CarNet

What CarNet does

CarNet Pty Limited is a privately-held Australian used car dealership founded in 1996 and domiciled in New South Wales, operating under the legal entity ABN 65 143 980 803. The company runs two physical showroom locations in Western Sydney — a primary site at 211-221 Warren Road, Smithfield (Dealer Licence MD20098) with one of the region's largest undercover showrooms claiming 300+ vehicles, and a secondary site at 230 Windsor Road, Vineyard / McGrath's Hill (Dealer Licence MD20085). CarNet positions itself as a wholesale-style dealer selling pre-owned cars, SUVs, utes, and commercial vehicles directly to the public at competitive prices.

The core offering is a full-service used vehicle retail platform combining in-person showroom sales with an online inventory catalog (carnet.com.au/all-stock), filtering by make, model, year, price, and odometer. The current online inventory lists approximately 214 vehicles split between the two locations (122 at Smithfield, 92 at McGrath's Hill). Supporting products include vehicle finance (personal car loans, business leases, chattel mortgages, novated leases) originated through a panel of external lenders via third-party quick-quote platforms (afos.io) at rates from 7.99% p.a. over 12-84 months with approvals in as little as 15 minutes; a 'Sell Your Car' online trade-in evaluation service; bundled insurance and extended warranty attachments; and a separate short-term car rental business at carnetrentals.com.au. The technology stack relies on standard dealer management systems with no proprietary platform or AI capabilities disclosed.

The business operates as a direct-to-consumer retailer with a horizontally segmented customer base across Personal Buyers (primary), Business Buyers, and Fleet Buyers in the New South Wales market. Revenue is generated primarily through one-time used vehicle sales with ancillary contribution from finance/insurance/warranty attach. Marketing is conducted through the company website, social media channels (Facebook, X/Twitter, Instagram), and physical showroom signage along Cumberland Highway and Windsor Road. The company is independent, with no disclosed external investors, parent company, or subsidiaries, and operates with 11-50 employees.

Name

CarNet

Legal name

CarNet Pty Limited

Website

https://www.carnet.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CarNet is a pre-owned car dealership that provides vehicle sales and auction services.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (441120), Used Car Dealers (44112), Other Motor Vehicle Dealers (4412), Passenger Car Rental (532111)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Leasing & Lease Buyout Financing (FSAKADAC)

Keywords

• Used vehicle sales
• Pre-owned car dealership
• Vehicle finance solutions
• Trade-in services
• Fleet vehicle sales

Headquarters

HQ city

Smithfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Used Vehicle Sales: Primary revenue stream from selling pre-owned vehicles to retail customers. Vehicles are sourced through trade-ins, auctions, and wholesale purchases. Each sale is a one-time transaction with potential for ancillary revenue through finance and insurance products.
2. Vehicle Finance Services: CarNet offers in-house financing solutions including personal car loans, business vehicle lease, chattel mortgage, and novated leasing through panel of lenders. Finance products are offered as a service to facilitate vehicle sales.
3. Trade-in Services: Accepts trade-in vehicles as part of purchase transactions, allowing customers to offset the cost of their next vehicle purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CarNet is a Western Sydney pre-owned car dealership that sells used cars, SUVs, utes and commercial vehicles from two undercover showrooms. Sales are bundled with in-house and partner-lender vehicle finance (personal loans, business lease, chattel mortgage, novated leasing), trade-in acceptance, and a 'Sell Your Car' online evaluation service. Customers can browse inventory online, request quotes, book test drives and complete finance pre-approval online.

Product overview

CarNet is a Western Sydney-based used car dealership operating as a single-brand automotive retail platform. The core offering is used vehicle sales supported by integrated finance services. CarNet operates two physical dealership locations (Smithfield and Mcgrath's Hill) and an online inventory system. The business model combines in-person showroom experience with digital vehicle browsing and online finance application services. Finance products are delivered through partnerships with external lenders via third-party quick-quote platforms. The platform also includes a 'Sell Your Car' service for trade-in evaluations.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Retail sale of pre-owned vehicles including small cars, SUVs, family vehicles, utes and commercial/work vehicles. Inventory is browsable through an online catalog filterable by make, model, year, price and odometer. Targets individual personal buyers, small businesses and fleet buyers in Western Sydney.
• Vehicle Finance Finance solutions including personal car loans, personal loans, business vehicle lease, chattel mortgage, and novated leasing, delivered through a panel of third-party lenders via online quick-quote application. Rates from 7.99% p.a. (comparison rate 8.99%) with terms of 12–84 months and weekly, fortnightly or monthly repayment options. Fast approvals in as little as 15 minutes. Targets personal, business and fleet buyers.
• Sell Your Car Online submission service that captures vehicle details (make, model, year, kilometres, transmission, fuel type, body type, registration) so CarNet can evaluate the vehicle for purchase or trade-in. Targets individual sellers and trade-in customers in Western Sydney.
• CarNet Rentals Car rental services offered through a separate Carnet Rentals domain, extending the CarNet brand into short-term vehicle hire. Targets consumers and businesses requiring temporary vehicle access.

Quantifiable outcome

• Fast approvals in as little as 15 minutes for finance applications
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Insurance ProvidersminorOthersCarNet offers competitive insurance options alongside vehicle sales, providing bundled protection products for purchased vehicles.
• Warranty ProvidersminorOthersWarranty options are available to customers purchasing vehicles, providing additional peace of mind coverage beyond manufacturer warranties.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eagers Automotive: Australia's largest automotive retailer (ASX: APE) operating new and used vehicle dealerships across the country. While CarNet is a regional used-car specialist, Eagers represents the scaled incumbent with both franchised new-car and used-car operations across multiple states, providing a comparable benchmark for multi-location dealership operations.
• Peter Warren Automotive Holdings: ASX-listed automotive retail group operating franchised dealerships across Sydney and NSW. Comparable as a scaled regional dealer group in the same broader automotive retail category, offering new and used vehicles plus finance services through dealer networks.

Emerging players

• Carsales.com: Australia's dominant online automotive marketplace (ASX: CAR) where dealers and private sellers list used vehicles. While not a competing dealership, Carsales is the primary digital channel through which CarNet's inventory is discovered by buyers, making it the most strategically important comparable platform shaping dealer economics.
• Drive Marketplace: Australian online automotive marketplace owned by Nine Entertainment, offering new and used vehicle listings with dealer and private seller inventory. Competes for buyer attention and lead generation against traditional dealers like CarNet, and represents the digital channel reshaping used car retail in Australia.
• CarsGuide: Australian online automotive research and listings platform owned by News Corp Australia. Competes for buyer attention in the digital used car discovery funnel alongside Carsales and Drive, shaping how dealers like CarNet reach customers and monetize lead generation.

Direct peers

• Car City: Australian used car supermarket/dealership group operating multi-location high-volume used vehicle retail with finance offerings. Closest direct comparable to CarNet's wholesale-style used car model with similar focus on inventory breadth, finance integration, and value-oriented positioning.
• Aspley Cars: Independent used car dealer in Queensland with a large undercover showroom model and finance offerings. Operates a very similar business model to CarNet - mid-sized independent used vehicle retailer with integrated finance services and broad inventory across price segments.

Regional players

• Sydney City Toyota / Trivett Automotive: Large franchised automotive dealer group operating across Sydney including Western Sydney regions. While primarily new-vehicle franchised, they also sell used vehicles and compete directly with CarNet for personal and fleet buyers in the greater Sydney catchment.

Others

• AutoBarn: Australian retail chain selling automotive aftermarket products, accessories, and parts. While not a competing dealership, AutoBarn represents an adjacent automotive retail ecosystem player and a potential partner or competitor for CarNet in the broader automotive retail landscape.
• Bapcor: ASX-listed Australian automotive aftermarket company including auto parts retail, service, and accessories. Adjacent automotive industry participant serving similar vehicle owners; relevant as a benchmark for ASX-listed automotive retail scale comparable to a hypothetical listing path for CarNet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/carnetcars
• Facebookfacebook.com/CarNetcars
• Instagraminstagram.com/carnetcars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarNet