Grupo Your
Grupo Your is a Portuguese financial services firm providing outsourced accounting, payroll, tax, HR, insurance, and training services to 4,000+ SMEs and entrepreneurs across Portugal through six offices and a proprietary AI-enabled ecosystem.
- Company typePrivate
- Founded2006
- HeadquartersLisbon, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Grupo Your does
Grupo Your is a privately held Portuguese professional services firm founded in 2006 by Sara do Ó and Filipa Xavier de Basto, headquartered in Amadora (Lisbon metropolitan area) and operating across six Portuguese cities (Porto, Lourinhã, Santarém, Faro, Castelo Branco). The company delivers outsourced accounting, payroll, tax advisory, company formation, and administrative services to more than 4,000 SMEs, independent workers, and new entrepreneurs across all 18 Portuguese districts. Its core offering is sold under a multi-sub-brand ecosystem: Your Finance (core accounting/payroll/fiscal), Your Insurance, Your Care (occupational health and safety), Your People (HR consulting), and Your Academy (certified training launched in March 2026), supported by a dedicated-consultant service model.
Underlying the services layer is a proprietary technology stack that includes the Portal do Cliente (24/7 document and reporting access), CareView (occupational health portal), 43 free fiscal and labor simulators updated with 2026 Portuguese legislation, Auditor IA (AI-powered fiscal audit), Data IA (a recommendation engine trained on 20 years of internal data from 4,000+ companies), a Diagnóstico Fiscal risk quiz, and an AI Agent launched in March 2026 via the third-party Lovable platform. Upcoming roadmap items include a mobile app, OCR document processing, and a marketplace.
The revenue model is primarily subscription/recurring retainers billed monthly, augmented by one-time company-formation fees and professional-services pricing for tax advisory, training, and insurance brokerage. GTM is sales-led through website forms, phone, and physical offices, with a new 2026 revenue-sharing partner network that lets independent Portuguese accounting offices join the ecosystem without M&A. Pricing is quote-based and not publicly disclosed. Grupo Your self-describes as the "Nº1 em Contabilidade em Portugal" with 20 years of brand history and claimed 100% fiscal deadline compliance, though revenue, headcount, and customer concentration figures are not disclosed.
Grupo Your firmographics
Firmographics- Name
- Grupo Your
- Legal name
- Grupo Your
- Website
- https://grupoyour.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grupo Your is a Portuguese financial services firm providing outsourced accounting, payroll, tax, HR, insurance, and training services to 4,000+ SMEs and entrepreneurs across Portugal through six offices and a proprietary AI-enabled ecosystem.
- Ownership category
- akta.pro rank
Grupo Your industry classification
Industry- Product category
- Accounting and Tax Advisory Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)
- akta.pro secondary industries
- Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)
Keywords
Where Grupo Your is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices6 records
Markets served
Grupo Your business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Accounting Services: Complete accounting management services including monthly reporting, tax compliance, and financial advisory. Priced via personalized proposals based on business complexity and needs. Ongoing monthly/annual retainer model.
- Payroll Processing: Full payroll management including salary calculation, legal compliance, employee management, and HR support. Billed as part of integrated service packages or standalone outsourcing.
- Administrative Services: Treasury management, invoicing, payment processing for suppliers, taxes, and salaries. Customized solutions for specific administrative needs.
- Tax Advisory: Specialized tax consulting including risk analysis, compliance, optimization (SIFIDE, RFAI, DLRR, ICE), fiscal representation, and permanent tax files. Premium advisory service.
- Company Formation: Company incorporation services in 48 hours including all bureaucratic processes, with accounting service from day one. One-time service with potential for ongoing service conversion.
- Insurance (Your Insurance): Tailored insurance solutions including health, civil liability, workplace accidents, multi-risk, life, and fleet insurance.
- Training (Your Academy): Certified training programs in financial management, tax, and human resources for clients and teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized service packages based on business complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Grupo Your product offering
Product offeringCore offering
Grupo Your delivers outsourced accounting, payroll, and tax-compliance services to Portuguese SMEs, bundled with company formation, administrative support, business insurance brokerage, occupational health and safety, HR consulting, and certified training. The offering is delivered through an integrated five-pillar ecosystem (Your Finance, Your Insurance, Your Care, Your People, Your Academy) supported by proprietary AI-enabled tooling including a client portal, 43 fiscal/labor simulators, and a data-intelligence platform trained on 20 years of client data.
Product overview
Grupo Your is a Portuguese financial services company offering an integrated ecosystem of services for SMEs, positioned as the #1 accounting provider in Portugal. The portfolio consists of the Your Finance core service suite (accounting, payroll, tax advisory, company formation, and administrative services) supported by complementary sub-brands Your Insurance (business insurance), Your Care (occupational health and safety), Your People (HR consulting and training), and Your Academy (certified professional training). The ecosystem is powered by proprietary technology including the Client Portal, CareView platform, 43 fiscal/labor simulators, AI Auditor, AI Data intelligence, and upcoming tools (AI Agent, App, OCR, Marketplace). The company serves 4000+ SMEs across Portugal through offices in Lisbon, Porto, Lourinhã, Santarém, Faro, and Castelo Branco.
Differentiator
Problem solved
Functional benefit
Brands
- Your Finance: Integrated services including Accounting, Payroll, and Administrative Services under the Grupo Your ecosystem.
- Your Insurance
- Your Care
- Your People
- Your Academy
Products and services
- Your Finance - Contabilidade (Accounting Services) Full outsourced accounting service with a dedicated accountant, monthly reporting, digital document archive, and client-portal access, including tax planning and strategic fiscal optimization. Built for Portuguese SMEs seeking a proactive partner rather than a transactional bookkeeper.
- Your Finance - Processamento Salarial (Payroll Processing) Complete payroll processing and HR management covering salary calculation, legal compliance, employee-benefits administration, digital receipt issuance, and ongoing HR support for SMEs.
- Your Finance - Consultoria Fiscal (Tax Advisory) Specialized tax advisory service covering IRC, IRS, and IVA, including tax-risk reduction, tax planning, optimization incentives (SIFIDE, RFAI, DLRR, ICE), and permanent fiscal dossier management for Portuguese SMEs.
- Your Finance - Abertura de Empresa (Company Formation) End-to-end incorporation of Portuguese companies, with formation completed within 48 hours and accounting services in place from day one, removing the bureaucratic barrier for new entrepreneurs.
- Your Finance - Serviços Administrativos (Administrative Services) Day-to-day administrative support including treasury management, invoicing, payment processing for suppliers, taxes and salaries, document management, and compliance support, tailored to each client's operational needs.
- Your Insurance Business insurance brokerage covering health insurance, civil liability, workplace accidents, multi-risk, life, and fleet-vehicle coverage, tailored to SME needs within the Grupo Your ecosystem.
- Your Care (Occupational Health and Safety) Occupational health and safety services ensuring employee well-being and legal compliance, including occupational medicine, workplace safety, risk assessments, and emergency plans.
- Your People (HR Consulting) HR consulting and certified training covering recruitment and selection, performance evaluation, career management, and organizational climate consulting for SME clients.
- Your Academy (Certified Training) Certified training platform offering practical, updated programs in financial management, fiscal, and human resources, with certification recognized for clients and teams across Portugal.
- Portal do Cliente (Client Portal) Centralized online platform giving clients 24/7 access to all company financial information, documents, reports, and direct communication with their accountant.
- CareView (Occupational Health Portal) Online portal for occupational health tracking, risk assessments, and compliance documentation supporting the Your Care service line.
- Simuladores Fiscais e Laborais (Fiscal and Labor Simulators) Collection of 43 free online calculators covering IRC, IRS, IVA, autonomous taxation, vehicle taxation, salary calculations, and business management tools, used both as a public lead-generation utility and as a demonstration of Grupo Your's fiscal expertise.
Quantifiable outcome
- 40-60% average savings on payroll processing costs when outsourcing vs. maintaining internal RH team
- +2 more outcomes
Companies that use Grupo Your
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Grupo Your technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Grupo Your partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Independent Accounting Offices NetworkcoreNew network model launched in 2026 allowing independent accounting offices to join Grupo Your's ecosystem. Revenue-sharing model without acquisitions enables rapid expansion across Portugal while maintaining partner independence.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Grupo Your competitors and assessment
Company assessmentDirect peers
- Moneris: One of the largest Portuguese accounting and business consulting groups, focused on SMEs across the country with multidisciplinary services. Closest direct comparable to Grupo Your in size, geography, and SME BPO model.
- Grant Thornton Portugal: Global mid-tier network in Portugal providing audit, tax, and business advisory. Comparable on SME accounting outsourcing, payroll, and fiscal compliance services.
- RSM Portugal: Global mid-tier accounting network providing audit, tax, and consulting to mid-market and SMEs in Portugal. Comparable for SME-focused outsourced accounting and tax compliance work.
- BDO Portugal: Mid-tier global accounting network operating in Portugal with audit, tax, and outsourcing services for SMEs and mid-market. Directly comparable on Portugal-based accounting and tax advisory delivery.
- Baker Tilly Portugal: Portuguese member of a global accounting network offering accounting, tax, payroll, and HR advisory. Overlaps with Grupo Your on SME accounting, payroll, and outsourced finance services.
- Mazars Portugal: International audit, tax, and advisory network active in Portugal serving SMEs and mid-cap. Comparable on outsourced accounting, tax compliance, and HR/payroll services for the Portuguese SME market.
Broad incumbents
- EY Portugal: Big 4 firm operating in Portugal with audit, tax, consulting, and people advisory. Comparable to Grupo Your on payroll, tax compliance, and HR-adjacent services for Portuguese SMEs and mid-market clients.
- Deloitte Portugal: Big 4 firm in Portugal with audit, consulting, tax, and human capital services. Competes in the same SME/mid-market space as Grupo Your with a much wider global resource base and technology investments.
- PwC Portugal: Big 4 firm with broad portfolio in Portugal including audit, tax, and advisory. Competes for SME and mid-market outsourced accounting work while also serving large enterprises, offering overlapping but not niche-specialized services.
- KPMG Portugal: Big 4 firm in Portugal providing audit, tax, legal, and advisory. Direct competitor for mid-market and larger SME accounting, tax, and HR engagements with stronger global brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Grupo Your social profiles
Digital presenceGrupo Your financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Your leadership team
Management profileNumber of profiles
Profiles7 records
Grupo Your funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Your M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Your
What does Grupo Your do?
Grupo Your delivers outsourced accounting, payroll, and tax-compliance services to Portuguese SMEs, bundled with company formation, administrative support, business insurance brokerage, occupational health and safety, HR consulting, and certified training. The offering is delivered through an integrated five-pillar ecosystem (Your Finance, Your Insurance, Your Care, Your People, Your Academy) supported by proprietary AI-enabled tooling including a client portal, 43 fiscal/labor simulators, and a data-intelligence platform trained on 20 years of client data.
Is Grupo Your a public or private company?
Grupo Your is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Your founded?
Grupo Your was founded in 2006. It employs 101 to 250 people.
Where is Grupo Your based?
Grupo Your is headquartered in Lisbon, Portugal, in the Europe region.
How does Grupo Your make money?
Seven revenue lines are on record. Accounting Services are the primary driver. The others are payroll Processing, administrative Services, tax Advisory, company Formation, insurance (Your Insurance) and training (Your Academy).
Who are Grupo Your's main competitors?
Direct peers on record are Moneris, Grant Thornton Portugal, RSM Portugal, BDO Portugal, Baker Tilly Portugal and Mazars Portugal. Broad incumbents are EY Portugal, Deloitte Portugal, PwC Portugal and KPMG Portugal.
Does Grupo Your have an API?
No public API is recorded for Grupo Your.
What industry is Grupo Your in?
Grupo Your's product category is Accounting and Tax Advisory Services. Its primary akta.pro industry code is BPAAAGAC, General Ledger & Close (Journal Entries, Month-End Close, Reconciliations), with a secondary code of BPAAAGAI, Tax Operations Support (Indirect Tax, Withholding, Compliance Admin). Its NAICS code is 54121 and its SIC code is 8742.