Physicians Plan

What Physicians Plan does

Physicians Plan is a privately held, physician-supervised medical wellness practice founded in 2005, operating seven owned clinic locations across South Carolina (West Ashley, Mt. Pleasant, Summerville, Florence, Rock Hill) and North Carolina (Hickory, Huntersville) under the leadership of Medical Director Christopher DiOrio, DO. The company delivers an integrated service portfolio across four clinical categories: medical weight loss (with body composition analysis, nutritional counseling, membership plans starting at $245/month, and access to GLP-1-type medications), hormone replacement therapy (HRT) targeting perimenopause, andropause, and thyroid cases, medical aesthetics (Botox, Dysport, Jeuveau, Kybella, fillers), and a broader med spa offering including SkinPen and Pixel 8 RF microneedling, Erbium/CO2/YAG/Clear + Brilliant laser resurfacing, tattoo removal, massage therapy, dermaplaning, facials, and DaVinci teeth whitening.

The operating model combines in-clinic delivery with a companion wellness tracking app for food, fitness, and hydration logging, lead capture integrated into NexTech CRM via "Start Today" web forms, and an e-commerce storefront at shop.physiciansplan.com selling branded nutritional supplements plus third-party skincare lines (Obagi, Alastin). Revenue mechanics are mixed: recurring membership subscriptions for weight loss and HRT, per-unit injectable billing ($4-$12.99/unit), per-session med-spa pricing (microneedling $350, RF microneedling $750, CO2 $2,000), and transactional product sales through the shop. Marketing is largely D2C across organic social (Facebook, Instagram, YouTube, Pinterest), SEO/content (categorized blog covering wellness, weight loss, med spa, aesthetics, nutrition), email newsletter, seasonal Giftmas promotions (Dec 1-22), and a capped referral program ($50 credit to both parties, up to 5 referrals).

Customer acquisition is consultative, anchored by a free Discovery Session funnel step that converts prospects into personalized plans; the patient review footprint is 220 reviews at a 5.0-star average, and the company's public footprint shows active blog and image updates through 2025-2026. No funding rounds, M&A activity, or institutional ownership are disclosed; ownership and financial data are not public, and the headcount range of 11-50 employees across seven clinics suggests a regional, mid-small operator rather than a venture-backed scale-up.

Name

Physicians Plan

Legal name

Physicians Plan

Website

https://physiciansplan.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Physicians Plan is a physician-supervised medical wellness practice operating seven clinics across South Carolina and North Carolina, offering integrated medical weight loss, hormone replacement therapy, medical aesthetics, and med spa services to individual patients, with subscription memberships starting at $245 per month.

Ownership category

akta.pro rank

Product category

Medical Weight Loss and Wellness Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSALAFAB

Medical Spas (Medi-Spas)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSADAKAB

Medical Spas (Medi-Spa)

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYCRABALAF

Professional Skincare & Facial Treatments

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Medical weight loss
• Hormone replacement therapy
• Medical aesthetics
• Med spa services
• Cosmetic injectables

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medical Weight Loss Programs: Subscription-based membership programs starting at $245/month providing ongoing weight loss support, nutritional counseling, body composition tracking, and access to medications and treatments. Includes discovery sessions and ongoing coaching.
2. Med Spa and Aesthetic Treatments: One-time and series-based medical spa services including injectables (Botox, Dysport, Jeuveau, Kybella), microneedling, laser treatments, facials, massage therapy, and teeth whitening. Pricing varies by treatment with per-unit pricing for injectables ($4-$12.99/unit) and per-session pricing for procedures.
3. Product Sales (Shop): E-commerce sales of nutritional products, supplements, and skincare products through the company's online shop. Includes branded wellness products and third-party skincare lines like Obagi and Alastin.
4. Hormone Replacement Therapy (HRT): Physician-supervised HRT programs for hormone optimization, often bundled with weight loss programs for comprehensive wellness.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Physicians Plan delivers physician-supervised medical weight loss programs, hormone replacement therapy, and a broad range of medical aesthetics and med spa services (injectables, microneedling, laser resurfacing, massage, dermaplaning, teeth whitening) across 7 clinics in South Carolina and North Carolina. The company also sells branded nutritional supplements and skincare products through its own online shop, packaged within a monthly membership model starting at $245/month plus optional medication costs.

Product overview

Physicians Plan is a medical wellness company offering an integrated suite of physician-supervised weight loss, hormone replacement therapy (HRT), aesthetics, and med spa services across multiple locations in South Carolina and North Carolina. The core offerings include medical weight loss programs with nutritional counseling and body composition analysis, HRT services, and comprehensive med spa treatments. The product portfolio spans injectables (Botox, Dysport, Jeuveau, Kybella), microneedling services (Skin Stylus and RF Pixel 8), laser treatments (Erbium, CO2, Fractionated Erbium, YAG, Clear+Brilliant, Tattoo Removal, Laser Facial), massage therapy (therapeutic, deep tissue, lymphatic, prenatal, hot stone), dermaplaning, facials, teeth whitening, and complementary products including nutritional supplements, supplements, and skincare products. Services are supported by discovery consultations and membership plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Loss Programs Physician-supervised medical weight loss programs with personalized plans, nutritional counseling, body composition analysis, optional medication support including GLP-1s, weekly weigh-ins, behavioral coaching and wellness tracking app access for adults seeking sustainable weight loss.
• Hormone Replacement Therapy Physician-supervised hormone replacement therapy for patients experiencing perimenopause, andropause or hormonal imbalances, including evaluation, prescriptions and ongoing management of hormone-related symptoms.
• Membership Plans Recurring monthly membership programs providing ongoing physician-supervised weight loss and wellness support starting at $245 per month plus optional medication costs, including nutritional counseling, body composition analysis and app access.
• Discovery Session Consultation session offered as the entry point for prospective patients to assess needs, ask questions and receive a personalized plan recommendation for weight loss, HRT and/or aesthetic services.
• Botox Injectables Neurotoxin injectable treatment that smooths and prevents wrinkles by relaxing facial muscle movement, priced at $12.99 per unit with a deposit required for injectable appointments.
• Dysport Injectables Neurotoxin injectable for wrinkle reduction and prevention, priced at $4 per unit.
• Jeuveau Injectables Neurotoxin injectable for smoothing facial wrinkles, priced at $10 per unit.
• Kybella Injectables Fat-reducing injectable treatment designed to safely and effectively address submental fullness (double chin).
• Microneedling with Skin Stylus / SkinPen Cosmetic microneedling procedure using FDA-cleared SkinPen to create controlled micro-injuries that stimulate collagen production and address skin texture, scars and signs of aging, priced at $350 per session.
• RF Microneedling with Pixel 8 Radiofrequency microneedling procedure using the Pixel 8 platform to heat the dermis, encourage collagen growth and tighten tissue, priced at $750 per session.
• Laser Resurfacing Services Suite of laser resurfacing treatments including Erbium Skin Resurfacing ($799), Fractionated Erbium ($450), CO2 Laser Resurfacing ($2,000), YAG Laser ($250+), Clear + Brilliant, Laser Facial and Laser Tattoo Removal ($150+) for aging, sun damage, tone, texture, pore size, unwanted hair and tattoo clearance.
• Massage Therapy Massage therapy offerings including Therapeutic Massage ($50+), Deep Tissue Massage 60-min ($120), Lymphatic Massage ($55+), Prenatal Massage and Hot Stone Massage ($85+), available at the Huntersville, NC location.
• Dermaplaning Gentle, non-invasive exfoliation treatment that removes dead skin cells and fine facial hair with a sterile medical blade to brighten and smooth skin, priced at $75 ($50 as an add-on).
• Additional Med Spa Services Other med spa services including Customized Facials ($75+), Lash Lift & Tint ($110), Celluma Light Therapy ($30+), Osmosis Vitamin A Infusions ($190), Waxing ($15+) and Dermaplaning add-on options.
• DaVinci Laser Teeth Whitening Professional teeth whitening using DaVinci LED laser light with plant- and mineral-based whitening gel, starting at $120, available at Mt. Pleasant, SC and Hickory, NC clinics.
• Nutritional Products Branded nutritional and weight loss support products sold through the company's own e-commerce shop.
• Supplements Branded supplement products supporting weight loss and overall wellness, sold via the company's own online shop.
• Skincare Products Clinical and branded skincare products including Obagi and Alastin lines sold through the company's own online storefront.

Quantifiable outcome

• Patients report losing 55+ pounds with the program
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ideal Protein: Medical weight loss protocol and clinic network combining physician oversight, coaching, and branded nutritional products. Comparable business model mixing weight loss subscriptions with product sales through partner clinics.
• Lindora Clinic: California-based medical weight loss and wellness clinic chain offering physician-supervised programs, hormone therapy, and wellness services. Highly comparable integrated model with multiple locations.
• Milan Laser Hair Removal: Largest U.S. provider of laser hair removal with 350+ locations. Comparable as a multi-state med spa chain, though narrower service focus than Physicians Plan's integrated offering.
• Medi-Weightloss: National franchise of physician-supervised medical weight loss clinics offering personalized programs with nutritional counseling and medications. Closest direct peer to Physicians Plan's core weight loss offering and clinic-based model.
• SkinSpirit: Multi-location medical aesthetics and med spa brand offering Botox, fillers, laser, microneedling, and skincare. Directly comparable aesthetic/med spa service menu and clinic-based delivery.
• Restore Hyper Wellness: Franchise chain offering cryotherapy, IV therapy, injectables, and wellness services across multiple U.S. locations. Closely comparable as a multi-location consumer wellness/med spa brand.

Others

• Hydrafacial (The Beauty Health Company): Public medtech company behind the HydraFacial device and consumables used in thousands of med spas. Related as an enabling technology/provider in the same aesthetics ecosystem rather than a direct clinic competitor.

Emerging players

• European Wax Center: Franchise personal care chain with 1,000+ locations offering waxing and skincare adjacencies. Comparable as a multi-location consumer services chain, but its service focus is narrower than Physicians Plan's medical scope.

Broad incumbents

• WW International (Weight Watchers): Long-established weight loss brand now integrating GLP-1 medication access and clinical offerings. Larger incumbent competing for the same patient demographic, though historically a behavioral rather than physician-led model.
• Hims & Hers Health: Public telehealth platform scaling medical weight loss, HRT, and skincare via DTC subscription model. A larger, better-capitalized competitor moving into Physicians Plan's categories with lower-cost delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC83QE-0PlQ-AIB1BN5duDwQ
• Facebookfacebook.com/PhysiciansPlan
• Instagraminstagram.com/physiciansplan
• Pinterestpinterest.com/physiciansplan1/_created
• Xx.com/physiciansplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physicians Plan