Gennaro, Inc.
Gennaro, Inc. is a women-owned, three-generation family business that designs, manufactures, and supplies private label fashion jewelry and accessories to 30+ US national retail chains, anchored by programs such as Thalia Sodi at Macy's and a portfolio of in-house DTC and private label sub-brands.
- Company typePrivate
- Founded1953
- HeadquartersCranston, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gennaro, Inc. does
Gennaro, Inc. is a privately held, women-owned and operated family business founded in 1953 that designs, manufactures, and supplies private label fashion jewelry and accessories to more than 30 national retail chains in the United States. The company operates as a turnkey B2B supplier, providing end-to-end services spanning trend forecasting, product design, merchandising, sourcing, manufacturing, and distribution, with a stated proprietary "consumer pairing strategy" that uses data analytics and trend forecasting to match consumer segments with proven trends. Manufacturing is split between China for production and a Rhode Island headquarters for quality control, with US distribution centers handling fulfillment at a scale of millions of units annually.
The company's go-to-market is a sales-led, relationship-driven model with deep client partnerships; 95% of customers have worked with Gennaro for 10 or more years, and it consistently ranks as the #1 or #2 preferred accessory vendor among specialty retail partners. Its customer base spans department stores (Macy's, Burlington), specialty retailers (Guess, Bealls, Lane Bryant, DSW), e-commerce (Zulily), and mass merchants, with anchor programs such as the Thalia Sodi jewelry line at Macy's. Alongside its private label manufacturing business, Gennaro operates a portfolio of in-house sub-brands including ZAXIE (DTC fashion jewelry and bridal), G by Gennaro (mass-market private label), Glitz Accessories, G by Gennaro Mens, and Gennaro Life, covering women's, men's, and lifestyle accessories. The company is led by President and Owner Stefanie Taylor (since 2010), with a small leadership team of fewer than 50 total employees, and generates revenue through wholesale private label supply to retail partners under quote-based, undisclosed B2B pricing.
Gennaro, Inc. firmographics
Firmographics- Name
- Gennaro, Inc.
- Legal name
- Gennaro, Inc.
- Website
- https://gennaroinc.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gennaro, Inc. is a women-owned, three-generation family business that designs, manufactures, and supplies private label fashion jewelry and accessories to 30+ US national retail chains, anchored by programs such as Thalia Sodi at Macy's and a portfolio of in-house DTC and private label sub-brands.
- Ownership category
- akta.pro rank
Gennaro, Inc. industry classification
Industry- Product category
- Private Label Fashion Jewelry & Accessories Manufacturing
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)
- akta.pro secondary industry
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
Keywords
Where Gennaro, Inc. is headquartered
LocationHeadquarters
- HQ city
- Cranston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gennaro, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Manufacturing: Designs, manufactures, and supplies private label costume jewelry and accessories to major national retail chains. Revenue generated through product sales to retailers who re-sell under their own brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Gennaro, Inc. product offering
Product offeringCore offering
Gennaro, Inc. designs, manufactures, and supplies private label fashion jewelry and accessory assortments (including costume jewelry, hair accessories, spa, home goods, novelty, pet, and travel accessories) to more than 35 of America's top national retail chains under retailer-owned and in-house brands. The company operates an end-to-end model spanning trend forecasting, design, merchandising, sourcing, manufacturing (China and Rhode Island), quality control, and U.S. distribution, supported by a proprietary Consumer Pairing Strategy that combines data analytics and trend forecasting to produce best-selling assortments.
Product overview
Gennaro, Inc. is a three-generation family business operating as a women-owned accessories supplier offering a portfolio of private label brands alongside full-service accessory manufacturing. The product portfolio spans multiple sub-brands organized by demographic and price point: ZAXIE (premium DTC fashion jewelry), Thalia Sodi (Macy's exclusive private label), G by Gennaro (mass-market fashion jewelry), Glitz Accessories (entry-level accessories), G by Gennaro Mens (men's fashion accessories), and Gennaro Life (lifestyle accessories beyond jewelry). The company complements its brand portfolio with end-to-end services including trend forecasting, data analytics, design, merchandising, sourcing, manufacturing, and distribution.
Differentiator
Problem solved
Functional benefit
Brands
- ZAXIE: Designer DTC fashion jewelry and wedding accessories brand - bold, fun, sparkly, at the best value.
- Thalia Sodi
- G by Gennaro
- Glitz Accessories by Gennaro
- G by Gennaro Mens
- Gennaro Life
Products and services
- ZAXIE Designer direct-to-consumer fashion jewelry and wedding accessories brand that is bold, fun, and sparkly at the best value, targeting fashion-forward consumers seeking statement pieces (sold via zaxie.com).
- Thalia Sodi (Private Label Jewelry at Macy's) Private label jewelry line designed and manufactured by Gennaro, offered exclusively at Macy's. One of the most successful private label accessory assortments available at the retailer.
- G by Gennaro Private label mass-market fashion jewelry brand delivering trend-right pieces at competitive, friendly price points for broad consumer appeal.
- Glitz Accessories by Gennaro Private label entry-level fashion accessories brand providing subtle embellishments to complement everyday looks.
- G by Gennaro Mens Men's accessories line designed for fashion-forward male consumers; distributed through department stores and retailers including Guess.
- Gennaro Life Lifestyle accessories brand extending beyond jewelry into tech, beauty, and broader lifestyle accessories that reflect consumers' individual brands.
- End-to-End Private Label Accessory Services Full-service private label accessory supplier service spanning trend forecasting, proprietary Consumer Pairing Strategy data analytics, product design, merchandising, assortment planning, sourcing, manufacturing, quality control, and U.S. distribution for retail partners.
Quantifiable outcome
- 95% of customers have been working with Gennaro for 10 or more years
- +3 more outcomes
Companies that use Gennaro, Inc.
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Gennaro, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gennaro, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- BoxyCharmminorGennaro's makeup brush holder product was featured in the 2021 Spring BoxyCharm subscription box.
- Macy'scoreMajor retail partner for Thalia Sodi private label jewelry brand, one of the most successful private label accessory assortments available at Macy's.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Gennaro, Inc. competitors and assessment
Company assessmentBroad incumbents
- Richline Group: Richline Group, a Signet Jewelers subsidiary, is one of the world's largest jewelry manufacturers with broad private-label and branded capabilities across gold, silver, and fashion categories. Comparable to Gennaro as a scaled jewelry manufacturing supplier to major retailers, but operating across a much wider product portfolio.
- Swarovski: Swarovski is a global crystal and fashion jewelry manufacturer with a broad branded assortment sold through department stores and specialty retailers. Comparable to Gennaro in fashion jewelry/accessories category and shared department-store retail partners, but at a much larger scale and with a globally recognized consumer brand.
- Pandora: Pandora is a global jewelry manufacturer and retailer selling charm-based fashion jewelry through concept stores and major department stores. Comparable to Gennaro in fashion jewelry category and department-store channel, but operating as a vertically integrated branded manufacturer with international scale.
- Claire's: Claire's is a global specialty retailer and manufacturer of fashion jewelry and accessories for tweens, teens, and young adults with substantial private-label sourcing. Comparable to Gennaro in private-label costume jewelry and accessories and a shared retail-channel ecosystem, but operating its own global mall-based storefront footprint.
Emerging players
- BaubleBar: BaubleBar is a digitally native fashion jewelry brand selling trend-right, affordable accessories directly to consumers. Overlaps with Gennaro's ZAXIE DTC brand in target customer (fashion-forward women seeking affordable statement jewelry) and category (costume/fashion jewelry).
- Kendra Scott: Kendra Scott is a fashion jewelry and lifestyle brand with both DTC and major-retail wholesale distribution (including department stores). Comparable to Gennaro in fashion jewelry category and retail channel overlap, though differentiated by its branded DTC-first model.
Direct peers
- Premier Designs: Premier Designs is a US-based fashion jewelry company selling affordable jewelry through in-home shows and direct sales. Comparable to Gennaro in fashion/costume jewelry category focus and women-led family-business heritage, though differentiated by its direct-sales go-to-market rather than retailer private label.
- Quality Gold: Quality Gold is a US-based private label and wholesale jewelry manufacturer serving national retail chains, fashion jewelry brands, and DTC companies. Direct overlap with Gennaro in B2B private-label costume/fashion jewelry manufacturing and supply to mass-market retailers.
- Stuller: Stuller is one of the largest US-based jewelry manufacturers and wholesalers, supplying finished jewelry, findings, and packaging to retailers and manufacturers globally. Comparable to Gennaro as a B2B jewelry production and supply partner, though more skewed toward fine jewelry.
Regional players
- Tara Jewels: Tara Jewels is an India-based manufacturer of costume and fine jewelry serving global retail private-label programs. Comparable to Gennaro as a private-label jewelry manufacturer supplying major international retail chains, but operating primarily from a different geographic base (India vs. US/China) and not directly competing for the same US retail accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gennaro, Inc. social profiles
Digital presenceGennaro, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gennaro, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Gennaro, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gennaro, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gennaro, Inc.
What does Gennaro, Inc. do?
Gennaro, Inc. designs, manufactures, and supplies private label fashion jewelry and accessory assortments (including costume jewelry, hair accessories, spa, home goods, novelty, pet, and travel accessories) to more than 35 of America's top national retail chains under retailer-owned and in-house brands. The company operates an end-to-end model spanning trend forecasting, design, merchandising, sourcing, manufacturing (China and Rhode Island), quality control, and U.S. distribution, supported by a proprietary Consumer Pairing Strategy that combines data analytics and trend forecasting to produce best-selling assortments.
Is Gennaro, Inc. a public or private company?
Gennaro, Inc. is a private company. It is classified as family owned and is currently operating.
When was Gennaro, Inc. founded?
Gennaro, Inc. was founded in 1953. It employs 11 to 50 people.
Where is Gennaro, Inc. based?
Gennaro, Inc. is headquartered in Cranston, United States, in the North America region.
How does Gennaro, Inc. make money?
One revenue line is on record: private Label Manufacturing.
Who are Gennaro, Inc.'s main competitors?
Broad incumbents on record are Richline Group, Swarovski, Pandora and Claire's. Emerging players are BaubleBar and Kendra Scott. Direct peers are Premier Designs, Quality Gold and Stuller. Tara Jewels is listed as a regional player.
Does Gennaro, Inc. have an API?
No public API is recorded for Gennaro, Inc..
What industry is Gennaro, Inc. in?
Gennaro, Inc.'s product category is Private Label Fashion Jewelry & Accessories Manufacturing. Its primary akta.pro industry code is CRAKAEAL, Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains), with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 458 and its SIC code is 3960.