Duckworth Motor Group
- Company typePrivate
- Founded1962
- HeadquartersKirton, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Duckworth Motor Group firmographics
Firmographics- Name
- Duckworth Motor Group
- Legal name
- Martin Duckworth Limited
- Website
- https://www.duckworth.co.uk
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Duckworth Motor Group is headquartered
LocationHeadquarters
- HQ city
- Kirton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Duckworth Motor Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and approved used vehicles across multiple brands including Land Rover, Range Rover, Defender, Discovery, Jaguar, Omoda, Jaecoo, and Isuzu.
- Finance Intermediation: Arrangement of vehicle finance including PCP, Business Contract Hire, Personal Contract Hire, and Hire Purchase. The company acts as credit broker receiving commission from finance providers.
- Servicing and Maintenance: Manufacturer-trained service teams providing servicing, MOTs, repairs, and genuine parts across all locations.
- Parts Sales: Sale of genuine Jaguar Land Rover parts and accessories through dedicated parts department and online store.
- Bodyshop and SMART Repairs: Bodywork repairs, paint repairs, SMART repairs, and vehicle restoration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Omoda 5 - Compact SUV from £23,990 |
| One time/ perpetual license | Pay-as-you-go | Range Rover PHEV models from £49,000 |
| One time/ perpetual license | Pay-as-you-go | Defender 110 PHEV from £76,635 |
| Subscription | Monthly | Omoda 5 SHS-H PCP example - £24,245 cash price, £199.69/month |
| Subscription | Monthly | Hire Purchase - terms 1-5 years, borrow from £1,000 |
| Subscription | Multi-year contract | Motability Scheme - advance payments from £399 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Duckworth Motor Group product offering
Product offeringCore offering
Duckworth Motor Group is a family-owned automotive dealership group operating across Lincolnshire and Norfolk, retailing new and approved used vehicles for Land Rover, Range Rover, Defender, Discovery, Jaguar, Omoda, Jaecoo, and Isuzu brands. The group also provides integrated vehicle finance brokerage, manufacturer-trained servicing and MOT, bodyshop and SMART repairs, genuine parts retail through Duckworth Parts, Motability Scheme leasing, and affinity programs for NHS and Blue Light workers.
Product overview
Duckworth Motor Group is a family-owned car dealership group operating across Lincolnshire with over 60 years of heritage. The company operates as a multi-brand automotive retailer offering new and approved used vehicles through distinct brand portfolios. The core product portfolio centers on Land Rover (Range Rover, Defender, Discovery models in petrol, diesel, and PHEV variants), Jaguar (approved used only), Omoda (Chery Automotive brand launched 2024 with 5, E5, 7, 9 models spanning petrol, self-charging hybrid, and fully electric powertrains), Jaecoo (off-road luxury brand with J7, J5, 5 BEV, 8 models), Isuzu (commercial D-MAX pickups including electric variants), and Duckworth Select (multi-brand pre-owned vehicles). Supporting the vehicle sales business, the group provides integrated services including flexible finance solutions (PCP, Contract Hire, Hire Purchase), manufacturer-trained servicing and MOT, bodyshop repairs including SMART repairs and classic Land Rover restoration, genuine parts retail through Duckworth Parts online store, vehicle customization via online configurators, vehicle valuation tools, insurance products, and Motability Scheme leasing. The business operates from multiple dealership locations (Market Rasen, Boston, Kirton, Norwich) serving drivers across Lincolnshire and surrounding regions.
Differentiator
Problem solved
Functional benefit
Brands
- Duckworth Select: All-makes used cars dealership offering hand-picked, inspected pre-owned vehicles from all major brands.
- Duckworth Parts
Products and services
- Land Rover and Range Rover New Vehicles Authorized dealer for new Land Rover and Range Rover vehicles including standard Range Rover, Range Rover Evoque (from £49,000 PHEV), Range Rover Sport, Range Rover Velar (from £65,095 PHEV), and Range Rover (from £115,805 PHEV). Available in petrol, diesel, and PHEV variants.
- Defender New Vehicles Authorized sale of new Defender SUVs in 90 (3-door, from £78,261), 110 (5-door, from £76,635), and 130 (from £88,130) body styles, plus the high-performance OCTA variant and PHEV options.
- Discovery New Vehicles
Companies that use Duckworth Motor Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Duckworth Motor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Duckworth Motor Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Forces Cars DirectcoreTrusted partnership with Forces Cars Direct, a specialist in vehicle sales for military and forces personnel. Supports the affinity discount program offering exclusive savings on Omoda and Jaecoo vehicles to armed forces members.
- Chery AutomotivecoreParent manufacturer of Omoda and Jaecoo brands. Omoda was established in 2022 by Chery Automotive as a cutting-edge automotive brand delivering futuristic design and advanced technology.
- Motor OmbudsmancoreSubscribed to Motor Industry Code of Practice for New Cars and Service & Repair. Provides CTSI certified Alternative Dispute Resolution for customer complaints.
- ITC Compliance LimitedcoreAuthorized and regulated by Financial Conduct Authority (registration number 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker.
- Financial Ombudsman ServiceminorFree dispute resolution service for financial complaints. Customers can refer disputes if not resolved within 8 weeks. Consumer helpline: 08000234567.
- Car Care Plan LimitedcoreArranges Omoda and Jaecoo Insurance. FCA authorized (No. 309268). Policies arranged from a panel of insurers for driveaway and annual insurance cover.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Duckworth Motor Group competitors and assessment
Company assessmentDirect peers
- Lookers plc: One of the UK's largest multi-franchise automotive retailers, selling new and used vehicles across premium and volume brands with full aftersales support. Direct competitor in the authorized dealership space with overlapping franchise portfolio.
- Hendy Group: Privately held family-owned UK automotive retailer operating multi-brand franchised dealerships across southern England. Comparable in family-owned private structure, multi-brand authorized model, and full-service offerings.
- JCT600 Ltd: Privately held UK multi-brand car retailer with authorized dealerships for premium and volume manufacturers including Jaguar Land Rover franchises. Comparable regional multi-brand dealer with similar brand portfolio and aftersales structure.
- Arnold Clark: UK's largest independently owned family-run car retailer with multi-brand authorized dealerships, large used-car operation, and integrated aftersales. Closely mirrors Duckworth's family-owned, multi-brand, full-service retail model at significantly larger scale.
- Marshall Motor Group: UK-based multi-brand car and commercial vehicle retailer operating franchised dealerships for volume and premium brands. Closely comparable in business model, brand mix (including premium franchises), and integrated aftersales offering.
- Pendragon plc: UK automotive retailer with franchised dealerships (including Evans Halshaw and Stratstone for premium brands) plus Pinewood dealer software. Comparable in multi-brand premium franchise model and aftersales integration.
- Sytner Group: UK premium and luxury car retailer subsidiary, part of the wider Sun/Motors group, operating franchises for BMW, Mercedes-Benz, Audi, Jaguar Land Rover and others. Direct comparable in premium-brand authorized retail and integrated finance/aftersales.
- Vertu Motors plc: UK FTSE-listed automotive retailer operating multi-brand dealerships including premium franchises (BMW, Mercedes-Benz, Jaguar Land Rover) across the UK. Direct comparable in operating model, scale, and brand mix.
Emerging players
- CarShop (Constellation Automotive Group): UK used-car retailer with multi-site physical and online channels competing in the approved-used segment where Duckworth Select operates. Indirect comparable for the used-vehicle and online retail layer of Duckworth's business.
Broad incumbents
- Inchcape plc: Global automotive distributor and retailer operating across multiple markets with multi-brand authorized franchises. Most directly comparable to Duckworth's multi-brand retail model, though significantly larger and internationally diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Duckworth Motor Group social profiles
Digital presenceDuckworth Motor Group compliance and trust
Trust signalCompliance4 records
Duckworth Motor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duckworth Motor Group leadership team
Management profileNumber of profiles
Duckworth Motor Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Duckworth Motor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duckworth Motor Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duckworth Motor Group
What does Duckworth Motor Group do?
Duckworth Motor Group is a family-owned automotive dealership group operating across Lincolnshire and Norfolk, retailing new and approved used vehicles for Land Rover, Range Rover, Defender, Discovery, Jaguar, Omoda, Jaecoo, and Isuzu brands. The group also provides integrated vehicle finance brokerage, manufacturer-trained servicing and MOT, bodyshop and SMART repairs, genuine parts retail through Duckworth Parts, Motability Scheme leasing, and affinity programs for NHS and Blue Light workers.
Is Duckworth Motor Group a public or private company?
Duckworth Motor Group is a private company. It is classified as family owned and is currently operating.
When was Duckworth Motor Group founded?
Duckworth Motor Group was founded in 1962. It employs 101 to 250 people.
Where is Duckworth Motor Group based?
Duckworth Motor Group is headquartered in Kirton, United Kingdom, in the Europe region.
How does Duckworth Motor Group make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are finance Intermediation, servicing and Maintenance, parts Sales and bodyshop and SMART Repairs.
Who are Duckworth Motor Group's main competitors?
Direct peers on record are Lookers plc, Hendy Group, JCT600 Ltd, Arnold Clark, Marshall Motor Group, Pendragon plc, Sytner Group and Vertu Motors plc. CarShop (Constellation Automotive Group) is listed as an emerging player. Inchcape plc is listed as a broad incumbent.
Does Duckworth Motor Group have an API?
No public API is recorded for Duckworth Motor Group.