What Travel Drumheller does

Travel Drumheller is a nonprofit destination marketing organization (DMO) that operates the official tourism website for the Drumheller Valley region in Alberta, Canada, branded as the Dinosaur Capital of the World. Founded in 2013, the organization maintains a headcount of 1-10 employees and is headquartered in Drumheller. Its core function is to aggregate and promote regional tourism assets through a centralized digital platform serving tourists and visitors planning trips to the area.

The platform is built on a conventional website-based content management system that organizes listings across multiple categories, including Family Fun, Dinosaur Adventures, Museums and Historic Sites, Nature and Hiking, Arts and Culture, Sports and Recreation, Shopping, Food and Drink, and Guided Tours, alongside accommodation directories, an event calendar, and travel planning resources such as interactive maps, suggested itineraries, and an Exploration Guide available in online and PDF formats. Adjacent product surfaces include the Industry Hub and Travel Trade portals for tourism professionals, the ValleyConnect Bus service for regional public transportation, and recurring co-branded programming such as the Prairies to Badlands Dinner Series. Distribution is digital-first through the website, supplemented by Instagram and Facebook channels, and supported by partnerships with local operators including Valley Brewing, Drum Distilling Co., DNA Gardens, the Royal Tyrrell Museum, and the World's Largest Dinosaur.

The business model is that of a nonprofit DMO rather than a commercial SaaS or marketplace. Revenue is described as recurring and derived from tourism promotion services, including partnership fees from local businesses, event sponsorships, and promotional services, rather than direct product sales or transaction commissions. Pricing is not publicly disclosed because the site does not sell products directly; instead it serves as an informational hub that channels visitor demand toward local accommodation, dining, and activity operators across the Drumheller Valley, including Drumheller, Rosebud, Wayne, East Coulee, Delia, Nacmine, Rosedale, and Elnora.

Name

Travel Drumheller

Legal name

Travel Drumheller

Website

https://traveldrumheller.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Travel Drumheller is a nonprofit destination marketing organization operating the official tourism website for the Drumheller Valley in Alberta, Canada. The platform provides categorized listings of attractions, accommodations, dining, events, and travel resources, serving tourists and local tourism businesses.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)

akta.pro secondary industry

Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Destination marketing services
• Tourism information portal
• Travel guide publishing
• Attraction directory listings
• Visitor information services

Headquarters

HQ city

Drumheller

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: Travel Drumheller functions as a destination marketing organization (DMO) providing tourism promotion services for the Drumheller Valley region. Revenue appears to be derived from marketing services, potentially including partnership fees from local businesses, event sponsorships, and promotional services rather than direct product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Travel Drumheller is a nonprofit destination marketing organization that operates the official tourism website for the Drumheller Valley region in Alberta, Canada. It provides visitors with a centralized, categorized portal of attractions, accommodations, dining, activities, and events, supported by an online and PDF Exploration Guide, event calendar, travel stories, visitor information services, an Industry Hub for travel-trade professionals, and Maps & Itineraries for trip planning. Revenue is generated indirectly through partnerships, sponsorships, and promotional services with local tourism operators rather than direct product sales to visitors.

Product overview

Travel Drumheller is the official tourism destination website for Drumheller Valley, Alberta (the Dinosaur Capital of the World). The platform functions as a comprehensive travel concierge, offering a unified website experience that encompasses attraction and activity listings organized by categories (Family Fun, Dinosaur Adventures, Museums & Historic Sites, Nature & Hiking, Arts & Culture, Sports & Recreation, Shopping, Food & Drink, and Guided Tours), accommodation directory (campgrounds, RV parks, hotels, motels, bed and breakfasts), event calendars, an Exploration Guide available in online and PDF formats, travel stories blog featuring local businesses, and visitor information services. The platform also serves tourism industry professionals through its Industry Hub. Key features include interactive maps, suggested itineraries, transportation information (ValleyConnect Bus), and community resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Drumheller Website Official tourism destination website for Drumheller Valley, Alberta, providing visitor information, attraction listings, accommodation booking references, travel guides, and event calendars for the "Dinosaur Capital of the World."
• Exploration Guide Comprehensive travel guide available in online and PDF formats featuring local maps, travel ideas, inspiration, and tips for exploring the Drumheller region.
• Attractions Directory Categorized listings of things to do including Family Fun, Dinosaur Adventures, Museums & Historic Sites, Nature & Hiking, Arts & Culture, Sports & Recreation, Shopping, Food & Drink, and Guided Tours.
• Accommodation Listings Comprehensive directory of places to stay including campgrounds, RV parks, hotels, motels, bed and breakfasts, inns, and cottages throughout the Drumheller Valley.
• Event Calendar Calendar of events and festivals happening in Drumheller Valley including the annual WayneStock Music Festival, Dinosaur Half Marathon, Gran Fondo Badlands cycling event, and Rowley Pizza Night.
• Travel Tips & Stories Blog section featuring local stories including profiles of businesses like Little Market Farm, Valley Brewing, Drum Distilling Co., DNA Gardens, and Cafe Ole.
• Visitor Information Services Visitor information form and inquiry services, located at the World's Largest Dinosaur attraction, providing information on places to stay and things to see.
• Industry Hub Resources for tourism industry professionals including destination marketing materials and business services.
• ValleyConnect Bus Public transportation service connecting various points in the Drumheller Valley.
• Maps & Itineraries Interactive maps, suggested itineraries, and directional information for navigating the Drumheller region.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Prairies to Badlands Dinner Series PartnerscoreStrategic or Co-development PartnerTravel Drumheller partners with local businesses including Valley Brewing, Drum Distilling Co., DNA Gardens, Cafe Ole, and other food/beverage producers for the Prairies to Badlands Dinner Series, a collaborative event showcasing local culinary and agricultural offerings.
• Dino Arts GroupminorStrategic or Co-development PartnerPartnership with Dino Arts Group for the Dino Walk dinosaur statue trail and associated visitor experiences.
• Valley BrewingcoreStrategic or Co-development PartnerDrumheller's first craft brewery featured prominently in travel stories and as a key partner in local culinary experiences and events.
• Drum Distilling Co.coreStrategic or Co-development PartnerDrumheller's first craft distillery featured in travel stories and as a partner in the Prairies to Badlands Dinner Series.
• DNA GardenscoreStrategic or Co-development PartnerFamily-run orchard and winery featured in travel stories, part of Prairies to Badlands Dinner Series, offering wine tours, events, and farm experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tourism Winnipeg: Tourism Winnipeg is the official DMO for Winnipeg, Manitoba - a similar mid-sized Canadian city destination with comparable functions of curated attraction listings, accommodation directories, event calendars, and travel trade/media portals. Comparable scale and organizational model.
• Tourism Jasper: Tourism Jasper is the official DMO for Jasper, Alberta - a similarly-sized mountain/regional destination in the Canadian Rockies with comparable focus on visitor information, attraction directories, and partnership marketing. Both serve as the official tourism authority for a single regional destination in Alberta.
• Tourism Canmore Kananaskis: Tourism Canmore Kananaskis is the DMO for Canmore and Kananaskis, Alberta - a similar small-town Alberta destination with comparable functions of attraction listings, accommodation directories, event promotion, and partnership-based marketing. Both organizations target regional Alberta tourism visitors.
• Tourism Saskatoon: Tourism Saskatoon is the official DMO for Saskatoon, Saskatchewan - a similar mid-sized Canadian prairie city destination with comparable functions of visitor information, attraction directories, event promotion, and partnership-based marketing. Comparable scale, structure, and visitor demographic focus.
• Tourism Whistler: Tourism Whistler is the official DMO for Whistler, British Columbia - a similar resort/destination town with comparable function of curating attraction listings, accommodation directories, event calendars, and curated experiences (dining, adventure). Comparable scale and non-profit/community-based structure.

Broad incumbents

• Tourism Calgary: Tourism Calgary is the official DMO for Calgary, Alberta - the provincial urban gateway from which most Drumheller visitors travel. Functions similarly as a tourism marketing organization for an Alberta destination but at much larger scale and with greater resources, serving as a feeder channel for Drumheller tourism.
• Destination British Columbia: Destination British Columbia is the provincial DMO for British Columbia - the equivalent provincial-level umbrella tourism marketing organization. Both serve as official tourism authorities curating destination marketing for a Canadian province, though at different scales.
• Banff & Lake Louise Tourism: Banff & Lake Louise Tourism is the official DMO for Canada's most-visited national park destination, serving a similar function (official DMO, attraction listings, event promotion, partnership marketing) but at significantly larger scale. It is the regional anchor competitor for Alberta tourism wallet share.
• Visit Vancouver (Tourism Vancouver): Tourism Vancouver is the official DMO for Vancouver, British Columbia - a much larger Canadian urban destination DMO with comparable functions (curated attraction listings, event promotion, travel trade services, partnership marketing) but at significantly larger scale and budget.
• Travel Alberta: Travel Alberta is the provincial tourism marketing corporation - the umbrella DMO under which regional DMOs like Travel Drumheller operate. Both market Alberta as a destination, but Travel Alberta operates at a provincial level with significantly larger budget and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tourdrumheller
• Facebookfacebook.com/TravelDrumheller
• Instagraminstagram.com/TravelDrumheller

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel Drumheller