Novaintermed

What Novaintermed does

Novaintermed SRL is a Romanian wholesale distributor of medical and laboratory equipment founded in 1994 and headquartered in Voluntari, Ilfov, with additional offices in Bucharest, Cluj-Napoca, and Timisoara, and a dedicated warehouse in Voluntari. The company operates as an authorized multi-vendor distributor for approximately 100 international manufacturers — most notably BD (Becton Dickinson) for hospital consumables and IV systems, ZEISS for microscopy, Alifax for microbiology, Fuji for clinical chemistry, and Eppendorf for research consumables — and markets roughly 40,000 SKUs across clinical laboratory equipment, research laboratory equipment, hospital equipment and consumables, ultrasound imaging, sterilization, infectious-waste neutralization, and veterinary diagnostics. Its portfolio combines capital equipment (e.g., BD Alaris infusion pumps, BD Bactec blood-culture systems, BD Phoenix identification/antibiogram systems, E-CUBE and X-CUBE ultrasound scanners, SteriPro UV-C disinfection robots, ZEISS Primostar 3 microscopes) with high-volume recurring consumables (BD Vacutainer, syringes, catheters, IV sets).

The business model is sales-led B2B distribution: revenue is generated primarily through hardware sales and consumables pull-through to healthcare facilities, with pricing on a quote basis reflecting order size and configuration. Go-to-market combines a direct field-sales force supported by regional offices with relationship-driven demand generation at Romanian medical conferences and via educational content. The company serves clinical laboratories, hospitals and healthcare facilities (primary segments), plus research institutions and veterinary clinics (secondary), and cites 1,500 clients and 90 completed reference projects. It holds no proprietary technology, is privately held with no disclosed external investors, is registered as an SRL (Romanian private limited company) under CAEN code 4646 (wholesale of pharmaceutical products), and is GDPR-compliant.

Name

Novaintermed

Legal name

Novaintermed SRL

Website

https://novaintermed.ro

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Novaintermed is a Romanian B2B distributor, founded in 1994, that supplies medical and laboratory equipment, hospital consumables, imaging, sterilization, and veterinary products from ~100 international brands to 1,500 healthcare, research, and veterinary clients across Romania.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA)

akta.pro secondary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical equipment distribution
• Laboratory instruments supply
• Hospital consumables supply
• Clinical diagnostic equipment
• Veterinary medical supplies

Headquarters

HQ city

Voluntari

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Distribution: Novaintermed generates revenue through wholesale distribution of medical equipment, laboratory instruments, hospital consumables, and veterinary supplies. The company serves as an authorized distributor for major international brands, providing equipment sales, technical support, and specialty consultation to healthcare facilities across Romania.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Novaintermed is a wholesale distributor of medical equipment, laboratory instruments, hospital consumables, sterilization systems, ultrasound imaging devices, and veterinary products in Romania. The company operates as an authorized distributor for international brands including BD (Becton Dickinson), ZEISS, Alifax, Fuji, and Eppendorf, and supplies complete solutions ranging from blood collection systems to complex integrated laboratory and hospital systems, supported by technical and specialty consultation.

Product overview

Novaintermed is a medical equipment supplier established in 1994, operating as a wholesale distributor of pharmaceutical products (CAEN Code 4646). The company offers a comprehensive portfolio of clinical laboratory equipment (molecular biology, microbiology, cytometry, immunology, point of care), research laboratory equipment, hospital equipment and consumables (BD syringes, catheters, IV administration systems including BD Alaris injectors and infusomates), ultrasound imaging systems (E-CUBE, X-CUBE series), sterilization equipment, and veterinary products. The product portfolio includes branded offerings from major manufacturers such as BD (syringes, catheters, blood collection systems), ZEISS (microscopes), Alifax (microbiology), and Fuji (biochemistry analyzers). Solutions range from harvesting systems to complex integrated systems tailored to customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Laboratory Equipment Complete laboratory solutions including molecular biology equipment (extraction, detection, PCR), microbiology analyzers (BD Phoenix, BD Bactec, Alifax HB&L), pathological anatomy equipment (liquid cytology, histology), clinical cytometry (analyzers, sorters, reagents), immunology (chemiluminescence), point-of-care testing, rapid tests, and microscopy equipment for clinical laboratories.
• Research Laboratory Equipment Equipment for research laboratories including molecular biology tools (automatic and semi-automatic DNA and RNA isolation, PCR thermocyclers, electrophoresis systems, nano spectrophotometers), research cytometry, chromatography research, cellular separation equipment, and laboratory consumables for academic and private research facilities.
• Hospital Equipment and Consumables Wide range of hospital supplies including BD syringes (Discardit, Emerald, Plastipak), peripheral and arterial catheters (BD Venflon, BD Nexiva, BD Saf-T-Intima), IV administration sets and pumps (BD Alaris injectors and infusomates), protective equipment (masks, gloves, coveralls), oncology products (BD PhaSeal, BD Texium closed system transfer devices), and BD Vacutainer blood collection tubes for hospitals and medical facilities.
• Ultrasound Imaging Systems Ultrasound imaging equipment including E-CUBE 12, E-CUBE i7, E-CUBE 8 Diamond, and X-CUBE 90 systems for obstetrics/gynecology, cardiology, urology, MSK/medicine recovery, and point-of-care applications.
• Sterilization Equipment Sterilization equipment and solutions for healthcare facilities, including autoclaves and other sterilization devices to ensure infection control and medical equipment sterilization.
• Infectious Waste Neutralization Systems Systems and equipment for neutralizing infectious medical waste in healthcare facilities, supporting compliance with infection control and waste management regulations.
• Veterinary Products Veterinary laboratory equipment including Fuji Dri-Chem NX500V IC dry biochemistry analyzer, IMMUNO AU10V immunology analyzer, OX-360 hematology analyzer, BD Alaris injectors, medical consumables, and protective equipment for veterinary practices.
• ZEISS Primostar 3 Microscope Educational and laboratory microscope featuring a completely new ZEISS optical system, metal stand, integrated 8 MP camera, and the free Labscope application for digital classroom connectivity. Designed for daily laboratory examinations and student practical modules in clinical and educational settings.
• BD Vacutainer UltraTouch Push Button Blood Collection Set Push-button blood culture sample collection set that improves harvest volume and time, designed to reduce the health and financial burdens associated with sepsis through better preanalytical phase practices.
• SteriPro UV-C Disinfection Robot Next-generation disinfection robot using UV-C ultraviolet light to eradicate bacteria, viruses, and fungi from surfaces, objects, and surrounding environment, achieving a 99.9999% (log 6) disinfection rate. Equipped with 4 sensors to detect the presence of persons and ensure automatic shutdown to prevent UV-C exposure.
• BD Alaris Infusion Systems Complete range of infusion pumps and injectors including BD Alaris GH plus and CC plus injectors, GP plus, VP plus, and GW infusomates, with optional Guardrails Safety Software for IV medication administration in hospitals.
• BD Phoenix Identification and Antibiotic Susceptibility System Automated microbiology system for bacterial identification and antimicrobial susceptibility testing, including the BD Phoenix M50 for clinical laboratories.
• BD Bactec Blood Culture System Automated blood culture analyzers including BD Bactec FX 40 for hemoculture testing to detect bloodstream infections in clinical laboratories.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Speed Vet AcademyminorGTM or Marketing Partner · 16 May 2025Novaintermed sponsored the Speed Vet Academy 2025 event held May 16-18, 2025 at One Tower Floresca, themed 'Keep filing the gap', supporting veterinary medical education in Romania.
• BD (Becton Dickinson)coreTechnology or IntegrationMajor supplier partnership for medical devices including syringes, catheters, blood collection systems (Vacutainer), IV administration equipment, and infection control products. BD products represent a significant portion of Novaintermed's hospital and laboratory consumables portfolio.
• ZEISScoreTechnology or IntegrationAuthorized distributor for ZEISS laboratory microscopes including the Primostar 3 series and SMART Microscopy concepts for clinical and educational applications.
• AlifaxcoreTechnology or IntegrationDistribution partner for Alifax microbiology equipment including HB&L systems for urine culture and nosocomial infection screening, and I-dOne bacterial identification systems.
• Fuji (Fujifilm)coreTechnology or IntegrationDistributor for Fuji DRI-CHEM dry biochemistry analyzers and FUJI DRI-CHEM IMMUNO AU10V systems for veterinary and clinical use.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Henry Schein: Global medical and dental distribution platform offering a wide range of equipment, consumables and services to office-based practitioners and institutions. Comparable large-scale medical distribution business model with overlapping product categories and multi-principal strategy.
• McKesson Medical-Surgical: One of the largest pharmaceutical and medical-surgical distributors globally. Provides the broader benchmark for multi-principal medical distribution at scale; analogous operating model to Novaintermed's wholesale distribution business, though at vastly different scale.
• GE HealthCare Romania: Major global medical technology and diagnostics company with a presence in Romania across imaging and clinical diagnostics. Competes for ultrasound and lab equipment placements served by Novaintermed's E-CUBE and clinical lab product lines.
• Siemens Healthineers Romania: Global medical technology manufacturer with Romanian operations that sells imaging, laboratory diagnostics and point-of-care solutions, both directly and via local distributors. Overlaps with Novaintermed's imaging and lab verticals and competes for capital equipment tenders.
• Alliance Healthcare Romania: Pharmaceutical and medical wholesale distributor serving pharmacies, hospitals and clinics across Romania as part of a global group. Overlaps on wholesale distribution to hospital customers and competes for adjacent categories of medical supplies.
• Roche Diagnostics Romania: Global leader in clinical diagnostics (chemistry, immunoassay, molecular) with Romanian operations. Direct overlap with Novaintermed's clinical lab and microbiology portfolio and shares many of the same hospital laboratory end customers.

Direct peers

• Medist Group: Major Romanian medical equipment and supplies distributor with a comparable multi-vertical portfolio spanning laboratory, hospital and imaging products. Direct peer in geographic footprint, customer mix, and product breadth across Romanian healthcare providers.
• DDS Diagnostic: Romanian specialty distributor focused on laboratory diagnostics equipment and reagents. Direct competitor for clinical lab tenders and a close comparator on the BD/Alifax-aligned microbiology and chemistry product lines.
• Rontgen Romania: Romanian medical equipment and consumables distributor covering imaging, hospital supplies and laboratory products. Comparable operating model, customer base, and product mix in the Romanian market.

Emerging players

• Olympus Europa (Medical Systems): Manufacturer of microscopy, endoscopy and clinical equipment with established distributor networks across Europe including Romania. Overlaps with Novaintermed's microscopy franchise (alongside ZEISS) and competes for clinical equipment placements in hospitals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novaintermed
• Facebookfacebook.com/novaintermed.ro
• LinkedInlinkedin.com/company/novaintermed

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novaintermed