World of Optics

What World of Optics does

World of Optics, operating under the legal name Optik Dünyası Kontakt Lens ve Optik Ürünleri Tic. Ltd. Şti., is a Turkish B2B optical products distributor headquartered in Istanbul and founded in 2002. The company sells contact lenses (colored, transparent, daily, toric), lens solutions, eye drops, eyeglass lenses, sunglasses, and optical frames to registered dealers and optical retailers through a dedicated wholesale e-commerce platform called Optik B2B. Its product portfolio combines own consumer brands — Labella, Iconic, El Amore, Parker, Vinaldi, Evoke, and Optifresh — with distribution rights for major international manufacturers including Johnson & Johnson (Acuvue), Bausch + Lomb (Ultra), and Alcon (Air Optix, Dailies). The platform is built on Trizbi B2B E-Commerce Software integrated with Entranet ERP, requires dealer login to access wholesale pricing, and supports an international sales channel for global dealer distribution.

The company's revenue mechanics are straightforward wholesale distribution: registered dealers place orders through the dealer-gated B2B portal, with nationwide shipping handled via Yurtiçi Cargo and Aras Cargo and a 2,000 TL free-shipping threshold for most categories. The primary customer segment is vertical: optical shops, eyewear retailers, and optometry practices procuring multi-brand inventory for resale. Marketing reach is limited in scope, relying on the corporate website (Turkish and English), email newsletter signup, and a WhatsApp Business contact line.

Operationally the business is small (11–50 employees) and private, with no disclosed revenue, no outside funding, no parent company, and no M&A activity documented. There is no evidence of AI/ML capability, proprietary technology beyond the off-the-shelf Trizbi/Entranet stack, or public recognition programs. The company's strategic posture is concentrated on deepening its dealer channel in Turkey and selectively extending into international markets, supported by ongoing own-brand product refreshes and a mobile companion app.

Name

World of Optics

Legal name

Optik Dünyası Kontakt Lens ve Optik Ürünleri Tic. Ltd. Şti.

Website

https://optikdunyasi.com.tr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

World of Optics (Optik Dünyası) is a Turkish B2B distributor that sells branded contact lenses, eyeglass lenses, lens solutions, sunglasses, and optical frames to registered optical retailers through its dealer-gated Optik B2B e-commerce platform, complemented by its own consumer brands Labella, Iconic, El Amore, Parker, and Optifresh.

Ownership category

akta.pro rank

Product category

Optical Products Wholesale Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Optical wholesale
• Contact lenses
• Lens solutions
• Eyeglass lenses
• Optical accessories

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Optical Product Sales: Wholesale distribution of optical products (contact lenses, lens solutions, eyeglass lenses, sunglasses, optical frames, accessories) to registered dealers and retailers through B2B e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

World of Optics operates a membership-based B2B e-commerce platform (Optik B2B) that wholesale-distributes a broad portfolio of optical products — including colored and transparent contact lenses, daily and toric lenses, eyeglass lenses, lens solutions, eye drops, lens accessories, sunglasses, and optical frames — to registered optical retailers and dealers. The portfolio combines own-brand products (Labella, Iconic, El Amore, Parker, Vinaldi, Evoke, Optifresh) with international brands (Johnson & Johnson, Bausch + Lomb, Alcon).

Product overview

World of Optics (Optik Dünyası) operates a B2B e-commerce platform serving optical product dealers. The company offers a comprehensive portfolio of own-brand products including colored contact lenses (Iconic, El Amore), transparent contact lenses (Labella), lens solutions (Optifresh, Labella), lens accessories, and Parker eyeglass lenses. Additionally, the platform distributes third-party contact lens brands including Alcon (Air Optix, Dailies), Johnson & Johnson (Acuvue Oasys), and Bausch + Lomb (Ultra), as well as optical frame brands (Vinaldi, Evoke). The business model combines proprietary product lines with branded distribution partnerships, offering products across colored lenses, daily lenses, toric lenses, eyeglass lenses, sunglasses, and optical frames.

Differentiator

Problem solved

Functional benefit

Brands

• Labella: Colored contact lens brand known for natural look and unique design, representing naturalness with soft and wide range of colors.
• Iconic
• El Amore
• Vinaldi
• Parker
• Evoke
• Optifresh

Products and services

• Colored Contact Lenses (Iconic, El Amore)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Yurtiçi CargocoreChannel Partner/ Reseller/ DistributorContracted logistics partner providing shipping and delivery services for customer orders across Turkey. Orders are delivered with Yurtiçi Cargo guarantee.
• Aras CargocoreChannel Partner/ Reseller/ DistributorContracted logistics partner providing shipping and delivery services for customer orders. Products are delivered with Aras Cargo guarantee alongside Yurtiçi Cargo.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bausch + Lomb: Manufacturer of Ultra contact lenses and lens care solutions — a third Tier-1 supplier represented on the World of Optics platform and a global incumbent with overlapping distribution strategy.
• Alcon: Global ophthalmic manufacturer of contact lenses (Air Optix, Dailies) and lens care solutions — directly distributed through World of Optics and competing as a brand-level incumbent in every SKU category the company sells.
• CooperVision: Global contact lens manufacturer (a peer supplier to World of Optics) with direct distribution to optical retailers. Comparable as one of the dominant contact lens brands distributed through the same B2B channel model and a key supplier category on the Optik B2B platform.
• Safilo Group: Italian eyewear manufacturer and distributor of branded optical frames and sunglasses (e.g., Carrera, Hugo Boss, Polaroid). Comparable as a global incumbents in the eyewear (frames/sunglasses) categories that World of Optics distributes.
• EssilorLuxottica: World's largest ophthalmic lens and eyewear manufacturer (Ray-Ban, Oakley, Luxottica frames; Essilor lens brands). Comparable as a broad incumbent overlapping with World of Optics in eyeglass lenses, frames, and sunglasses categories.
• HOYA Corporation: Major eyeglass lens and optical products manufacturer with global distribution and direct dealer programs. Comparable in the eyeglass lens and optical products category that anchors part of World of Optics' Parker eyeglass lens portfolio.
• Carl Zeiss Vision: Premium eyeglass lens manufacturer with global B2B distribution to optical retailers. Direct competitor in the high-end eyeglass lens category where World of Optics' Parker brand also competes.
• Johnson & Johnson Vision: Manufacturer of the Acuvue contact lens family — a flagship distributed brand on the Optik B2B platform — and a global incumbent with direct relationships and direct-to-dealer programs that partly bypass independent wholesalers.

Direct peers

• ABB Optical Group: One of the largest independent B2B distributors of optical products (frames, lenses, contact lenses, lab services) to eyecare professionals in the US. Directly comparable as a multi-brand optical B2B distributor serving a dealer/retailer customer base.
• Walman Optical: US-based B2B optical laboratory and product distributor providing frames, lenses, contact lenses, and practice-management services to eyecare professionals — the same multi-category B2B optical distribution model World of Optics runs in Turkey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/solotica.lens.7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Optics