Apex Academy

Name

Apex Academy

Legal name

APEX Academy, Inc.

Website

https://apex-academy.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Education and Development

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Youth mentorship
• Academic tutoring
• Football development
• Personal development
• College preparation

Headquarters

HQ city

Portage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, APEX Academy relies primarily on tax-deductible donations from individuals, corporations, and foundations. The website features a 'Make a Donation' portal for supporters to contribute financially to sustain programs.
2. Sponsorships: Corporate sponsors provide financial and material support. The donation page mentions 'Our Sponsors AND PARTNERS' including PAC, Lansing, and Jackson organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

APEX Academy is a 501(c)(3) nonprofit that delivers after-school academic tutoring, mentorship, personal development workshops, and football skills training to high school student-athletes from under-resourced backgrounds in Lansing, Michigan. Programs are funded by donations and sponsorships and delivered on-site at partner Lansing public high schools (Sexton, Everett, Eastern) through the Elevate After School Program, Elevate Mini-Camps, and Career Immersion Day.

Product overview

APEX Academy is a 501(c)(3) nonprofit organization that operates as a single, unified mentorship and youth development program rather than a platform-plus-modules architecture. The core offering centers on the Elevate After School Program, which provides academic support (tutoring, homework help, exam preparation, SAT prep), nutritious meals, and mentorship to student-athletes from under-resourced communities in Lansing, Michigan. This is complemented by Elevate Mini-Camps combining personal development with football skills training, and Professional Development Workshops covering topics like Personal Branding, Leadership, Effective Communication, and G.R.I.T. The program also includes a Career Immersion Day for rising seniors and partnerships with local organizations for college access and financial literacy support. The company leverages mentoring, college access, and career planning to support student-athletes, positioning them for success both on and off the field.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate After School Program: After school program providing academic tutoring, meals, and support for student-athletes to maximize their potential both on and off the field.
• Elevate Mini-Camps

Products and services

• Elevate After School Program An after-school program that maximizes time between school and athletic practice by providing academic tutors, homework assistance, exam preparation, and nutritious meals to student-athletes from under-resourced backgrounds at Lansing Sexton, Lansing Everett, and Lansing Eastern high schools.
• Elevate Mini-Camps A blend of personal development and football skills camps for participants looking to elevate their game both ON and OFF the field.
• Professional Development Workshops Personal development program delivering character-building and personal growth topics including Personal Branding, Mastering Life's Transitions, Handling Adversity, Self Identity, Leadership, Transferable Skills, Effective Communication, and G.R.I.T.
• Mentorship Program A program connecting student-athletes with mentors to provide guidance and support for academic and career success, leveraging the founders' professional athlete networks and 14+ years of NFL front office experience.
• Career Immersion Day An annual event for rising seniors offering career exposure opportunities in partnership with local businesses in the Lansing area as a reward for positive progression towards their goals.

Quantifiable outcome

• Student-athletes maintain year-round eligibility and receive ongoing academic support
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Capital Area College Access NetworkcoreStrategic or Co-development PartnerLansing-based organization that collaborates with APEX to provide academic guidance, SAT preparation, professional development, and college access resources for student-athletes.
• MSUFCU (Michigan State University Federal Credit Union)coreStrategic or Co-development PartnerProvides financial literacy programming and resources as part of APEX's comprehensive support services for student-athletes and their families.
• Local Lansing BusinessesminorStrategic or Co-development PartnerPartner businesses in the Lansing area host Career Immersion Day experiences for rising seniors who demonstrate positive progression toward their goals.
• Lansing Sexton High SchoolcoreStrategic or Co-development PartnerPartner high school where APEX delivers the Elevate After School Program. Varsity Head Coach Johnel Davis serves as the APEX team contact.
• Lansing Everett High SchoolcoreStrategic or Co-development PartnerPartner high school receiving APEX programming with Coach Jaleel Canty serving as the APEX team contact.
• Lansing Eastern High SchoolcoreStrategic or Co-development PartnerPartner high school where APEX delivers programming with Coach Jordan Morgan serving as the APEX team contact.

Scale indicators1 record

Recent moves6 records

Broad incumbents

• Big Brothers Big Sisters of America: National 501(c)(3) providing one-to-one mentoring for youth, including college and career readiness support. Comparable to APEX in its mentorship-driven model and youth-development nonprofit structure, but operates at national scale without the athletics-anchored positioning.
• City Year: National education nonprofit deploying near-peer mentors to support students in under-resourced schools. Comparable to APEX in its mentorship-driven academic-support mission for under-resourced youth, though it is school-wide and not athletics-themed.
• Boys & Girls Clubs of America: National network of youth-development clubs offering after-school academic support, mentoring, and athletics. Comparable to APEX in mission and programming pillars (academic support + mentorship + life skills), though it is far larger, broader in scope, and not athletics-themed.

Emerging players

• Mamba & Mambacita Sports Foundation: Athlete-founded nonprofit supporting under-served youth through sports and education access. Comparable to APEX in the athlete-led mentorship-and-sports model and donor-driven structure, though it operates at a much larger, national scale.
• Higher Achievement: National nonprofit providing out-of-school academic mentoring and college access for middle-school youth from under-resourced communities. Comparable to APEX in its after-school academic-support and college-access mission, but serves a younger age band and is not athletics-themed.
• Bottom Line: National college-access nonprofit providing one-on-one mentoring to first-generation college students. Comparable to APEX in its focus on college access and mentorship for under-resourced youth, but operates at the college (not high-school) stage and is not athletics-themed.

Direct peers

• National Police Athletic League (National PAL): National nonprofit network using athletics to build character, academic success, and life skills for at-risk youth. Closely comparable to APEX in its use of sports as the engagement hook for academic and personal development programming.
• Boys Hope Girls Hope: National nonprofit providing academic support, mentoring, and college-prep for under-resourced youth, often via residential or after-school programs. Comparable to APEX in its under-resourced-youth academic-support mission and college-access orientation, though it is not athletics-anchored.

Regional players

• YMCA of Metropolitan Lansing: Local Lansing YMCA delivering after-school programming, youth development, and academic enrichment. Directly comparable to APEX by geography (Lansing) and program mix (after-school + youth dev), though not athletics-specific.
• Detroit PAL (Police Athletic League): Detroit-based nonprofit delivering athletic and youth-development programming to under-resourced youth. Comparable to APEX in its Michigan footprint, athletics-anchored programming model, and underserved-youth focus, though it serves a broader age range and more sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/apexacad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Academy