Earthmaster Environmental Strategies

What Earthmaster Environmental Strategies does

Earthmaster Environmental Strategies Inc. is a Calgary-based, privately held environmental consulting firm founded in 1998 that serves upstream oil and gas, commercial, industrial, and municipal clients across Western Canada. Its primary offerings are project-based professional services spanning Phase I and II Environmental Site Assessments, contaminated soil and groundwater remediation, spill response, wellsite reclamation, watercourse management, urban naturalization, and regulatory compliance. Throughput is substantial: the firm oversees reclamation on more than 600 sites annually, completes up to 300 Phase I and 250 Phase II ESAs annually, and prepares reclamation plans and cost estimates for 50–100 new sites per year.

The firm's technical core is PEPSystems®, a federally licensed phytoremediation system that pairs select plants with plant growth-promoting rhizobacteria to treat soil affected by hydrocarbons, salt, and trace metals, delivering 65% F2 hydrocarbon reduction in the first treatment year and Alberta Tier 1 Criteria typically within three growing seasons. Earthmaster was the first consultant to receive regulatory approval to apply both the Subsoil Salinity Tool (SST) and the Native Prairie Protocol (NPP) on the same abandoned O&G site. Supporting assets include in-house laboratory and plant growth facilities used for proof-of-concept trials, and a standalone three-hectare oilfield waste treatment facility that has processed over 148,000 tonnes of contaminated soil over more than 20 years of operation.

Earthmaster generates revenue through project-based and fixed-cost-per-site consulting engagements (e.g., 100 Phase I ESAs in three months, 104 Phase II ESAs in six months), processing fees from the waste treatment facility, and R&D services. The go-to-market is direct enterprise field sales targeting major, large, intermediate, and mid-sized oil and gas producers, plus municipal governments (notably The City of Calgary). Quantified customer outcomes include $4.5 million in negotiated purchase price reductions enabled by a 115-wellsite liability assessment, $2.4 million in savings via phytoremediation at a Northwest Territories wellsite, and audit scores above 98% with a Certificate of Recognition for safety. The firm appears to be founder/management-owned with no disclosed institutional investors, no parent company, and no public funding rounds.

Name

Earthmaster Environmental Strategies

Legal name

Earthmaster Environmental Strategies Inc.

Website

https://earthmaster.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Earthmaster Environmental Strategies is a Calgary-based environmental consulting firm founded in 1998 that provides Phase I/II site assessments, remediation, reclamation, spill response, and phytoremediation services to upstream oil and gas, commercial, industrial, and municipal clients across Western Canada.

Ownership category

akta.pro rank

Product category

Environmental Consulting Services

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620)

SIC

Services-Commercial Physical & Biological Research (8731), Agricultural Services (700), Forestry (800), Refuse Systems (4953)

akta.pro primary industry

Brownfield Site Assessment & Remediation (BPALAKAA)

akta.pro secondary industries

Ex-Situ Treatment & Soil Washing / Stabilization (BPALAKAE), Groundwater Extraction, Treatment & Discharge (Pump-and-Treat, reinjection) (BPALAKAF), Weed & Vegetation Control for Non-Turf Areas (Beds, Hardscapes, Fence Lines) (HSAIAGAI), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO)

Keywords

• Environmental consulting services
• Phytoremediation services
• Site reclamation
• Environmental site assessments
• Spill response services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Environmental Consulting Services: Professional consulting services for environmental assessment, remediation, reclamation, spill response, watercourse management, phytoremediation, urban naturalization, and regulatory compliance. Revenue is generated through project-based engagements with upstream oil and gas, commercial, industrial, and municipal clients. Services are priced per project, per site, or through fixed-cost contracts.
2. Oilfield Waste Treatment Facility Operation: Earthmaster has operated an oilfield waste treatment facility for over 20 years, remediating and recycling contaminated soil. Revenue is derived from processing fees for soil treatment services at the facility, which saves clients over $900,000 compared to landfill disposal.
3. R&D Services: In-house small-scale laboratory trials, pilot field trials, proof-of-concept phytoremediation trials, reclamation and naturalization trials, project design, and technology application development. Clients can send soil samples for trials at Earthmaster's Calgary facility to explore innovative remediation and reclamation strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Earthmaster Environmental Strategies is a Calgary-based environmental consulting firm that delivers site assessment, soil and groundwater remediation, wellsite reclamation, spill response, watercourse management, urban naturalization, and regulatory compliance services to upstream oil and gas, commercial, industrial, and municipal clients. Its flagship proprietary offering is PEPSystems®, a federally licensed phytotechnology that uses plants combined with plant growth-promoting rhizobacteria to remediate hydrocarbon- and salt-impacted soils on-site at roughly half the cost of landfilling. The firm also operates a standalone oilfield waste treatment facility that has processed over 148,000 tonnes of contaminated soil.

Product overview

Earthmaster Environmental Strategies is a professional environmental consulting firm that offers a comprehensive suite of environmental services rather than a unified software product. The core proprietary offering is PEPSystems®, a federally licensed phytotechnology that uses plants and bacteria to remediate contaminated soil on-site. Supporting services include Remediation, Reclamation, Assessment (Phase I/II ESAs), Spill Response, Watercourse Management, Urban Naturalization, Regulatory Compliance, and R&D Services. The company also operates a standalone oilfield waste treatment facility. These services work together to provide end-to-end environmental solutions for the upstream oil and gas, commercial, industrial, and municipal sectors.

Differentiator

Problem solved

Functional benefit

Brands

• PEPSystems: An advanced federally licensed phytotechnology that merges select plants with growth-enhancing bacteria to treat soil affected by hydrocarbons and salt. PEPSystems is a scalable, economical, and low-carbon solution that processes contaminated soil, eliminating the need for landfill disposal.

Products and services

• PEPSystems® Phytoremediation

Quantifiable outcome

• 148,000 tonnes of soil remediated and recycled (over 20 years of facility operation), saving clients over $900,000 vs. landfill
• +10 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered significant, core, notable and minor.

• Indigenous CommunitiessignificantStrategic or Co-development PartnerEarthmaster is proud to collaborate with and involve Indigenous communities in the areas they operate. Indigenous community involvement is explicitly stated as part of the company's values and approach to environmental consulting projects.
• A major oil and gas producer (unnamed client)coreOthersEarthmaster collaborated with the client to build a standalone oilfield waste treatment facility, designing and constructing a three-hectare facility. Earthmaster has operated this facility for over 20 years with excellent regulatory compliance, maintaining strong relationships with landowners. This is an ongoing client relationship with operational partnership in facility management.
• The City of CalgarycoreOthersEarthmaster was hired by The City of Calgary for the Calgary Urban Naturalization Project (5 hectares of roadside naturalization). The company also collaborates with City of Calgary personnel including Jenna Cross for presentations and joint work on pollinator habitat restoration. The project won the 2023 ESAA Environmental Project of the Year.
• University of CalgarynotableStrategic or Co-development PartnerUniversity of Calgary collaborated on the 16th Ave NE Roadside Naturalization Pilot Project alongside The City of Calgary, ISL Engineering, and Earthmaster Environmental. The collaboration transformed manicured turfgrass along the Trans-Canada Highway into an urban prairie meadow.
• ISL EngineeringnotableStrategic or Co-development PartnerISL Engineering collaborated on the 16th Ave NE Roadside Naturalization Pilot Project alongside The City of Calgary, University of Calgary, and Earthmaster Environmental.
• Bee City CanadanotableGTM or Marketing PartnerEarthmaster, in partnership with Jenna Cross from The City of Calgary, presented a talk 'Pollinator Habitat Restoration in Municipalities: Case studies from The City of Calgary' for the Bee City Canada webinar series.
• AGAT LaboratoriesminorGTM or Marketing PartnerEarthmaster presented at the AGAT Laboratories TechTalks virtual webinar event on March 23, 2023, with a talk entitled 'The Potential for Using Native Plants in In Situ Remediation'.
• Environmental Services Association of Alberta (ESAA)notableOthersAdam Dunn (President) was elected to the ESAA Board. Earthmaster won the 2023 Environmental Project of the Year at the ESAA RemTech conference. The company maintains an ongoing presence at ESAA events.
• Canadian Land Reclamation Association (CLRA)notableOthersAmber Flamand (Senior Director) was elected as President of the Board of Directors for the Alberta Chapter of the CLRA. Earthmaster regularly presents at CLRA conferences and events. The company publishes articles in Canadian Reclamation, the official CLRA publication.
• Saskatchewan Prairie Conservation Action Plan (PCAP)minorOthersEarthmaster attended the 10th Native Prairie Restoration/Reclamation Workshop presented by PCAP in Saskatoon (February 2024). Amber Flamand presented on the Calgary Roadside Vegetation Naturalization Pilot Project.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GHD: Global engineering, environmental, and construction services firm with substantial Canadian operations serving O&G, municipal, and industrial clients. Highly comparable service portfolio (ESA, remediation, reclamation) but at much larger scale and with broader end markets.
• Stantec: Major Canadian-headquartered design and consulting firm with a robust environmental services practice covering site assessment, remediation, and reclamation for O&G, infrastructure, and municipal clients. Overlaps significantly with Earthmaster's offerings as a broad incumbent.
• AECOM: Global infrastructure consulting firm with environmental services including site investigation, remediation design, and reclamation oversight for O&G and industrial clients. Broad incumbent serving as a scaled alternative for the same RFPs Earthmaster bids on.
• WSP Global: Canadian-headquartered global professional services firm with a strong environment subspecialty covering ESA, remediation, and reclamation work for energy, municipal, and industrial clients. Broad incumbent with overlapping service lines.
• ERM (Environmental Resources Management): Global pure-play environmental, health, safety, and sustainability consultancy with deep O&G, mining, and infrastructure client base. Broad incumbent providing comparable ESAs, remediation, and reclamation services across Canada and globally.

Direct peers

• Vertex Resource Group: Western Canada-based environmental and asset integrity services firm serving the upstream O&G sector with remediation, reclamation, and environmental site assessment offerings. Closest direct comparable to Earthmaster given overlapping customer base (Alberta O&G producers), services, and operational geography.
• Trace Associates: Calgary-based environmental consulting firm providing Phase I/II ESAs, remediation, and reclamation services to O&G and industrial clients across Western Canada. Directly comparable in scope, region, and customer profile to Earthmaster.
• SLR Consulting: Global environmental and advisory consulting firm with strong Canadian presence offering site assessment, remediation, and reclamation services to O&G, mining, and infrastructure clients. Comparable on service mix and regulatory depth, with broader geographic reach.
• Paragon Soil & Environmental Consulting: Alberta-based environmental consulting firm focused on soil and groundwater assessment, remediation, and reclamation for upstream O&G producers. Directly comparable mid-size peer serving the same Western Canadian energy customer base as Earthmaster.

Emerging players

• Montrose Environmental Group: North American environmental services company focused on air quality, site investigation, and remediation with growing Canadian footprint. Comparable service mix for ESAs and remediation but more diversified across air and water services than Earthmaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EarthmasterEnv
• Facebookfacebook.com/earthmasterenvironmentalstrategies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthmaster Environmental Strategies