Malia Group

What Malia Group does

Malia Group is a privately held Lebanese family-owned conglomerate founded in 1936, organized under Malia Holding and operating 21 companies across 6 sectors: Industries, Consumer Goods Distribution, Technology & Management Solutions, Fashion, Engineering & Contracting, and Hospitality & Real Estate. Its core industrial assets are Pharmaline, a generic pharmaceutical manufacturer and licensed partner to multinationals such as Abbott, Novartis, GSK, Merck, Pierre Fabre, Sandoz, and Exeltis, and Cosmaline, a personal care and contract manufacturing brand operating since 1968. Distribution subsidiaries Ch. Sarraf & Co., Pharmatrade, and Mared Al Iraqiya/Leadline provide Lebanon- and Iraq-wide coverage for FMCG, cosmetics, pharmaceuticals, and tobacco, with proprietary technology resale via MaliaTec (Honeywell, AIDC, GPS, mobile automation). The group also operates luxury fashion (Malia Moda with Paul & Shark; Shiseido Day Spa), Iraq-based turnkey construction (Malia CTI), and hospitality and real estate assets (Erbil Rotana Hotel, Erbil Arjaan, Magma Square Sulaimani, and the planned Natour Development in Enfeh). A Sarraf-family-led board (with independent members added in 2016) oversees Malia Trust, a centralized shared services arm covering finance, HR, legal, IT, and procurement.

The group's revenue mechanics combine manufacturing and product sales (Pharmaline, Cosmaline including contract manufacturing and private label), distribution and trading margins (transaction fees on consumer goods, pharma, fashion, and technology), hospitality and real estate income, engineering and contracting managed services (Malia CTI), and licensing and franchise royalties (Paul & Shark, Shiseido, BAT trademarketing). Go-to-market is primarily enterprise field sales combined with distributor/wholesale networks in Lebanon and Iraq, supplemented by company-owned retail stores (Cosmaline Beauty Salon, Shiseido Day Spa, concept stores), e-commerce channels, and franchise/licensed operations. Customers span healthcare providers, retailers, institutional buyers, business travelers, and individual consumers. Direct operating geographies are Lebanon, Iraq, and the UAE, with export and partnership reach into Saudi Arabia, Syria, Kuwait, Algeria, Tunisia, and France as of 2026. Malia Group reports no disclosed revenue figures and has no public listing; total headcount is in the 1,001-5,000 range.

Name

Malia Group

Legal name

Malia Group

Website

https://maliagroup.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Malia Group is a privately held Lebanese family-owned conglomerate operating 21 subsidiaries across pharmaceuticals, personal care, consumer goods distribution, technology solutions, fashion, engineering, and hospitality, serving customers in Lebanon, Iraq, the UAE, and broader MENA through manufacturing, licensed distribution, and franchise models.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate (Industries, Consumer Goods Distribution, Technology, Fashion, Engineering & Contracting, Hospitality & Real Estate)

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Pharmaceutical Preparation Manufacturing (325412), Management of Companies and Enterprises (551)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Pharmaceutical Preparations (2834)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Conglomerate holdings
• Pharmaceutical manufacturing
• Consumer goods distribution
• Personal care products
• Hospitality operations

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Manufacturing & Product Sales: Manufacturing and sale of pharmaceutical products (Pharmaline) and personal care products (Cosmaline) including contract manufacturing and private label services.
2. Distribution & Trading: Distribution of consumer goods, pharmaceuticals, fashion brands, and technology solutions through subsidiaries like Ch. Sarraf & Co., Leadline/Mared Al Iraqiya, Pharmatrade.
3. Hospitality & Real Estate: Revenue from hotel operations (Erbil Rotana Hotel, Erbil Arjaan) and real estate development projects including Natour Development resort.
4. Engineering & Contracting: Turnkey construction projects through Malia CTI for private and public sector in Iraq.
5. Licensing & Franchise Royalties: Revenue from licensing arrangements with multinational partners and fashion franchise operations (Paul & Shark, Shiseido).

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Malia Group is a diversified Lebanese conglomerate of 21 companies operating across 6 sectors: Industries (pharmaceutical manufacturing via Pharmaline and personal care manufacturing via Cosmaline), Consumer Goods Distribution (Ch. Sarraf & Co., Pharmatrade, Mared Al Iraqiya), Technology & Management Solutions (MaliaTec AIDC and tracking systems), Fashion (Malia Moda/Paul & Shark franchise), Engineering & Contracting (Malia CTI), and Hospitality & Real Estate (Erbil Rotana Hotel, Erbil Arjaan, Magma Square Sulaimani). The group distributes pharmaceuticals, FMCG, cosmetics, technology solutions and fashion brands across Lebanon, Iraq, UAE, and broader MENA.

Product overview

Malia Group is a multifaceted conglomerate operating 21 companies across 6 sectors: Industries, Consumer Goods Distribution, Technology & Management Solutions, Fashion, Engineering & Contracting, and Hospitality & Real Estate. The group's product portfolio spans pharmaceutical manufacturing (Pharmaline), personal care and contract manufacturing (Cosmaline), FMCG distribution (Ch. Sarraf & Co., Leadline/Mared Al Iraqiya), pharmaceutical distribution (Pharmatrade), technology and digital solutions (MaliaTec), construction and engineering (Malia International/Malia CTI), hospitality (Erbil Rotana Hotel, Erbil Arjaan), real estate development (Malia Development, Natour Resort), and luxury fashion (Malia Moda with Paul & Shark). The group has accrued 60 brands and forged alliances with multinational companies, with direct presence in Lebanon, Iraq, and UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmaline: In-house personal care brand offering products for hair care, body care, and cosmetics
• Pharmaline
• Shiseido Day Spa
• Malia Moda

Products and services

• Cosmaline Personal Care Manufacturing Manufacturing of personal care products (hair care, body care, cosmetics) including contract manufacturing and private label services for retailers and brands. Offers branded product lines such as Soft Wave Hijab Collection and Oh My Curls.
• Pharmaline Pharmaceutical Manufacturing Generic pharmaceutical manufacturing and licensed manufacturing of multinational pharmaceutical products. Licensed by Lebanese Ministry of Health for manufacture and sales of pharmaceuticals, with cGMP compliance and ISO certifications.
• Ch. Sarraf & Co. FMCG Distribution Lebanese distribution of FMCG, cosmetics, fragrances, professional hair care (Wella, Collistar, Helloskin), tobacco (British American Tobacco) and consumer goods to retailers, pharmacies and institutions across Lebanon.
• Pharmatrade Pharmaceutical Distribution Pharmaceutical and para-pharmaceutical distribution covering all Lebanese territory including pharmacies, drugstores, hospitals, institutions and retail outlets through import, marketing, promotion and distribution.
• MaliaTec Technology Solutions Regional provider of AIDC (Automatic Identification and Data Capture), mobile automation, GPS tracking systems, enterprise ERP integration, and digital solutions including the StockAI warehouse management module for supply chain optimization.
• Malia International / Malia CTI Engineering & Contracting Iraq-based turnkey construction services including concepts, design, engineering, general contracting, civil, electromechanical and low current system integration for private and public sector projects.
• Erbil Rotana Hotel Operations 5-star business-oriented hotel operations in Erbil, Kurdistan Region of Iraq, offering 201 rooms, 6 restaurants, fitness center and conference facilities under partnership with Rotana Hotel Management.
• Erbil Arjaan Serviced Apartments First-class mixed-use service complex offering 168 furnished hotel apartments, 2 F&B venues, 24-hour room service, meeting rooms and fitness club for business and leisure guests in Erbil.
• Magma Square Sulaimani Retail & Entertainment 20,000 sqm retail and entertainment venue in Sulaimani, Iraq featuring restaurants, retail outlets, movie theater and family entertainment offerings.
• Shiseido Day Spa Unique Japanese-style sanctuary in Beirut offering over 40 specialized face and body treatments using Shiseido's premium skincare products and expert Japanese techniques for women and men.
• Malia Moda Luxury Fashion Franchise Exclusive franchise operations for luxury fashion brands in the Levant including Paul & Shark, handling brand building, product launches, media planning, seasonal fashion shows, retail operations and CRM programs.
• Mared Al Iraqiya Distribution (Iraq) Distribution and marketing of FMCGs (L'Oreal Garnier, Red Bull, Mars Wrigley, FrieslandCampina) and pharmaceuticals throughout Iraq with dedicated sales teams across the territory.
• Natour Development Mixed-Use Resort (Enfeh) First-of-its-kind 81-hectare mixed-use development in Enfeh, Lebanon featuring 1200 meters of shoreline, villas, apartments, a five-star hotel, eco-hotel, retail village and outdoor activities.
• Cosmaline E-Commerce Site Direct-to-consumer e-commerce storefront for Cosmaline personal care products including hair care, body care and specialty collections like Oh My Curls and Soft Wave Hijab.

Quantifiable outcome

• 48th most impactful company in Forbes Middle East Top 100
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

19 partnerships are on record, tiered core.

• Merck (Merck Serono)coreStrategic or Co-development PartnerPharmaline holds license agreement with Merck Santé France and Merck KGaA Germany (now Merck Serono) for pharmaceutical manufacturing and distribution in the region.
• NovartiscoreStrategic or Co-development PartnerPharmaline signed license agreement with Novartis Switzerland for manufacturing and distribution of pharmaceutical products.
• GSK (GlaxoSmithKline)coreStrategic or Co-development PartnerPharmaline holds license agreement with GSK UK for pharmaceutical manufacturing and regional distribution.
• AbbottcoreStrategic or Co-development PartnerPharmaline signed license agreement with Abbott USA for pharmaceutical manufacturing in Lebanon and the region.
• Pierre FabrecoreStrategic or Co-development PartnerFirst license partnership for Pharmaline marking entry into trusted licensee relationships with pharmaceutical multinationals.
• SandozcoreStrategic or Co-development PartnerPharmaline partnership for generic pharmaceutical manufacturing and distribution.
• HoneywellcoreTechnology or IntegrationMaliaTec serves as regional partner for Honeywell solutions including AIDC, automation, and tracking systems. Multiple awards received including Partner of the Year 2014.
• Paul & SharkcoreOEM/ Whitelabel/ Licensing PartnerMaster franchisee agreement for Paul & Shark fashion brand in the Levant region. Responsible for brand building, seasonal fashion shows, and retail operations.
• Rotana Hotel ManagementcoreChannel Partner/ Reseller/ DistributorManagement agreement for Erbil Rotana Hotel providing 5-star business hospitality services. Malia Group partners with Rotana for hotel operations.
• ShiseidocoreOEM/ Whitelabel/ Licensing PartnerLong-standing relationship since 1975 for distribution of Shiseido products in Lebanon. Includes exclusive day spa operations under Shiseido Day Spa brand.
• L'OrealcoreChannel Partner/ Reseller/ DistributorCh. Sarraf & Co. distributes L'Oreal products including cosmetics, hair care, and Garnier products. Mared Al Iraqiya distributes Garnier in Iraq.
• British American TobaccocoreChannel Partner/ Reseller/ DistributorExclusive trademarketing partnership for BAT tobacco brands in Lebanon since 2004.
• Red BullcoreChannel Partner/ Reseller/ DistributorMared Al Iraqiya holds distribution agreement for Red Bull energy drink throughout Iraq.
• Al Rashed GroupcoreStrategic or Co-development PartnerJoint venture partnership for Pharmaline Saudia in King Abdullah Economic City, Saudi Arabia. Located on 60,000 square meter site targeting Saudi and GCC markets.
• Bluebird, Onlinet, Qliq, Soti, WialoncoreTechnology or IntegrationMaliaTec partnerships for AIDC solutions, mobile automation, tracking systems, and digital solutions distributed in MENA region.
• ExeltiscoreStrategic or Co-development PartnerPharmaline signed license agreement with Exeltis Spain for pharmaceutical product manufacturing.
• Tripharma & PhadiscocoreStrategic or Co-development PartnerLicense agreements with Tripharma Turkey and Phadisco Cyprus for pharmaceutical distribution.
• Collistar, Helloskin, Wella CompanycoreChannel Partner/ Reseller/ DistributorDistribution agreements for skincare and professional hair care products through Ch. Sarraf & Co. in Lebanon.
• Nuqul GroupcoreChannel Partner/ Reseller/ DistributorDistribution partnership with Nuqul Group for FINE tissue and hygiene products in Lebanon.

Scale indicators7 records

Recent moves22 records

Expansion highlights6 records

Direct peers

• Multipharma: Lebanese pharmaceutical and para-pharmaceutical distribution company; directly comparable to Pharmatrade in product mix, customer set (pharmacies, hospitals) and geographic footprint within Lebanon.
• M1 Group: Lebanese family-controlled diversified holding group with technology, real estate, F&B and lifestyle businesses across MENA — closest analogue to Malia Group's multi-sector, family-owned Lebanese structure.
• Algorithm Sal: Lebanese pharma manufacturer with regional license agreements, similar in size and customer base to Pharmaline and competing in the same MENA generics/specialty segments.
• Fattal Group: Lebanese group active in hotels/hospitality and broader investments across MENA; directly comparable to Malia's hospitality and real estate subsidiaries (Erbil Rotana, Arjaan, Magma Square) and family-control profile.
• Benta Pharma: Lebanese pharmaceutical manufacturer and licensed partner to multinationals; same contract-manufacturing and license-driven model as Pharmaline, addressing overlapping regional customers.
• INDEVCO Group: Lebanese manufacturing conglomerate spanning packaging, paper and industrial machinery; comparable to Malia in scale, family ownership and the combination of manufacturing plus regional distribution.
• Dar (formerly Dar Al-Handasah): Lebanese-founded engineering, architecture and project-management firm; comparable to Malia CTI / Malia International's turnkey engineering and contracting business serving public and private sector projects in MENA.

Broad incumbents

• Hikma Pharmaceuticals: MENA-headquartered pharma manufacturer with generics, injectables and branded business across the region; substantially larger but comparable to Pharmaline in product mix and geographic coverage.
• Sedco Holding: Saudi diversified family-controlled conglomerate with manufacturing, real estate and consumer operations across MENA; matches Malia's multi-sector, long-cycle capital allocation profile at a larger scale.

Regional players

• Al Hokair Group: Saudi family-owned group spanning fashion retail, hospitality and entertainment; comparable to Malia Moda's franchise fashion business (Paul & Shark) and Erbil hospitality subsidiaries, though primarily Saudi-domestic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/maliagroup
• Facebookfacebook.com/maliagroup
• LinkedInlinkedin.com/company/1488122
• Instagraminstagram.com/maliagroupcareers

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malia Group