The Birmingham Times
The Birmingham Times is a community news publication serving Birmingham, Alabama since 1964, delivering hyperlocal digital and print coverage targeting African American readers, local entrepreneurs, and residents across the metro area.
- Company typePrivate
- Founded1964
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Birmingham Times does
The Birmingham Times is a privately held, community-focused news publication that has served Birmingham, Alabama and the surrounding metropolitan area since 1964. Its core product is a WordPress-based digital news website (birminghamtimes.com) that aggregates and produces local, state, and national coverage across categories including local news, business, health, entertainment, sports, opinion, and people profiles, with dedicated verticals such as BTCOVERS (in-depth cover stories), Love Stories, and Bham Voices that emphasize African American perspectives and Birmingham's 99 neighborhoods. Distribution is hybrid: digital subscription access through the website is paired with a network of physical newspaper pickup locations across the metro area, supported by social sharing via Facebook, X, Pinterest, and WhatsApp and email/newsletter communications.
The Birmingham Times firmographics
Firmographics- Name
- The Birmingham Times
- Legal name
- The Birmingham Times
- Website
- https://birminghamtimes.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Birmingham Times is a community news publication serving Birmingham, Alabama since 1964, delivering hyperlocal digital and print coverage targeting African American readers, local entrepreneurs, and residents across the metro area.
- Ownership category
- akta.pro rank
The Birmingham Times industry classification
Industry- Product category
- Local News Media
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where The Birmingham Times is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Birmingham Times business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Revenue: The Birmingham Times offers subscription services for readers, indicated by the 'Subscribe' navigation item and login/account functionality for registered users to access premium content.
- Sponsored Content and Advertising: The publication features sponsored content partnerships with major brands such as JPMorgan Chase, where branded articles and Q&A content are published. This indicates advertising and sponsored content as a revenue stream.
- Classified Advertising: The publication maintains a classified ads section, allowing local businesses and individuals to place advertisements, generating advertising revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based access to content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Birmingham Times product offering
Product offeringCore offering
The Birmingham Times publishes a community-focused local newspaper and accompanying news website serving the Birmingham, Alabama metropolitan area since 1964. It sells digital and print access to categorized editorial content (local, state, and national news; business, health, entertainment, sports, opinion, and people profiles), subscription access for registered users, classified advertising placements, and sponsored-content brand partnerships.
Product overview
The Birmingham Times is an online newspaper serving the Birmingham, Alabama area since 1964. The company's primary product is its news website (www.birminghamtimes.com), which delivers local, state, and national news content across multiple categories including Local News, Business, Health, Entertainment, Sports, Opinion, and People Profiles. The website operates as a unified platform with integrated features including a BTCOVERS special features section, a classified ads module, and subscription/pickup location services.
Differentiator
Problem solved
Functional benefit
Products and services
- The Birmingham Times Website (Digital Newspaper) Online news website offering local, state, and national news across categories including Local News, Business, Health, Entertainment, Sports, Opinion, and People Profiles. Includes user registration, login, subscription access, and article tagging for content discovery.
- BTCOVERS (Special Cover Stories) Special features section of The Birmingham Times website dedicated to in-depth profiles and feature cover stories about local Birmingham figures.
- Classified Ads Classified advertising publication for employment listings, legal notices, public announcements, and community ads serving the Birmingham area.
- Print and Digital Subscription Subscription-based access to The Birmingham Times content for registered users, including account login, email communications, and pickup-location based print access.
Companies that use The Birmingham Times
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Birmingham Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Birmingham Times partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Birmingham Times competitors and assessment
Company assessmentDirect peers
- The Atlanta Daily World: Long-established Black community newspaper serving the Atlanta metro area since 1928. Closely comparable to The Birmingham Times in audience focus (African American community), local news coverage, and long-form editorial format.
- The St. Louis American: Family-owned African American newspaper serving the St. Louis metropolitan area. Comparable as a privately held, community-focused Black newspaper with a similar digital-plus-physical distribution approach.
- The Chicago Defender: Historic Black newspaper serving Chicago's African American community. Comparable in audience focus, local journalism, and digital subscription model, though operating at significantly larger scale.
- The Sacramento Observer: African American community newspaper serving Sacramento since 1962. Comparable to The Birmingham Times in community focus, founding era, and local coverage of Black civic life.
- The Philadelphia Tribune: The oldest continuously published African American newspaper in the U.S., serving Philadelphia. Closely comparable to The Birmingham Times as a community-anchored Black newspaper with digital and print presence.
- The Los Angeles Sentinel: African American newspaper serving Los Angeles since 1933. Comparable as a long-established Black community newspaper combining local news, opinion, and feature coverage with a digital subscription model.
- The Afro-American Newspaper: Historic African American newspaper with editions serving Baltimore, Washington D.C., Philadelphia, and Richmond. Comparable in community journalism focus, multi-city editorial structure, and African American audience.
- The New York Amsterdam News: Historic Black community newspaper serving New York City's African American community since 1909. Comparable in editorial mission, community journalism focus, and multi-channel distribution to The Birmingham Times.
Broad incumbents
- The Birmingham News (Alabama Media Group): Long-standing daily newspaper of the Birmingham metro area, now part of Alabama Media Group/Advance Local. Comparable as the dominant general-interest local news outlet in Birmingham, though it does not focus specifically on the Black community.
- AL.com: Alabama's largest digital news platform, operated by Advance Local. Comparable as it covers Birmingham and statewide Alabama news including local business, sports, and community topics, though serving a much broader, general-interest audience rather than a Black-community niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Birmingham Times social profiles
Digital presenceThe Birmingham Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Birmingham Times leadership team
Management profileNumber of profiles
The Birmingham Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Birmingham Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Birmingham Times
What does The Birmingham Times do?
The Birmingham Times publishes a community-focused local newspaper and accompanying news website serving the Birmingham, Alabama metropolitan area since 1964. It sells digital and print access to categorized editorial content (local, state, and national news; business, health, entertainment, sports, opinion, and people profiles), subscription access for registered users, classified advertising placements, and sponsored-content brand partnerships.
Is The Birmingham Times a public or private company?
The Birmingham Times is a private company. It is classified as unknown and is currently operating.
When was The Birmingham Times founded?
The Birmingham Times was founded in 1964. It employs 11 to 50 people.
Where is The Birmingham Times based?
The Birmingham Times is headquartered in Birmingham, United States, in the North America region.
How does The Birmingham Times make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are sponsored Content and Advertising and classified Advertising.
Who are The Birmingham Times's main competitors?
Direct peers on record are The Atlanta Daily World, The St. Louis American, The Chicago Defender, The Sacramento Observer, The Philadelphia Tribune, The Los Angeles Sentinel, The Afro-American Newspaper and The New York Amsterdam News. Broad incumbents are The Birmingham News (Alabama Media Group) and AL.com.
Does The Birmingham Times have an API?
No public API is recorded for The Birmingham Times.
What industry is The Birmingham Times in?
The Birmingham Times's product category is Local News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.