What Binsell does

Binsell (legal entity: BinSell Sverige AB) is a privately held Swedish crane rental and heavy handling company headquartered in Stockholm, founded in 1951. The company operates a fleet of more than 150 mobile cranes, tower cranes, crawler cranes, self-erecting tower cranes, crane trucks, and mini cranes, predominantly manufactured by Liebherr, with complementary Tadano, Spierings, and Comansa units. It serves general contractors and infrastructure developers across Sweden through regional depots in Stockholm (headquarters and largest depot), Uppsala, Gothenburg, and Malmö, covering Mälardalen, western, and southern Sweden.

The company's revenue model is diversified across four streams: equipment rental on a usage-based pricing model (mobile, tower, crawler, self-erecting cranes), heavy handling services performed by a wholly owned subsidiary (Binsell Tunghantering i Stockholm AB) using jacks, hydraulic, and pneumatic tools, crane operator and lifting supervisor training delivered as professional services, and rental of lifting accessories and rigging equipment. Pricing is quote-based and project-specific, with no public standard rates. Engagements are managed through a sales-led B2B motion with dedicated customer advisors (Kundrådgivare) coordinating project planning, quotes, and execution.

Binsell differentiates through an in-house CAD construction planning capability that pre-simulates crane setups for complex lifts, ISO 9001 and ISO 14001 certifications, and an AAA credit rating from Dun & Bradstreet. Named enterprise customers include Veidekke and NCC, with use cases spanning residential construction, bridges, hospitals, and industrial facilities including oil refineries. The company is owner-operated, has no external institutional investors, and continues to invest in higher-capacity and lower-emission equipment, including Sweden's first Liebherr 370EC-B Fibre synthetic-rope tower crane and the Liebherr LTM1650-8.1 700-tonne mobile crane.

Name

Binsell

Legal name

BinSell Sverige AB

Website

https://binsell.se

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Binsell is a privately held Swedish crane rental and heavy handling company. Operating since 1951 with 150+ cranes across Stockholm, Uppsala, Gothenburg, and Malmö, it serves construction and industrial clients with equipment rental, engineering, and training services.

Ownership category

akta.pro rank

Product category

Crane Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Crane rental services
• Heavy lifting equipment
• Tower crane rental
• Heavy handling services
• Construction lifting solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Crane Rental: Rental of mobile cranes, tower cranes, crawler cranes, self-erecting tower cranes, and crane trucks to construction and industrial clients. Revenue generated through equipment rental with operators and/or bare rental.
2. Heavy Handling Services: Specialized heavy object relocation, lifting, and precision positioning services. Includes engineering solutions for complex lifting scenarios.
3. Crane Training: Training services for crane operators and lifting supervisors covering safety, technology, and practical crane operation.
4. Crane Equipment Rental: Individual rental of lifting accessories and heavy handling equipment including concrete baskets, hoist trolleys, grapple buckets, power packs, lifting yokes, personal baskets, crane beams, and specialized rigging.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

BinSell rents a fleet of more than 150 mobile cranes, tower cranes, crawler cranes, mobile tower cranes, self-erecting tower cranes, mini cranes and crane trucks to construction and industrial clients across Sweden. Complementing the equipment rental, the company provides heavy handling (relocation and precision positioning of heavy objects using jacks, hydraulic and pneumatic tools), CAD-based construction drawings, lifting supervisor (lyftledare) services, and certified crane operator and lifting supervisor training.

Product overview

BinSell operates as a crane rental and heavy handling services company offering a comprehensive fleet of construction lifting equipment. The core portfolio includes mobile cranes (Liebherr LTM/LTC series, Tadano), tower cranes (Liebherr EC-B/EC-H series, Comansa), mobile tower cranes (Spierings), crawler cranes (Liebherr LR series, Maeda), and self-erecting tower cranes (Liebherr 34K/53K/81K). These equipment products are complemented by professional services including crane rental, heavy handling, CAD-based construction planning, crane operator training, and lifting supervisor services. The company serves construction projects ranging from residential building to industrial facilities including oil refineries, bridges, and hospitals, operating from Stockholm, Gothenburg, Malmö, and Uppsala locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Crane Rental (Mobilkranar) Rental of truck-mounted mobile cranes (Liebherr LTM/LTC series, Tadano) with capacities ranging from small units up to 700 tonnes, with operators, for construction and industrial sites where cranes must be relocated quickly.
• Tower Crane Rental (Tornkranar) Rental of fixed tower cranes including Liebherr EC-B/EC-H series and Comansa flat top models, suitable for longer projects requiring high lifting power and long reach such as residential, industrial and hospital construction.
• Mobile Tower Crane Rental (Mobila tornkranar) Rental of self-propelled tower cranes such as the Spierings SK597 AT4 eLift, combining tower crane reach with mobility; the eLift model offers hybrid/electric drive and can be erected in 8 minutes.
• Crawler Crane Rental (Larvburna Kranar) Rental of crawler-mounted cranes (Liebherr LR series and Maeda models) featuring high lifting capacity and easy movement around construction sites between project phases.
• Self-erecting Tower Crane Rental (Självresande tornkranar) Rental of self-erecting tower cranes such as Liebherr 34K, 53K and 81K series for space-constrained sites and projects requiring frequent relocation, including infrastructure and foundation works.
• Mini Crane Rental (Minikranar) Rental of compact mini cranes for small-scale lifting operations in confined or restricted spaces.
• Crane Truck Rental (Kranbilar) Rental of truck-mounted crane combinations that integrate lifting capability with transportation for transporting and positioning heavy objects.
• Telescopic Handler Rental (Teleskoplastare) Rental of telescopic handlers used for material handling and lifting applications on construction sites.
• Heavy Handling Services (Tunghantering) Specialized relocation, lifting and precision positioning of heavy objects such as buildings, autoclaves, safes and industrial equipment using jacks, pulleys, electric, hydraulic and pneumatic tools when conventional crane access is not possible.
• CAD Construction Drawings (Kran-CAD) Computer-aided design service that creates construction drawings and simulates machine setups for planning complex lifting projects.
• Crane Operator and Lifting Supervisor Training (Kranutbildning) Professional training programs for crane operators and lifting supervisors covering safety regulations, load calculations, rigging techniques and machine maintenance.
• Lifting Supervisor Services (Lyftledare) Provision of trained lifting supervisors who plan and supervise crane lifting operations, ensuring compliance with safety regulations and minimizing accident risks on construction sites.
• Lifting Accessories Rental (Lyfttillbehör) Rental of a wide range of lifting accessories and rigging equipment including concrete baskets, hoist trolleys, grapple buckets, power packs, lifting yokes, personal baskets and crane beams.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kiloutou: Kiloutou is a major European equipment rental group with crane and lifting offerings alongside broader light and heavy equipment. It is comparable to BinSell on crane rental but serves a much wider product portfolio across multiple European countries.
• Boels Rental: Boels is the largest equipment rental group in Europe after acquiring Cramo and Ramirent. It competes with BinSell across cranes and aerial equipment but serves a much wider product and geographic portfolio.

Regional players

• AFI-Uplift: AFI-Uplift is a UK-based specialist in powered access and crane rental. It is comparable to BinSell on crane rental services but serves primarily the UK market rather than the Nordics.
• H&E Equipment Services: H&E is a large US-based equipment rental and sales company with crane and aerial offerings. Business model is directly comparable to BinSell's, but it operates primarily in the United States rather than Europe.

Others

• Loxam: Loxam is Europe's second-largest equipment rental company with crane and aerial divisions. It overlaps with BinSell on construction lifting equipment but operates across many more countries and product categories.

Direct peers

• Cramo (Boels Rental): Cramo was the leading Nordic equipment rental company before being acquired by Boels; it directly competed with BinSell in Sweden and the Nordics with cranes, aerial and site equipment under the same B2B project-rental model.
• Mammoet: Mammoet is a leading international heavy lifting and engineered transport company. It overlaps directly with BinSell's heavy handling and large-crane rental offerings, particularly for industrial plant, oil refinery and bridge projects.
• Sarens: Sarens is a global heavy lifting and crane rental specialist serving industrial, energy and infrastructure projects. It directly competes with BinSell on complex heavy lifts, though at significantly larger scale and global reach.
• Maxim Crane Works: Maxim is one of the largest pure-play crane rental companies in North America, operating a fleet of mobile and crawler cranes for construction and industrial clients — directly comparable in business model to BinSell's crane rental core.
• Ramirent (Boels Rental): Ramirent was a major Nordic construction equipment renter (now part of Boels) competing head-to-head with BinSell on cranes, hoists and site equipment for Swedish contractors and infrastructure projects.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/binsell.se
• LinkedInlinkedin.com/company/bin-sell-i-stockholm-ab
• Instagraminstagram.com/binsell

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binsell