (people leaders), and Executive Fellowship (senior leaders) programs.
- Data & Insights Original market insights and data-driven intelligence on key healthcare challenges, covering AI adoption, workforce, finance, policy, and strategic priorities through surveys and benchmarking.
Quantifiable outcome
- 2,000+ health system executive relationships cultivated since 1998
- +3 more outcomes
Companies that use The Academy
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
The Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
The Academy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TegriacoreTHMA partnered with Tegria to develop joint research and analysis, including 'The Access-Driven Enterprise' report exploring how health systems are translating access strategy into execution amid financial pressure, vendor consolidation, and operational constraints.
- SmarterDXminorFeatured partnership in Academy 360 highlighting SmarterDX CEO Dr. Michael Gao's perspective on redefining the revenue cycle using AI to empower healthcare teams.
- Signal 1minorSignal 1 partnered with THMA to address the gap between AI enthusiasm and implementation, offering tools to accelerate model development, streamline deployment, and automate compliance.
- CedarcoreTHMA and Cedar partnered to launch The Consumer Co-Lab, bringing together senior executives from Leading Health Systems to collaborate with Cedar on integrating cutting-edge health tech and consumer insights to redefine patient care.
- PayZenminorTHMA partnered with PayZen on The Academy PayZen Revenue Cycle Fellowship, developing rising revenue cycle leaders with skills to drive innovation and financial success in healthcare.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Academy competitors and assessment
Company assessmentBroad incumbents
- McKinsey & Company (Healthcare Practice): Global consulting firm with a large healthcare practice serving health system CEOs and boards on strategy, operations, and transformation. Competes with THMA for executive mindshare and budget on strategic intelligence and peer learning.
- Gerson Lehrman Group (GLG): Operates a membership-based expert network and insights platform connecting decision-makers with subject-matter experts. Comparable membership-driven research and advisory business model, though broader in scope than healthcare.
- American Hospital Association (AHA): National trade association representing U.S. hospitals and health systems, offering advocacy, research, education, and convenings. Shares THMA's health system audience but with a policy/advocacy emphasis rather than peer learning.
- The Conference Board: Membership-based business research and executive convening organization spanning multiple industries. Operates a similar research + member council + conference model at a broader, non-healthcare-specialized scale.
Direct peers
- American College of Healthcare Executives (ACHE): Long-standing professional society for healthcare executives offering membership, continuing education, credentialing, and convenings. Closely aligned with THMA's peer learning, leadership development, and CXO engagement model.
- Healthcare Financial Management Association (HFMA): Professional association serving healthcare finance executives with education, certification, peer networks, and conferences — a comparable membership/community model focused on a healthcare executive subset (CFOs, revenue cycle leaders).
- HIMSS (Healthcare Information and Management Systems Society): Global membership society for healthcare information and technology leaders offering education, certification, and large-scale industry events (HIMSS Global Conference). Directly comparable on the CIO/CMIO/CNIO engagement segment THMA serves through AI Catalyst.
- The Advisory Board Company: Operates a membership-based research and executive convening model serving hospital and health system leaders, directly overlapping THMA's core health system CXO community and insights product portfolio. Now owned by Optum/UnitedHealth Group.
- Health Evolution: Hosts executive forums and summits for health system CEOs, CIOs, and other healthcare leaders. Closely mirrors THMA's convening-plus-insights model for senior healthcare executives.
Emerging players
- Executive Mosaic: Operates membership and media programs convening government and industry executives, with a healthcare-focused division (Health Care Executive Group). Comparable in operating convening-and-content programs for senior executives in a defined vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Academy social profiles
Digital presenceThe Academy compliance and trust
Trust signalCompliance1 record
The Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Academy leadership team
Management profileNumber of profiles
Profiles21 records
The Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Academy
What does The Academy do?
The Health Management Academy is a membership-based community that provides healthcare executives with executive peer learning, original market insights, leadership development, and collaborative alliances. It sells annual memberships to two segments: Health System CXOs (CEOs, CFOs, COOs, CIOs, CMIOs, CNIOs, CNOs, CSOs) and Industry Innovators/solution providers. Members access convening forums, specialized insights programs, data/benchmarking research, podcasts, and leadership development tracks.
Is The Academy a public or private company?
The Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Academy founded?
The Academy was founded in 1998. It employs 51 to 100 people.
Where is The Academy based?
The Academy is headquartered in Alexandria, United States, in the North America region.
How does The Academy make money?
Four revenue lines are on record. Health System Membership is the primary driver. The others are industry Innovator Membership, events and Forums and insights and Research.
Who are The Academy's main competitors?
Broad incumbents on record are McKinsey & Company (Healthcare Practice), Gerson Lehrman Group (GLG), American Hospital Association (AHA) and The Conference Board. Direct peers are American College of Healthcare Executives (ACHE), Healthcare Financial Management Association (HFMA), HIMSS (Healthcare Information and Management Systems Society), The Advisory Board Company and Health Evolution. Executive Mosaic is listed as an emerging player.
Does The Academy have an API?
No public API is recorded for The Academy.
What industry is The Academy in?
The Academy's product category is Healthcare Executive Membership and Peer Learning Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE). Its NAICS code is 61169 and its SIC code is 8600.