Jennason
Jennason is a privately held US software and consulting firm that provides GS1 EPCIS-based product serialization and supply chain traceability solutions — including DASH, L3.5, MD&W Manager, EU FMD Alert Manager, and a Serialization Test Tool — alongside advisory services, serving pharmaceutical and biotech manufacturers pursuing DSCSA and EU FMD compliance.
- Company typePrivate
- Founded2013
- HeadquartersWayzata, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Jennason does
Jennason, LLC is a privately held US consulting and software firm founded in 2013 by Scott Pugh, a former Accenture lead in US secure supply chain practice with 10+ years of dedicated pharmaceutical serialization experience since 2007. The company focuses exclusively on product serialization and supply chain traceability for the pharmaceutical and biotech sectors, addressing regulatory regimes including the US Drug Supply Chain Security Act (DSCSA) and the EU Falsified Medicines Directive (EU FMD). Jennason operates from Wayzata, Minnesota with a 1-10 person team and combines advisory consulting (serialization strategy, enterprise solution planning, technical architecture, site integration, validation/testing, and project management) with a portfolio of five cloud-based software products: Jennason DASH (DSCSA daily operations control tower), Jennason L3.5 (sub-$10K/year serialization for small/mid manufacturers), the Master Data and Workflow Manager, the EU FMD Alert Manager, and the Serialization Test Tool (priced at $7,500 perpetual or $500/month with $3,000/year support). The platform is built on SaaS/cloud architecture with GS1 EPCIS standards integration, third-party system interoperability (ERP, serialization, regulatory systems), and an industry master data repository (Pharma CollabNet) covering thousands of pharma entities with direct HDA Origin data pool integration.
The company serves a mix of enterprise and mid-market pharma/biotech customers — disclosed logos include a Top 15 Biotech, a Top 50 Pharma, a Global Pharma Manufacturer, a virtual private label distributor managing 20 CMOs and ~100 trading partners, and a dental products manufacturer — cumulatively supporting over two dozen organizations across DSCSA, EU FMD, and global serialization initiatives. Revenue is generated through a hybrid model combining low-ASP one-time and subscription software licensing (Test Tool), sub-$10K/year SaaS subscriptions (L3.5), annual support contracts, and higher-margin professional services engagements. Go-to-market is direct and sales-led via the company website (demo requests, email, phone), an online e-commerce storefront, and implementation partnerships (ANK Healthcare, Supply Chain Wizard), with broader industry positioning through a 2020 research partnership with The Axia Institute. No external funding rounds, M&A activity, or institutional investors are disclosed.
Jennason firmographics
Firmographics- Name
- Jennason
- Legal name
- Jennason, LLC
- Website
- https://jennason.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jennason is a privately held US software and consulting firm that provides GS1 EPCIS-based product serialization and supply chain traceability solutions — including DASH, L3.5, MD&W Manager, EU FMD Alert Manager, and a Serialization Test Tool — alongside advisory services, serving pharmaceutical and biotech manufacturers pursuing DSCSA and EU FMD compliance.
- Ownership category
- akta.pro rank
Jennason industry classification
Industry- Product category
- Pharmaceutical Serialization Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)
- akta.pro secondary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
Keywords
Where Jennason is headquartered
LocationHeadquarters
- HQ city
- Wayzata
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jennason business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses: One-time perpetual software licenses for the Serialization Test Tool. Full license priced at $7,500 with optional enhancement packages for enterprise track and trace vendor platform integration.
- Monthly Term Licenses: Flexible monthly term licenses for the Serialization Test Tool at $500/month. Terms do not need to be consecutive, allowing customers to access the tool only when needed for testing and support operations.
- Annual Support and Maintenance: Annual support renewal contracts at $3,000/year providing customer support and access to the latest solution versions.
- SaaS Subscriptions (Jennason L3.5): Annual SaaS subscription for Jennason L3.5 solution, typically priced under $10,000 per year, providing serialization and traceability capabilities for small to mid-sized manufacturers.
- Consulting Services: Advisory consulting services covering serialization strategy, enterprise solution planning, technical architecture design, site integration, business process design, validation/testing, and project management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full License - $7,500 one-time |
| Subscription | Monthly | 1 Month License - $500/month |
| Subscription | Annual | Annual Support Renewal - $3,000/year |
| Subscription | Annual | Jennason L3.5 - Under $10,000/year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Jennason product offering
Product offeringCore offering
Jennason provides product serialization and supply chain traceability consulting and software solutions for pharmaceutical manufacturers, biotech companies, CMOs, 3PLs, and wholesalers needing DSCSA and EU FMD regulatory compliance. The portfolio combines cloud-based SaaS products—Jennason DASH, Jennason L3.5, the Master Data and Workflow Manager, the EU FMD Alert Manager, and the Serialization Test Tool—with advisory consulting and custom design services built on GS1 EPCIS standards and integration with ERP, serialization, and regulatory systems.
Product overview
Jennason is a product serialization and traceability consulting and solutions company offering a portfolio of solutions for pharmaceutical supply chain compliance. The portfolio includes five core software products: Jennason DASH (DSCSA Daily Operations Manager) as a control tower for daily operations; Jennason L3.5 as an affordable serialization solution for small manufacturers; the Master Data and Workflow Manager for centralized master data; EU FMD Alert Manager for European falsified medicines compliance; and the Serialization Test Tool for testing serialization implementations. These products share a common delivery platform with integration capabilities to ERP, serialization, and regulatory systems, and are complemented by consulting and custom design services.
Differentiator
Problem solved
Functional benefit
Products and services
- Jennason DASH (DSCSA Daily Operations Manager) Cloud-based control tower solution for pharmaceutical manufacturers managing daily DSCSA operations, including real-time reconciliation monitoring, exceptions management, inquiry/investigation record management, product master data, trading partner management, and DSCSA T2 data file generation.
- Jennason L3.5 Lean, compliant, and affordable SaaS serialization and traceability solution for small to mid-sized pharmaceutical manufacturers needing DSCSA compliance. Includes master data management, batch packaging operations with aggregation hierarchies, shipment management, and EPCIS 1.2 DSCSA T2 data file generation, typically priced under $10,000 per year.
- Jennason Master Data and Workflow Manager Cloud-based product and location master data management solution for small-to-medium pharma and biotech organizations, providing centralized data management with validation, workflow automation, role-based access, direct integration with ERP, serialization, artwork/labeling platforms, and industry data pools such as HDA Origin.
- Jennason EU FMD Alert Manager Automated tracking and management solution for EU Falsified Medicines Directive alerts, helping pharmaceutical companies manage alert handling including automated entry, market-specific requirement management, response tracking with automated reminders, summary document generation, auditing, and reporting.
- Jennason Serialization Test Tool Automated testing application providing serialization test management and execution, available as a one-time perpetual license ($7,500), monthly license ($500/month), or with annual support ($3,000/year). Generates GS1 EPCIS and standards-based serialization data, simulates end-to-end packaging and distribution scenarios, creates large volumes of test data for performance testing, and generates 2D Data Matrix and 1D barcode reports.
- Serialization and Traceability Consulting Services Advisory services for pharmaceutical manufacturers and biotech organizations covering serialization strategy, enterprise solution planning, technical architecture design, site integration, business process design, solution validation, testing, and project management for serialization and traceability implementations.
- Jennason Design Services Custom software design services for serialization and traceability solutions including mobile applications, reporting modules, custom data capture solutions, and implementation tools, supporting companies across pharmaceuticals, medical device, electronics, consumer goods, and food/beverage industries.
Quantifiable outcome
- Cost reduction from six-figure serialization system costs to under $10,000/year for small/mid manufacturers
- +4 more outcomes
Companies that use Jennason
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Jennason technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Jennason partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Axia InstitutecoreJennason LLC partnered with The Axia Institute on January 13, 2020. The partnership likely focuses on supply chain serialization research and industry collaboration.
- ANK HealthcareminorANK Healthcare is listed as an implementation partner for the Jennason EU FMD Alert Manager solution.
- Supply Chain WizardminorSupply Chain Wizard is listed as an implementation partner for the Jennason EU FMD Alert Manager solution.
Scale indicators5 records
Recent moves6 records
Expansion highlights2 records
Jennason competitors and assessment
Company assessmentDirect peers
- rfxcel: Specialized serialization and traceability software vendor serving pharma, with overlapping compliance, master data, and trading-partner management capabilities for DSCSA and EU FMD.
- Systech (Dover Corporation): Long-standing serialization and traceability solutions provider (now part of Dover), with packaging-line serialization, aggregation, and compliance software competing directly against Jennason L3.5 and Test Tool.
- Körber Pharma / Supply Chain Wizard: Pharma supply chain and serialization consulting + software provider (via the Supply Chain Wizard acquisition), overlapping with Jennason's consulting and EPCIS-based traceability offerings and listed as an implementation partner for EU FMD Alert Manager.
- TraceLink: Largest dedicated pharmaceutical serialization and traceability network platform, offering EPCIS data exchange, DSCSA compliance, and master data management that directly overlap with Jennason DASH, L3.5, and MD&W Manager offerings.
- Optel Group: Global traceability and serialization solutions provider with comparable pharma supply chain compliance, master data, and EPCIS-based integration capabilities across DSCSA and EU FMD regimes.
- Axway: Provides serialization and B2B integration solutions including EPCIS data exchange and compliance platforms for pharma, addressing similar DSCSA trading-partner connectivity and master data workflows.
- Antares Vision: Global provider of serialization, traceability, and inspection technologies for pharma and life sciences, with overlapping DSCSA and EU FMD compliance software and a comparable standards-based integration approach.
- Adents (Markem-Imaje): Serialization and traceability software vendor (Adents, now under Markem-Imaje / Dover), offering level-3 site solutions and master data aggregation that directly overlap with Jennason L3.5 and MD&W Manager.
Broad incumbents
- SAP (specifically SAP ATTP / Advanced Track and Trace for Pharmaceuticals): Enterprise software incumbent offering the ATTP serialization suite integrated with SAP ERP; competes for large-pharma serialization programs and shapes the 'enterprise stack' benchmark Jennason positions against.
- IBM (Supply Chain solutions): Broad technology incumbent offering pharma supply chain and serialization solutions; competes for large enterprise serialization programs and represents a benchmark 'enterprise alternative' Jennason's cost story is positioned against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Jennason social profiles
Digital presenceJennason financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jennason leadership team
Management profileNumber of profiles
Profiles1 record
Jennason funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jennason M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jennason
What does Jennason do?
Jennason provides product serialization and supply chain traceability consulting and software solutions for pharmaceutical manufacturers, biotech companies, CMOs, 3PLs, and wholesalers needing DSCSA and EU FMD regulatory compliance. The portfolio combines cloud-based SaaS products—Jennason DASH, Jennason L3.5, the Master Data and Workflow Manager, the EU FMD Alert Manager, and the Serialization Test Tool—with advisory consulting and custom design services built on GS1 EPCIS standards and integration with ERP, serialization, and regulatory systems.
Is Jennason a public or private company?
Jennason is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jennason founded?
Jennason was founded in 2013. It employs 1 to 10 people.
Where is Jennason based?
Jennason is headquartered in Wayzata, United States, in the North America region.
How does Jennason make money?
Five revenue lines are on record. Software Licenses are the primary driver. The others are monthly Term Licenses, annual Support and Maintenance, saaS Subscriptions (Jennason L3.5) and consulting Services.
Who are Jennason's main competitors?
Direct peers on record are rfxcel, Systech (Dover Corporation), Körber Pharma / Supply Chain Wizard, TraceLink, Optel Group, Axway, Antares Vision and Adents (Markem-Imaje). Broad incumbents are SAP (specifically SAP ATTP / Advanced Track and Trace for Pharmaceuticals) and IBM (Supply Chain solutions).
Does Jennason have an API?
No public API is recorded for Jennason.
What industry is Jennason in?
Jennason's product category is Pharmaceutical Serialization Software. Its primary akta.pro industry code is BPAAAKAJ, Database Build, Migration & Master Data Management (MDM) Support, with a secondary code of BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services. Its NAICS code is 513210 and its SIC code is 7370.