Champion rink

What Champion rink does

Champion Rink (冠军冰场) is a commercial ice rink venue operation and management company headquartered in Beijing, China, operated through its legal entity Beijing Sunshine Zero Sports & Culture Co., Ltd. (北京零度阳光体育文化有限公司). Founded in 2000, the company directly manages approximately 30 ice rink facilities as anchor tenants in premium shopping malls and commercial complexes across near 30 Chinese cities, including Beijing (Grandjoy Place, Sanlitun VILLAGE), Shanghai (New World City, Yaoxue Ice & Snow World), Chengdu, Suzhou, Xiamen, Ningbo, Dalian, Yinchuan, Qinhuangdao, and Zhangjiakou. The business serves individual ice sports enthusiasts, youth and amateur competitive athletes, commercial real estate landlords, and corporate brand partners, with a near-1,000-person staff combining management, operations, and a coaching roster that includes Olympic, world, Asian, and national champions.

Champion Rink monetizes through four primary revenue streams: (1) rink admission and membership-based session fees across all venues; (2) structured ice sports training and coaching services delivered through the Sunshine Zero Skating and Hockey Clubs; (3) events, performances, and competitions including AYHL Asian Youth Hockey League, Champion Cup International Figure Skating Invitational, Coca-Cola Champion Ice Carnival, Disney on Ice China stops, and Russian/British Ice Ballet residencies; and (4) venue partnerships with commercial real estate developers under a mutually beneficial anchor-tenant model. The underlying platform architecture is described as a multi-platform brand system integrating member, competition, public relations, and association platforms that enable brand linkage and customer sharing across the network, supported by a standardized international teaching system aligned with the Chinese Skating Association, ISI Asia, ISU, and IIHF standards. The company also operates an apparel sub-brand (Sunshine Zero Skating Sportswear) and a celebrity hockey team, extending the ecosystem beyond facility operations.

Name

Champion rink

Legal name

BEIJING SUNSHINE ZERO SPORTS & CULTURE CO, LTD. (北京零度阳光体育文化有限公司)

Website

https://championrink.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Champion Rink (冠军冰场) is a Beijing-based commercial ice rink chain operating ~30 venues as mall anchor tenants across ~30 Chinese cities, providing skating/hockey training, memberships, events, and performances to individual consumers, youth athletes, real estate partners, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Ice Rink Operations and Sports Training

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

Keywords

• Ice rink operations
• Ice skating training
• Ice hockey programs
• Commercial ice facilities
• Figure skating coaching

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ice Rink Admission and Session Fees: Revenue generated from pay-per-visit and membership-based access to ice rinks across all Champion Rink locations in China. Customers pay per session or through recurring membership plans for ice skating and hockey usage.
2. Ice Sports Training and Coaching Services: Revenue from structured skating and hockey training programs operated by the SunshineZero clubs, catering to beginners through elite competitive athletes. The company employs a large team of certified coaches including national and world champions.
3. Events, Performances, and Competitions: Revenue and commercial value generated through hosting international ice performances (Russian Ice Ballet, Disney on Ice), competitions (AYHL, Champion Cup, China Cup Grand Prix), and corporate/brand activation events at Champion Rink venues.
4. Venue Partnerships with Commercial Real Estate: Mutually beneficial partnerships with commercial real estate developers and shopping malls (e.g., Grandjoy Place Beijing, Sanlitun VILLAGE, Wangjing OCEAN, Shanghai New World, Chengdu Shihao Plaza) where Champion Rink operates in-store rink facilities, driving foot traffic for landlords while gaining prime retail locations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Champion Rink operates a chain of commercial ice rink facilities located inside shopping malls and commercial complexes across roughly 30 Chinese cities. The company sells ice-skating admission, recurring memberships, structured figure-skating and ice-hockey coaching programs (through the Sunshine Zero Skating Club and Ice Hockey Club), and hosts a calendar of ice performances, competitions, and youth hockey leagues at its venues.

Product overview

Champion Rink (冠军冰场) is a commercial ice rink management company and chain brand with over 20 years of experience operating ice rinks across China. The company operates through an integrated ecosystem of products and services including: the core Champion Rink ice rink facilities and operations; the Sunshine Zero Skating Club for figure skating training; the Sunshine Zero Ice Hockey Club for hockey training; the Sunshine Zero Ice Stars Troupe for ice performances; the Sunshine Zero Star Ice Hockey Team; and the Sunshine Zero Skating Apparel product line. The company also provides event management services including the AYHL Asia Youth Hockey League, Champion Training Camps, Plushchenko Champion Training Camp, Champions Cup International Figure Skating Invitational, and various ice performances and competitions. The multi-platform brand system includes membership, competition, public relations, and association platforms across nearly 30 venues nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Champion Rink Ice Skating Facility Access Pay-per-visit and membership-based access to commercial ice skating rinks at Champion Rink venues located in shopping malls across China, available to general consumers of all ages and skill levels.
• Sunshine Zero Skating Club Training Programs Structured figure skating instruction from beginner to professional competitive levels, taught by a coaching team that includes world champions, Asian champions, and national champions. Operated as a senior member of the Chinese Skating Association since 2000.
• Sunshine Zero Ice Hockey Club Training Programs Ice hockey training and youth development programs for amateur and competitive players, delivered at Champion Rink venues and aligned with international hockey standards.
• AYHL Asian Youth Hockey League Competitive youth ice hockey league organized by Champion Rink, providing tournament and league play opportunities for young hockey players across Asia.
• Champion Training Camp (Plushchenko) Elite-level figure skating training camp operated in partnership with champion skater Plushchenko, described as China's largest youth ice hockey training camp for figure skating coaching. Provides intensive on-ice instruction.
• Champions Cup International Figure Skating Invitational International figure skating competition hosted by Champion Rink that attracts elite figure skaters and provides a competitive platform in China.
• Ice Performances and Touring Shows Hosting of commercial ice performances and tours at Champion Rink venues, including Russian Ice Ballet, British Ice Ballet, Disney on Ice China tour stops, and the Coca-Cola Champion Ice Carnival. Hundreds of performances and events are held annually.

Quantifiable outcome

• Hundreds of ice performances, competitions, and events hosted per year across all venues
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, flagship and major.

• International Skating Union (ISU)coreStrategic or Co-development PartnerChampion Rink is a member of the International Skating Union (ISU), providing access to international standards, event calendars, and competitive frameworks that inform its training and event programming.
• International Ice Hockey Federation (IIHF)coreStrategic or Co-development PartnerChampion Rink holds membership in the International Ice Hockey Federation (IIHF), aligning its hockey programming with international standards and leagues.
• Beijing 2022 Olympic Winter Games Organizing Committee (北京冬奥组委)coreStrategic or Co-development PartnerChampion Rink is a linked partner with the Beijing 2022 Olympic Organizing Committee, hosting related press events including the Sochi Olympic countdown press conference and serving as a platform for Olympic-related promotional activities.
• Chinese Figure Skating Association (中国花样滑冰协会)coreStrategic or Co-development PartnerChampion Rink is a professional and commercial cooperation partner of the Chinese Figure Skating Association and the national figure skating team, serving as a talent development base and official level testing venue.
• Chinese Ice Hockey Association (中国冰球协会)coreStrategic or Co-development PartnerChampion Rink is a member of and cooperation partner with the Chinese Ice Hockey Association, supporting youth hockey development and national team training programs.
• Chinese Skating Association (中国滑冰协会)coreStrategic or Co-development PartnerZero Degree Sunshine Skating Club, operated by Champion Rink, is a senior member of the Chinese Skating Association. Champion Rink is a designated venue for national figure skating level examinations.
• The Walt Disney Company (Disney)flagshipGTM or Marketing PartnerChampion Rink is Disney China's official cooperation promotion partner for ice shows and events, hosting Disney 100th anniversary global ice tours and Disney Ice Birthday Carnival China tour stops at Champion Rink venues.
• Russian Ice Ballet (俄罗斯冰上古典芭蕾剧团)flagshipGTM or Marketing PartnerLong-term cooperation ice rink for Russian ice ballet classical productions, hosting Russian Ice Ballet performances regularly at Champion Rink venues.
• British Ice Ballet (英国冰上古典芭蕾剧团)flagshipGTM or Marketing PartnerLong-term cooperation ice rink for British ice ballet classical productions, similar to the Russian partnership arrangement.
• Coca-Cola (可口可乐)majorGTM or Marketing PartnerCoca-Cola sponsors the 'Coca-Cola Champion Ice Carnival' event held at Champion Rink venues, leveraging the partnership for brand activation in the ice sports context.
• Sina (新浪)majorGTM or Marketing PartnerSina is the media and co-organizer partner for the 'Sina Cup Asian Youth Hockey League', a major youth ice hockey competition hosted across Champion Rink venues.
• Various Commercial Real Estate DeveloperscoreChannel Partner/ Reseller/ DistributorChampion Rink operates as an anchor tenant in shopping malls and commercial complexes including Grandjoy Place Beijing, Sanlitun VILLAGE, Shanghai New World City, Chengdu Shihao Plaza, and others, using the Win-Win commercial real estate cooperation model.
• National Figure Skating Team (国家花样滑冰队)coreStrategic or Co-development PartnerChampion Rink collaborates with the National Figure Skating Team for public welfare activities and events. Olympic champion Zhao Hongbo and world champions Sui Wenjing/Han Cong, Jin Boyang, and others participate in Champion Rink's 'Love Ice, Love Sports – Champion China Tour' public welfare campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Songhua Lake Ski Resort (万科松花湖度假区): One of China's largest ski resorts owned by Vanke, also a major beneficiary of the Chinese government's 300 million winter sports participant initiative. Comparable in benefiting from the same Chinese winter sports consumption thesis, though operating outdoor ski rather than indoor ice.
• Club Med: Global all-inclusive resort operator with substantial presence in ski resorts, including China's first Club Med private resort at Ark Resorts. Comparable in managed winter sports experience delivery, though at premium resort level rather than mall-based.

Others

• Thule Group: Global outdoor and active lifestyle products company, adjacent to ice sports equipment and apparel. Thematically related as a winter sports equipment and apparel brand that could partner with or compete against Champion Rink's SunshineZero Skating Apparel line.
• Ice Skating Institute (ISI): International industry association for ice skating facility operators, coaches, and programs. Champion Rink's ISI Asia affiliation and adoption of international standards positions it within this peer ecosystem of professional ice rink operators globally.

Regional players

• The Rink at Rockefeller Center: Iconic commercial ice rink operator in New York City. Comparable in branded destination ice rink operation driven by foot traffic and event programming, though serving a different geography and demographic.

Direct peers

• LeCool Ice Rink (乐酷冰场): Another major commercial ice rink chain in China operating in malls and shopping centers. Direct competitor for membership/training revenue and mall anchor tenant slots in tier-1 and tier-2 cities.
• Wanda Ice & Snow Sports (万达冰雪): Wanda Group's commercial ice rink and winter sports business, operating ice rinks and ski venues across Wanda's mall and resort properties. The most direct large conglomerate-backed competitor to Champion Rink in Chinese commercial ice rink operations.

Emerging players

• Yedi Snow Sports (雪乐山室内滑雪): China's leading indoor ski/snow sports training operator, adjacent to Champion Rink in the broader Chinese winter sports recreation category. Comparable in commercial real estate model and educational revenue stream, but focused on snow rather than ice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/championrink

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion rink