What Moonlike does

Moonlike is a Paris-headquartered independent communication agency founded in 2019 and operating as a subsidiary of Groupe AustralieGad, the first independent French communications group. The agency provides integrated social media management, digital media buying, influencer marketing, content production (including an in-house photo studio in Paris), communication strategy, social listening and e-reputation, and CRM/email marketing services. Its operating model is centered on a 'naturally social' positioning where community managers own both organic and paid performance on client social accounts, supported by SocialBakers/Emplifi analytics and a proprietary community management framework ('The 11 Commandements du CM').

The agency's client base is concentrated in mid-to-large French enterprises and international brands operating in France, spanning food and beverage (Haribo, Comté, Picard, Ajinomoto, Coopérative U, eBay, Natura Brasil, Harrys, Alterfood), travel and tourism (Club Med, BlaBlaCar, SNCF Connect, SNCF Réseau, SNCF Gares & Connexions), retail (Courir, GO Sport, Undiz, GO Sport, Beaugrenelle, Camaïeu), healthcare and wellness (Pierre Fabre, Ducray, Optic 2000, Mutuelle Bleue, Bulldog), jewelry and luxury (Courbet, Francéclat, Maty), sports (Saucony, CFEE), and select social-impact accounts (ADIE Île-de-France). Engagement model is retainer- or project-based professional services, with multi-year mandates evidenced across multiple client examples.

Revenue mechanics follow a traditional agency professional services structure with strategy, creative, and production fees; actual pricing is not publicly disclosed and quotes are scoped per client. The agency's go-to-market combines direct sales outreach and pitches with a community-led marketing motion on its own social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok). Sustainability is productized through the 'Goodmoon' CSR program, with Ecoprod and EnVol certifications, a Tēnaka coral restoration partnership, and a Sami-based carbon footprint tracking tool offered to clients as low-carbon campaign options.

Name

Moonlike

Legal name

Moonlike

Website

https://moonlike.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Moonlike is a Paris-based social communication agency (founded 2019, ~40 employees) serving mid-to-large French enterprises across food, travel, retail, healthcare, and luxury with integrated social media management, media buying, influencer marketing, and content production under Groupe AustralieGad.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Social media management
• Digital media buying
• Influence marketing
• Content production services
• Communication strategy

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Fees (Strategy, Creative, and Production Services): Moonlike charges clients for comprehensive communication strategies, creative development, content production, and campaign execution across social media, digital, and traditional channels. Services span planning stratégique, création, community management, influence, and media buying. Revenue is project-based or retainer-based, typical of independent communications agencies in France.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Moonlike is a Paris-based social communication agency that delivers 360° communication services including social media strategy and community management, digital media buying, influencer marketing, content production (video, photography, motion design), and strategic communication planning. The agency serves mid-to-large French enterprises across food & beverage, travel, retail, healthcare, luxury, and sports with retainer and project-based engagements.

Product overview

Moonlike is a communication agency founded in 2019 in Paris, part of the groupe AustralieGad, providing a comprehensive suite of marketing and communication services. The agency's core offerings include Social Media Management (community management, content production, paid social ads), Media Buying (digital advertising planning and optimization), Influence Marketing (influencer strategy and partnerships), and Content Production (video, photography, copywriting). Supporting services include Communication Strategy (brand platforms, editorial planning), Social Listening & E-reputation monitoring, CRM & Email Marketing, and the Goodmoon CSR Program for sustainable campaign offerings. The agency operates a dedicated studio in Paris for content creation and serves clients across sectors including food, travel, sports, finance, retail, and luxury.

Differentiator

Problem solved

Functional benefit

Brands

• goodmoon: RSE program of moonlike focused on reducing environmental impact, carbon footprint, and supporting low-carbon projects including coral reef restoration.

Products and services

• Social Media Management Full-service social media strategy, community management, content production, and paid social media advertising across Instagram, Facebook, TikTok, YouTube, Pinterest, Twitter, Snapchat, and Twitch for enterprise brand clients.
• Media Buying (Achat Média Digital) 360-degree digital media buying services including media planning, campaign deployment, operational management, and data-driven optimization across social platforms and digital channels.
• Influence Marketing Creative influence strategies, influencer identification and collaboration, performance measurement, and ethical influence partnerships across Instagram, TikTok, Snapchat, and Twitch.
• Content Production In-house content creation including video production, photography from the Paris studio, motion design, copywriting, and branded content across digital formats.
• Communication Strategy Strategic communication planning, brand platform development, editorial platform creation, and cross-channel campaign orchestration for brand positioning.

Quantifiable outcome

• 30% additional media performance at equal budget through integrated community management and media buying model
• +4 more outcomes

Named customers54 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EcoprodcoreStrategic or Co-development Partner · 1 January 2021Moonlike signed the Ecoprod charter in 2021, committing to sustainable audiovisual production. The Ecoprod collective (founded 2009) provides tools and guidelines for reducing environmental impact of film and photo shoots. Moonlike's production lead is trained in eco-production guidelines. All client productions are offered carbon footprint calculation and low-carbon production options.
• EnVolcoreStrategic or Co-development PartnerEnVol is the label for SMEs committed to environmental action. Moonlike's annual carbon reduction action plan is submitted for approval by EnVol, ensuring third-party accountability for the agency's sustainability commitments. Part of the Goodmoon program framework.
• TēnakacoreStrategic or Co-development PartnerMoonlike partners with Tēnaka, a social enterprise focused on coral reef restoration, to fund and support reef preservation. Moonlike donates 5% of its annual profits to Tēnaka and proposes a 2% contribution on every client quote. The 'moon likes ocean' program has preserved 2,000 marine species and replanted 350 corals. Joint project Ocean3 (NFT collection with Bulldog) funded coral dome construction in South China Sea via Tēnaka.
• KourtrajméminorStrategic or Co-development PartnerFilm school Kourtrajmé produced entrepreneur portrait videos for the ADIE campaign in 'Premiers Pas' (in-studio format) and 'Dans le rétro' (cinematic portrait) formats. Moonlike conceived the creative direction and campaign framework, while Kourtrajmé handled production with young filmmakers.
• Ocean PatrolminorStrategic or Co-development PartnerOcean Patrol runs beach cleanup operations. Moonlike's Goodmoon program partnered with Ocean Patrol for an employee sensitization event at Baleal Norte and Gigi beaches in Portugal, collecting 61 kg of marine waste. Part of Moonlike's employee environmental awareness initiatives.
• FCINQminorStrategic or Co-development PartnerFCINQ agency partnered with Moonlike on Haribo social media strategy and community management. FCINQ contributes to the Haribo, Chamallows, Tagada, and Haribo museum social accounts. Nature of collaboration suggests FCINQ handles some aspects of the Haribo mandate alongside Moonlike.
• Dream OnminorStrategic or Co-development PartnerCreative agency Dream On served as co-director of creation alongside Moonlike on the Francéclat 'Collectif des Bijoux Précieux' third campaign wave. Dream On contributed to the artistic direction of the three new visual films and prints showing jewelry at life's pivotal moments.
• Institut Océanographique de MonacominorOthersNFT collectors (CoralMakers) from the Ocean3 project with Bulldog skincare gain exclusive access to workshops with the Institut Océanographique de Monaco. Part of the premium benefits for coral reef NFT holders, adding scientific credibility to the Ocean3 initiative.
• AustralieGad (Groupe)coreOthersMoonlike is a subsidiary of Groupe AustralieGad, the first independent French communications group. All group agencies are co-located at 5 rue Choron, Paris 09, enabling cross-agency collaboration. The group structure provides Moonlike with resources of a large group while maintaining boutique agency agility. Cross-referrals from sister agencies within the group bring additional client mandates.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• W&Cie: Independent Paris creative agency serving consumer brands with a strong social and influencer practice (Boursorama, Leboncoin heritage). Comparable structure and scale to Moonlike as a mid-sized French boutique with capabilities across creative, social and influence.
• 84.Paris: Paris-based independent creative and social agency working with major French and European brands on integrated campaigns with strong social-first positioning. Closely comparable to Moonlike in operating model (boutique scale, social-native creative, major enterprise clients) and is a frequent RFP competitor for similar mandates.
• Marcel (Publicis): Publicis Groupe's Paris-based creative and social-first agency, recognized for integrated campaigns and influencer/social work for major French brands (Renault, L'Oréal heritage accounts). Direct competitor in the French social-led creative agency segment with similar service mix and target client profile.
• Herezie Group: Independent Paris-based creative agency recognized for socially-engaged, content-led campaigns for major French and international brands (Lidl, Tag Heuer, Adidas heritage work). Operates at similar boutique scale to Moonlike and competes for the same profile of mid-large French clients seeking creative + social + influence capabilities.
• M&C Saatchi Gad: Sister agency to Moonlike within the same parent group Groupe AustralieGad, co-located at 5 rue Choron Paris. Operates as a complementary creative agency across the same French market, sharing infrastructure, group-level clients and pitches (visible references include joint work on Champagne Stories campaign). Most directly comparable by structure, scale and footprint.
• BETC Paris: Flagship Havas creative agency in Paris and one of France's most awarded full-service creative shops, serving large consumer brands with integrated campaigns. Competes with Moonlike for the same mid-to-large French enterprise client mandates (Auchan, Carrefour, EDF heritage), combining creative, media and social under one roof — directly mirroring Moonlike's model.

Broad incumbents

• Publicis Conseil: Flagship Publicis Groupe agency in France, serving the largest French advertisers (BNP Paribas, Orange, Carrefour) with full-service advertising across creative, media and digital. Competes for the same enterprise client mandates as Moonlike but with significantly broader scale, parent-group media-buying leverage and a much larger headcount.
• TBWA\Paris: Paris flagship of the TBWA global creative network, operating a full-service creative and social model serving large French and multinational clients. Direct overlap with Moonlike's integrated creative + social + media buying proposition, with the additional benefit of TBWA's international network reach.
• DDB Paris: Paris office of the global DDB creative network, serving large French enterprise clients with full-service creative, social and media capabilities under the Omnicom umbrella. Competes for similar enterprise creative mandates as Moonlike, with meaningfully larger scale and parent-network resources.
• Havas Paris (Havas Creative): French flagship of Havas Creative, one of the largest Paris-based full-service agency groups. Operates across creative, content, social and influence, serving consumer and enterprise clients at scale — directly comparable service mix to Moonlike, with deeper media-buying leverage through Havas Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/UCA5KGZ9IxmtidOZKRwcH0VA
• Facebookfacebook.com/moonlikeMCSaatchi
• LinkedInlinkedin.com/company/moonlike-australiegad
• Instagraminstagram.com/moonlike.agency
• TikToktiktok.com/@moonlike.agency
• Xx.com/agencemoonlike

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonlike