Théâtre de la Ville

What Théâtre de la Ville does

Théâtre de la Ville is a non-profit performing arts venue founded in 1989 and located within the Cégep Édouard-Montpetit campus in Longueuil, Quebec, on the Rive-Sud of Montreal. The organization operates two main performance halls (Salle Pratt & Whitney Canada and Salle Jean-Louis-Millette), two rehearsal studios, and two foyers, presenting more than 100 performances per season across theatre, dance, music, comedy, circus, storytelling, film, and jazz/blues. It serves four primary customer segments: individual ticket buyers and families, school groups (reaching approximately 18,000-20,000 young spectators annually from preschool through secondary 5), community organizations (350 free tickets distributed to 17 organizations in 2024-2025), and external artists/companies that rent the venue (approximately 70 annually). Leveraging its 35-year presence, the venue also hosts Les Fenêtres de la création théâtrale, a 29-year-old professional theater creation gathering drawing Quebec, Canadian, and European presenters, and participatory programs such as Harmonie citoyenne (80 citizens) and Le Petit Continental (44 citizens). The organization earned Scène écoresponsable GOLD accreditation in 2024, won the Gala Excellence de la Rive-Sud in May 2025, and was nominated for two Prix RIDEAU awards in 2025.

The business model combines earned revenue (single tickets at $37.50-$41.00, subscription packages with 10-20% discounts on 4+ shows, venue rental, gift cards) with contributed revenue (annual fundraising campaign, Soirée-bénéfice, multi-year commitments from Fondation Famille Le Blanc, Jean Coutu/Brunet, Pratt & Whitney Canada, Banque Scotia, and public arts funding from Ville de Longueuil, Conseil des arts et des lettres du Québec, Conseil des arts du Canada, and Ministère du Patrimoine canadien). Distribution runs through the physical box office, online TuxedoBillet ticketing, subscription platforms, school outreach (Microsoft Forms), partner restaurants (15% discount), and a monthly newsletter supported by a small digital marketing team. There is no disclosed proprietary technology, no AI/ML capability, no mobile app, and no patents or trademarks; the technology stack is essentially commodity SaaS for ticketing and communications. The senior 16-person permanent team is led by Directrice générale Dominique Lapierre, with departmental specialization across operations/programming, communications/marketing, technical infrastructure, customer service, and fundraising/philanthropy, while a board chaired by FCPA Bernard Grandmont (Raymond Chabot Grant Thornton) provides governance drawn from corporate, legal, finance, education, and arts-sector leadership.

Name

Théâtre de la Ville

Legal name

Théâtre de la Ville

Website

https://theatredelaville.qc.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Théâtre de la Ville is a non-profit performing arts venue in Longueuil, Quebec, presenting 100+ shows per season across theatre, dance, music, and circus, serving 18,000-20,000 school spectators annually, 70+ venue renters, and a broad Rive-Sud community through subsidies, subscriptions, and philanthropic support.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Touring Theatre Productions (MPAGABAC), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Performing arts venue
• Live theatre programming
• Venue rental services
• School arts education
• Artist residency programs

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual and subscription-based ticket sales for live performances. Regular ticket prices range from $37.50 (student/senior) to $41.00 (regular). Subscription packages offer 10-20% discounts for 4+ show packages.
2. Venue Rental: Leasing of performance spaces (two main halls, two studios, two foyers) to approximately 70 companies and organizations annually for diverse events.
3. Donations and Philanthropic Support: Annual fundraising campaigns (Campagne de financement), major cultural donations, benefit events (Soirée-bénéfice), and corporate sponsorships from partners such as Jean Coutu, Brunet, Banque Scotia, and Fondation Famille Le Blanc.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Théâtre de la Ville is a non-profit performing arts venue that presents and produces a diverse annual program of live professional performances — including theatre, dance, music, comedy, circus, storytelling, jazz/blues and film — across two main performance halls and supplementary studios and foyers. Beyond ticketed shows, the venue operates a venue-rental business for approximately 70 external companies and organizations each year, and runs educational, community-engagement, and artist-residency programs.

Product overview

Théâtre de la Ville is a non-profit performing arts venue in Longueuil, Quebec, founded in 1989. The organization operates as a multi-disciplinary performance venue offering two main performance halls (Salle Pratt & Whitney Canada and Salle Jean-Louis-Millette), rehearsal studios, and event spaces. Its core offering consists of ticket sales for live performances across theatre, dance, music, comedy, circus, storytelling, jazz/blues, and film programming. The venue supplements its core programming with subscription packages (offering 10-20% discounts), school programming reaching approximately 20,000 young spectators annually, artist residency programs, and community engagement initiatives including free tickets for community organizations. The annual Les Fenêtres professional theatre gathering represents its signature industry event. The organization also generates revenue through venue rentals to external companies and community groups.

Differentiator

Problem solved

Functional benefit

Brands

• Les Fenêtres: Annual professional event (since 1997) connecting theatre creators with presenters from Quebec, Canada, and Europe, showcasing works-in-progress across categories: Fenêtres, Lucarnes, and Pare-brises.
• Harmonie citoyenne
• Étincelles

Products and services

• Live Performing Arts Programming (Theatre, Dance, Music, Comedy, Circus, Storytelling, Jazz/Blues, Film) Annual curated program of over 100 live professional performances presented across two main performance halls (Salle Pratt & Whitney Canada and Salle Jean-Louis-Millette) covering theatre, dance, music, comedy, circus, storytelling, jazz/blues, and film — for individual ticket buyers, subscribers, families, and community audiences.

Quantifiable outcome

• Nearly 20,000 young spectators attend annually through school programming
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sylvain Émard DansecoreStrategic or Co-development PartnerArtistic partnership for Le Petit Continental project, enabling 44 citizens to learn contemporary dance choreography and perform at cultural events.
• Hydro-QuébecminorStrategic or Co-development PartnerPartner for the Étincelles series showcasing promising musical creators.
• Les Voyagements - Théâtre de création en tournéecoreStrategic or Co-development PartnerKey partner for Les Fenêtres event, supporting project submissions and providing funding assistance for participating presenters.
• Cégep Édouard-MontpetitcoreStrategic or Co-development PartnerEducational institution hosting the theater within its campus. Collaboration includes electric vehicle charging station installation with the college foundation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Centaur Theatre: Montreal English-language theatre producing and presenting seasons with school and community programming — comparable presenting-venue and educational-outreach model, but anglophone market vs. Théâtre de la Ville's francophone focus.

Broad incumbents

• National Arts Centre (Ottawa): Canada's national performing arts presenter operating multiple halls with English/French programming, school matinees, community outreach, and artist residencies — comparable national-scale presenter-venue with extensive education and community programs.
• Grand Théâtre de Québec: Quebec City performing arts complex operating multiple halls with presenting, programming, and venue-rental functions — Quebec's provincial-scale analog, comparable venue-rental and multi-discipline presenting model at larger scale.
• Place des Arts (Société de la Place des Arts de Montréal): Montreal's flagship performing arts complex operating multiple venues with presenting, programming, and venue-rental functions across theatre, dance, music, and opera — the most direct regional analog to Théâtre de la Ville's presenter-venue model, but at a larger metropolitan scale.

Direct peers

• Duceppe: Montreal francophone theatre presenting a subscription season of dramatic and musical theatre with school matinees and community access programs — directly comparable subscription + school-programming model serving Quebec audiences.
• Centre Segal des arts de la scène: Montreal-based performing arts venue offering theatre, music, and dance seasons with venue rentals, school programming, and community outreach — directly comparable as a multi-disciplinary presenting venue with educational programming.
• Théâtre Outremont: Montreal borough-based presenting venue offering theatre, dance, music, and comedy seasons with venue rental — closely comparable as a multi-discipline presenting venue serving a defined local market with subscription programming.
• Théâtre du Rideau Vert: Long-standing Montreal francophone theatre presenting a subscription-based season of theatre, music, and performing arts — directly comparable as a Quebec-based theatre presenting live performances to consumer/school audiences with subscription ticketing.
• Théâtre du Nouveau Monde (TNM): Quebec producing and presenting theatre operating its own venue with subscription seasons, school programming, and community engagement — closely comparable in programming model, francophone audience focus, and venue-rental operations.
• MTELUS (formerly Metropolis): Montreal concert venue presenting music, comedy, and variety programming with venue rental — comparable as a multi-discipline presenting venue with comparable ticketing and corporate event-rental revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theatredelaville.qc.ca
• Xx.com/TDLV_Longueuil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre de la Ville