Extrusion World

What Extrusion World does

Extrusion World is a privately held South African aluminium stockist and supplier, founded in 2007 and headquartered in Brackenfell, Cape Town. The company operates 9 branches nationwide, concentrated in the Western Cape with a footprint extending into the North West province, and is co-owned by Ruan Wentzel and Karla Wentzel following the 2015 death of founder Willie Wentzel. The core product portfolio comprises aluminium extrusions and profiles (casement, sliding windows and doors, shopfront), hardware (fasteners, hinges, rollers, handles), Special Moulds (custom extrusions for signage and gutter applications), Cut to Size Glass (ClearVue, OceanVue and safety glass), and the proprietary 10EXP fenestration system launched in July 2024. Aluminium is sourced offshore through the affiliated Simplicity Import and Export CC, founded 2014, which the company describes as its sole importer.

The business model is sales-led B2B distribution: Extrusion World sells aluminium profiles, hardware and complementary products directly to aluminium window and door fabricators, signage manufacturers, gutter industry customers, and architectural specifiers. Revenue is generated through one-time product sales across the branch network, supplemented by custom services (cut-to-size glass, special moulds, touch-up spray colour matching). Pricing is not publicly disclosed; customers are directed to contact branches via phone or dedicated WhatsApp Business lines segmented by product line (architectural, glass, moulds). Distribution is exclusively domestic through the 9-branch physical network with no disclosed international footprint or e-commerce channel.

The company's competitive positioning is built on three pillars: branch-density-driven same-day delivery (repeatedly cited by customers as a switching deterrent), long-tenured import relationships that underpin cost-competitive pricing, and the differentiated 10EXP fenestration system positioned as a domestic alternative to European brands with AAMSA-standard compliance. The technology layer is conventional building-products distribution and aluminium extrusion sourcing; no AI/ML capabilities, digital platforms, APIs or proprietary software products are referenced in the available data. Growth signals are modest and incremental: branch expansion from 8 to 9 locations, recent product launches (10EXP, Touch Up Spray), subsidiary relocations, and the 2025 office expansion of the affiliated import entity. No external institutional investment, M&A activity, or disclosed revenue figures are present in the source material.

Name

Extrusion World

Legal name

Extrusion World

Website

https://extrusionworld.co.za

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Extrusion World is a privately held South African aluminium stockist and supplier operating 9 branches nationwide, providing aluminium profiles, hardware, special moulds, cut-to-size glass and the proprietary 10EXP fenestration system to window and door fabricators, signage manufacturers, gutter companies and architectural specifiers.

Ownership category

akta.pro rank

Product category

Architectural Aluminium Products Distribution

NAICS

Other Aluminum Rolling, Drawing, and Extruding (331318)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Aluminum Extrusion (IMAKACAG)

Keywords

• Aluminium profile supply
• Aluminium extrusion stockist
• Fenestration system solutions
• Aluminium hardware distribution
• Cut-to-size glass

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Aluminium Products Sales: Revenue generated from selling aluminium extrusions, profiles, and hardware to aluminium window and door manufacturers, signage companies, gutter industry, and other construction-related businesses through their nationwide branch network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Extrusion World is an aluminium stockist and supplier that distributes aluminium profiles, hardware, special moulds, cut-to-size glass, and powder coating services to aluminium window/door fabricators, signage companies, and gutter manufacturers across South Africa. The company operates 8-9 physical branches nationwide, primarily in the Western Cape and North West province, and supplements its product portfolio with the proprietary 10EXP fenestration system. Supply is enabled through its related import arm, Simplicity Import and Export CC, which has served as the sole importer since 2007.

Product overview

Extrusion World is an aluminium stockist and supplier operating since 2007, offering a unified portfolio of aluminium building products across 9 branches nationwide. The core offering comprises Aluminium Extrusions (casement profiles, sliding windows/doors, shopfronts), Hardware (fasteners, mechanisms, handles), Special Moulds (custom profiles for signage/gutters), Cut to Size Glass (precision glass cutting service), and the proprietary 10EXP fenestration system. The company imports through Simplicity Import & Export and supplies products in powder-coated, anodised, or mill-finish states.

Differentiator

Problem solved

Functional benefit

Brands

• 10EXP: Innovative fenestration system for windows, doors, shopfronts, skylights, flush/pressure glazed applications, furniture, tiny houses, and mobile shower enclosures. Developed for discerning specifiers with superior quality, watertight capabilities, and acoustic performance.
• Extrusion World Cut to Size Glass
• Extrusion World Special Moulds
• Simplicity Import and Export

Products and services

• Aluminium Extrusions Comprehensive range of aluminium profiles including casement products (30.5 and 38 series), sliding windows, sliding doors, shopfront profiles, and supplementary extrusion products supplied in powder-coated, anodised, or mill finishes for architectural and engineering applications. Targeted at aluminium window, door, and shopfront fabricators in South Africa.
• Hardware Complete range of aluminium window and door hardware including cleats, spigots, friction stays, gaskets, rollers, locks, hinges, handles, sliding mechanisms, and miscellaneous installation components. For aluminium window and door fabricators and installers.
• Special Moulds Custom aluminium extrusion profiles for signage, gutter industry, and specialized applications including aluminium coils, round and rectangular tubing, U channels, flat bars, brackets, angles, truck profiles, louvres, and connectors. For signage manufacturers, gutter installers, and industrial customers.
• Cut to Size Glass Custom glass cutting service supplying precision-cut glass including ClearVue annealed float glass, OceanVue frosted glass, and 6.38mm safety glass. For aluminium window and door manufacturers requiring ready-to-install glass.
• 10EXP Fenestration System Proprietary aluminium fenestration system for windows, doors, shopfronts, flush/pressure glazed applications, furniture, tiny houses, and mobile shower enclosures. Features slimline sections, watertight sealing, superior acoustics, modular design with fewer profiles for simplified manufacturing, and AAMSA standards compliance. Competes with European fenestration systems for discerning specifiers.
• Touch Up Spray Touch-up spray in standard colours (EXT Black, EXT Bronze, EXT White, EXT New Silver, EXT Charcoal) for repairing and maintaining aluminium profiles and hardware, with custom colour matching available. For aluminium fabricators and installers needing finish repairs.

Quantifiable outcome

• Same-day delivery capability mentioned by multiple customers

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Simplicity Import and ExportcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Simplicity Import and Export is the sole importer for Extrusion World Aluminium, operating since 2007. This import partnership enables Extrusion World to access global supply chains and maintain competitive pricing through importation of aluminium products. The relationship is foundational to Extrusion World's ability to supply the South African market with aluminium profiles.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Schüco International KG: Schüco is a major European aluminium and steel fenestration system brand competing for high-end South African window, door, and façade projects — directly comparable to the specification-grade positioning of Extrusion World's 10EXP system.
• Hulamin Operations (Pty) Ltd: Hulamin is South Africa's largest aluminium semi-fabricator, producing rolled and extruded products for a broad set of building, packaging, and industrial customers. It is a larger incumbent upstream supplier/competitor to Extrusion World's stockist and custom moulds business.
• Reynaers Aluminium: Reynaers is a leading European manufacturer of premium aluminium fenestration systems (windows, doors, façades) and is the type of European brand that Extrusion World's 10EXP system is explicitly positioned to compete with in the South African specification market.
• Aluk Group Limited: Aluk designs and supplies aluminium window, door, and curtain wall systems through a global partner network, with a presence in the South African fenestration market alongside European competitors like Reynaers and Schüco against which 10EXP is positioned.

Regional players

• Aluworks Ghana Limited: Aluworks is a West African aluminium extrusion and rolling mill supplying profiles to building, industrial, and consumer markets. It is comparable to Extrusion World in product category (aluminium extrusions for construction) but operates in a different African geography.

Direct peers

• Wispeco Aluminium: Wispeco is one of the largest aluminium extrusion manufacturers and distributors in South Africa, supplying profiles, hardware, and related products to window, door, and fabrication customers nationally. It is the most direct head-to-head competitor to Extrusion World in the SA aluminium stockist and extrusion market.
• Cape Glass & Aluminium: Cape Glass & Aluminium supplies aluminium profiles and cut glass to Western Cape window and door manufacturers, directly overlapping with Extrusion World's home Western Cape branch network and product mix.
• Allglass Aluminium Systems: Allglass distributes aluminium systems, extrusions, and glass products to South African fabricators, overlapping with Extrusion World's combined extrusions/glass/hardware offering for the same window, door, and shopfront segments.
• PGF Glass & Aluminium: PGF supplies cut-to-size glass and aluminium framing products to the South African window, door, and shopfront fabrication market, overlapping directly with Extrusion World's Cut to Size Glass and aluminium extrusions product lines.

Emerging players

• PG Group (PG Glass / Shatterprufe): PG Group is South Africa's leading flat glass and automotive glass manufacturer and distributor, with growing activity in architectural and aluminium-adjacent product lines. It is comparable in that it serves the same South African window and door fabrication customers with a partially overlapping (glass) product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/extrusionworld
• LinkedInlinkedin.com/company/extrusion-world-special-moulds

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extrusion World