Feuerdepot.de

What Feuerdepot.de does

Feuerdepot.de (Feuerdepot GmbH) is a Munich-based, privately held German e-commerce specialty retailer founded in 2008 that sells wood-burning stoves (Kaminöfen), pellet stoves (Pelletöfen), fireplace kits, fireplace inserts, chimney systems, tile stove inserts, gas and decorative fireplaces, central heating solutions (wood/pellet boilers, radiators), Smart Home heating integration, and a wide range of outdoor products including grills, patio heaters, fire bowls, garden fireplaces, and garden furniture. The catalog spans 1,200+ models from 40+ brands (Aduro, Brunner, Jotul, Kratki, La Nordica, Spartherm, Wamsler, etc.) and 5,000–10,000+ stock items, with same-day shipping on stocked SKUs and distribution via DHL, GLS, and Dachser. The business operates a direct-to-consumer model with a Munich showroom (Kaminausstellung) on Birnauer Str. 12, a phone-based expert consultation line, and a nationwide Montage-Service installation network partnered with the German Chimney Sweep Association (Schornsteinfeger). Revenue is generated primarily through hardware sales at unit prices ranging roughly from €472 to €6,781 (averaging €900–€2,500), with free shipping above €300 within Germany, 0% financing available, multiple payment options, a best-price guarantee, and a money-back guarantee. The customer base is predominantly residential homeowners, with a secondary small-business segment for rentals, holiday homes, and smaller commercial spaces.

Name

Feuerdepot.de

Legal name

Feuerdepot GmbH

Website

https://feuerdepot.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Feuerdepot.de is a Munich-based German e-commerce specialty retailer founded in 2008 that sells fireplaces, stoves, chimney systems, heating solutions, and outdoor products (grills, garden fireplaces, furniture) directly to residential homeowners across Germany, supported by a Munich showroom, expert phone consultation, and a nationwide installation network.

Ownership category

akta.pro rank

Product category

Fireplace and Heating Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Fireplace retail
• Wood-burning stoves
• Pellet stoves
• Chimney systems
• Outdoor grilling

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of fireplace products including Kaminöfen (wood stoves), pellet stoves, fireplace inserts, chimneys, grills, and accessories through e-commerce platform with options for installation/mounting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Feuerdepot.de is a German online specialty retailer (Fachhandel & Spezialversand) selling fireplaces, wood-burning and pellet stoves, fireplace inserts, chimney systems, central heating boilers, grills, and outdoor fire products from third-party brands. The company sells through its own e-commerce website at feuerdepot.de with phone consultation, a Munich showroom, and a nationwide installation partner network, shipping more than 5,000 stocked fireplace items across Germany.

Product overview

Feuerdepot.de is a German e-commerce specialty retailer offering a comprehensive portfolio of heating and outdoor products centered around fireplaces and related systems. The core offering centers on Kaminöfen (wood-burning stoves), Pelletöfen (pellet stoves), Kaminbausatz (fireplace kits), Kamineinsatz (fireplace inserts), and complementary products including tile stove inserts, fireplace cassettes, gas fireplaces, and decorative fireplaces (ethanol and electric). The product range extends to chimney systems (stainless steel, ceramic, copper), central heating solutions (wood boilers, pellet boilers, radiators), and Smart Home integration. The outdoor segment includes grills (gas, charcoal, pellet, electric, pizza ovens), patio heaters, fire bowls, garden fireplaces, fire columns, fire baskets, and garden furniture. Kitchen/range stoves (both wood and pellet-fired) are also offered. The company positions itself as a specialist Fachhandel (specialty trade) with consultation services, installation support, and a showroom in Munich.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaminofen (Wood-burning Stoves) Traditional wood-burning stoves in many variants (storage stoves, soapstone stoves, water-carrying, room-air-independent, rotatable, corner, compact/Swedish, workshop, cast iron, continuous-burning, hybrid, oil stoves, 3-sided glass, with cooking plate or oven, complete sets) from brands such as Aduro, Jotul, La Nordica, Brunner, and others. For residential homeowners seeking primary or supplementary home heating.
• Pelletofen (Pellet Stoves) Pellet-burning stoves available as water-carrying, room-air-independent, complete sets, without fan, canalizable, compact, and in power ratings from 4-5 kW up to 13-15 kW. For residential users wanting automated, fuel-pellet-based heating.
• Kaminbausatz (Fireplace Kits) Complete fireplace building kits including water-carrying models, lift-up door, hinged-door configurations, and various glass shapes (straight, corner, 3-sided U-form, tunnel/through-view). For homeowners building a custom fireplace installation.
• Kamineinsatz (Fireplace Inserts) Fireplace inserts available as water-carrying, room-air-independent, with lift-up or hinged doors, and in straight, round, corner, panoramic 3-sided, or tunnel through-view glass configurations. For retrofit or new fireplace construction.
• Kachelofeneinsatz (Tile Stove Inserts) Inserts for tile/stone heater (Kachelofen) systems from manufacturers including Buderus, Brunner, Leda, Olsberg, Schmid Camina, and Spartherm. For traditional masonry tile stove builds.
• Kaminkassette (Fireplace Cassettes) Fireplace cassettes from Fram, Ildnord, Oranier, and Schmid Camina for converting open fireplaces into closed, more efficient systems.
• Gaskamin (Gas Fireplaces) Gas fireplace products from Brunner, Dru, Fram, LEDA, Max Blank, Olsberg, Schmid Camina, and Spartherm. For homeowners seeking convenient, on-demand gas fireplaces.
• Dekokamin (Decorative Fireplaces) Decorative fireplaces including ethanol, electric, and bioethanol models from Aduro, Conmoto, Dimplex, Dru, Haas und Sohn, La Nordica, Oranier, TermaTech, Wodtke, and Xaralyn. For ambiance without primary heating function.
• Schornstein Systeme (Chimney Systems) Complete chimney systems including stainless steel chimneys, lightweight construction chimneys, copper chimneys, chimney renovation kits, ceramic chimneys, and LAS (room-air-independent) chimneys. For new builds and chimney retrofits.
• Holzkessel (Wood Boilers) Wood-fired boilers for central heating systems. For residential or small commercial central heating with wood fuel.
• Pelletkessel (Pellet Boilers) Pellet-fired central heating boilers from Edilkamin, La Nordica Extraflame, MCZ, and Palazzetti. For residential central heating with automated pellet fuel.
• Heizkörper (Radiators) Radiators and heating elements including Buderus products for central heating distribution.
• Gasgrill (Gas Grills) Gas grills from BlackBull, Bull BBQ, Grandhall, Justus, and Petromax. For outdoor cooking enthusiasts.
• Holzkohlegrill (Charcoal Grills) Charcoal grills from BlackBull, Bull BBQ, Globe Fire, Grandhall, Petromax, and Wamsler. For traditional charcoal outdoor cooking.
• Kugelgrill (Kettle Grills) Kettle-style charcoal grills for outdoor cooking.
• Pelletgrill (Pellet Grills) Pellet-fired grills including Wamsler models. For automated, temperature-controlled outdoor cooking.
• Elektrogrill (Electric Grills) Electric grills for outdoor and indoor use. For smoke-free grilling, including balcony use.
• Grillkamin (Grilling Fireplaces) Outdoor grilling fireplace units from Wamsler for combined grilling and outdoor heating.
• Pizzaofen (Pizza Ovens) Outdoor pizza ovens including Bull BBQ models for wood-fired or gas-fired pizza preparation.
• Holzherd (Wood-burning Kitchen Stoves) Wood-fired kitchen/range stoves from Bruno, Cadel, Globe Fire, Haas und Sohn, Justus, La Nordica, Royal, Thermorossi, and Wamsler. For combined cooking and heating in kitchen.
• Pelletherd (Pellet Kitchen Stoves) Pellet-fired kitchen/range stoves from Globe Fire and Palazzetti. For automated pellet-fuel cooking and heating.
• Heizstrahler (Patio Heaters) Outdoor heating solutions including Heatstrip brand for terraces and outdoor seating areas.
• Feuerschale (Fire Bowls) Fire bowls from Petromax and SvenskaV for outdoor ambiance and warmth.
• Gartenkamine (Garden Fireplaces) Garden/outdoor fireplaces from A Caminetti, Fram, FeuerCampus365, Globe Fire, Neocube-O, Spartherm, and Wamsler. For outdoor ambiance and warmth in garden settings.
• Feuersäule (Fire Columns) Standing outdoor fire columns/pillars for vertical outdoor fire features.
• Feuerkorb (Fire Baskets) Fire baskets from Lienbacher and SvenskaV for portable outdoor fires.
• Gartenmöbel (Garden Furniture) Garden furniture sets, lounge sets, tables, chairs, benches, loungers, swing chairs, parasols, and pavilions from Lesli Living and other brands.
• Kaminzubehör (Fireplace Accessories) Fireplace accessories including fireplace tools, fire extinguishers, spark protection plates, spark grids, wood baskets, fireplace surrounds, smoke and carbon monoxide detectors.

Quantifiable outcome

• Free shipping on orders above €300 within Germany
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Authorized.byminorGTM or Marketing PartnerFeuerdepot is an Authorized.by certified partner, displaying the Authorized.by trust badge which provides customers with confidence in secure and trustworthy purchasing.
• Schornsteinfeger (German Chimney Sweep Association)coreStrategic or Co-development PartnerFeuerdepot is a partner of the German chimney sweep association (Schornsteinfeger), providing credibility and alignment with professional installation standards. This partnership ensures products meet regulatory requirements and facilitates customer installation processes.
• Feuerdepot Installation NetworkcoreChannel Partner/ Reseller/ DistributorNationwide assembly and installation service (Montage-Service) through partnered installation professionals for fireplace setup and connection across Germany.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MCZ Group: Italian pellet stove and fireplace manufacturer with growing presence in the German market; products featured on Feuerdepot under pellet and air-heating categories. Comparable because it targets the same end customer with the same fuel technology.
• Contura (Nibe Group): Swedish premium wood stove and fireplace brand with growing DACH presence. Targets the same end consumer (premium, design-led wood burners) and uses a hybrid dealer + direct-sales model, making it a partial competitor and adjacent brand partner for Feuerdepot.
• Haas + Sohn Ofenwerke: Central European fireplace, wood and pellet stove manufacturer featured in Feuerdepot's catalog. Sells through dealer networks across DACH and is expanding direct digital reach, making it both a supplier and a competitor.

Direct peers

• Ofen.de: One of Germany's largest online specialty retailers for fireplaces, stoves and chimneys, competing head-to-head with Feuerdepot on product range, pricing and nationwide delivery. Closely comparable in assortment breadth, B2C e-commerce model and reliance on European fireplace OEM brands.

Broad incumbents

• Wamsler: Long-established German manufacturer of wood/pellet stoves, kitchen stoves and outdoor grills — all categories carried by Feuerdepot. Sells through dealers and increasingly direct, making it both a brand partner and a channel competitor.
• Drooff Kaminöfen: German premium fireplace stove manufacturer whose products appear across Feuerdepot's Kaminofen category. Combines a dealer network with selective direct sales, partially overlapping Feuerdepot's go-to-market.
• Ulrich Brunner GmbH: Leading German manufacturer of fireplaces, inserts and heating systems whose Brunner and Schmid brands are featured across Feuerdepot's catalog. Runs its own dealer network and project business alongside retail distribution.
• Spartherm: Large German premium fireplace and insert manufacturer whose products dominate Feuerdepot's catalog. Operates its own dealer and direct-sales channels, making it both a key supplier and a competitor that can disintermediate specialist retailers.
• La Nordica-Extraflame: Italian manufacturer of wood, pellet and gas stoves plus heating boilers — a major brand carried by Feuerdepot. Sells across Europe through dealers and direct digital channels, partially overlapping Feuerdepot's product and customer space.
• Justus (Wolf GmbH): Established German fireplace and pellet stove brand carried by Feuerdepot. Sells primarily through specialty dealers, putting it in indirect competition with Feuerdepot at the retail layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feuerdepot.de