Aminco International

What Aminco International does

Aminco International (legal entity: Aminco International USA Inc.) is a privately held designer and manufacturer of emblematic jewelry and accessories, headquartered at 20571 Crescent Bay Drive, Lake Forest, California. Founded in 1978 and operating with 11-50 employees, the company specializes in officially licensed sports merchandise — lapel pins, keychains, lanyards, zipper pulls, magnets, bag tags, fashion jewelry (earrings, pendants, necklaces, bracelets, fan chains), badge reels, and coin purses — distributed under licensing agreements with all four major U.S. professional sports leagues (MLB, NBA, NFL, NHL), the WNBA, and over 200 colleges and universities.

The company sells its products through a BigCommerce-powered B2B e-commerce storefront at amincousa.com, with products priced at MSRP and minimum-order quantities on select items. Distribution operates through two channels: direct-to-consumer and direct-to-business online sales, and a recruited dealer/distributor network for wholesale resale through team stores and retail channels. Revenue is generated from one-time unit sales of licensed merchandise rather than recurring subscriptions or licensing royalties. The technology stack is a standard hosted e-commerce platform with no proprietary software, mobile app, or API disclosed, and there is no evidence of AI/ML capabilities.

The business model centers on the cost and difficulty of obtaining league-level and collegiate licensing rights, which serve as the primary barrier to entry. Aminco positions itself as 'one of the world's largest' designers and manufacturers in its niche, supported by 46 years of operating history. No funding rounds, M&A activity, parent company, or external investors are disclosed, and no leadership team or executive bios are publicly available in the source material. The company is actively operating, maintains its e-commerce presence, and recruits new channel partners.

Name

Aminco International

Legal name

Aminco International USA Inc.

Website

https://amincousa.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Aminco International is a Lake Forest, California-based designer and manufacturer of officially licensed emblematic jewelry and accessories — lapel pins, keychains, lanyards, and fashion jewelry — sold through a BigCommerce B2B storefront and dealer/distributor network to sports fans, collectors, and wholesale resellers under MLB, NBA, NFL, NHL, WNBA, and 200+ college licenses.

Ownership category

akta.pro rank

Product category

Licensed Sports Accessories and Emblematic Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Licensed sports merchandise
• Emblematic jewelry manufacturing
• Team accessories wholesale
• Sports fan collectibles
• Licensed lapel pins

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Licensed Sports Merchandise Sales: One-time product sales of licensed sports merchandise including lapel pins, keychains, lanyards, magnets, bag tags, fashion jewelry, and accessories. Revenue generated from direct consumer purchases via e-commerce storefront and through dealer/distributor network.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Aminco International designs and manufactures officially licensed emblematic jewelry and accessories — including lapel pins, keychains, lanyards, fashion jewelry, magnets, bag tags, badge reels, zipper pulls, and coin purses — sold under licensing agreements with MLB, NBA, NFL, NHL, WNBA, and over 200 colleges. Products are sold at MSRP through the company's own BigCommerce-powered e-commerce storefront and through recruited dealers and distributors for wholesale and team-store resale.

Product overview

Aminco International is a B2B e-commerce platform selling officially licensed sports merchandise. Their product portfolio centers on emblematic jewelry and accessories including lapel pins, keychains (spinning, carabiner, bottle opener, impact, multi-function), lanyards, fashion jewelry (earrings, pendants, necklaces, bracelets, fan chains), magnets, bag tags, badge reels, and coin purses. All products are officially licensed by major professional sports leagues (MLB, NBA, NFL, NHL) and over 200 colleges. The offerings span multiple sports categories including NBA teams (Thunder, Suns, Spurs, Rockets), NFL teams, NHL teams, WNBA teams, and college teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Lapel Pins

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• MLB (Major League Baseball)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership allowing Aminco to manufacture and sell MLB-branded merchandise including lapel pins, keychains, lanyards, and accessories featuring MLB team logos.
• NBA (National Basketball Association)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for NBA team-branded merchandise. Aminco offers a wide range of NBA products including bracelets, earrings, keychains, lanyards, magnets, and more.
• NFL (National Football League)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing agreement enabling Aminco to produce and distribute NFL team merchandise across all 32 NFL teams including keychains, lanyards, fan chains, and accessories.
• NHL (National Hockey League)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for NHL team-branded merchandise featuring all 32 NHL teams with products including pins, keychains, lanyards, and collectibles.
• Over 200 Colleges and UniversitiescoreOEM/ Whitelabel/ Licensing PartnerLicensing partnerships with over 200 colleges enabling production of college-branded merchandise across NCAA teams including Alabama, Clemson, Michigan, USC, and many more.
• WNBA (Women's National Basketball Association)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for WNBA team merchandise including all 15 WNBA teams with products such as keychains, lanyards, and fan accessories.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hunter Manufacturing: Hunter Manufacturing produces licensed sports and team-identity merchandise (pins, decals, accessories) sold through sporting-goods and team-store channels, competing head-to-head with Aminco in emblematic and team-logo products.
• Forever Collectibles: Forever Collectibles is a manufacturer of officially licensed sports accessories and memorabilia (lanyards, keychains, pins, bag tags), selling into both retail and team-store channels with a similar mid-size B2B focus to Aminco.
• Great American Products: Great American Products is a long-standing licensed sports merchandise maker and distributor of team-licensed accessories and novelties, overlapping directly with Aminco's product categories across the major US leagues.
• Wincraft: Wincraft is one of the largest licensed sports product manufacturers in the US, producing pins, pennants, lanyards, keychains, and accessories for the NFL, MLB, NBA, NHL, and over 100 colleges. Directly competes with Aminco on emblematic merchandise under the same league master licenses.
• Rico Industries: Rico Industries manufactures and distributes licensed sports and entertainment accessories, including keychains, lanyards, decals, pins, and bags across MLB, NBA, NFL, NHL, NCAA, and NASCAR. It mirrors Aminco's B2B-led sports accessory model and dealer/distributor go-to-market.
• LogoArt: LogoArt specializes in licensed fashion jewelry and emblematic accessories for sports teams, colleges, and lifestyle brands. Overlaps directly with Aminco's fashion jewelry, bracelet, and charm SKUs under shared sports licenses.

Broad incumbents

• BaubleBar: BaubleBar is a digitally native fashion jewelry brand operating at much larger scale and brand investment. While not sports-licensed, it competes for the same low-ticket fashion jewelry and accessory consumer spend and represents the broader DTC fashion-jewelry category Aminco's apparel/accessories SKUs compete within.
• Fanatics: Fanatics is the dominant vertically integrated licensed sports merchandise platform across jerseys, headwear, and accessories. As a broad incumbent, it competes with Aminco through team-store relationships, exclusive league deals, and an expanding accessory assortment.

Emerging players

• Topps: Topps is a licensed sports collectibles and trading-card brand under Fanatics ownership, expanding into adjacent licensed accessories and memorabilia. It is a partial competitor on the licensed team-branded merchandise shelf and a signal of where the licensed accessories category is consolidating.

Regional players

• WinCraft (UK/Europe licensed sports accessory makers such as Scarfes & Ties): UK/Europe licensed sports accessory makers (e.g., G For Grease, Scarfes) mirror Aminco's emblematic product approach but operate outside the US — relevant as international-scale comparables that highlight Aminco's current geographic gap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/amincoUSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aminco International