LOGIN Software

What LOGIN Software does

LOGIN Software is a privately held CRM consulting and implementation firm headquartered in Vienna, Austria, founded in 1992 by Michael Ruzek. The company operates as a certified Advanced and TierOne Partner of SugarCRM (rebranded to SugarAI in April 2026) and delivers CRM solutions to mid-market and enterprise clients across the DACH region through offices in Munich, Vienna, and Zurich under separate legal entities. Its core offering centers on implementation, customization, and integration of the SugarAI platform — including Sugar Sell, Sugar Market, Sugar Serve, Sugar Enterprise, and Sugar sales-i (revenue intelligence) — supplemented by a portfolio of seven proprietary add-on modules (Event Management, Offer/Document Automation, Data Quality, Invoice, Customer/Partner Portal, Duplicate Module, and the Login Integration Framework) plus a separate DISO business management suite.

The firm combines professional services revenue (CRM strategy, requirements analysis, configuration, migration, custom development, and integration with ERP systems such as SAP, Microsoft Dynamics, and Infor) with recurring revenue from SugarAI licensing pass-through, proprietary add-on subscriptions, and long-term support and maintenance contracts. GTM is direct enterprise field sales with no disclosed channel partners, supported by content marketing, gated industry assets (CRM Buyer's Guide, vertical checklists), and presence at DACH industry events such as Hannover Messe and Verbändekongress. Target verticals span manufacturing and industrial companies, healthcare organizations, associations/NGOs/universities, software and IT providers, and professional services firms, addressing both deal-based (transactional sales) and relationship-based (member/donor/patient) CRM use cases.

Referenceable customers include FHM (eight-campus higher education group), UEG (medical society serving 50,000+ professionals), IVU Traffic Technologies, IKARUS, Stoelzle Glass Group, and BESA QSys AG. The firm employs between 11 and 50 people — with 25 experienced developers and consultants specifically cited — and is led by founder/Managing Director Michael Ruzek, Head of Operations Florian Ruzek, and Head of Marketing & Sales Frank Tjaben (a former SugarCRM, SPSS, and IBM/Rational Software executive). Revenue is not publicly disclosed and no external institutional investors or funding rounds are recorded.

Name

LOGIN Software

Legal name

LOGIN EDV-Software, Beratung und Training GmbH

Website

https://login-software.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

LOGIN Software is a Vienna-based, founder-led CRM consulting firm founded in 1992, operating as an exclusive TierOne SugarAI partner in the DACH region. It implements SugarCRM platforms and proprietary add-on modules for mid-market and enterprise clients across manufacturing, healthcare, and association verticals.

Ownership category

akta.pro rank

Product category

CRM Software Implementation & Integration

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industries

Customer Success & Account Management CRM (HDAEAFAD), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• CRM implementation services
• SugarCRM partner
• CRM consulting
• CRM-ERP integration
• Business management software

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Consulting and Implementation Services: Professional services for CRM strategy, requirements analysis, system configuration, implementation, and migration. Includes custom module development and integration services.
2. SugarAI Platform Licensing: Resale and implementation of SugarAI (SugarCRM) platform including Sugar Sell, Sugar Market, Sugar Serve, Sugar Enterprise, and Sugar sales-i modules
3. Custom Module Development: Development and licensing of proprietary add-ons including Event Management, Document/Offer Automation, Data Quality, Invoice, and Portal modules
4. Ongoing Support and Maintenance: Long-term technical support, training, system maintenance, functional expansion, and consulting post-implementation

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

LOGIN Software is a certified SugarAI (formerly SugarCRM) partner that sells, implements, and extends the SugarAI CRM platform for mid-market and enterprise customers in the DACH region. Its core offering combines SugarAI platform licensing and implementation (Sugar Sell, Sugar Market, Sugar Serve, Sugar Enterprise, Sugar sales-i) with proprietary add-on modules — Event Management, Offer/Document Automation, Data Quality, Invoice, and Customer/Partner Portal — delivered alongside CRM-ERP integration, consulting, training, and ongoing support. The company also sells a separate DISO Suite for business/operations management.

Product overview

LOGIN Software operates as a certified SugarAI (formerly SugarCRM) partner delivering a modular CRM platform complemented by proprietary add-ons and a separate DISO business management suite. The core SugarAI platform includes Sugar Sell (B2B sales automation), Sugar Market (marketing automation), Sugar Serve (customer service), Sugar Enterprise (on-premise enterprise CRM), and Sugar sales-i (revenue intelligence connecting CRM and ERP data). LOGIN Software extends this core with its own add-on modules: Event Management, Offer/Proposal Creation, Data Quality, Invoice, and Customer/Partner Portal. Additionally, LOGIN Software offers the DISO Suite (DKS Desktop, DISO Order Management, Logistics, Warehouse, Sales, Production Planning, Cost Accounting, Workflow, and Trade/Warehouse Management) as a separate product line. The company also provides industry-specific CRM solution approaches: Deal-Based CRM for transactional sales organizations and Relationship-Based CRM for member/relationship-focused organizations. Implementation formats include On-Premise and Cloud (SaaS on AWS).

Differentiator

Problem solved

Functional benefit

Products and services

• Sugar Sell B2B sales automation CRM focused on opportunity management, pipeline visualization, sales forecasting, quotation management, and customer expansion via cross-sell and up-sell identification; delivered by LOGIN Software as a SugarAI partner to mid-market and enterprise customers.
• Sugar Market Marketing automation platform providing campaign management, lead nurturing, lead scoring, multi-channel marketing, and integrated analytics for transparent campaign performance measurement.
• Sugar Serve Customer service platform offering omnichannel engagement, 360-degree customer view, intelligent case routing, self-service portals, knowledge management, and AI-powered request prioritization.
• Sugar Enterprise On-premise CRM for complex enterprise requirements offering full data sovereignty, maximum customizability, SugarBPM workflow automation, comprehensive service case management with SLA tracking, and seamless integration into existing system landscapes.
• Sugar sales-i Revenue intelligence module that connects CRM and ERP data to identify hidden sales opportunities, detect anomalies in customer behavior, and provide real-time notifications for cross-selling and up-selling potential.
• LOGIN Event Management Add-On Proprietary CRM-integrated event management module covering event planning, participant management, speaker and resource planning, online registration portals, and invoicing directly within SugarCRM.
• LOGIN Offer Add-On (Smart Flow) Proprietary quote and proposal creation add-on extending SugarCRM for complex pricing structures, multiple subsidiaries, different currencies, and individual services with their own rules; integrates Experlogix Document Automation for professional document creation.
• LOGIN Data Quality Add-On Proprietary CRM data quality module ensuring clean, consistent, and reliable data through automated checks, cleansing, and ongoing quality monitoring.
• LOGIN Invoice Add-On Proprietary invoice creation and management module enabling creation, management, and sending of invoices directly from the CRM, integrated into downstream financial processes.
• LOGIN Customer and Partner Portal Proprietary self-service portal providing customers and partners with secure access to information from the CRM system.
• DISO Suite Comprehensive business management suite including DISO modules for order management, logistics and warehouse management, sales management, operational data capture, materials management, production planning, cost accounting, workflow management, and trade/inventory management.
• DKS Desktop Desktop component of the DISO business management suite.
• CRM Consulting and Implementation Services Professional services covering CRM strategy, requirements analysis, system configuration, implementation, and migration including custom module development and integration services for the SugarAI platform.

Quantifiable outcome

• Elimination of information asymmetries between departments
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• SugarAI (SugarCRM)coreStrategic or Co-development PartnerLOGIN Software is a certified Advanced Partner and TierOne Partner of SugarAI, specializing in CRM implementation, custom module development, and integration services for the SugarCRM/SugarAI platform. The partnership involves deep technical collaboration, access to platform resources, and recognition for successful customer implementations. The company has been a Sugar partner for over 15 years and develops proprietary add-ons for the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• proALPHA Business Solutions: German ERP/CRM vendor and implementation partner focused on mid-sized manufacturing, wholesale and service companies. Comparable in target segment (DACH Mittelstand) and business model (license + services) but offering its own proprietary platform rather than reselling a third-party CRM like SugarAI.

Direct peers

• All for One Group SE: DACH mid-market ERP/CRM implementation specialist (primarily SAP and Microsoft Dynamics) serving German Mittelstand. Closely comparable business model to LOGIN — implementation services + add-on solutions for mid-market B2B — though focused on different core platforms.
• mgm technology partners GmbH: DACH-headquartered software consultancy building custom enterprise applications and integrations. Comparable in custom module development, CRM/ERP integration work and DACH mid-market customer base, though mgm is larger and technology-agnostic versus LOGIN's Sugar-centric focus.
• SVA System Vertrieb Alexander GmbH: German IT systems integrator serving mid-market and enterprise customers across DACH with data center, CRM and ERP services. Comparable in DACH mid-market IT services footprint, though broader in technology scope than LOGIN's SugarCRM-centric offering.

Broad incumbents

• msg systems AG: Large DACH-headquartered IT consultancy with deep ERP/CRM implementation practices across banking, insurance and industry. Comparable to LOGIN as a DACH-rooted enterprise systems integrator, but operates at much larger scale and across multiple platforms rather than specializing in SugarCRM.
• Allgeier SE: DACH-rooted IT consulting and software group with CRM/ERP implementation practices serving mid-market enterprises. Comparable business model of services plus proprietary IP, with comparable DACH Mittelstand focus, but operating at group level across multiple technology stacks rather than centering on a single CRM platform.
• adesso SE: German-headquartered IT services firm with a strong CRM and enterprise application practice serving DACH mid-market. Overlaps with LOGIN in CRM consulting and custom development for similar customer segments, but operates at significantly larger scale and across multiple technology stacks.
• Capgemini Deutschland: Global consulting and IT services provider with DACH CRM/Salesforce/Dynamics implementation practices. Comparable in enterprise CRM implementation and customer-experience consulting, but at substantially larger scale and competing across multiple platforms rather than specializing in SugarCRM.
• Atos IT Solutions GmbH (DACH): Global IT services group with significant DACH CRM/digital transformation practice serving enterprise and mid-market. Comparable in enterprise CRM implementation services but at much larger scale, with broader technology portfolio and global delivery model.
• NTT Data Deutschland (CRM Practice): Global IT services provider with significant DACH enterprise CRM (Salesforce, Microsoft, SugarCRM) implementation practice. Comparable in enterprise CRM consulting and integration services to LOGIN, but at substantially larger scale with global delivery capability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/login-software-crm
• Xx.com/LoginSoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOGIN Software