Innovam

What Innovam does

Innovam is the largest vocational training provider in the Dutch mobility sector, founded in 1948 and headquartered in Nieuwegein, the Netherlands. It delivers practical, certification-oriented training for automotive technicians, APK (vehicle inspection) inspectors, truck specialists, collision-repair professionals, and electric-vehicle service personnel, as well as for the workplace mentors (leermeesters) and teachers who support them. The company operates six physical training academies across the Netherlands (Assen, Dordrecht, Helmond, Houten, Nieuwegein, and Zwolle), supplemented by an online learning environment (Mijn Innovam, built on JeevesLMS), e-learning modules with animations and simulations, and the APK Trainer mobile applications for both light and heavy vehicle inspectors.

Its core products span APK certification and renewal (APK 1 and APK 2), Regional Practical Training (RPT) for BBL work-study students in auto, truck, and collision-repair trades, EV and NEN 9140 safety training, leermeester (mentor) training, EVC Mobiliteit prior-learning recognition, and ancillary offerings such as tachograph, air-conditioning/F-gas, electronics, and teacher continuing-education courses. Sub-brands — Innovam International, Pitspro Academy, StudioXR, Tweewieler Academy, Truckwise, and EVC mobiliteit — extend the platform into adjacent mobility verticals including bicycles, tankstations, body building, and immersive (XR) delivery.

Innovam generates revenue primarily through course fees (€65 to €2,350 per course depending on duration and whether examinations are included), examination registration services (€167 per APK refresher exam), EVC trajectory services, sales of textbooks and learning materials, and bespoke in-company (maatwerk) training for enterprise customers. Demand is supported by sector training funds OOMT and OOC, which provide per-day and per-trajectory subsidies (€67–€130/day for RPT, up to €1,350 for EVC, €500 EV vouchers) to affiliated employers. Distribution combines self-service via the Mijn Innovam webshop, telesales, regional field presence across training academies, and embedded delivery through company schools (bedrijfsscholen) co-developed with ROCs and employers.

Name

Innovam

Legal name

Innovam

Website

https://innovam.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Innovam is the largest vocational training provider in the Dutch mobility sector, delivering certified practical training (APK inspection, EV/NEN 9140, BBL apprenticeships, collision repair, and workplace mentor programs) to automotive professionals, MBO students, leermeesters, and employers across six regional academies and an online LMS.

Ownership category

akta.pro rank

Product category

Automotive Vocational Training

NAICS

Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Technical and Trade Schools (61151), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Automotive (EDABALAB)

akta.pro secondary industries

Industrial Manufacturing (EDABALAP), Technology & Software (EDABALAZ)

Keywords

• Automotive vocational training
• Mobility sector education
• APK inspection training
• Electric vehicle training
• Collision repair training

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Training and Course Fees: Innovam generates revenue primarily through training and course fees. Training prices range from approximately €65 to €1,660 depending on the course type, duration, and whether examination is included. Prices exclude VAT and examination fees.
2. EVC Trajectory Services: EVC (Recognition of Prior Competencies) trajectories for APK inspectors cost €2,350 excluding VAT. Additional costs include 2F tests at €405 and EVC guidance at €425. Subsidy support available through OOMT up to €1,350.
3. Examination Services: Examination fees are collected, typically €167 excluding VAT for APK refresher training. Innovam reserves examinations at IBKI for participants.
4. Learning Materials and Publications: Sales of textbooks, workbooks, and educational materials for automotive technical education. Publisher contact via [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Innovam delivers vocational training and certification programs for the Dutch mobility sector, covering APK vehicle inspection, electric vehicle safety (NEN 9140), truck technology, collision repair, tachograph, air conditioning, and electronics. Training is delivered through six physical training locations equipped with workshops, an online learning environment (Mijn Innovam), e-learning modules, and mobile applications, serving automotive professionals, BBL work-study students, workplace mentors, and MBO educational institutions.

Product overview

Innovam is a comprehensive vocational training platform for the mobility sector, offering practical and theoretical training across multiple channels. The core offering includes APK vehicle inspection training (for light and heavy vehicles), Regional Practical Training (RPT) for BBL students in auto/truck technology and collision repair, and E-Voertuigen (electric vehicle) training covering NEN 9140 safety standards. Supporting products include Leermeester (workplace mentor) training, EVC Mobiliteit (prior learning recognition) services, the APK Trainer mobile app, and online e-learning modules. The portfolio is delivered through a combination of in-person training at multiple locations, online learning via the Mijn Innovam (JeevesLMS) portal, and practical workshops. The company serves automotive professionals, BBL students, workplace mentors, and teachers across the Dutch mobility industry.

Differentiator

Problem solved

Functional benefit

Brands

• Innovam International: International operations of Innovam
• Pitspro Academy
• StudioXR
• Tweewieler Academy
• Truckwise
• EVC mobiliteit

Products and services

• APK Training Training programs for becoming an APK vehicle inspection officer covering light and heavy vehicles, including exam preparation, theory, practical training, and renewal courses. For working automotive inspectors and technicians seeking official APK certification.
• Regionale Praktijktrainingen (RPT) Practical training for BBL (work-based learning) students in auto technology, truck technology, and collision repair. Supplements workplace learning with structured practical exercises at Innovam's regional training locations.
• E-Voertuigen Training Electric vehicle training programs covering safety, NEN 9140 standards, high-voltage systems, and EV maintenance for mechanics, supervisors, and responsible persons.
• Leermeester Training Training programs for becoming a workplace mentor (leermeester) to guide and coach BBL students, covering instruction skills, coaching, and assessment at automotive companies.
• EVC Mobiliteit Recognition of Prior Learning (EVC) services for automotive professionals to obtain official certification without formal education, including APK inspector certification and collision repair levels.
• APK Trainer App Mobile application for APK vehicle inspectors to practice exam questions, track progress, and compete with other inspectors. Available for light and heavy vehicles.
• Tachograaf Training Training for becoming a tachograph technician or renewing certification for digital driver cards and vehicle recording equipment in commercial vehicles.
• Airco Training Training for working with vehicle air conditioning systems, covering F-gas regulations, safety requirements, and maintenance certification for automotive technicians.
• Bijscholing voor Docenten Continuing education for vmbo and ROC teachers covering current automotive techniques including EV, ADAS, exhaust treatment systems, and e-bikes.
• Maatwerk & Incompany Training Custom and on-site company training delivered at customer locations for larger automotive organizations with multiple employees needing certification and skills development.
• Innovam Bedrijfsscholen MBO practical education programs delivered in partnership with companies and ROC's (Regional Training Centers), focused on training new craftsmen for the automotive industry.
• Leermiddelen (Learning Materials and Publications) Textbooks, workbooks, and educational materials for automotive technical education, published and sold by Innovam's uitgeverij division.

Quantifiable outcome

• Training satisfaction rating of 8.5/10 for general training
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BOVAGcoreStrategic or Co-development PartnerInnovam was founded by Van Twist, a former BOVAG board member who established the vision that the industry should ensure its own craftsmanship. BOVAG is represented in Innovam's board, creating a direct link between the training provider and the automotive trade association.
• RAI VerenigingcoreStrategic or Co-development PartnerRAI Vereniging is an important partner of Innovam. Many members use the services offered by Innovam. Additionally, they are involved as partners in the College and Supervisory Board of Innovam.
• InMotion (TU Eindhoven)minorStrategic or Co-development PartnerInnovam sponsors the InMotion student team from TU Eindhoven, which is developing breakthrough technology for electric vehicle charging (4-minute charging via cell-level cooling technology). Innovam provides EV and airco f-gas training to team members, contributing to their goal of participating in the 24 Hours of Le Mans with an electric race car.
• OOMT (Opleidings- en Ontwikkelingsfonds Motorvoertuigen)coreOthersTraining fund for the motor vehicle industry that provides subsidies to affiliated companies for training costs. OOMT contributions range from €67-130 per day for RPT training and up to €1,350 for EVC trajectories. They also sponsor €500 vouchers for EV training and extra contributions for leermeester training.
• IBKIcoreOthersExamination institute designated by the Ministry of Education to conduct mbo practical examinations and APK inspections in the mobility sector. Innovam works with IBKI for examination scheduling and registration for APK training participants.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)coreOthersOrganization that recognizes learning companies (leerbedrijven) on behalf of the Ministry of Education. SBB maintains an extensive knowledge base for training organizers and is responsible for recognizing companies eligible to host BBL students.
• ROC's (Regionale Opleidingscentra)coreStrategic or Co-development PartnerRegional Training Centers that collaborate with Innovam on practical training for BBL students. Innovam's company schools (bedrijfsscholen) offer mbo programs with emphasis on practical education, working together with ROC's and companies.
• OOC (Opleidings- en Ontwikkelingsfonds Carrosseriebedrijf)minorOthersTraining fund for the collision repair industry that provides subsidies up to €750 for EVC trajectories and 50% contribution for practical training days for affiliated companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/innovam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovam