ABMP - Associated Bodywork and Massage Professionals

What ABMP - Associated Bodywork and Massage Professionals does

ABMP (Associated Bodywork and Massage Professionals) is a U.S.-based professional membership association serving licensed massage therapists, bodywork practitioners, students, and massage educators. The organization operates from Golden, Colorado as Professional Assist Corporation, with related sister associations covering skin care, hair, and nail professionals. ABMP's core offering is an annual membership — priced at $199 (Professional), $229 (Certified), and $89 (first-year Graduate) — that bundles individual professional liability insurance ($2M per incident / $6M aggregate), 750+ free continuing education hours across 600+ video courses in the ABMP Education Center, a subscription to the award-winning Massage & Bodywork magazine, legislative advocacy services, and access to a discount partner network.

Underlying the membership is a digital platform that delivers a portfolio of products: ABMP Exam Coach and Exam Coach Plus (MBLEx licensing test prep with 5,000+ flashcards and adaptive practice exams, used by 58,000+ students), ABMP Five-Minute Muscles (a video-based muscle palpation and reference app covering 83 muscles), ABMP Pocket Pathology (a clinical decision-support reference built with industry expert Ruth Werner), the Cornerstones Instructor Development Program (24 interactive CE courses), and ABMP Student Life (a free bi-weekly email program for pre-license students). ABMP also operates a B2B channel through its Premier School program, which tiers school membership at $150 per school, $65 per student, or $120 per student and bundles student exam prep, instructor training, and first-year graduate membership conversion.

Revenue is generated through recurring annual and monthly membership subscriptions, exam prep subscriptions, school contracts, instructor course sales, and insurance premiums. The go-to-market is direct-to-consumer via abmp.com with a self-serve online signup flow, supplemented by phone-based sales for school partnerships and member service. The organization is privately held under Professional Assist Corporation, with no disclosed venture capital, private equity investment, or acquisition activity.

Name

ABMP - Associated Bodywork and Massage Professionals

Legal name

Professional Assist Corporation

Website

https://abmp.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

ABMP is the largest U.S. national membership association for massage and bodywork professionals, students, and educators, offering annual memberships that bundle professional liability insurance, 750+ free CE hours, exam prep, and a magazine subscription, supported by a digital education and school partnership platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Membership Dues: Annual membership fees providing liability insurance, CE access, magazine subscription, and discount partner benefits. Offered at Professional ($199), Certified ($229), and Graduate ($89) tiers.
2. Exam Prep Products: ABMP Exam Coach at $75 for 6 months and Exam Coach Plus at $10/month for 12 months, providing MBLEx test preparation for massage students.
3. School Memberships and Insurance: School membership fees ranging from $0 to $350, plus optional liability insurance at $850/year and business personal property insurance at $225-425/year.
4. Cornerstones Instructor Training: Individual course purchases at $30 each or full package at $250 for non-members. Free for ABMP members and instructors at ABMP Premier Schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels15 records

Core offering

ABMP is a membership-based professional association that bundles member-only professional liability insurance, access to a continuing-education course library, advocacy, and discounts into its annual membership for practicing massage therapists and bodyworkers. It also serves massage therapy students with free memberships and exam-preparation tools, and serves massage therapy schools through dedicated School Membership programs and an instructor development curriculum.

Product overview

ABMP offers a platform-plus-modules architecture centered on membership services for massage and bodywork professionals, students, and educators. The core product portfolio includes ABMP Exam Coach and Exam Coach Plus (MBLEx test preparation with flashcards and practice tests), ABMP Five-Minute Muscles (muscle anatomy and palpation reference app), ABMP Pocket Pathology (clinical decision support tool), and the Cornerstones Instructor Development Program. Supporting educational resources include the ABMP Education Center (600+ video CE courses), Massage & Bodywork Magazine, The ABMP Podcast, and ABMP Student Life. Business tools include professional liability insurance with individual coverage limits, school membership tiers (Enhanced, Premier, Premier Plus), and free online scheduling via PocketSuite. The products are designed to support professionals throughout their careers from student enrollment through licensure and ongoing practice.

Differentiator

Problem solved

Functional benefit

Brands

• ABMP Exam Coach: Online MBLEx test prep program featuring unlimited quizzes, practice tests, flashcards, and audio pronunciation guides for massage therapy students preparing for licensing exams.
• ABMP Five-Minute Muscles
• ABMP Pocket Pathology
• Massage & Bodywork Magazine
• The ABMP Podcast
• Cornerstones

Products and services

• ABMP Professional Membership with Liability Insurance Annual membership for practicing massage therapists and bodyworkers that bundles member-only professional liability insurance, access to a CE library, the Massage & Bodywork magazine, member discounts, advocacy, and other member benefits.
• ABMP Exam Coach A study tool designed to help massage and bodywork candidates prepare for the MBLEx licensing exam, with practice questions, study modes, and remediation based on candidate performance.
• ABMP Exam Coach Plus An expanded version of ABMP Exam Coach that includes additional study features beyond the base product for candidates preparing for the MBLEx licensing exam.
• ABMP Five-Minute Muscles Reference application providing quick-study muscle and anatomy content designed to support massage therapists, bodyworkers, and students.
• ABMP Pocket Pathology A mobile reference application that gives massage therapists and bodyworkers quick access to pathology information for use in practice.
• ABMP Education Center Online learning platform offering continuing-education courses approved for license renewal by massage and bodywork practitioners.
• Massage & Bodywork Magazine Member publication delivering professional, clinical, and business content for practicing massage therapists and bodyworkers.
• The ABMP Podcast Audio content series produced for ABMP members covering topics relevant to massage and bodywork practice.
• ABMP Student Life Student-focused program that provides free ABMP membership, discounts, and resources to enrolled massage therapy students with a pathway into professional membership after graduation.
• ABMP School Membership Options Institutional membership products offered to massage therapy schools, including the Premier School Group program and CE-provider benefits for schools and instructors.
• Cornerstones: The ABMP Instructor Development Program Instructor development program that provides training in massage therapy teaching craft, including case studies and advice for CE instructors.
• MBLEx Test Prep Curriculum for Schools Institutional MBLEx exam preparation curriculum sold to massage therapy schools to support their graduating students' readiness for licensure.
• Professional Liability Insurance Member-only professional liability insurance coverage for massage therapists and bodyworkers, bundled with ABMP annual membership at no extra cost.
• ABMP Website Builder Complimentary website-building service offered to ABMP members so individual practitioners can create a professional online presence for their massage practices.

Quantifiable outcome

• 58,000+ students have used ABMP Exam Coach to pass the MBLEx exam
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• HealwellminorGTM or Marketing PartnerFeatured discount partner offering ABMP members savings on services or products related to healthcare and wellness.
• MassageBookminorGTM or Marketing PartnerFeatured discount partner providing ABMP members with access to online scheduling and practice management tools at discounted rates.
• PocketSuiteminorGTM or Marketing PartnerFree online scheduling tool offered as a member benefit to help practitioners manage appointments.
• Colorado School of Healing ArtsminorStrategic or Co-development PartnerPartner school that provided their facility for filming Cornerstones instructor development courses.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Professional Beauty Association (PBA): PBA is the leading national association for the professional beauty industry, offering membership, education, insurance, and advocacy to cosmetology, nail, and skin-care professionals. Highly comparable to ABMP's broader subsidiary portfolio (ASCP, AHP, ANP).
• Massage Magazine / Beauty Industry Group: Massage Magazine is a long-running trade publication and CE provider serving the same massage therapy audience with print/online content, continuing education, and events — a direct analogue to Massage & Bodywork Magazine and the ABMP Education Center.

Broad incumbents

• Massage Envy: Massage Envy is the largest franchised massage services retailer in the US, employing tens of thousands of therapists and shaping consumer awareness of the profession. While not a membership association, it is a key customer-side constituent of ABMP's practitioner base.

Others

• MassageBook: MassageBook provides practice management and online scheduling software for massage therapists — a partner/ecosystem participant that integrates with ABMP membership benefits (free online scheduling via PocketSuite integration) and competes indirectly for the practitioner's software wallet.
• Healwell: Healwell is a massage therapy non-profit focused on clinical/hospital-based massage and continuing education, and is also listed as an ABMP discount partner. Comparable as an adjacent CE provider in massage therapy.
• BOMI (Biofeedback, Oncology, Medical Imaging-adjacent wellness bodies): BOMI and similar allied-health membership bodies offer comparable association-style membership with insurance and CE. Thematically comparable as a model for professional-membership monetization in regulated adjunct-health professions.

Direct peers

• American Massage Therapy Association (AMTA): AMTA is ABMP's primary direct competitor, operating as a competing national membership association for massage therapists offering liability insurance, continuing education, legislative advocacy, and member benefits. Member testimonials on ABMP's site explicitly reference switching from AMTA.
• Associated Skin Care Professionals (ASCP): ASCP is a wholly-owned ABMP sister brand providing the same membership-plus-insurance-plus-CE model to estheticians and skin-care professionals. Operationally and strategically it is a direct analogue in an adjacent profession.

Regional players

• Federation of State Massage Therapy Boards (FSMTB): FSMTB develops and administers the MBLEx licensing exam that ABMP Exam Coach targets. Operates as the standards body for massage therapy across US states, intersecting ABMP's student-prep and continuing-education markets.
• National Holistic Institute: NHI is one of the largest US massage therapy school operators, with multiple campuses feeding graduates into the professional pipeline that ABMP serves via Exam Coach, Student membership, and Premier School programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abmpmassage
• YouTubeyoutube.com/user/ABMPmassage
• Facebookfacebook.com/abmppage
• LinkedInlinkedin.com/company/abmp
• Instagraminstagram.com/abmpmassage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABMP - Associated Bodywork and Massage Professionals