Ethernetics
Ethernetics is a Belgian hardware and embedded AI firm that builds modular smart PDUs with LSTM-driven dynamic three-phase load balancing for high-density 22–44kW data center racks, selling directly and via channel partners to colocation, hyperscale, and edge operators.
- Company typePrivate
- Founded2021
- HeadquartersLochristi, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ethernetics does
Ethernetics NV/SA is a privately held Belgian engineering firm (headquartered in Lierde with a sales office in Brussels) that designs and manufactures modular smart Power Distribution Units (PDUs) targeting high-density 22–44kW data center racks used for AI, HPC, and colocation workloads. Its core product is an intelligent three-phase PDU that performs dynamic phase load balancing in real time, using ARM Cortex-M7 microcontroller firmware with Kalman-filtered sensor data, solid-state relay switching with sub-100ms transition, and a proprietary LSTM neural network trained on 7-day load baselines with online learning to predict and pre-empt phase imbalance. The hardware is paired with a cloud analytics dashboard offering outlet-level monitoring at millisecond granularity, capacity planning, anomaly detection (including zombie-server identification), and integrations via RESTful API, SNMP, Modbus TCP, and Prometheus.
The company sells its hardware directly to enterprise data center operators through a consultative field-sales motion (quote-based, multi-year contracts) and supplements this with an emerging channel route via its 2026 partnership with Aginode. The horizontal go-to-market addresses colocation providers seeking to monetize stranded capacity, hyperscale edge pods running AI inference, telecom edge rooms, legacy retrofit, and greenfield builds. Certifications span CE, UL, ISO 27001, GDPR, and TÜV/TISAX, and the firm has joined the Solar Impulse Foundation sustainability ecosystem and the Engage Datacentre Alliance alongside connectivity, materials, and test vendors serving 800G/1.6T hyperscale deployments.
Ethernetics is at a very early commercialization stage: the firm has 1–10 employees, no disclosed funding rounds, no named customer references, and revenue or ARR figures are absent from the source material. The 2026 calendar shows concentrated go-to-market activity (Aginode partnership, Engage Alliance membership, Data Center World Frankfurt, Sirris AI4Energy panel), suggesting the company is in the process of converting its engineering IP into commercial deployments rather than scaling an established revenue base.
Ethernetics firmographics
Firmographics- Name
- Ethernetics
- Legal name
- Ethernetics NV/SA
- Website
- https://ethernetics.tech
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ethernetics is a Belgian hardware and embedded AI firm that builds modular smart PDUs with LSTM-driven dynamic three-phase load balancing for high-density 22–44kW data center racks, selling directly and via channel partners to colocation, hyperscale, and edge operators.
- Ownership category
- akta.pro rank
Ethernetics industry classification
Industry- Product category
- Data Center Power Distribution Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Power Distribution Units (PDUs) & Rack Power (HDACAJAC)
- akta.pro secondary industry
- Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)
Keywords
Where Ethernetics is headquartered
LocationHeadquarters
- HQ city
- Lochristi
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Ethernetics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel
Revenue model
- Smart PDU Hardware Sales: Sale of modular smart PDU hardware with embedded intelligent power management technology. The PDUs are the core product, featuring dynamic phase balancing, outlet-level monitoring, and integrated AI capabilities. Hardware is sold directly to data center operators for deployment in high-density racks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation based on number of racks and deployment scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ethernetics product offering
Product offeringCore offering
Ethernetics designs, manufactures, and sells intelligent modular Smart PDUs for high-density (22-44kW) data center racks. The hardware integrates embedded AI firmware, solid-state relay switching, and millisecond outlet-level monitoring to dynamically balance three-phase loads, and is paired with a cloud analytics dashboard for fleet-wide capacity planning. Sales are quote-based via direct enterprise engagement, with multi-year contracts.
Product overview
Ethernetics offers a modular smart PDU product ecosystem centered on their Modular Smart PDU for high-density data centers (22-44kW). The core hardware integrates with their Cloud Analytics Dashboard platform for fleet-wide monitoring and capacity planning, while Embedded Software Architecture provides the real-time intelligence at the edge. Additional tools include an Energy Savings Calculator for ROI estimation.
Differentiator
Problem solved
Functional benefit
Products and services
- Modular Smart PDU Modular intelligent three-phase PDU with dynamic load balancing, real-time outlet-level monitoring with millisecond granularity, embedded AI-based phase-shift optimization, and solid-state relay phase switching for high-density (22-44kW) data center racks; sold to enterprise data center operators, colocation providers, and hyperscale edge-pod operators.
- Cloud Analytics Dashboard Secure web-based portal delivering real-time power metrics per rack, PDU, and outlet, phase balance visualization, historical trends, anomaly detection, configurable email/SMS/webhook alerts, capacity planning with what-if scenarios, and RESTful API for DCIM integration; sold to enterprise data center operators alongside the Smart PDU.
- Energy Savings Calculator Web-based ROI estimation tool that models monthly and annual energy savings, CO2 emissions reduction, and savings per rack based on number of racks, kW load, and electricity price; functions as a sales-enablement and demand-generation utility for prospective data center operators.
Quantifiable outcome
- Reduce wasted power by 15-25%
- +10 more outcomes
Companies that use Ethernetics
Customer profileSegments5 records
Ideal customer profiles3 records
Ethernetics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature9 records
Ethernetics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AginodecoreAginode and Ethernetics formed a strategic partnership to deliver intelligent Power Distribution Units (PDUs) designed to optimize data centers' energy use. The collaboration combines Aginode's connectivity expertise with Ethernetics' smart power technology, providing data center operators with precise real-time control over their power infrastructure. The partnership aims to address energy efficiency challenges in high-density data center environments.
- Engage Datacentre AlliancecoreEthernetics joined the Engage Datacentre Alliance alongside industry leaders Aginode, Senko Advanced Components, Heraeus Covantics, Fluke Networks, and Nexans. The alliance focuses on enabling next-generation hyperscale deployments for the 800G and 1.6T era, covering connectivity, infrastructure, testing, materials, and power. Ethernetics contributes intelligent power management technology to the alliance ecosystem.
- Solar Impulse FoundationminorEthernetics joined the Solar Impulse Foundation's Ecosystem of Sustainable Solutions. The foundation, founded by Swiss explorer Bertrand Piccard, brings together impactful sustainable businesses. Ethernetics' technology helps reduce data center energy consumption by up to 20%, which aligns with the foundation's goals of identifying clean and profitable solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Ethernetics competitors and assessment
Company assessmentBroad incumbents
- Eaton:
- Vertiv: Vertiv is a major data center infrastructure vendor with a strong intelligent PDU portfolio ( Geist and Vertiv-branded ). Directly comparable as a competitor in high-density rack power distribution for hyperscale and colocation customers.
- Schneider Electric (APC): Schneider Electric's APC brand is the dominant global PDU and data center power infrastructure vendor. Directly comparable as the incumbent Ethernetics competes against in rack-level intelligent power distribution, with a much broader portfolio (UPS, cooling, DCIM).
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ethernetics social profiles
Digital presenceEthernetics compliance and trust
Trust signalCompliance5 records
Ethernetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethernetics leadership team
Management profileNumber of profiles
Profiles2 records
Ethernetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethernetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethernetics
What does Ethernetics do?
Ethernetics designs, manufactures, and sells intelligent modular Smart PDUs for high-density (22-44kW) data center racks. The hardware integrates embedded AI firmware, solid-state relay switching, and millisecond outlet-level monitoring to dynamically balance three-phase loads, and is paired with a cloud analytics dashboard for fleet-wide capacity planning. Sales are quote-based via direct enterprise engagement, with multi-year contracts.
Is Ethernetics a public or private company?
Ethernetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ethernetics founded?
Ethernetics was founded in 2021. It employs 1 to 10 people.
Where is Ethernetics based?
Ethernetics is headquartered in Lochristi, Belgium, in the Europe region.
How does Ethernetics make money?
One revenue line is on record: smart PDU Hardware Sales.
Who are Ethernetics's main competitors?
Broad incumbents on record are Eaton, Vertiv and Schneider Electric (APC).
Does Ethernetics have an API?
Yes. RESTful API for integration with DCIM (Data Center Infrastructure Management) platforms. Also supports SNMP MIBs for legacy monitoring tools, Modbus TCP for BMS (Building Management System) integration, and Prometheus exporter for metrics.
What industry is Ethernetics in?
Ethernetics's product category is Data Center Power Distribution Hardware. Its primary akta.pro industry code is HDACAJAC, Power Distribution Units (PDUs) & Rack Power, with a secondary code of HDABAKAA, Power Distribution & Switchgear (UPS, PDUs, Busway). Its NAICS code is 33411 and its SIC code is 3613.